Online Reputation Management

Why Your Business NEEDS to Take Charge of Your Online Reputation

Jun 07,2016 Posted by to digital marketing

Why worry about your company’s online reputation?

A difference of one star in the typically rating of an online business profile can  lead to a 5-9% difference in revenue. — Harvard Business Revue

Customer today pay close attention to what others are saying. They often search out reviews before they make a buying decision. If a business has a bunch of negative reviews that they have failed to address, it can really cut into their revenue stream.

According to BrightLocal, 88% of consumers trust online reviews as much as personal recommendations and use them to determine the quality of a local business.

Online review sites are becoming increasingly popular. Positive customer reviews make for great content and when shared in the right way can improve your company’s online image.That is why it is important for businesses to actively manage their online reputation.

There are a number of tactics that businesses can take to ensure they stay on the good side of review sites.

This video shares 5 Great Ways to Take Charge of Your Online Reputation:

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