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Want Better Customer Engagement? Try Inbound Marketing

Sep 02,2015 Posted by to Content Marketing

Inbound Marketing helps you stand out because you really are helping the customer, rather than trying to sell them a product. By focusing on becoming a trusted source of information for the customer, you ensure you’re the person they’ll come to for help.

Want to know how to create Buyer Personas?


5 Tips to Improve Your Inbound Marketing:

  1. Create Buyer Personas: Understanding your buyer personas by identifying their business goals, search habits, like, dislikes, competition, industry issues and challenges.
  2. Nurture Leads Using a Sales Funnel: Inform, educate, personalize and add value at every stage of the funnel.
  3. Leverage Quality Content: Use offers such a ebooks, videos and webinars to gain more information about your client. Every bit of information you gather allows you to enhance your buyer persona and better quality your leads.
  4. Converting Landing Pages: Be sure your landing pages follow best practices by keeping your CTA (Call to Action) bold and inviting without too much clutter, make another offer on Thank You pages.
  5. Multiply Your Efforts Using Work Flows: Automate your processes to keep content flowing to the customer.

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