Smartphones have changed the way we live our lives – we check out email messages, social media and networking accounts while on the go. Our lives are busy and we depend on our phones to keep us on track with all our responsibilities and up-to-date with all the latest developments.
Yet, many businesses have failed to change the way they do business. For example, are you still sending out the same old emails? Emails that are not mobile-friendly are at risk of alienating what is likely a growing group of mobile readers – 75% of smartphone owners are likely to delete emails that are not easily read on a mobile device.
One of the cool things about using email to communicate is that it can reach customers no matter where they are. Well executed mobile-friendly email marketing campaigns have become standard, which is why this Email ‘Tips & Tricks’ infographic could be a game changer for your email open and conversion rates.
Your subject line is critical as 33% of email recipients open email based on subject line alone. That puts a lot of pressure on condensing your email down to one sentence in order for smartphone users to be able to read your full message. Did you know that the average mobile screen can only fit 4-7 words? Use concise and meaningful words in subject lines to get readers to pay attention.
Most people don not so much as read on the Internet – they skim. Which is why it’s imperative to put the most important content in bold, highlighted, eye-catching formats at the top of the email.
While there are several ways to optimize an email’s display on a mobile device, the simplest method is to use a responsive template for your campaigns.
One of the most underrated components of great email design – and design in general – is the effective incorporation of white space and contrast with color. While there’s a good chance you craft your emails on a desktop, phones and tablets are have a much smaller screen. Bigger font means less word on the screen, ultimately making your messages easier to read.
Back up your image with a strong and direct call to action – like “Click Here” . The importance of images and visualizations, but not everybody knows how to optimize them. Use great images, but also make sure to use ALT text and proper titles – that’s your leg up on the competition.
In digital marketing, consistency is one of the biggest keys to conversion. It’s the reason why home pages don’t make good landing pages for very specific ads, and it’s also the reason mobile-friendly email campaigns should always direct potential customers to mobile-friendly pages. Sending mobile users to mobile-unfriendly pages is a surefire way to interrupt customers’ purchase journey and lower your conversion rates.
If you would like help with your email marketing campaign, get in touch. We are expert marketing consultants in Delaware.