How eCommerce is Changing the Shopping Game
E-Commerce Finished Strong in 2015 and it’s no secret that today’s consumers are changing the way they shop. Brick-and-mortar stores need to take notice and merge the best of both worlds. While there is no substitute for being able to hold a product in your hand, the chaos of modern day has sent many a consumer online to purchase items with the click of a button.
With 2-3 day delivery and the ease of price comparisons online, there is little incentive for consumers to drive 20 to 30 minutes to a store to purchase an item they don’t immediately need. Time is a precious commodity and shopping online has become one of the simplest ways to get some of that time back.
That there are plenty of reasons to sell online is not in question. However, many a small retail store owner is limited by time and possibly intimidated by the whole online store of possibilities. That should not stop them. Selling online is quickly becoming imperative in order to remain competitive and meet customer’s expectations. It’s a dog-eat-dog world and keeping your piece of the retail pie means you’ll have to adjust according to where consumers are — online.
The statistics don’t lie. US eCommerce grew by 14.6% in 2015, making this the sixth year in a row that sales have grown close to or above 15%. Amazon grabbed up 24 cents for every dollar of that growth last year and is responsible for over half of each dollar of eCommerce growth.
Don’t let this figure dishearten you. Check out our infographic on ‘How eCommerce is Changing the Shopping Game’ to see how your brick-and-mortar store can easily carve out its share of online marketing. With well over half of American’s shopping online and well under a third of small businesses actively selling online, embracing eCommerce now, before it’s too late, should be at the forefront of your marketing plan for 2016.
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