The old-fashioned salesperson needed only a good pair of shoes, his sample case and the gumption to go door-to-door even when the majority of those doors slammed in his face. In fact, his goal was to close the back door to close the sale.
Times they are a-changing –and as they do, technology is helping to automate so many of a business’ day-to-day processes. A good CRM tool is an invaluable way to get a better picture of your client base so that you can formulate a better plan to break new ground.
The goal of implementing a CRM is to create a system that your sales and marketing teams can use to more efficiently and effectively to interact with prospects or customers.
Salespeople use CRM to find prospective customers, communicate with them, and track their interactions over time. Having the entire history of a prospect or client in one place increases efficiency and productivity. It also helps to have the information available no matter where one may be – desktop, laptop, mobile. As a result, many sales reps have seen their productivity increase by 15%.
CRM systems also automate your financials and the ability to keep up-to-date visions of your company’s financial standing. Integration between your marketing and sales platform creates an invaluable process that grows your sales and strengthens customer relationships.
Client relationship management applications can give a small business operational superiority in key areas. This tool enables your company to understand what it takes to build an effective customer outreach policy and boost sales.
Want to learn more about how CRM can make your company marketing efforts more effective?
Check out our ‘Beginner’s Guide to CRM’: