Landing pages have been marginalized by over half of digital advertisers who run display advertising and pay per click campaigns on the fly. 48% of advertisers create a dedicated landing page for each campaign.
Why do you think this is?
That is because landing pages can have unbelievable conversion rates — turning site visitors into paying customers. However, sending customers who click on ads to a devoted, standalone landing pages is not the mainstream, yet.
Landing pages are becoming more prevalent as advertisers and business are becoming more digital advertising savvy. No worries. There is still an opportunity for you to gain an edge over your not so savvy competitors.
Effective landing pages can improve your conversion rate without increasing the number of visitors to your site. Now that is savvy!
To give you a better idea of how big of a difference a landing page can make in your digital marketing campaign, we found some stats that will amplify …
Why You Need To Level Up Your Landing Pages:
To summarize this infographic, Landing Page Optimization means you need to do all of the following in order to maximize your conversion rates:
- Have a dedicated landing page catering to a specific goal and audience for each campaign
- Have a single CTA (call to action)
- Use video to increase conversions (86%)
- Run A/B Testing
- Keep Contact Forms simple
Furthermore, companies that have increased their number of landing pages from 10 to 15 have seen a 55% increase in leads. (Source) This totally makes sense — the more pages, the higher conversion opportunities you will have.
On a final note, A/B Testing allowed the Obama campaign to raise an additional $60 million in funding — imagine if that was revenue for your business? Not a bad ROI!
If you would like help with your digital advertising campaign, get in touch. We are expert marketing consultants in Delaware.