Category Archives: website design

The Danger of Using PHP 5 into the New Year

The Danger of Using PHP 5 into the New Year

The Danger of Using PHP 5 into the New Year

Any website still running on PHP version 5 at the end of 2018 is in danger of being exploited.

Support for PHP 5.6.x ends on December 31, 2018, after which websites still using the outdated PHP will find itself susceptible to attackers looking vigorously for security flaws to exploit vulnerable websites.

The imminent end-of-life of PHP version 5 is a ‘ticking time bomb’. When a software product reaches EOL (end of life), it is no longer supported by software developers. So even if a security hole in the software is discovered, it will not be fixed.

Support for PHP 5.6.x Ends in 2 Months, Millions of Websites at Risk

Consider that almost 80% of all websites run on PHP (PHP: Hypertext Preprocessor), it becomes apparent how crucial it is to keep up-to-date on the latest PHP version.  When support for PHP 5.6 ends in 2 months, it could put millions of websites at risk. ANY website running on old PHP will be vulnerable to hackers or spammers due to security holes, incompatibility or outdated coding.

Many corporations, small to mid-sized businesses and home businesses have discovered the versatility of Content Management Systems (CMS) that use PHP for functionality, such as WordPress, Joomla and Drupal. These CMS make it easy and quick to add fresh content and dynamic media such as videos, Calls-to-Action, pop-ups and chatbots.

I’m personally partial to WordPress as the number of contributors across the nation and the world have worked tirelessly to keep it an open source software available to everyone, everywhere. It makes it easy to manage your content and the plethora of plugins available extend functionality without limits.

Using PHP 5 Becomes Dangerous in 2 Months

WordPress and many other CMS use PHP, an open source general-purpose scripting language powering all types of web development. PHP enables the generation of dynamic page content, collects and encrypts data, manages your website files and more.

It is highly suggested to upgrade to PHP version 7 quickly, not only because it is EOL, but because there are many bugs in PHP 5 that relate to performances, memory usage and more. PHP 7 will make your website run faster, be more stable and run more efficiently.

Look at updating to PHP version 7 as a sort of 2000-mile checkup – just as a car starts to run rough or could even break down if regular oil changes and tune ups are missed, your website will not run optimally or could even break if you fail to regularly maintain its engine!

If all of this is still Greek to you, contact your website developers and talk with them about which version of PHP your website is running on. Be firm that you want to upgrade to PHP 7 before the new year arrives!

Final argument for updating to PHP 7: Do you REALLY want to take that chance that your website will be hacked or breakdown? Won’t that be BAD for business? AND couldn’t it cost you more to fix than if you had been proactive and upgraded before EOL of PHP 5?

At Advertising Is Simple, we have prepared ALL of our client’s websites for the coming year. We actively backup, maintain and update all our websites to keep them secure and running seamlessly. If your website was designed years ago and it has not been maintained, it is a ticking time bomb.

 

Need Help? Get in Touch:

302-407-0431 | AdvertisingIsSimple.com

legal compliance and user trust

What Does Legal Compliance and User Trust Mean in 2018? 

legal compliance and user trust

So far, 2018 has been a big year for enforcing legal compliance (GDPR) and user trust (HTTPS), which are both critical elements to running your business online these days. The important question to ask now is: When was the last time you updated your website? 

If lately you’ve been noticing less traffic and conversions, it’s time to make changes. Without these important updates to your website’s functionality, you’re doing your own business a disservice. Here’s what you need to take care of immediately. 

 

GDPR (legal compliance) 

The sooner you get your business GDPR compliant the better.  According to this regulation approved by the EU Parliament, any company in the world that stores or processes data of people who live in the European Union needs to be in compliance with GDPR by May 25th 2018. Otherwise, you might face hefty fines – up to $24million (20m Euros) or 4% of annual global turnover, whichever is higher 

Now, how to get your business compliant with GDPR? First, assign someone on your team responsible for reading the provisions of the GDPR to fully understand the requirements and specific circumstances your business might be involved with. Then make sure all your employees are aware of the new laws.   

Bottom line is, you need to immediately update your Privacy Policy and have it visibly displayed and easily accessible on your website. See our example here.  

Next, you need to inform your online visitors of the cookies available on your website and give them a choice to opt in or out. 

It should look similar to this: 

user trust cookies

User Trust and Data Security 

Data security has been the top concern in 2018, and it all comes down to establishing and maintaining user trust. Google Chrome announced a lot of changes to their online functionalities, especially regarding old http websites. The question is: Have you implemented the SSL Certificate on your website yet? 

What is SSL Certificate? 

According to Go Daddy, a certificate serves as an electronic “passport” that establishes an online entity’s credentials when doing business on the Web. When an Internet user attempts to send confidential information to a Web server, the user’s browser accesses the server’s digital certificate and establishes a secure connection. 

4 Benefits of Upgrading Your Site to HTTPS

(what you see when you enter old http websites) 

 

In other words, if being authentic and making your customers feel well taken care of is your top priority, this update is crucial to running your business online. Trust, confidentiality, protection and better search (SEO) are some of the major benefits of upgrading your old http website to https.  

 

Need assistance with implementing all necessary changes to your website? Contact Famous WSI Results today! 

 

At Famous WSI Results, we look to partner with our customers to help make their advertising dollars go a long way. By implementing a few reputation-protection measures and taking the time to consciously monitor your online reputation, we lessen the chances of having to spend countless dollars cleaning up your reputation.

 

Get in touch:

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

 

Here's why Your HTTP Website Losing Traffic

Here’s why Your HTTP Website Is Losing Traffic

Here's why Your HTTP Website Losing Traffic

In the past years, security in the digital space has become a prominent concern among online creators and consumers. More recently, we’ve seen new GDPR compliance requirements as well as many Google Chrome updates issuing security warnings to those who manage http websites collecting some sort of customer data. If you’re one of the web owners  who still haven’t upgraded to HTTPS, you may want to reconsider. Here’s why. 

According to Search Engine Journal, Google Chrome will show a prominent “Not Secure” message in the browser bar starting in October 2018. After October 2018 Chrome and likely all other Chrome based browsers will display enhanced security warnings that may create higher bounce rates for your site and concomitantly lower sales and conversions.

 

Benefits of Purchasing a SSL Certificate

 

These days, there’s nothing more important to your brand than being authentic and making your customers feel well taken care of. That is why security of their private information should be your top priority when managing your online business.  

When the SSL Certificate is implemented on your website, it establishes an online entity’s credentials for doing business on the Web. Such action promotes trust, protection, confidentiality and also, better ranking of your business in Google search. Win win! 

 

Ready to upgrade your HTTP Website?  

 

At Famous WSI Results, we are offering implementation on every page and handling redirects for $249 until July 31, 2018 (regular price: $299).*SSL Certificate fee not included – must be purchased by the client separately. 

Have more questions about the SSL Certificate and upgrading to HTTPS? Do not hesitate to ask! We are here to help you implement any necessary changes to your website. 

 

At Famous WSI Results, we look to partner with our customers to help make their advertising dollars go a long way. By implementing a few reputation-protection measures and taking the time to consciously monitor your online reputation, we lessen the chances of having to spend countless dollars cleaning up your reputation.

 

Get in touch:

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

5 Benefits of a Good Website Design

5 Benefits of a Good Website Design

5 Benefits of a Good Website Design

Did you know investing in a good website design early on is one of the smartest things a business can do? Why? Because there’s no better way to quickly inform your customers who you are, what you do and how you do it better than your competition.  

Research shows that a user/ potential customer can form an opinion about your online presence in about .05 seconds once the page loads. That means what they see online can either make or break your business! If a well-designed website is not you first and foremost marketing tool at the moment, we’re here to tell you it’s time to change your approach! Here’s 5 more reasons why a good website design is important for your business growth: 

 

5 Benefits of a Good Website Design

 

  1.  Better Branding. In simple words, your website should act as an extension of your brand. To leave a lasting impression on your visitors, invest in a professional looking website with clear call-to-actions for potential customers. Also, keep in mind that if your web presence doesn’t transfer to a good experience on mobile devices, about 50% of your visitors will most likely think you don’t care about them. 
  2. Higher Google ranking. By creating a responsive and mobile-friendly website, you will have greater success in reaching more potential customers. Implementing SEO and creating quality content tells a search engine like Google that your website is relevant, therefore more people need to see it. Result? Higher rankings!
  3. Data-Driven Results. Use Google Analytics (for free) to learn how your users are interacting with your company’s website and then improve their experience accordingly. Trust us, your website will prove invaluable in providing data about your customers and their buying behaviors! 
  4. 24/7 Accessibility. With the help of a good website design, business owners are able to create a user-friendly and welcoming online environment where visitors can get useful information any time of the day. 
  5. Better Customer Service. One last thing to remember when it comes to a good website design is that it should be all about the user! That means easy navigation, clean layout, visible contact information, up to date links and of course, quality content. Your clientele will NOT be impressed with a dated and poor functioning website! Remember, first impression counts! 

 

As you can see, a good website design has the potential of becoming the most effective marketing and branding material your business can use.  

 

Are you ready to invest in a good website design? 

 

RELATED POST: 7 Steps to Making Your Website a Success

 

At Famous WSI Results, we look to partner with our customers to help make their advertising dollars go a long way. By implementing a few reputation-protection measures and taking the time to consciously monitor your online reputation, we lessen the chances of having to spend countless dollars cleaning up your reputation.

 

Get in touch:

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

SSL Certificate upgrading to https

4 Benefits of Upgrading Your Site to HTTPS

This is a very important post for any business, organization or individual with a website. Starting now (October 2017), most sites will display a “Not Secure” warning in Google Chrome browser (and eventually others) if they have not upgraded from “http” to “https”.

4 Benefits of Upgrading Your Site to HTTPS

In order to avoid your customers seeing the warning security messages on your website, you are required to purchase a SSL Certificate. What is that exactly?


 

SSL CERTIFICATE

From Go Daddy:  An SSL (Secure Sockets Layer) certificate is a digital certificate that authenticates the identity of a website and encrypts information sent to the server using SSL technology. Encryption is the process of scrambling data into an undecipherable format that can only be returned to a readable format with the proper decryption key.

A certificate serves as an electronic “passport” that establishes an online entity’s credentials when doing business on the Web. When an Internet user attempts to send confidential information to a Web server, the user’s browser accesses the server’s digital certificate and establishes a secure connection.

SSL Certificate upgrading to https


4 BENEFITS OF UPGRADING TO HTTPS:

1. Trust – HTTPS notifies users that all data provided from the website they are visiting is trustworthy
and has not been altered.
2. Confidentiality – All all the activity completed on the website will be encrypted.
3. Protection – HTTPS protects sensitive information.
4. Search – Now, more than ever, Google Chrome is putting emphasis on HTTPS in the search ranking algorithms.

 

In order to purchase a SSL certificate, please contact us or your other hosting provider.

Our partner Advertising Is Simple is offering certificates (along with implementation on every page and handling redirects) as follows:

$119 for the first year, $99 for each additional one or $299 for 3 years.

Have more questions about the SSL Certificate and upgrading to HTTPS? Do not hesitate to ask!


 

Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

10 SEO Mistakes to Avoid During Your Next Website Redesign

10 Huge SEO Mistakes You Do Not Want to Make

Are you in the process of re-designing your website?

A website re-design should not focus solely on aesthetics; form and function should be considered, as well. A flashy exterior will not help if people can’t find your website via search or can intuitively navigate throughout your site’s pages.

While Search Engine Optimization (SEO) is in a constant state of flex, it is something you cannot afford to overlook. There is a bunch of SEO Factors to consider well before you begin your website re-design. Things such as load speed, security, schema markup and directory listings play a big part of getting your website a great online presence.

10 SEO Mistakes to Avoid During Your Next Website Redesign

Want to prevent your website from becoming a virtual money pit with no ROI(Return on Investment)?

Fill out the form below to download our ’10 SEO Mistakes to Avoid During Your Next Website Redesign’:

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If you would like help with your digital advertising campaign, get in touch. We are expert marketing consultants in Delaware.

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com

7 Steps to seo success

Check Out These 7 Steps to Guaranteed SEO Success for Your Delaware Business

If you want to outsmart the competition using successful SEO Tactics, then watch this video now!

Get great results for your Delaware Business using these 7 steps to attract more search traffic to your website, giving you a great way to create more interest and connect with potential customers.


If you would like help with your digital advertising campaign, get in touch. We are expert marketing consultants in Delaware.

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com

The Battle for Internet Supremacy and Simplifying SEO

The Battle for Internet Supremacy and Simplifying SEO

The Battle for Internet Supremacy and Simplifying SEO

It’s true. Getting onto the front page of Google for your particular keywords is a battle.  Moreover, not one of those quick little skirmishes that are over in a few days, but a full out war that calls for consistent commitment of troops and evaluation of strategy.

It’s no wonder small business owners that have little time to commit to this battle, feel like they’ve lost the battle before it really even started.  The good news is that, although algorithms are in a constant state of flux, there is a constant that can help any business of any size compete.

We will get into that in a little bit, but first a little bit about search engine optimization, or SEO as it’s known in the digital arena. SEO is the number one tactic in building an online presence and getting traffic to your site. The problem is that there is such a wide variety of conflicting information regarding the topic.

While some may be good advice, it is best to start from the beginning – your website. Implementing all the right ingredients within your website is a great (and necessary) place to start. A rock solid online presence begins with the basics, with which everyone has access.

What access you ask?

Well the folks at Google have been providing website owners with a wide variety of guides and tools on ensuring that businesses build their websites with all the things it needs to earn more website traffic and visibility. Pay attention to the fundamentals and you just might take down a giant!

So go straight to Google, the 4 Star Generals of online presence, to develop your website with a SEO strategy that will get you well on the way to winning many wars to come!

The strategies that Google sanctions via their Webmaster Guidelines can have your website accrue all the right strengths it will need to compete.

Here is a summary of the most important SEO factors in 2016:**

  • Good site structure including easy to navigate pages
  • Website loads quickly and is secure
  • Website provides a good mobile responsive experience
  • Unique content and meta data for each page
  • Structured data (schema markup) to identify the type of website page
  • Well written and original that is valuable to readers
  • Verify your site with Google’s My Business (also called Google Plus or Google Local)

Google has an army of free tools for website owners to utilize in order to ascertain that their website is moving in the right direction and gaining the stamina it needs to be competitive online.

The essential Google toolkit includes:**

  • Google Analytics
  • Google Webmaster Tools
  • Google My Business
  • Google Page Speed Insights
  • Google Mobile Friendly Test
  • Google Structured Data Testing Tool
  • Google Structured Data Markup Tool

** Thanks to WSI World for this articles inspiration and great list of tools in their article, “SEO Advice Straight From Google”, by Andre Savoie

Use these wisely and regularly to monitor, test and improve your website. Once the basics are all in place, develop an SEO action plan that will help you excel in the digital world. Incorporate things such as content creation, social media marketing, display and pay per click advertising into this plan. You’ll find that once you get all your soldiers in place, the digital battle is not so scary, after all!


If you would like help with your digital advertising campaign, get in touch. We are expert marketing consultants in Delaware.

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com