Category Archives: website design

Here's why Your HTTP Website Losing Traffic

Here’s why Your HTTP Website Is Losing Traffic

Here's why Your HTTP Website Losing Traffic

In the past years, security in the digital space has become a prominent concern among online creators and consumers. More recently, we’ve seen new GDPR compliance requirements as well as many Google Chrome updates issuing security warnings to those who manage http websites collecting some sort of customer data. If you’re one of the web owners  who still haven’t upgraded to HTTPS, you may want to reconsider. Here’s why. 

According to Search Engine Journal, Google Chrome will show a prominent “Not Secure” message in the browser bar starting in October 2018. After October 2018 Chrome and likely all other Chrome based browsers will display enhanced security warnings that may create higher bounce rates for your site and concomitantly lower sales and conversions.

 

Benefits of Purchasing a SSL Certificate

 

These days, there’s nothing more important to your brand than being authentic and making your customers feel well taken care of. That is why security of their private information should be your top priority when managing your online business.  

When the SSL Certificate is implemented on your website, it establishes an online entity’s credentials for doing business on the Web. Such action promotes trust, protection, confidentiality and also, better ranking of your business in Google search. Win win! 

 

Ready to upgrade your HTTP Website?  

 

At Famous WSI Results, we are offering implementation on every page and handling redirects for $249 until July 31, 2018 (regular price: $299).*SSL Certificate fee not included – must be purchased by the client separately. 

Have more questions about the SSL Certificate and upgrading to HTTPS? Do not hesitate to ask! We are here to help you implement any necessary changes to your website. 

 

At Famous WSI Results, we look to partner with our customers to help make their advertising dollars go a long way. By implementing a few reputation-protection measures and taking the time to consciously monitor your online reputation, we lessen the chances of having to spend countless dollars cleaning up your reputation.

 

Get in touch:

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

5 Benefits of a Good Website Design

5 Benefits of a Good Website Design

5 Benefits of a Good Website Design

Did you know investing in a good website design early on is one of the smartest things a business can do? Why? Because there’s no better way to quickly inform your customers who you are, what you do and how you do it better than your competition.  

Research shows that a user/ potential customer can form an opinion about your online presence in about .05 seconds once the page loads. That means what they see online can either make or break your business! If a well-designed website is not you first and foremost marketing tool at the moment, we’re here to tell you it’s time to change your approach! Here’s 5 more reasons why a good website design is important for your business growth: 

 

5 Benefits of a Good Website Design

 

  1.  Better Branding. In simple words, your website should act as an extension of your brand. To leave a lasting impression on your visitors, invest in a professional looking website with clear call-to-actions for potential customers. Also, keep in mind that if your web presence doesn’t transfer to a good experience on mobile devices, about 50% of your visitors will most likely think you don’t care about them. 
  2. Higher Google ranking. By creating a responsive and mobile-friendly website, you will have greater success in reaching more potential customers. Implementing SEO and creating quality content tells a search engine like Google that your website is relevant, therefore more people need to see it. Result? Higher rankings!
  3. Data-Driven Results. Use Google Analytics (for free) to learn how your users are interacting with your company’s website and then improve their experience accordingly. Trust us, your website will prove invaluable in providing data about your customers and their buying behaviors! 
  4. 24/7 Accessibility. With the help of a good website design, business owners are able to create a user-friendly and welcoming online environment where visitors can get useful information any time of the day. 
  5. Better Customer Service. One last thing to remember when it comes to a good website design is that it should be all about the user! That means easy navigation, clean layout, visible contact information, up to date links and of course, quality content. Your clientele will NOT be impressed with a dated and poor functioning website! Remember, first impression counts! 

 

As you can see, a good website design has the potential of becoming the most effective marketing and branding material your business can use.  

 

Are you ready to invest in a good website design? 

 

RELATED POST: 7 Steps to Making Your Website a Success

 

At Famous WSI Results, we look to partner with our customers to help make their advertising dollars go a long way. By implementing a few reputation-protection measures and taking the time to consciously monitor your online reputation, we lessen the chances of having to spend countless dollars cleaning up your reputation.

 

Get in touch:

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

SSL Certificate upgrading to https

4 Benefits of Upgrading Your Site to HTTPS

This is a very important post for any business, organization or individual with a website. Starting now (October 2017), most sites will display a “Not Secure” warning in Google Chrome browser (and eventually others) if they have not upgraded from “http” to “https”.

4 Benefits of Upgrading Your Site to HTTPS

In order to avoid your customers seeing the warning security messages on your website, you are required to purchase a SSL Certificate. What is that exactly?


 

SSL CERTIFICATE

From Go Daddy:  An SSL (Secure Sockets Layer) certificate is a digital certificate that authenticates the identity of a website and encrypts information sent to the server using SSL technology. Encryption is the process of scrambling data into an undecipherable format that can only be returned to a readable format with the proper decryption key.

A certificate serves as an electronic “passport” that establishes an online entity’s credentials when doing business on the Web. When an Internet user attempts to send confidential information to a Web server, the user’s browser accesses the server’s digital certificate and establishes a secure connection.

SSL Certificate upgrading to https


4 BENEFITS OF UPGRADING TO HTTPS:

1. Trust – HTTPS notifies users that all data provided from the website they are visiting is trustworthy
and has not been altered.
2. Confidentiality – All all the activity completed on the website will be encrypted.
3. Protection – HTTPS protects sensitive information.
4. Search – Now, more than ever, Google Chrome is putting emphasis on HTTPS in the search ranking algorithms.

 

In order to purchase a SSL certificate, please contact us or your other hosting provider.

Our partner Advertising Is Simple is offering certificates (along with implementation on every page and handling redirects) as follows:

$119 for the first year, $99 for each additional one or $299 for 3 years.

Have more questions about the SSL Certificate and upgrading to HTTPS? Do not hesitate to ask!


 

Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

10 SEO Mistakes to Avoid During Your Next Website Redesign

10 Huge SEO Mistakes You Do Not Want to Make

Are you in the process of re-designing your website?

A website re-design should not focus solely on aesthetics; form and function should be considered, as well. A flashy exterior will not help if people can’t find your website via search or can intuitively navigate throughout your site’s pages.

While Search Engine Optimization (SEO) is in a constant state of flex, it is something you cannot afford to overlook. There is a bunch of SEO Factors to consider well before you begin your website re-design. Things such as load speed, security, schema markup and directory listings play a big part of getting your website a great online presence.

10 SEO Mistakes to Avoid During Your Next Website Redesign

Want to prevent your website from becoming a virtual money pit with no ROI(Return on Investment)?

Fill out the form below to download our ’10 SEO Mistakes to Avoid During Your Next Website Redesign’:

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If you would like help with your digital advertising campaign, get in touch. We are expert marketing consultants in Delaware.

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com

7 Steps to seo success

Check Out These 7 Steps to Guaranteed SEO Success for Your Delaware Business

If you want to outsmart the competition using successful SEO Tactics, then watch this video now!

Get great results for your Delaware Business using these 7 steps to attract more search traffic to your website, giving you a great way to create more interest and connect with potential customers.


If you would like help with your digital advertising campaign, get in touch. We are expert marketing consultants in Delaware.

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com

The Battle for Internet Supremacy and Simplifying SEO

The Battle for Internet Supremacy and Simplifying SEO

The Battle for Internet Supremacy and Simplifying SEO

It’s true. Getting onto the front page of Google for your particular keywords is a battle.  Moreover, not one of those quick little skirmishes that are over in a few days, but a full out war that calls for consistent commitment of troops and evaluation of strategy.

It’s no wonder small business owners that have little time to commit to this battle, feel like they’ve lost the battle before it really even started.  The good news is that, although algorithms are in a constant state of flux, there is a constant that can help any business of any size compete.

We will get into that in a little bit, but first a little bit about search engine optimization, or SEO as it’s known in the digital arena. SEO is the number one tactic in building an online presence and getting traffic to your site. The problem is that there is such a wide variety of conflicting information regarding the topic.

While some may be good advice, it is best to start from the beginning – your website. Implementing all the right ingredients within your website is a great (and necessary) place to start. A rock solid online presence begins with the basics, with which everyone has access.

What access you ask?

Well the folks at Google have been providing website owners with a wide variety of guides and tools on ensuring that businesses build their websites with all the things it needs to earn more website traffic and visibility. Pay attention to the fundamentals and you just might take down a giant!

So go straight to Google, the 4 Star Generals of online presence, to develop your website with a SEO strategy that will get you well on the way to winning many wars to come!

The strategies that Google sanctions via their Webmaster Guidelines can have your website accrue all the right strengths it will need to compete.

Here is a summary of the most important SEO factors in 2016:**

  • Good site structure including easy to navigate pages
  • Website loads quickly and is secure
  • Website provides a good mobile responsive experience
  • Unique content and meta data for each page
  • Structured data (schema markup) to identify the type of website page
  • Well written and original that is valuable to readers
  • Verify your site with Google’s My Business (also called Google Plus or Google Local)

Google has an army of free tools for website owners to utilize in order to ascertain that their website is moving in the right direction and gaining the stamina it needs to be competitive online.

The essential Google toolkit includes:**

  • Google Analytics
  • Google Webmaster Tools
  • Google My Business
  • Google Page Speed Insights
  • Google Mobile Friendly Test
  • Google Structured Data Testing Tool
  • Google Structured Data Markup Tool

** Thanks to WSI World for this articles inspiration and great list of tools in their article, “SEO Advice Straight From Google”, by Andre Savoie

Use these wisely and regularly to monitor, test and improve your website. Once the basics are all in place, develop an SEO action plan that will help you excel in the digital world. Incorporate things such as content creation, social media marketing, display and pay per click advertising into this plan. You’ll find that once you get all your soldiers in place, the digital battle is not so scary, after all!


If you would like help with your digital advertising campaign, get in touch. We are expert marketing consultants in Delaware.

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com

Website Makeover Tips That Will Lead Greater Lead Generation

Website Makeover Tips for Great Ways to Increase Lead Generation

Website Makeover Tips That Will Lead Greater Lead Generation

Things happen quickly in the digital world and it should come as no surprise that website design has been rapidly changing over the last few years. With google implementing their mobile-friendly algorithm that ranks those websites that are mobile optimized higher in mobile search results, as well as the explosion of consumer penchant for graphic content such a videos and visually appealing content, it has become necessary for a constant monitoring and adjustments to a company’s digital strategy.

A well-maintained website generates more leads and helps to grow business. If your website is more than a few years old, it is safe to say that you are in need of a website makeover. While redesigning your website should focus on the visual elements, form and function need to work well together. Make sure to incorporate SEO (search engine optimization) from the beginning. Building a beautiful website does you no good if no one can find it!

Chuck Bankoff, Director of Web Services for Kreative Webworks, recently authored a very helpful article on Digital Marketing Trends Titled: “5 Website Makeover Tips to Get More Leads”.

In this article he list these 5 quick website makeovers that can help kick-start your website makeover:

1. Add Customer Testimonials
2. Use a Responsive Design
3. Test Multiple Landing Pages
4. Include an Explainer Video
5. Provide Calls to Action on Every Page

Click Here to Read the full article.


If you would like help with your digital advertising campaign, get in touch. We are expert marketing consultants in Delaware.

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com

‘Expert’s Guide to Flushing Your Website Budget Down the Toilet’

New to Internet Marketing? Start With the Basics

Marketing a small business online can be daunting when you barely have time to run your business. There is a cacophony of advice out there — wading through it all to get to the core of what can make your business more visible on the internet can be frustrating, leaving you in a state of inaction.

As a small to mid-sized marketing agency, we advise business owners to start with the basics. If the foundation is not in place, there is nothing to build on. The foundation of any business in today’s world begins with the company’s website. A website doesn’t have to be fancy; it has to do the job. Most of all, it has to be mobile-friendly. Well over half of all searches are done via a mobile phone.

That is where taking the time to determine what purpose your website serves is paramount to creating a solid foundation for your marketing endeavors. Put yourself in your customer’s shoes and look to create a web property that makes it simple for them to engage with your products and/or services.

Having clear call-to-actions and simple contact forms is an important aspect of a well-thought out website. Sure, there are some very intricate website designs out there that look impressive at first. But if they don’t flow well or tell your story, it’s like buying a beautiful pair of shoes that don’t fit your feet.

Internet users have become more sophisticated and expect more from a website – take the time to determine and meet their expectations and you’ll be on your way to growing your business. Fail to do so – then be ready to crash and burn.

Check out this ‘Expert’s Guide to Flushing Your Website Budget Down the Toilet’ before it’s too late!

You can also download this Cheat Sheet in PDF format by clicking this button:

Share with us on facebook the things that makes your Website Standout!

Famous WSI Results | 302.407.0430 |MDoyle@FamousWSIResults.com