Category Archives: web analytics

difference between http and https

Why You Should Care About the Difference Between HTTP and HTTPS

If you’re in charge of your own standalone IC Site or client sites that have forms on web pages that are HTTP (not HTTPS), you might have received an email from Google Search Console warning you that starting October 17, 2017, these pages will be marked with a ‘Not Secure’ warning in Chrome.

difference between http and https

Do you manage websites that are HTTP and have pages with forms capturing some sort of customer data (eg. contact us form)?  If yes, this notice is very important for your case and you should definitely care about the difference between http and https. Why?

It might seem so sudden, but the Google’s plan to change labeling HTTP sites as non-secure has been gradually taking place since January 2017, following the change of Chrome 56. In recent statements, Chrome explained this initiative as cracking down on HTTP infractions with credit cards and passwords. Passwords and credit cards are not the only types of data that should be private. Any type of data that users type into websites should not be accessible to others on the network, so starting in version 62 Chrome will show the “Not secure” warning when users type data into HTTP sites. – Chromium Blog


So what’s the difference between HTTP and HTTPS?

Whenever you’re visiting the HTTP site, you sit at your browser and interact with data. However, how the data travels from Point A to Point B, or even if it travels at all, is none of HTTP’s concern.

It’s similar with HTTPS, BUT when security is a must, HTTPS differentiates one sender and receiver from another. The SSL actually encrypts the coming and going data. This means that SSL uses a mathematical algorithm to hide the true meaning of the data. The hope is that this algorithm is so complex it is either impossible or prohibitively difficult to crack, therefore making data submitted through HTTPS web page (contact details, credit card info) more secure.


How to avoid these warning messages?

  1. Host with a dedicated IP address.
  2. Buy a Certificate.
  3. Activate the Certificate.
  4. Install the Certificate.
  5. Update your site to use HTTPS.


If you migrate your site from HTTP to HTTPS, Google treats this as a site move with a URL change. This can temporarily affect some of your traffic numbers.

See the site move overview page to learn more. Also, here is more information on Google Search Console recommendations about https.


Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

Famous WSI Results | 302-407-0430 |

Competitor Analysis Delaware

5 Steps to Make Your Business More Competitive

Who doesn’t love a little friendly competition, right? It’s what our society thrives on and what Darwin designated as ‘The Survival of the Fittest’. The business world is full of saturated markets where competition is not only a way of life, it is imperative to a company’s survival.

One effective way for businesses to improve their products and services is to do a comparison of their competitors marketing strategy in order to gain some insight on what it can do to improve and create a clearer path to success.

If you’re looking to benefit from a comparison analysis of your industry, check out these 5 Steps you should take to make your company more competitive and better focused on success.

The Secret Steps to Gaining an Edge on Your Competitors - Jan 2016 infographic


If you would like help with your Competitor Analysis, get in touch …

Famous WSI Results | 302.407.0430

Using Web Analytics to Improve Sales for Your Small Business

Using Web Analytics to Improve Sales for Your Small Business

One of the biggest mistakes small business owners make is NOT paying attention to web analytics. Maybe you’ve recently invested in a dapper new website and have started to integrate social media and content creation into your online marketing strategies. Give yourself a pat on the back,  as that is better than most small businesses. However, don’t get too excited just yet.

There is a plethora of content out in cyberspace. Making sure your website content and marketing efforts don’t add to the cacophony and get banished to outskirts of cyberspace can be achieved by analyzing current results. Zeroing in on the purpose of your digital marketing properties and following the path your customers take to conversion will help you to focus better on what needs to be improved or implemented.

Begin by Identifying Your Best Traffic Sources and creating special offers for the ones that bring you the most business. Web analytics give you the ability to Better Understand Customer Behavior. The more you know, the better service you can provide your customers. Find the pages on your website that are best at converting and use that knowledge to improve the pages that are under performing. Improve Your Website Conversions Funnels using web analytics. Perfecting Landing Page Performance by determining what designs work best to get the desired action. Finally Make it Personal, your customers will reward you!

Please watch this video to find out more:

Famous WSI Results | 302.407.0430 |