Category Archives: video marketing

2017 SEMPO Cities Delaware Valley The Future of Digital Marketing Event

2017 SEMPO Cities Delaware Valley: The Future of Digital Marketing Event

2017 SEMPO Cities Delaware Valley The Future of Digital Marketing Event

Looking to expand your knowledge on the latest SEO practices, Internet marketing and video? Our partner – Advertising Is Simple – is proud to announce that next Wednesday, November 1st, will be hosting an exciting event with SEMPO, bringing you the latest updates on all things digital marketing.

What is SEMPO?

SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it. The purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of search and its role in marketing.

What is SEMPO Cities Initiative?

SEMPO_CitiesSEMPO Cities initiative launched in 2015. Since then, it continues to build awareness and education around search at the local level through learning and networking events.

Below are all the details you need to know about this event:

 

2017 SEMPO Cities Delaware Valley

Wednesday, November 1st, 2017 

 8:30am – 3:30pm 

At the Emerging Enterprise Center

920 Justin Street, Wilmington, Delaware

Sponsored By:

Emerging Enterprise Center

Sherms Catering sponsoring SEMPO CitiesCostco sponsoring SEMPO Cities

CLICK TO REGISTER 

for more information, please email:

cities@sempo.org

 

SPEAKERS: 

Beth Heller – One of Google’s Partner Enablement Managers in NYC. Before Google, Beth spent 10+ years in marketing – leading communications teams at PR agencies and serving as a media trainer for her clients. 

Kamran Malik – a Franchise business manager a Digital Marketing Strategist at WSI. Kamran has mentored/advised 364 entrepreneurs across 60 cities, 18 countries and spanning 5 continents around the world. 

 

Some of the topics being discussed at SEMPO Cities Delaware Valley event are: The Past, Present, and Future of Digital Marketing Google trends, Video and the Internet. We hope to see you there!


Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

 

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

 

Improve Customer Engagement with Video Marketing in 5 Steps Famous WSI Results

Improve Customer Engagement with Video Marketing in 5 Steps

Improve Customer Engagement with Video Marketing in 5 Steps Famous WSI Results

 

Are you looking for powerful marketing tools to instantly (and successfully) connect with your customers? Online video is now very accessible and hugely popular! It is repeatedly proving itself as an effective way to improve customer engagement, increase brand awareness and attract search engine traffic.

So what are you waiting for? Consider investing in a video campaign to help drive traffic and conversion to your business.

Need more help figuring out how to do it? The following 5 tips will help prepare you for a successful video marketing campaign.

 

Improve Customer Engagement with Video Marketing in 5 Steps

 

If you are not investing in video as part of your digital marketing strategy, you are missing a great opportunity to engage your target audience, expand your brand and boost sales.

If you would like help implementing video marketing for your business, get in touch!

 


 

Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

 

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

 

3 Ways to Qualify Existing Leads with Video Data

3 Ways to Qualify Existing Leads with Video Data

3 Ways to Qualify Existing Leads with Video Data

As marketers, we know video is an important marketing tactic to engage with your visitors and spark purchase intent. If you read our last post on the 3 different stages of the potential client’s journey, then you also know about the pivotal role that video can play in your marketing automation.

Are you looking for ways to secure your leads using existing video data? In today’s post we’re going to share 3 ways how you can use video data to qualify your potential leads.

 

3 Ways to Qualify Existing Leads with Video Data

 

  1. Segment your contacts based on the videos they’ve watched.

See which videos your leads are watching, allowing you to better understand your customer acquisition funnel, work out which videos are helping drive conversions and craft more personalized follow up emails.

  1. Consider video heat maps directly in contact pages.

Find out how much of a specific video your leads are watching and whether certain groups of users are engaging with your content.

  1. Map your video content to the buyer’s journey.

Remember those 3 stages of client’s journey? Always try to organize your videos according to the awareness, consideration and decision stage of your viewer.

 

IN CONCLUSION

Not all video data should be treated the same way. Some videos should be considered more important than others when it comes to lead scoring. Learning how to score and prioritize your leads will ensure better results and your team closing more deals in the future.

 

Want to learn more about how to create leads for your business?

Contact us to Download our 30 Greatest Lead Generation eBook

 

Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

 

Famous WSI Results 302-407-0430 | info@FamousWSIResults.com

 

 

 

How To Use Video Content with Marketing Automation

How to Use Video Content with Marketing Automation

Using Video with Marketing Automation

Marketing automation has been around for years, and video has been around even longer. But using these two tools together is uncharted territory for many businesses. You probably have some questions.

If you’re reading this article, chances are you already know how important video is to your marketing strategy. By combining video and marketing automation, you’ll be able to take your video marketing to the next level by sending the right video, to the right lead, at the right time.

 

What comes first, the video or the automation?

How does each part assist the other? How do I set this up?

Marketing automation (also called lead nurturing) is one of the fastest growing areas of digital marketing. It’s an important channel to optimize to help you grow your business.

We discussed benefits of using a Marketing Automation software for your business in our latest blog post, which you can read here.

 

So how Using Video with Marketing Automation can benefit your business?

 Marketing Automation and Video Content

Video Content and Marketing Automation

 

Why You should use video with Marketing Automation

video content and Marketing Automation tips

Advertising Is Simple in Delaware Marketing Automation

Marketing Automation tips with Advertising Is Simple

 

Stay tuned for part 2 of Using Video with Marketing Automation. Next month, we are going to go more in depth with what are the best practices for successful video marketing and how you can nurture your leads with video content.

 


Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

 

Famous WSI Results 302-407-0430

info@FamousWSIResults.com

5 marketing automation tips

5 Tips for Growing Leads With Marketing Automation

5 marketing automation tips

The ultimate goal for your online marketing is to generate more leads and convert them into paying customers. A good marketing automation solution can multiply your effectiveness to attract more website visits, and nurture your leads through their entire buying process.

Here are five ways to target, personalize and automate your marketing messages across multiple channels.

  1. Wise Up to What Customers Want

By digging deeper into your website analytics and social media feedback, you can identify what content works best. Once you know this, you can focus your messages to qualify and segment   prospects according to their preferences.

  1. Practice Powerful Email Marketing

Email is one of the best ways to drive engagement. Sending the right message to the right people at the right time will turn your emails from an impersonal broadcast into meaningful correspondence. Additionally, you can use automated emails to send tailored messages at timed intervals after a call to action is triggered.

  1. Improve Landing Page Personalization

You can continue your customer’s one-to-one experience by personalizing your landing pages. By presenting the most relevant offers or product selections aligned to their online behavior, you can successfully lead customers through their buying cycle.

  1. Be Ready to Further Relationships

Your marketing automation system can alert you to relevant events such as likes, comments, retweets or shares – enabling you to reach out and develop relationships on a more personal level.

  1. Consider Using Curated Content

Targeted content is key to the whole marketing automation process. To help, consider curating relevant content from other sources while making sure to put your own twist on it to enhance your message for your audience..

In conclusion, be consistent and patient as you begin your automated marketing campaigns – get it right, and you will enjoy a steady stream of followers, new leads and increased sales.


If you would like help with marketing automation for your business, get in touch. We are expert marketing consultants in Delaware.

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com

Video Will Help Your Site Get More Search Links

Think Your Business Doesn’t Need Videos? You’re Wrong

Adding great quality content stuffed with keywords was at one time the way to rise in search results rankings. Well, those days are long gone and have been for some time.

As the internet becomes more inundated with content, videos and images are beginning to appear in Google search results. So it stands to reason the more images and video you have on your website the more search links you are creating.

Did you know that video appears for 55% of search queries?

Don’t take our word for it; Check out this ‘Manta Tip of the Day’ stating that “Video Will Help Your Site Get More Search Links

I believe it important to point out that simply adding images and videos is not the whole story. It is VERY important to optimize them with the right tags, titles, keywords and descriptions in order for them to be pulled up in the right search results.

And finally, Did you know that Youtube is the #2 Search Engine?

Check out this infographic by Mushroom Networks:

Created by Mushroom Networks

If your need help with your digital marketing, contact the experts of Delaware

FamousWSIResults.com | (302) 407-0430 | MDoyle@FamousWSIResults.com