Businesses around the globe are facing the challenge of balancing their marketing plans to include a social presence. Marketing a business is not easy to begin with, but a business has to become social and we have the statistics to back us up.
Making your business social can increase sales when you do it right. Finding the right social medium platform to effectively engage with your ideal customer means evaluating your Buyer Personas and adapting your social media plan accordingly.
This will vary by type of industry and audience– preaching to the wrong crowd will waste time and money. Facebook is not the only platform you need to focus on. If you are trying to hit a younger market, consider sites such as Instagram and Pinterest.
A healthy social media reputation requires frequent posts, comments and replies to other’s comments. Respond promptly and professionally to comments and requests that show up on social media sites. The whole point of social media is to engage with your audience and talk about what is important to them.
Look at our ‘Stats For Social Media Savvy Businesses’ infographic.
Are you surprised to hear that social media is now the second most effective digital marketing tactic for customer retention?
If you would like help with your social media marketing, get in touch:
Then do not read this article on why your business needs to wake up and smell the social media tide rolling in. Actually, it is more like a tsunami – become a social butterfly now!
If you asked me a decade ago, or perhaps even five years ago, I would have said that social media is not a viable marketing tool for business. I was one of the many naysayers regarding using social media as a core component of a digital marketing plan. After all, there was simply no way to measure the ROI of social media marketing. Well, I am big enough to admit I was dead wrong.
Much as I hate to say it, social media has become a most effective way to create and maintain brand awareness, manage your business’ reputation and to show off your products and/or services.
That being said, a haphazard approach to a social media campaign is not advisable. Please take the time to learn where your Ideal Customers are and the best way to engage and provide them with quality content that they want. Develop Buyer Persona so that you can better determine what social networks to target.
You may find that you have a variety of buyer personas that dictate you segment your social media marketing efforts in order to hit the right person at the right time in the right place with the right message.
A good way to do this is to do a little ‘social listening.’ Twitter is an amazing tool for this. Alternatively, use apps, such as HootSuite, to monitor certain words, phrases or hashtags. Understanding what people are saying about your brand, competitor or industry can help to mold your marketing effort or products. This will allow you to give your customers what they want — not what you think they want!
Make it a point to give value over viral content. While there have been some companies that have perfected or lucked into creating viral content—it is not a realistic goal. In fact, trying to be witty or sarcastic with your content might just backfire and hurt your brand. Tread carefully; your online reputation is a valuable asset that you do not want to treat lightly or flippantly.
Use social media to provide quality content on a regular basis. The rule of thumb is 4-1-1; provide four fluffy or fun pieces to one post focusing on your industry and one post plugging your product or services. Engagement is the key to successfully marketing your business on social media. Every ‘like’ ‘share’ and ‘retweet’ expands your reach exponentially.
By the way, social media marketing is not just a B2C strategy. LinkedIn and Twitter have a myriad of uses in B2B. Networking with your industry professionals or target industries online can be invaluable and a great branding tool. Develop name recognition before you send your first email or make your first call. These sites can help get targeted leads who have already engaged with your brand and see it a source of value in your area of expertise.
If you would like help with your social media marketing, get in touch:
Many businesses out there are just beginning to realize the importance of social selling and how becoming a social business allows for connecting to customers on a more personal level. By truly engaging with your social audience, you have a unique opportunity to tell your story and to spotlight what it is that makes your business stand out.
If you are like many social for business sceptics, it may beginning to dawn on you that there just might be something to this social media marketing after all. It is hard to deny the power of social when you see the part it has played in the primaries this political season.
We often advise clients that even if they are not ready to jump into the deep end, so to speak, with social media, claiming their social media pages is a must. We also suggest creating a common look of all internet properties, such as blogs or websites and social properties so that followers see a unified front when it comes to your company’s brand.
Facebook can be a powerful tool for growing your business, however getting started can be a bit intimidating. Using Facebook for business has a slew of Dos and Don’ts and determining how to best optimize your Business Facebook page should be a real consideration.
Take a look at our infographic on the ‘Ten Tips on Creating an Engaging Facebook Page for Your Business’ and share with us on Facebook how you use social media to grow your business.
With the holiday season upon us, now is the time to up your email marketing strategy in order to increase your conversion rates and make your marketing efforts successful.
Not planning on using email in your Holiday Marketing strategy? You might want to reconsider as email marketing was the #1 driver of online sales on Black Friday last year. Fifty-Seven percent of email subscribers spend ten to sixty minutes browsing emails during the week. People are opening email marketing messages on mobile devices and often while they’re shopping.
According to eMarketer, “One of the main drivers is the fact that email is predominantly viewed on mobile. Mobile is getting better, and retailers are beginning to get that.”
Check out our list of 25 ways to make your email marketing efforts more effective.
25 Days of Email Marketing Tips for the Holidays:
Provide Shipping and Order by Dates
Send out Back in Stock notices
Lighten Up – change email template to blue and silver
Automate Holiday Email Campaign
Highlight Best Sellers
Welcome New Subscribers with a Discount Code
Collect Sign ups to Email List on Facebook and Twitter
Announce Upcoming Events
Add Subject Line Emoji’s
Personalize with Merge Tags
Ask Permission if Sending Emails More Frequently
Reward Best Customers with Special Deals
Auto-post to Facebook and Twitter
Create a Great Subject Line
Add a Popup Form to Website
Analyze Reports & Adjust
Do Split Testing
Target by Age or Gender
Segment Your List
Share Holiday Tips
Use Holiday Promotional Videos
Run Tests for at least 4 Hours
Keep it Fresh
Encourage Social Media Interaction
At Famous WSI Results we help small to mid-sized business owners who are too busy running their businesses to focus on their marketing and advertising efforts. We can help with your email marketing plan, as well as all types of digital marketing strategies. If you’re looking to up your sales this holiday season, get in touch.
The Holidays are literally right around the corner. You’ve had your marketing plan in place well before Halloween, right? It’s scary to think that people are doing their shopping earlier every year.
According to Think with Google’s ‘5 Holiday Shopping Trends to Watch in 2015’ infographic, 48% of holiday shopper did their shopping on or before Cyber Monday last year. Over a quarter of them said that they had done some shopping before Halloween. Believe it or not, 40% of shopping occurred online last season.
What does this tell you?
It is pretty safe to say that you need to be ready early. Evidently, many brands lost sales last year because they waited to launch their holiday campaigns on the more traditional shopping days, such as Black Friday, Small Business Saturday and Cyber Monday.
It also shows that digital matters, so even if you are a brick and mortar store, having a real internet presence is important. Businesses need to be approachable online more than ever. That means monitoring and utilizing the social channels where your customers hang out to the fullest capabilities. The flow between your social channels, your website’s landing pages and your marketing plan need to be seamless.
Check out this infographic by The Shelf that shows how online research and shopping is expected to dominate this year’s holiday shopping trends and how unbiased bloggers giving holiday gift giving advice are expected to be a big influence.
While many businesses want to say there is no way measure the ROI, it’s beginning to look like the price of ignoring Social Media Marketing is too high. The top social network that influences holiday buying is Pinterest.
With Thanksgiving a few weeks away, I’m sure you have already planned out your holiday marketing strategy, right? NO?
A word of advice … it’s important to put some thought into your holiday marketing plan. It will make the year end on a more positive note. There is a lot of money spent over the holidays; you’ll want to be sure that your customers spend it with you versus your competitors.
Think of ways to connect with your customers emotionally and tap into the spirit of the season. This is the time of year where people are focused on giving thanks, spending time with friends and family. Yes, it’s a chaotic and stressful time. Help your customer de-stress by making their shopping experience a positive one.
Community Service: Show support to the community by sponsoring a food drive or collecting clothing and toys for needy families. Many of your customers are looking for ways to make the season more meaningful by sharing with those less fortunate.
Holiday Cards: Let your customers know how much you appreciate their business by sending out a ‘Thanksgiving’ card with a personalized special offer just for them. For example, if Customer A repeatedly purchases a certain product or service, provide them with a coupon for that particular item. Continue to send out cards that may invite them to a special event, sale, discounts or free gift promotion.
Email: Use email to get customers excited about upcoming deals – be sure to capitalize on Black Friday and Cyber Monday. Offer a contest, game or countdown to get more engagement. Send out more often to take advantage of the ‘buying mood’.
Holiday Landing Pages: Create Holiday Landing pages that you can send customers to from your social media and emails. Be sure to have several different designs and do some split testing to determine the highest converting pages.
Social Selling: Make sure your social selling plan is well thought out by using holiday specific images, hashtags and special offers. Your customers will be searching for deals. Using the correct hashtags and keywords will help to attract those customers that are primed to spend. It’s perfectly acceptable to offer multiple offers this time of year. Your customers will appreciate it!
High Sales Days: Take advantage of the highest selling days of the season; have special promotions for Black Friday, Small Business Saturday and Cyber Monday.
Give a Stellar Buying Experience: By preparing for the shopping frenzy, you can make your customer service stand out from the rest. Carry plenty of stock, hire extra cashiers, offer free gift wrap and have displays with pre-wrapped gifts. Be sure to provide an incentive for your buyers to return by attaching a special discount offer to the receipt.
Carrying out this 5 step plan using a combination of web research, a mobile ready blog, email, social media and customized landing pages will make you stand out from the crowd – and ultimately realize an increase in repeat business.
Share with us on facebook one thing that makes your Social Media Marketing Plan Standout!
Every brand comes across a disgruntled customer at some point. When that customer posts a negative feedback on one or more of your social media pages, it’s up to you to turn it into a positive. The important thing to remember is that people who post complaints on social media just want to be heard. AND many times the way a company responds can make all the difference!
It is imperative that you take the time to read over their post and try to figure out a way to make the situation better. Most of the time, customers write a negative review in the heat of the moment. After they post and have some time, their anger will subside a bit.
It doesn’t matter if you agree with them that your company did something wrong, you are in the public arena and saying “I’m sorry” you feel that way about your experience goes a long way. Acknowledging their pain and making it clear that you’d like to fix the situation not only shows this particular customer that you care, but it shows everyone monitoring the post that you care. Did you know that 33% of negative reviews turn positive when you respond?
Once you’ve acknowledged your unhappy customer, try to take the conversation private by encouraging them to email you the details. Often a little humility or humor can diffuse the situation.
For example, check out how Australian grocer “Woolworth’s turns negative social media feedback into positive PR”. An unhappy customer, Ryan Goodall, used Facebook as a sounding board when he was upset about getting overripe avocados from a local Woolworths. He posted a picture along witty tirade about how disappointed he was that the avocados did not live up to the Woolworth’s ‘the fresh food people idea’.
Within 20 minutes, the social media team of Woolworths responded, “Ryan!-the disappointment is more than we can bare! Private Message us your number and we will hook a brother up.” This humorous and sincere response triggered a huge amount of kudos from social media users. The original post received 35,000 likes and over 2,500 shares.
By listening and acting proactively, Woolworths was able to get more positive traction for its brand. The moral of this story is that your brand should be consistently monitoring its social channels and promptly respond to any negative feedback in the most positive appropriate manner possible in order to flip a negative situation into a positive one.