Category Archives: Social Selling

Here's why Your HTTP Website Losing Traffic

Here’s why Your HTTP Website Is Losing Traffic

Here's why Your HTTP Website Losing Traffic

In the past years, security in the digital space has become a prominent concern among online creators and consumers. More recently, we’ve seen new GDPR compliance requirements as well as many Google Chrome updates issuing security warnings to those who manage http websites collecting some sort of customer data. If you’re one of the web owners  who still haven’t upgraded to HTTPS, you may want to reconsider. Here’s why. 

According to Search Engine Journal, Google Chrome will show a prominent “Not Secure” message in the browser bar starting in October 2018. After October 2018 Chrome and likely all other Chrome based browsers will display enhanced security warnings that may create higher bounce rates for your site and concomitantly lower sales and conversions.

 

Benefits of Purchasing a SSL Certificate

 

These days, there’s nothing more important to your brand than being authentic and making your customers feel well taken care of. That is why security of their private information should be your top priority when managing your online business.  

When the SSL Certificate is implemented on your website, it establishes an online entity’s credentials for doing business on the Web. Such action promotes trust, protection, confidentiality and also, better ranking of your business in Google search. Win win! 

 

Ready to upgrade your HTTP Website?  

 

At Famous WSI Results, we are offering implementation on every page and handling redirects for $249 until July 31, 2018 (regular price: $299).*SSL Certificate fee not included – must be purchased by the client separately. 

Have more questions about the SSL Certificate and upgrading to HTTPS? Do not hesitate to ask! We are here to help you implement any necessary changes to your website. 

 

At Famous WSI Results, we look to partner with our customers to help make their advertising dollars go a long way. By implementing a few reputation-protection measures and taking the time to consciously monitor your online reputation, we lessen the chances of having to spend countless dollars cleaning up your reputation.

 

Get in touch:

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

Facebook API changes

Update on the Recent Facebook API changes

Facebook API changes

Social media never stays the way it is for too long. In fact, as soon as we get used to some apps, features and functionalities, API changes once again. For those of you who don’t know, API is an application program interface, which in other words means a set of routines, protocols, and tools for building software applications.  

Speaking of changes, just this past February we shared an article on the new Facebook algorithm and what we should expect from those updates. Today, we’d like to discuss yet another announcement made by Facebook on April 4, 2018. 

Interested to know what Facebook API changes have been announced recently and how they may affect your social media marketing? Please keep reading! 

 

 Recent Facebook API changes:

 

  1. Enhanced security and safety measures – At the base of the API changes lies the fact Facebook wants to limit third party applications access to your Facebook and Instagram account. To protect your personal information and content usage, a lot of those apps (e.g. Hootsuite, Buffer) need to adjust their functionalities to the new policy. 
  2. Third Party Apps cannot use the Instagram API Platform to crawl or store users’ media without their express consent. In other words, Instagram users own their media and that right needs to be respected. So far, a lot of affiliate platform functionalities that used like-based shopping (e.g. LikeToKnow.It) have been greatly affected by this update.  
  3. Facebook Login – if you don’t log in to your app in 90 days, the app will be blocked and you won’t be able to access your personal data until you re-authorize it. 

 

For more information on API changes, please check out this article on Facebook for Developers and Facebook Business. 

 

FACEBOOK’s COMMITMENT TO YOU: 

“Innovation demands iteration; it requires constant change. And, while change is never easy, we believe the immediate platform updates we are announcing today will build stronger connections for people, developers and businesses in the future, while maintaining their privacy and security on Facebook.” source 

 

Are you a social media marketer? What are your thoughts on these recent Facebook API changes?

Let us know in the comments how these updates affected your work. 

 

At Famous WSI Results, we look to partner with our customers to help make their advertising dollars go a long way. By implementing a few reputation-protection measures and taking the time to consciously monitor your online reputation, we lessen the chances of having to spend countless dollars cleaning up your reputation.

Get in touch:

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

Pinterest for Business Famous WSI Results

6 Tips for Using Pinterest For Business

Pinterest for Business Advertising Is Simple

If you’re an online creator, we hope you already recognize the big potential and opportunities that Pinterest for Business can bring to your brand. Using this platform as part of your social media strategy is a huge advantage! Why? Because besides the obvious – traffic and website clicks, Pinterest is also a great platform to upsell your products!  

Want to know how to get your products or services in front of the right eyes? Keep reading for 6 best practices on using Pinterest for business. 

 

6 Tips for Using Pinterest For Business 

 

  1. Set up a Business Account. This is where the magic happens! Once you convert your regular account to a business one, you will get the access to all the analytics you’ll need. 
  1. Include a call to action in your bio. Any time you get the opportunity to share an opt-in or a link to a special deal you’re currently running, take it!  
  1. Use Boards to target your audience. If you didn’t know that before, it’s time to cleanup your boards a bit. Your Pinterest page should resemble exactly what your business can do for the people that end up pinning your content. 
  1. Design shareable pins. It’s always worth taking a bit of time designing pins that are shareable! What does that mean? Good design elements (not too crowded), catchy titles and most importantly – a vertical shape – the longer the better. 
  1. Utilize appropriate keywords and hashtags. You should know that Pinterest is a search engine and should be treated as such. Take time looking up what phrases in your niche people search for to determine which ones will work best for your business. 
  1. Keep an eye on your analytics page. Once again, this is where you’ll find out what your dream audience looks like, what content they pin the most and what areas you should focus on! 

There you go! 6 easy yet oh so rewarding steps for taking your Pinterest for Business to the next level. If you need help managing your business account, don’t hesitate to contact Advertising Is Simple. 

 

FOLLOW US ON PINTEREST for more digital marketing tips!

Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

 

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

Is There a Future for SEO

Is There a Future for SEO?

Is There a Future for SEO

Just as the numerous conspiracy theories have resurfaced this election season, so too has the unfounded rumors that SEO is dead.

Seriously,  these SEO death rumors have been circulating since 1997. I’m happy to say that there are not many marketers buying into this myth.

Go ahead and Google, “Is SEO dead 2016” and you will find a plethora of articles debunking the idea that SEO is dead. In fact, most of them tout that  SEO is an ever evolving and necessary strategy to work in tandem with social media marketing and other digital advertising methods, such as content creation.

While there is a whopping 4% of marketers out there that believe SEO is dead, the numbers are much bigger for its chance of survival. Actually, if ever there were a marketing sign that a SEO mandate is called for, it is now!

What businesses need to realize is that an effective digital marketing strategy is a lot of various tools, of which the main ingredient is SEO, that need to be implemented in a cohesive manner to achieve marketing harmony. A good digital marketing company knows this and will offer Adaptive SEO packages that will perform much better in the whole, than that of hap-hazard strategies implemented in a piece meal fashion.

For the last month or so, we have advocated in starting with the basics. Getting your house in order (your website, your social media properties and directory listings) is a good place to start. But ending there is not going to help you create the #LeadGeneration that will help you to grow your online presence.

Check out this infographic on why we believe Adaptive SEO will play a big part in the digital marketing arena in the near future and for many marketing light years to come!

Is ther a Future fo SEO


If you would like help with your digital marketing campaign, get in touch. We are expert marketing consultants in Delaware.

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com

Increase Leads and sales

Increase Leads and Sales With Digital Advertising

The sensory overload that is the internet can make it difficult to get the attention of your target audience. While laying the foundation for an internet presence by posting relevant and valuable content, graphics and video to web properties and on social media is an important part of digital marketing; these strategies don’t often generate speedy results.

Creating strategic digital advertising campaigns can help speed up your advertising efforts by creating new leads and sales for your business.

Curious about what digital advertising strategies to use?

Check out our latest video on Lead Generation and Making Your Advertising Dollars Work Harder for Your Delaware Business:

Step 1: Identify the Right Search Criteria

With access to an unprecedented amount of data on consumers and their personas, marketers have gained great insight on how to better target customers.  Details like location, age, interests and Internet activity provide valuable data to help create effective and less intrusive ads.

Step 2: Advertise On the Appropriate Ad Networks

The best platform is different for every industry and business. Advertising on the mediums where you get better engagement makes good business sense. To do this you need to know your audience and find out where they spend their time.

Step 3: Put Campaign Tracking in Place

Campaign tracking allows you to eliminate certain keywords, times or target groups aren’t working before wasting money.

Step 4: Carry Out Split Tests

Split testing similar keywords, images and text is a effective strategy in maximizing the ROI of your digital advertising campaigns.

Step 5: Measure, Improve, Repeat

Try a number of different formats of digital advertising to determine which strategies work best for your business.

If you would like more information on digital advertising or professional help implementing digital ad campaigns…

Get in Touch Now!


If you would like help with your digital advertising campaign, get in touch. We are expert marketing consultants in Delaware.

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com

HowToGuide-How to Use Social Media to find New Leads

The Ins and Outs of Social Prospecting for Lead Generation

Inbound marketers realize the important role that social media plays in the market place. Facebook, alone offers 1 billion opportunities to connect with your ideal customer. Twitter has 230 million!

So what are you waiting for?

Social Prospecting Offers Industries of All Types and Sizes opportunities to identify and engage potential prospects. Simple strategies, such as social listening, can generate real leads for your business and translate into higher sales and growth for your business.

Who doesn’t want that?

We’ve created an eBook ‘How to Use Social Media to Find New Leads’ that can steer you towards the right strategies for finding potential prospects on Twitter, Facebook, LinkedIn, Pinterest and Google+.  Use this Social Prospect Workbook to get you on the right track to finding, connecting with and hopefully creating new customers.

How to Use Social Media to find New Leads: Social Prospecting Workbook

With millions of users on social sites like Facebook and Twitter today, social media marketing is now much more than monitoring keywords. It’s all about learning to engage people that may or may not know what your business can do for them. We got you covered, our guide will teach you the fundamentals of finding and identifying new customers.

This free, 19-page guide is a great resource for helping businesses get started on all the popular networks and generate new leads through each social media platform.

Every worksheet includes:

  • Short preparatory work to make the actual prospecting easy.
  • Visual instructions on how and where to find prospects.
  • Pro tips that will help you get the best results.
  • Prescriptions (Marketing Rx) for success.
  • Take-home exercises for follow-up prospecting

Grab your free copy of our How to Use Social Media to Find New Leads: Social Prospecting Workbook, how-to-guide below and start crafting the quickest and most effective way find potential customers and generate leads!

Fill Out the Form Below and Get your free copy now >>

HowToGuide-How to Use Social Media to find New Leads

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If you would like help with your social media marketing campaign, get in touch. We are expert marketing consultants in Delaware.

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com

Social Media Stats for Your Savvy Businesses

Social Media Stats for Your Savvy Businesses

Businesses around the globe are facing the challenge of balancing their marketing plans to include a social presence. Marketing a business is not easy to begin with, but a business has to become social and we have the statistics to back us up.

Making your business social can increase sales when you do it right. Finding the right social medium platform to effectively engage with your ideal customer means evaluating your Buyer Personas  and adapting your social media plan accordingly.

This will vary by type of industry and audience– preaching to the wrong crowd will waste time and money. Facebook is not the only platform you need to focus on. If you are trying to hit a younger market, consider sites such as Instagram and Pinterest.

A healthy social media reputation requires frequent posts, comments and replies to other’s comments. Respond promptly and professionally to comments and requests that show up on social media sites.  The whole point of social media is to engage with your audience and talk about what is important to them.

Look at our ‘Stats For Social Media Savvy Businesses’ infographic.

 

Look at our ‘Stats For Social Media Savvy Businesses’ infographic.

Are you surprised to hear that social media is now the second most effective digital marketing tactic for customer retention?


If you would like help with your social media marketing, get in touch:

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com

Get Your Business Social Now or Regret It Later

Get Your Business Social Now or Regret It Later

Don’t believe me?

Then do not read this article on why your business needs to wake up and smell the social media tide rolling in. Actually, it is more like a tsunami – become a social butterfly now!

Get Your Business Social Now or Regret It Later

If you asked me a decade ago, or perhaps even five years ago, I would have said that social media is not a viable marketing tool for business. I was one of the many naysayers regarding using social media as a core component of a digital marketing plan. After all, there was simply no way to measure the ROI of social media marketing. Well, I am big enough to admit I was dead wrong.

Much as I hate to say it, social media has become a most effective way to create and maintain brand awareness, manage your business’ reputation and to show off your products and/or services.

That being said, a haphazard approach to a social media campaign is not advisable. Please take the time to learn where your Ideal Customers are and the best way to engage and provide them with quality content that they want. Develop Buyer Persona so that you can better determine what social networks to target.

You may find that you have a variety of buyer personas that dictate you segment your social media marketing efforts in order to hit the right person at the right time in the right place with the right message.

A good way to do this is to do a little ‘social listening.’  Twitter is an amazing tool for this. Alternatively, use apps, such as HootSuite, to monitor certain words, phrases or hashtags.  Understanding what people are saying about your brand, competitor or industry can help to mold your marketing effort or products. This will allow you to give your customers what they want — not what you think they want!

Make it a point to give value over viral content. While there have been some companies that have perfected or lucked into creating viral content—it is not a realistic goal. In fact, trying to be witty or sarcastic with your content might just backfire and hurt your brand. Tread carefully; your online reputation is a valuable asset that you do not want to treat lightly or flippantly.

Use social media to provide quality content on a regular basis. The rule of thumb is 4-1-1; provide four fluffy or fun pieces to one post focusing on your industry and one post plugging your product or services.  Engagement is the key to successfully marketing your business on social media. Every ‘like’ ‘share’ and ‘retweet’ expands your reach exponentially.

By the way, social media marketing is not just a B2C strategy. LinkedIn and Twitter have a myriad of uses in B2B. Networking with your industry professionals or target industries online can be invaluable and a great branding tool. Develop name recognition before you send your first email or make your first call. These sites can help get targeted leads who have already engaged with your brand and see it a source of value in your area of expertise.


If you would like help with your social media marketing, get in touch:

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com