Category Archives: Social Selling

Is There a Future for SEO

Is There a Future for SEO?

Is There a Future for SEO

Just as the numerous conspiracy theories have resurfaced this election season, so too has the unfounded rumors that SEO is dead.

Seriously,  these SEO death rumors have been circulating since 1997. I’m happy to say that there are not many marketers buying into this myth.

Go ahead and Google, “Is SEO dead 2016” and you will find a plethora of articles debunking the idea that SEO is dead. In fact, most of them tout that  SEO is an ever evolving and necessary strategy to work in tandem with social media marketing and other digital advertising methods, such as content creation.

While there is a whopping 4% of marketers out there that believe SEO is dead, the numbers are much bigger for its chance of survival. Actually, if ever there were a marketing sign that a SEO mandate is called for, it is now!

What businesses need to realize is that an effective digital marketing strategy is a lot of various tools, of which the main ingredient is SEO, that need to be implemented in a cohesive manner to achieve marketing harmony. A good digital marketing company knows this and will offer Adaptive SEO packages that will perform much better in the whole, than that of hap-hazard strategies implemented in a piece meal fashion.

For the last month or so, we have advocated in starting with the basics. Getting your house in order (your website, your social media properties and directory listings) is a good place to start. But ending there is not going to help you create the #LeadGeneration that will help you to grow your online presence.

Check out this infographic on why we believe Adaptive SEO will play a big part in the digital marketing arena in the near future and for many marketing light years to come!

Is ther a Future fo SEO


If you would like help with your digital marketing campaign, get in touch. We are expert marketing consultants in Delaware.

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com

Increase Leads and sales

Increase Leads and Sales With Digital Advertising

The sensory overload that is the internet can make it difficult to get the attention of your target audience. While laying the foundation for an internet presence by posting relevant and valuable content, graphics and video to web properties and on social media is an important part of digital marketing; these strategies don’t often generate speedy results.

Creating strategic digital advertising campaigns can help speed up your advertising efforts by creating new leads and sales for your business.

Curious about what digital advertising strategies to use?

Check out our latest video on Lead Generation and Making Your Advertising Dollars Work Harder for Your Delaware Business:

Step 1: Identify the Right Search Criteria

With access to an unprecedented amount of data on consumers and their personas, marketers have gained great insight on how to better target customers.  Details like location, age, interests and Internet activity provide valuable data to help create effective and less intrusive ads.

Step 2: Advertise On the Appropriate Ad Networks

The best platform is different for every industry and business. Advertising on the mediums where you get better engagement makes good business sense. To do this you need to know your audience and find out where they spend their time.

Step 3: Put Campaign Tracking in Place

Campaign tracking allows you to eliminate certain keywords, times or target groups aren’t working before wasting money.

Step 4: Carry Out Split Tests

Split testing similar keywords, images and text is a effective strategy in maximizing the ROI of your digital advertising campaigns.

Step 5: Measure, Improve, Repeat

Try a number of different formats of digital advertising to determine which strategies work best for your business.

If you would like more information on digital advertising or professional help implementing digital ad campaigns…

Get in Touch Now!


If you would like help with your digital advertising campaign, get in touch. We are expert marketing consultants in Delaware.

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com

HowToGuide-How to Use Social Media to find New Leads

The Ins and Outs of Social Prospecting for Lead Generation

Inbound marketers realize the important role that social media plays in the market place. Facebook, alone offers 1 billion opportunities to connect with your ideal customer. Twitter has 230 million!

So what are you waiting for?

Social Prospecting Offers Industries of All Types and Sizes opportunities to identify and engage potential prospects. Simple strategies, such as social listening, can generate real leads for your business and translate into higher sales and growth for your business.

Who doesn’t want that?

We’ve created an eBook ‘How to Use Social Media to Find New Leads’ that can steer you towards the right strategies for finding potential prospects on Twitter, Facebook, LinkedIn, Pinterest and Google+.  Use this Social Prospect Workbook to get you on the right track to finding, connecting with and hopefully creating new customers.

How to Use Social Media to find New Leads: Social Prospecting Workbook

With millions of users on social sites like Facebook and Twitter today, social media marketing is now much more than monitoring keywords. It’s all about learning to engage people that may or may not know what your business can do for them. We got you covered, our guide will teach you the fundamentals of finding and identifying new customers.

This free, 19-page guide is a great resource for helping businesses get started on all the popular networks and generate new leads through each social media platform.

Every worksheet includes:

  • Short preparatory work to make the actual prospecting easy.
  • Visual instructions on how and where to find prospects.
  • Pro tips that will help you get the best results.
  • Prescriptions (Marketing Rx) for success.
  • Take-home exercises for follow-up prospecting

Grab your free copy of our How to Use Social Media to Find New Leads: Social Prospecting Workbook, how-to-guide below and start crafting the quickest and most effective way find potential customers and generate leads!

Fill Out the Form Below and Get your free copy now >>

HowToGuide-How to Use Social Media to find New Leads

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If you would like help with your social media marketing campaign, get in touch. We are expert marketing consultants in Delaware.

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com

Social Media Stats for Your Savvy Businesses

Social Media Stats for Your Savvy Businesses

Businesses around the globe are facing the challenge of balancing their marketing plans to include a social presence. Marketing a business is not easy to begin with, but a business has to become social and we have the statistics to back us up.

Making your business social can increase sales when you do it right. Finding the right social medium platform to effectively engage with your ideal customer means evaluating your Buyer Personas  and adapting your social media plan accordingly.

This will vary by type of industry and audience– preaching to the wrong crowd will waste time and money. Facebook is not the only platform you need to focus on. If you are trying to hit a younger market, consider sites such as Instagram and Pinterest.

A healthy social media reputation requires frequent posts, comments and replies to other’s comments. Respond promptly and professionally to comments and requests that show up on social media sites.  The whole point of social media is to engage with your audience and talk about what is important to them.

Look at our ‘Stats For Social Media Savvy Businesses’ infographic.

 

Look at our ‘Stats For Social Media Savvy Businesses’ infographic.

Are you surprised to hear that social media is now the second most effective digital marketing tactic for customer retention?


If you would like help with your social media marketing, get in touch:

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com

Get Your Business Social Now or Regret It Later

Get Your Business Social Now or Regret It Later

Don’t believe me?

Then do not read this article on why your business needs to wake up and smell the social media tide rolling in. Actually, it is more like a tsunami – become a social butterfly now!

Get Your Business Social Now or Regret It Later

If you asked me a decade ago, or perhaps even five years ago, I would have said that social media is not a viable marketing tool for business. I was one of the many naysayers regarding using social media as a core component of a digital marketing plan. After all, there was simply no way to measure the ROI of social media marketing. Well, I am big enough to admit I was dead wrong.

Much as I hate to say it, social media has become a most effective way to create and maintain brand awareness, manage your business’ reputation and to show off your products and/or services.

That being said, a haphazard approach to a social media campaign is not advisable. Please take the time to learn where your Ideal Customers are and the best way to engage and provide them with quality content that they want. Develop Buyer Persona so that you can better determine what social networks to target.

You may find that you have a variety of buyer personas that dictate you segment your social media marketing efforts in order to hit the right person at the right time in the right place with the right message.

A good way to do this is to do a little ‘social listening.’  Twitter is an amazing tool for this. Alternatively, use apps, such as HootSuite, to monitor certain words, phrases or hashtags.  Understanding what people are saying about your brand, competitor or industry can help to mold your marketing effort or products. This will allow you to give your customers what they want — not what you think they want!

Make it a point to give value over viral content. While there have been some companies that have perfected or lucked into creating viral content—it is not a realistic goal. In fact, trying to be witty or sarcastic with your content might just backfire and hurt your brand. Tread carefully; your online reputation is a valuable asset that you do not want to treat lightly or flippantly.

Use social media to provide quality content on a regular basis. The rule of thumb is 4-1-1; provide four fluffy or fun pieces to one post focusing on your industry and one post plugging your product or services.  Engagement is the key to successfully marketing your business on social media. Every ‘like’ ‘share’ and ‘retweet’ expands your reach exponentially.

By the way, social media marketing is not just a B2C strategy. LinkedIn and Twitter have a myriad of uses in B2B. Networking with your industry professionals or target industries online can be invaluable and a great branding tool. Develop name recognition before you send your first email or make your first call. These sites can help get targeted leads who have already engaged with your brand and see it a source of value in your area of expertise.


If you would like help with your social media marketing, get in touch:

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com

Facebook Tips

How to Use Facebook for Business

Many businesses out there are just beginning to realize the importance of social selling and how becoming a social business allows for connecting to customers on a more personal level. By truly engaging with your social audience, you have a unique opportunity to tell your story and to spotlight what it is that makes your business stand out.

If you are like many social for business sceptics, it may beginning to dawn on you that there just might be something to this social media marketing after all. It is hard to deny the power of social when you see the part it has played in the primaries this political season.

We often advise clients that even if they are not ready to jump into the deep end, so to speak, with social media, claiming their social media pages is a must. We also suggest creating a common look of all internet properties, such as blogs or websites and social properties so that followers see a unified front when it comes to your company’s brand.

Facebook can be a powerful tool for growing your business, however getting started can be a bit intimidating. Using Facebook for business has a slew of Dos and Don’ts  and determining how to best optimize your Business Facebook page should be a real consideration.

Take a look at our infographic on the ‘Ten Tips on Creating an Engaging Facebook Page for Your Business’ and share with us on Facebook how you use social media to grow your business.

10 Tips on Creating an Engaging Facebook Page for Your Delaware Business

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com

25 Days of Email Marketing Tips for the Holidays

25 Days of Email Marketing Tips for the Holidays

25 Days of Email Marketing Tips for the Holidays

With the holiday season upon us, now is the time to up your email marketing strategy in order to increase your conversion rates and make your marketing efforts successful.

Not planning on using email in your Holiday Marketing strategy? You might want to reconsider as email marketing was the #1 driver of online sales on Black Friday last year. Fifty-Seven percent of email subscribers spend ten to sixty minutes browsing emails during the week. People are opening email marketing messages on mobile devices and often while they’re shopping.

According to eMarketer, “One of the main drivers is the fact that email is predominantly viewed on mobile. Mobile is getting better, and retailers are beginning to get that.”

Check out our list of 25 ways to make your email marketing efforts more effective.

25 Days of Email Marketing Tips for the Holidays:

  1. Provide Shipping and Order by Dates
  2. Send out Back in Stock notices
  3. Lighten Up – change email template to blue and silver
  4. Automate Holiday Email Campaign
  5. Highlight Best Sellers
  6. Welcome New Subscribers with a Discount Code
  7. Collect Sign ups to Email List on Facebook and Twitter
  8. Announce Upcoming Events
  9. Add Subject Line Emoji’s
  10. Personalize with Merge Tags
  11. Make Mobile-Friendly
  12. Ask Permission if Sending Emails More Frequently
  13. Reward Best Customers with Special Deals
  14. Auto-post to Facebook and Twitter
  15. Create a Great Subject Line
  16. Add a Popup Form to Website
  17. Analyze Reports & Adjust
  18. Do Split Testing
  19. Target by Age or Gender
  20. Segment Your List
  21. Share Holiday Tips
  22. Use Holiday Promotional Videos
  23. Run Tests for at least 4 Hours
  24. Keep it Fresh
  25. Encourage Social Media Interaction

At Famous WSI Results we help small to mid-sized business owners who are too busy running their businesses to focus on their marketing and advertising efforts. We can help with your email marketing plan, as well as all types of digital marketing strategies. If you’re looking to up your sales this holiday season, get in touch.

Share with us on facebook what holiday marketing strategies works for your business.

Famous WSI Results | 302.407.0430 | MDoyle@FamousWSIResults.com
Holiday Shopping Trends to Watch in 2015

There’s Big Changes in This Year’s Holiday Shopping Trends

The Holidays are literally right around the corner. You’ve had your marketing plan in place well before Halloween, right? It’s scary to think that people are doing their shopping earlier every year.

According to Think with Google’s ‘5 Holiday Shopping Trends to Watch in 2015’ infographic, 48% of holiday shopper did their shopping on or before Cyber Monday last year. Over a quarter of them said that they had done some shopping before Halloween.  Believe it or not, 40% of shopping occurred online last season.

What does this tell you?

It is pretty safe to say that you need to be ready early.  Evidently, many brands lost sales last year because they waited to launch their holiday campaigns on the more traditional shopping days, such as Black Friday, Small Business Saturday and Cyber Monday.

It also shows that digital matters, so even if you are a brick and mortar store, having a real internet presence is important. Businesses need to be approachable online more than ever. That means monitoring and utilizing the social channels where your customers hang out to the fullest capabilities. The flow between your social channels, your website’s landing pages and your marketing plan need to be seamless.

Check out this infographic by The Shelf that shows how online research and shopping is expected to dominate this year’s holiday shopping trends and how unbiased bloggers giving holiday gift giving advice are expected to be a big influence.

While many businesses want to say there is no way measure the ROI, it’s beginning to look like the price of ignoring Social Media Marketing is too high. The top social network that influences holiday buying is Pinterest.

Courtesy of: The Shelf
Hopefully, you’ve got all your marketing plans in place to capitalize on this holiday season. Share with us on facebook what holiday marketing strategies works for your business.