Category Archives: Social Relationships

Pinterest for Business Famous WSI Results

6 Tips for Using Pinterest For Business

Pinterest for Business Advertising Is Simple

If you’re an online creator, we hope you already recognize the big potential and opportunities that Pinterest for Business can bring to your brand. Using this platform as part of your social media strategy is a huge advantage! Why? Because besides the obvious – traffic and website clicks, Pinterest is also a great platform to upsell your products!  

Want to know how to get your products or services in front of the right eyes? Keep reading for 6 best practices on using Pinterest for business. 


6 Tips for Using Pinterest For Business 


  1. Set up a Business Account. This is where the magic happens! Once you convert your regular account to a business one, you will get the access to all the analytics you’ll need. 
  1. Include a call to action in your bio. Any time you get the opportunity to share an opt-in or a link to a special deal you’re currently running, take it!  
  1. Use Boards to target your audience. If you didn’t know that before, it’s time to cleanup your boards a bit. Your Pinterest page should resemble exactly what your business can do for the people that end up pinning your content. 
  1. Design shareable pins. It’s always worth taking a bit of time designing pins that are shareable! What does that mean? Good design elements (not too crowded), catchy titles and most importantly – a vertical shape – the longer the better. 
  1. Utilize appropriate keywords and hashtags. You should know that Pinterest is a search engine and should be treated as such. Take time looking up what phrases in your niche people search for to determine which ones will work best for your business. 
  1. Keep an eye on your analytics page. Once again, this is where you’ll find out what your dream audience looks like, what content they pin the most and what areas you should focus on! 

There you go! 6 easy yet oh so rewarding steps for taking your Pinterest for Business to the next level. If you need help managing your business account, don’t hesitate to contact Advertising Is Simple. 


FOLLOW US ON PINTEREST for more digital marketing tips!

Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.


Famous WSI Results | 302-407-0430 |

10 Marketing Tips for Using Facebook Live

10 Marketing Tips for Using Facebook Live

10 Marketing Tips for Using Facebook Live

In light of all the Facebook algorithm changes that were recently announced, there’s one thing you can do now as a business to better market yourself on this social media platform. Get on Facebook Live. 

While we understand doing Facebook Live videos/ chats may be intimidating at first, we cannot stress enough how important it is to use this feature to your advantage. By doing so, not only will your business get ahead of the others, but you will also be able to connect with your audience/ customers in a way you’ve never done before. 

So where do you start? We’ve compiled the best 10 tips for using Facebook Live, so you can get on it as soon as possible! 

10 Marketing Tips for Using Facebook Live


  1. Make people aware of when you’re going live ahead of time.

    Teasers are proved to bring higher engagement, so make sure your audience knows exactly when you’re going to broadcast. Don’t forget to check your Facebook insights to determine what’s the best time to reach your people or better yet, do a poll and ask them directly!

  2. Promote, promote, promote.

    Don’t let people forget about the upcoming live session! Make sure you boost some posts or run a Facebook ad about the event. Don’t want to spend money on promotion? Change the Facebook cover on your business page for the one with all the FB Live details and cross promote on other channels/ website/ newsletter.

  3. Write a compelling description before going live.

    Let people know why you’re going live and what you’ll be covering ahead of time.

  4. Go live with a strong WIFI connection.

    There’s nothing worse than losing touch during a live session or breaking up and not getting your point across. ALWAYS make sure you have a great Internet connection before you’re going live.

  5. Ask your viewers to follow you to receive notifications when you go live. 

    Facebook Live tips

  6. Once you’re live, acknowledge your viewers frequently.

    Say hello to commenters by name and to respond to their comments.

  7. Be authentic.

    Going live is a great opportunity to see the face behind the brand, so make sure you live a great impression! The more comfortable you feel in front of the camera, the better your connection will be. That’s why it’s important to practice your talking points before the live session.

  8. Broadcast for longer periods of time to reach more people.

    The longer you’re live, the more likely people are to discover and share your video with their friends on Facebook. Also, don’t get straight to the point once you’re live because your audience might be tuning in late. The minimum time you should be live is 10 minutes, but you can go up to 4 hours at a time.

  9. Be creative and go live often.

    That’s the best way to keep your audience engaged.

  10. Optimize Your Live Recording.

    You’re worried not enough people tuned in to your live stream? Facebook Live videos are immediately archived, so you’ll most likely get more views later on. To keep the interest, add a comment after the live event thanking everyone for watching. Make sure you encourage further comments and follow -up questions to get more news feed activity and engagement. Ask your audience to share the archived copy of the video that will be in the timeline.  


The bottom line is, using Facebook Live should be fun for both you and your audience! It’s really the best way to show your audience behind the scenes and to give them a chance to connect with your business on a more personal level. There’s really nothing better you can do to better market your business in this space! 

Have you ever used Facebook live before? Tell us about your experience! 


Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.


Famous WSI Results | 302-407-0430 |




3 Digital Marketing Takeaways from the SEMPO Cities Delaware Valley


At our full-service marketing agency, Famous WSI Results, we care about our community – those who are our clients as well as those that we work aside. Because our firm concentrates on serving small to medium sized businesses with their marketing challenges, we always provide our clients with an up-to-date marketing strategy in an industry that changes on a daily basis. 

Being a part of the SEMPO Cities Delaware Valley Panel last month is one of the ways we learn and grow as a company. Talking to so many inspiring people in the digital marketing industry always leaves us with so many great ideas and new practices to implement into our business strategy. 

Since we like sharing what we know about the Internet and marketing, in today’s post we’re going to share 3 takeaways from the recent panel with SEMPO Cities.  


Kamran Malik of WSI

Kamran Malik is a Franchise Business Manager and a Digital Marketing Strategist at WSI. Kamran has mentored/advised 364 entrepreneurs across 60 cities, 18 countries and spanning 5 continents around the world.  During his presentation, Kamran spoke about the past, present and future of Digital Marketing.  Kamran touched on every aspect of Digital Marketing throughout his presentation, explaining what purpose each element of a company’s Digital Marketing Strategy serves to make it come together as a success.  Kamran ended his presentation discussing what is to come in the future.  TAKEAWAY: Technology continues to grow everyday around the world and the opportunities to come are infinite. 


Beth Heller Google Partner Enablement Managers

Beth Heller is one of Google’s Partner Enablement Managers in NYC.  Before Google, Beth spent 10+ years in marketing – leading communications teams at PR agencies and serving as a media trainer for her clients.  She also spent two years at a live video streaming start up where she ran the influencer marketing department’s operations and sales trainings.  Beth’s presentation started with the word nomophobia – the fear of being without your mobile device.  She focused on the importance of mobile marketing, as well as touching on information about Google AdWords.  TAKEAWAY:“Be There, Be Useful and Be Quick.”  In today’s world, consumers want information to be easily found, relevant and quick to access.  It’s important to ensure that your online campaigns, website and such are all optimized and ready for your potential customers to utilize. 

Michael Fanaro of Aardvark Video Works

Michael Fanaro is the Co-Founder of Aardvark Video Works.  He’s an experience owner with a demonstrated history of working in the broadcast media industry.  Michael is skilled in Search Engine Optimization (SEO), Copy Writing, Video Production and Integrated Marketing. During Michael’s presentation, he focused on the importance of video in a company’s Digital Marketing Strategy.  A video is easier to consume than reading an article or deciphering what a picture means.  One third of all time people spend online is dedicated to watching video.  Michael also spoke about what elements make a good video.  TAKEAWAY: One of the most important elements in a video is making sure that potential customers get what the whole point of the video is about.  Entertainment is great, but if no one remembers what the purpose of the actual video was, you’re missing your opportunity to spread your message.   


In addition, one of our very own  employees – Ian Stevenson, explained at the end of Michael’s presentation how to optimize videos for YouTube.  Ian talked about some of the essential ranking factors to think about when putting your video on YouTube, which include keyword relevancy, authority and engagement.   


What is your favorite part about Digital Marketing? We’d love to know! 


Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.


Famous WSI Results | 302-407-0430 |

Social Media Stats for Your Savvy Businesses

Social Media Stats for Your Savvy Businesses

Businesses around the globe are facing the challenge of balancing their marketing plans to include a social presence. Marketing a business is not easy to begin with, but a business has to become social and we have the statistics to back us up.

Making your business social can increase sales when you do it right. Finding the right social medium platform to effectively engage with your ideal customer means evaluating your Buyer Personas  and adapting your social media plan accordingly.

This will vary by type of industry and audience– preaching to the wrong crowd will waste time and money. Facebook is not the only platform you need to focus on. If you are trying to hit a younger market, consider sites such as Instagram and Pinterest.

A healthy social media reputation requires frequent posts, comments and replies to other’s comments. Respond promptly and professionally to comments and requests that show up on social media sites.  The whole point of social media is to engage with your audience and talk about what is important to them.

Look at our ‘Stats For Social Media Savvy Businesses’ infographic.


Look at our ‘Stats For Social Media Savvy Businesses’ infographic.

Are you surprised to hear that social media is now the second most effective digital marketing tactic for customer retention?

If you would like help with your social media marketing, get in touch: | 302-407-0430 |

Get Your Business Social Now or Regret It Later

Get Your Business Social Now or Regret It Later

Don’t believe me?

Then do not read this article on why your business needs to wake up and smell the social media tide rolling in. Actually, it is more like a tsunami – become a social butterfly now!

Get Your Business Social Now or Regret It Later

If you asked me a decade ago, or perhaps even five years ago, I would have said that social media is not a viable marketing tool for business. I was one of the many naysayers regarding using social media as a core component of a digital marketing plan. After all, there was simply no way to measure the ROI of social media marketing. Well, I am big enough to admit I was dead wrong.

Much as I hate to say it, social media has become a most effective way to create and maintain brand awareness, manage your business’ reputation and to show off your products and/or services.

That being said, a haphazard approach to a social media campaign is not advisable. Please take the time to learn where your Ideal Customers are and the best way to engage and provide them with quality content that they want. Develop Buyer Persona so that you can better determine what social networks to target.

You may find that you have a variety of buyer personas that dictate you segment your social media marketing efforts in order to hit the right person at the right time in the right place with the right message.

A good way to do this is to do a little ‘social listening.’  Twitter is an amazing tool for this. Alternatively, use apps, such as HootSuite, to monitor certain words, phrases or hashtags.  Understanding what people are saying about your brand, competitor or industry can help to mold your marketing effort or products. This will allow you to give your customers what they want — not what you think they want!

Make it a point to give value over viral content. While there have been some companies that have perfected or lucked into creating viral content—it is not a realistic goal. In fact, trying to be witty or sarcastic with your content might just backfire and hurt your brand. Tread carefully; your online reputation is a valuable asset that you do not want to treat lightly or flippantly.

Use social media to provide quality content on a regular basis. The rule of thumb is 4-1-1; provide four fluffy or fun pieces to one post focusing on your industry and one post plugging your product or services.  Engagement is the key to successfully marketing your business on social media. Every ‘like’ ‘share’ and ‘retweet’ expands your reach exponentially.

By the way, social media marketing is not just a B2C strategy. LinkedIn and Twitter have a myriad of uses in B2B. Networking with your industry professionals or target industries online can be invaluable and a great branding tool. Develop name recognition before you send your first email or make your first call. These sites can help get targeted leads who have already engaged with your brand and see it a source of value in your area of expertise.

If you would like help with your social media marketing, get in touch: | 302-407-0430 |

We Make Advertising Simple – Just Ask Our Clients

10 Steps to a Stellar Online Reputation for Your Delaware Business

10 Steps to a Stellar Online Reputation for Your Delaware Business

Every business faces the challenge of creating a cohesive brand that will resound with consumers in a good way. Marketing a business is hard work and realizing that there is a big need to protect and nurture a company’s online reputation is paramount.

Most business owners are beginning to realize that marketing has changed drastically in the past decade. Even the Mom and Pop shops that fought hard and fast to stick with the more traditional types of advertising are waking up to the fact that we are living in a digital world – a world where social media sites and sites such as Yelp are dictating a need for them to engage directly with customers online. They need to actively monitor their online reputation.

With that in mind and our goal to help small business owners in Delaware and across the nation grow their business through using a variety of marketing techniques and actively participating in managing their online reputation, here are 10 steps you can use to take control of your reputation.

10 Steps to a Stellar Online Reputation for Your Delaware Business:

1. Get Your Social On

Networking has always been important. Face-to-face networking is still effective. However, if you are not networking online, it is doubtful that you will be successful at connecting with your consumer base. There are a number of tactics to control your presence on social media and use it to improve your digital reputation.

2. Stake a Claim

We advise all our clients to claim their company’s social media profiles, even if they are not ready to get social. This will prevent someone else from stealing your brand’s identity, which can cause serious damage to your online reputation. Search for your business on all the major social media sites and take control of your social properties now!

3. Brand Your Pages

Once you have claimed your social media profiles, decide which platforms that you should invest the most time in.

4. Find Your Audience

Find out where your Ideal Customer is hanging out online. This will vary by type of industry and audience and preaching to the wrong crowd will waste time and money. Facebook is not the only platform you need to focus on. If you are trying to hit a younger market, consider sites such as Instagram and Pinterest.

5. Spread the Love

To keep your reputation in check – diversify.  Get your social on with a variety of platforms, such as Twitter, LinkedIn, Pinterest, Google+, YouTube, SlideShare and Reddit. Be sure to brand and link them in a similar fashion.

6. Be Lively

A healthy digital reputation requires frequent posts, comments and replies to other’s comments. Respond promptly and professionally to comments and requests that show up on social media sites.

7. Take Ownership

Show you care about your audience’s opinions. Do not automatically delete negative comments. Use this opportunity to show how your business responds well to criticism and look for ways to appease the situation. Offering sincere heartfelt apologies when something unfortunate happens is important. Social Media sites are public arenas where companies will be judged by how they handle negativity.

8. Become an Authority

Strategical designed quality content that helps, informs, educates and engages your audience is a great way to become an authority in your industry. The more quality content you publish, the more likely it is someone searching for you company will find the information you want him or her to find, rather than reputation-damaging material, like negative reviews.

Publish a consistent variety of blog posts, press releases, videos and infographics to maintain a positive digital reputation and be the one to turn to whenever a consumer has a question.

9. Get Noticed

Blogging is a terrific mechanism that will not only get your audience’s attention, but will capture the attention of search engines. Blogs are a perfect tool to use SEO (search engine optimization) to increase your rankings and stand out for your targeted keywords. Publishing fresh relevant content with information about your brand is a great reputation-builder and way to share your company’s thoughts and values.

10. Monitor Comments

The comment sections of a blog provide another way to engage with your audience. Making sure to monitor for any positive or negative comments and handling in a way that will reflect positively on your company.

Bonus: Measure Your Progress

Ultimately, using your online properties effectively to actively develop a stellar digital reputation is a marathon, not a race. So get ready, as it does not happen overnight. Hammer out a consistent and diverse reputation management plan that will keep your business and brand on topic and on the positive side of your audience. And as is always the case with any marketing plan, measure, analyze and tweak your strategy to better optimize your results.

If you would like help with your online reputation management, get in touch: | 302-407-0430 |

How to Unite Your Brand Through Social Relationship Management

How to Turn Negative Social Media Comments into a Positive for Your Business

How to Turn Negative Social Media Comments into a Positive for Your Business


Every brand comes across a disgruntled customer at some point. When that customer posts a negative feedback on one or more of your social media pages, it’s up to you to turn it into a positive. The important thing to remember is that people who post complaints on social media just want to be heard. AND many times the way a company responds can make all the difference!

It is imperative that you take the time to read over their post and try to figure out a way to make the situation better.  Most of the time, customers write a negative review in the heat of the moment. After they post and have some time, their anger will subside a bit.

It doesn’t matter if you agree with them that your company did something wrong, you are in the public arena and saying “I’m sorry” you feel that way about your experience goes a long way.  Acknowledging their pain and making it clear that you’d like to fix the situation not only shows this particular customer that you care, but it shows everyone monitoring the post that you care.  Did you know that 33% of negative reviews turn positive when you respond?

Once you’ve acknowledged your unhappy customer, try to take the conversation private by encouraging them to email you the details. Often a little humility or humor can diffuse the situation.

For example, check out how Australian grocer “Woolworth’s turns negative social media feedback into positive PR”. An unhappy customer, Ryan Goodall, used Facebook as a sounding board when he was upset about getting overripe avocados from a local Woolworths. He posted a picture along witty tirade about how disappointed he was that the avocados did not live up to the Woolworth’s ‘the fresh food people idea’.

Within 20 minutes, the social media team of Woolworths responded, “Ryan!-the disappointment is more than we can bare! Private Message us your number and we will hook a brother up.” This humorous and sincere response triggered a huge amount of kudos from social media users. The original post received 35,000 likes and over 2,500 shares.

By listening and acting proactively, Woolworths was able to get more positive traction for its brand. The moral of this story is that your brand should be consistently monitoring its social channels and promptly respond to any negative feedback in the most positive appropriate manner possible in order to flip a negative situation into a positive one.

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Managing Your Social Relationships for Better Branding

Get Better Branding By Managing Your Social Relationships Like a Pro

Though many businesses are still in denial or totally in the dark, there is a lot to be said for managing your social relationships and branding your business. It’s not so much about what you are saying, but more about what others are saying about you.

Online reviews go a long way and many sites such as Yelp, Trip Advisor, Expedia and Google+ have made it easy for people to talk up their favorites and talk down their not so favorites.

Consumers have become empowered by the ability to review a business and are a vital ingredient to reputation management. That is why it is important for businesses to monitor online reviews so that they can quickly address any negative ones.

Consciously making customer service a top priority is Marketing 101. ‘The Customer is Always Right’ — Right?

Many of us take online reviews quite seriously when researching a service or product and businesses that take the time to manage their social relationships and reputations will have a much better chance of keeping their branding and marketing strategy on track.

That being said, check out this infographic on how to best develop a good ‘Social Relationship Management Platform’ that will help you to better brand your business.

What Can Social Relationship Management Do For Your Brand?


Share with us on facebook how your business handles is Social Relationships and how you were able to turn around a customers negative experience.

Famous WSI Results | 302.407.0430 |