Category Archives: Social Relationships

Social Media Stats for Your Savvy Businesses

Social Media Stats for Your Savvy Businesses

Businesses around the globe are facing the challenge of balancing their marketing plans to include a social presence. Marketing a business is not easy to begin with, but a business has to become social and we have the statistics to back us up.

Making your business social can increase sales when you do it right. Finding the right social medium platform to effectively engage with your ideal customer means evaluating your Buyer Personas  and adapting your social media plan accordingly.

This will vary by type of industry and audience– preaching to the wrong crowd will waste time and money. Facebook is not the only platform you need to focus on. If you are trying to hit a younger market, consider sites such as Instagram and Pinterest.

A healthy social media reputation requires frequent posts, comments and replies to other’s comments. Respond promptly and professionally to comments and requests that show up on social media sites.  The whole point of social media is to engage with your audience and talk about what is important to them.

Look at our ‘Stats For Social Media Savvy Businesses’ infographic.

 

Look at our ‘Stats For Social Media Savvy Businesses’ infographic.

Are you surprised to hear that social media is now the second most effective digital marketing tactic for customer retention?


If you would like help with your social media marketing, get in touch:

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com

Get Your Business Social Now or Regret It Later

Get Your Business Social Now or Regret It Later

Don’t believe me?

Then do not read this article on why your business needs to wake up and smell the social media tide rolling in. Actually, it is more like a tsunami – become a social butterfly now!

Get Your Business Social Now or Regret It Later

If you asked me a decade ago, or perhaps even five years ago, I would have said that social media is not a viable marketing tool for business. I was one of the many naysayers regarding using social media as a core component of a digital marketing plan. After all, there was simply no way to measure the ROI of social media marketing. Well, I am big enough to admit I was dead wrong.

Much as I hate to say it, social media has become a most effective way to create and maintain brand awareness, manage your business’ reputation and to show off your products and/or services.

That being said, a haphazard approach to a social media campaign is not advisable. Please take the time to learn where your Ideal Customers are and the best way to engage and provide them with quality content that they want. Develop Buyer Persona so that you can better determine what social networks to target.

You may find that you have a variety of buyer personas that dictate you segment your social media marketing efforts in order to hit the right person at the right time in the right place with the right message.

A good way to do this is to do a little ‘social listening.’  Twitter is an amazing tool for this. Alternatively, use apps, such as HootSuite, to monitor certain words, phrases or hashtags.  Understanding what people are saying about your brand, competitor or industry can help to mold your marketing effort or products. This will allow you to give your customers what they want — not what you think they want!

Make it a point to give value over viral content. While there have been some companies that have perfected or lucked into creating viral content—it is not a realistic goal. In fact, trying to be witty or sarcastic with your content might just backfire and hurt your brand. Tread carefully; your online reputation is a valuable asset that you do not want to treat lightly or flippantly.

Use social media to provide quality content on a regular basis. The rule of thumb is 4-1-1; provide four fluffy or fun pieces to one post focusing on your industry and one post plugging your product or services.  Engagement is the key to successfully marketing your business on social media. Every ‘like’ ‘share’ and ‘retweet’ expands your reach exponentially.

By the way, social media marketing is not just a B2C strategy. LinkedIn and Twitter have a myriad of uses in B2B. Networking with your industry professionals or target industries online can be invaluable and a great branding tool. Develop name recognition before you send your first email or make your first call. These sites can help get targeted leads who have already engaged with your brand and see it a source of value in your area of expertise.


If you would like help with your social media marketing, get in touch:

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com

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10 Steps to a Stellar Online Reputation for Your Delaware Business

10 Steps to a Stellar Online Reputation for Your Delaware Business

Every business faces the challenge of creating a cohesive brand that will resound with consumers in a good way. Marketing a business is hard work and realizing that there is a big need to protect and nurture a company’s online reputation is paramount.

Most business owners are beginning to realize that marketing has changed drastically in the past decade. Even the Mom and Pop shops that fought hard and fast to stick with the more traditional types of advertising are waking up to the fact that we are living in a digital world – a world where social media sites and sites such as Yelp are dictating a need for them to engage directly with customers online. They need to actively monitor their online reputation.

With that in mind and our goal to help small business owners in Delaware and across the nation grow their business through using a variety of marketing techniques and actively participating in managing their online reputation, here are 10 steps you can use to take control of your reputation.

10 Steps to a Stellar Online Reputation for Your Delaware Business:

1. Get Your Social On

Networking has always been important. Face-to-face networking is still effective. However, if you are not networking online, it is doubtful that you will be successful at connecting with your consumer base. There are a number of tactics to control your presence on social media and use it to improve your digital reputation.

2. Stake a Claim

We advise all our clients to claim their company’s social media profiles, even if they are not ready to get social. This will prevent someone else from stealing your brand’s identity, which can cause serious damage to your online reputation. Search for your business on all the major social media sites and take control of your social properties now!

3. Brand Your Pages

Once you have claimed your social media profiles, decide which platforms that you should invest the most time in.

4. Find Your Audience

Find out where your Ideal Customer is hanging out online. This will vary by type of industry and audience and preaching to the wrong crowd will waste time and money. Facebook is not the only platform you need to focus on. If you are trying to hit a younger market, consider sites such as Instagram and Pinterest.

5. Spread the Love

To keep your reputation in check – diversify.  Get your social on with a variety of platforms, such as Twitter, LinkedIn, Pinterest, Google+, YouTube, SlideShare and Reddit. Be sure to brand and link them in a similar fashion.

6. Be Lively

A healthy digital reputation requires frequent posts, comments and replies to other’s comments. Respond promptly and professionally to comments and requests that show up on social media sites.

7. Take Ownership

Show you care about your audience’s opinions. Do not automatically delete negative comments. Use this opportunity to show how your business responds well to criticism and look for ways to appease the situation. Offering sincere heartfelt apologies when something unfortunate happens is important. Social Media sites are public arenas where companies will be judged by how they handle negativity.

8. Become an Authority

Strategical designed quality content that helps, informs, educates and engages your audience is a great way to become an authority in your industry. The more quality content you publish, the more likely it is someone searching for you company will find the information you want him or her to find, rather than reputation-damaging material, like negative reviews.

Publish a consistent variety of blog posts, press releases, videos and infographics to maintain a positive digital reputation and be the one to turn to whenever a consumer has a question.

9. Get Noticed

Blogging is a terrific mechanism that will not only get your audience’s attention, but will capture the attention of search engines. Blogs are a perfect tool to use SEO (search engine optimization) to increase your rankings and stand out for your targeted keywords. Publishing fresh relevant content with information about your brand is a great reputation-builder and way to share your company’s thoughts and values.

10. Monitor Comments

The comment sections of a blog provide another way to engage with your audience. Making sure to monitor for any positive or negative comments and handling in a way that will reflect positively on your company.

Bonus: Measure Your Progress

Ultimately, using your online properties effectively to actively develop a stellar digital reputation is a marathon, not a race. So get ready, as it does not happen overnight. Hammer out a consistent and diverse reputation management plan that will keep your business and brand on topic and on the positive side of your audience. And as is always the case with any marketing plan, measure, analyze and tweak your strategy to better optimize your results.


If you would like help with your online reputation management, get in touch:

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com

How to Unite Your Brand Through Social Relationship Management

How to Turn Negative Social Media Comments into a Positive for Your Business

How to Turn Negative Social Media Comments into a Positive for Your Business


 

Every brand comes across a disgruntled customer at some point. When that customer posts a negative feedback on one or more of your social media pages, it’s up to you to turn it into a positive. The important thing to remember is that people who post complaints on social media just want to be heard. AND many times the way a company responds can make all the difference!

It is imperative that you take the time to read over their post and try to figure out a way to make the situation better.  Most of the time, customers write a negative review in the heat of the moment. After they post and have some time, their anger will subside a bit.

It doesn’t matter if you agree with them that your company did something wrong, you are in the public arena and saying “I’m sorry” you feel that way about your experience goes a long way.  Acknowledging their pain and making it clear that you’d like to fix the situation not only shows this particular customer that you care, but it shows everyone monitoring the post that you care.  Did you know that 33% of negative reviews turn positive when you respond?

Once you’ve acknowledged your unhappy customer, try to take the conversation private by encouraging them to email you the details. Often a little humility or humor can diffuse the situation.

For example, check out how Australian grocer “Woolworth’s turns negative social media feedback into positive PR”. An unhappy customer, Ryan Goodall, used Facebook as a sounding board when he was upset about getting overripe avocados from a local Woolworths. He posted a picture along witty tirade about how disappointed he was that the avocados did not live up to the Woolworth’s ‘the fresh food people idea’.

Within 20 minutes, the social media team of Woolworths responded, “Ryan!-the disappointment is more than we can bare! Private Message us your number and we will hook a brother up.” This humorous and sincere response triggered a huge amount of kudos from social media users. The original post received 35,000 likes and over 2,500 shares.

By listening and acting proactively, Woolworths was able to get more positive traction for its brand. The moral of this story is that your brand should be consistently monitoring its social channels and promptly respond to any negative feedback in the most positive appropriate manner possible in order to flip a negative situation into a positive one.

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Managing Your Social Relationships for Better Branding

Get Better Branding By Managing Your Social Relationships Like a Pro

Though many businesses are still in denial or totally in the dark, there is a lot to be said for managing your social relationships and branding your business. It’s not so much about what you are saying, but more about what others are saying about you.

Online reviews go a long way and many sites such as Yelp, Trip Advisor, Expedia and Google+ have made it easy for people to talk up their favorites and talk down their not so favorites.

Consumers have become empowered by the ability to review a business and are a vital ingredient to reputation management. That is why it is important for businesses to monitor online reviews so that they can quickly address any negative ones.

Consciously making customer service a top priority is Marketing 101. ‘The Customer is Always Right’ — Right?

Many of us take online reviews quite seriously when researching a service or product and businesses that take the time to manage their social relationships and reputations will have a much better chance of keeping their branding and marketing strategy on track.

That being said, check out this infographic on how to best develop a good ‘Social Relationship Management Platform’ that will help you to better brand your business.

What Can Social Relationship Management Do For Your Brand?

 

Share with us on facebook how your business handles is Social Relationships and how you were able to turn around a customers negative experience.

Famous WSI Results | 302.407.0430 | MDoyle@FamousWSIResults.com