Category Archives: Social Media Marketing

Holiday Shopping Trends to Watch in 2015

There’s Big Changes in This Year’s Holiday Shopping Trends

The Holidays are literally right around the corner. You’ve had your marketing plan in place well before Halloween, right? It’s scary to think that people are doing their shopping earlier every year.

According to Think with Google’s ‘5 Holiday Shopping Trends to Watch in 2015’ infographic, 48% of holiday shopper did their shopping on or before Cyber Monday last year. Over a quarter of them said that they had done some shopping before Halloween.  Believe it or not, 40% of shopping occurred online last season.

What does this tell you?

It is pretty safe to say that you need to be ready early.  Evidently, many brands lost sales last year because they waited to launch their holiday campaigns on the more traditional shopping days, such as Black Friday, Small Business Saturday and Cyber Monday.

It also shows that digital matters, so even if you are a brick and mortar store, having a real internet presence is important. Businesses need to be approachable online more than ever. That means monitoring and utilizing the social channels where your customers hang out to the fullest capabilities. The flow between your social channels, your website’s landing pages and your marketing plan need to be seamless.

Check out this infographic by The Shelf that shows how online research and shopping is expected to dominate this year’s holiday shopping trends and how unbiased bloggers giving holiday gift giving advice are expected to be a big influence.

While many businesses want to say there is no way measure the ROI, it’s beginning to look like the price of ignoring Social Media Marketing is too high. The top social network that influences holiday buying is Pinterest.

Courtesy of: The Shelf
Hopefully, you’ve got all your marketing plans in place to capitalize on this holiday season. Share with us on facebook what holiday marketing strategies works for your business.
Holiday Marketing Tips

7 Ways to Up Your Sales this Holiday Season

7 Ways to Up Your Sales this Holiday Season

The holidays will soon be here. Are you ready?

With Thanksgiving a few weeks away, I’m sure you have already planned out your holiday marketing strategy, right? NO?

A word of advice … it’s important to put some thought into your holiday marketing plan. It will make  the year end on a more positive note. There is a lot of money spent over the holidays; you’ll want to be sure that your customers spend it with you versus your competitors.

Think of ways to connect with your customers emotionally and tap into the spirit of the season. This is the time of year where people are focused on giving thanks, spending time with friends and family.  Yes, it’s a chaotic and stressful time. Help your customer de-stress by making their shopping experience a positive one.

  1. Community Service: Show support to the community by sponsoring a food drive or collecting clothing and toys for needy families. Many of your customers are looking for ways to make the season more meaningful by sharing with those less fortunate.
  2. Holiday Cards: Let your customers know how much you appreciate their business by sending out a ‘Thanksgiving’ card with a personalized special offer just for them. For example, if Customer A repeatedly purchases a certain product or service, provide them with a coupon for that particular item. Continue to send out cards that may invite them to a special event, sale, discounts or free gift promotion.
  3. Email: Use email to get customers excited about upcoming deals – be sure to capitalize on Black Friday and Cyber Monday. Offer a contest, game or countdown to get more engagement. Send out more often to take advantage of the ‘buying mood’.
  4. Holiday Landing Pages: Create Holiday Landing pages that you can send customers to from your social media and emails. Be sure to have several different designs and do some split testing to determine the highest converting pages.
  5. Social Selling: Make sure your social selling plan is well thought out by using holiday specific images, hashtags and special offers. Your customers will be searching for deals. Using the correct hashtags and keywords will help to attract those customers that are primed to spend. It’s perfectly acceptable to offer multiple offers this time of year. Your customers will appreciate it!
  6. High Sales Days: Take advantage of the highest selling days of the season; have special promotions for Black Friday, Small Business Saturday and Cyber Monday.
  7. Give a Stellar Buying Experience: By preparing for the shopping frenzy, you can make your customer service stand out from the rest. Carry plenty of stock, hire extra cashiers, offer free gift wrap and have displays with pre-wrapped gifts.  Be sure to provide an incentive for your buyers to return by attaching a special discount offer to the receipt.

Share with us on facebook what holiday marketing strategies works for your business.

Famous WSI Results | 302.407.0430 | MDoyle@FamousWSIResults.com
How to Unite Your Brand Through Social Relationship Management

How to Turn Negative Social Media Comments into a Positive for Your Business

How to Turn Negative Social Media Comments into a Positive for Your Business


 

Every brand comes across a disgruntled customer at some point. When that customer posts a negative feedback on one or more of your social media pages, it’s up to you to turn it into a positive. The important thing to remember is that people who post complaints on social media just want to be heard. AND many times the way a company responds can make all the difference!

It is imperative that you take the time to read over their post and try to figure out a way to make the situation better.  Most of the time, customers write a negative review in the heat of the moment. After they post and have some time, their anger will subside a bit.

It doesn’t matter if you agree with them that your company did something wrong, you are in the public arena and saying “I’m sorry” you feel that way about your experience goes a long way.  Acknowledging their pain and making it clear that you’d like to fix the situation not only shows this particular customer that you care, but it shows everyone monitoring the post that you care.  Did you know that 33% of negative reviews turn positive when you respond?

Once you’ve acknowledged your unhappy customer, try to take the conversation private by encouraging them to email you the details. Often a little humility or humor can diffuse the situation.

For example, check out how Australian grocer “Woolworth’s turns negative social media feedback into positive PR”. An unhappy customer, Ryan Goodall, used Facebook as a sounding board when he was upset about getting overripe avocados from a local Woolworths. He posted a picture along witty tirade about how disappointed he was that the avocados did not live up to the Woolworth’s ‘the fresh food people idea’.

Within 20 minutes, the social media team of Woolworths responded, “Ryan!-the disappointment is more than we can bare! Private Message us your number and we will hook a brother up.” This humorous and sincere response triggered a huge amount of kudos from social media users. The original post received 35,000 likes and over 2,500 shares.

By listening and acting proactively, Woolworths was able to get more positive traction for its brand. The moral of this story is that your brand should be consistently monitoring its social channels and promptly respond to any negative feedback in the most positive appropriate manner possible in order to flip a negative situation into a positive one.

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inbound marketing infographic

Inbound Marketing Gives a Higher ROI Than Outbound Marketing

There is a place for both inbound and outbound marketing for any business. Both methods work, but  inbound marketing can be more cost effective, as it has a higher ROI.

This infographic ‘That Extraordinary, ROI-Driving Engine We Call Inbound Marketing’ reveals that the average cost per lead is much lower for inbound marketing versus outbound marketing. In fact, it’s 61% less expensive. That’s nothing to sneeze at!

Inbound Marketing is a natural fit for digital marketing. Think about it. By creating your own little cyber territory and attracting people who are genuinely interested in what you share through a variety of online marketing tools, such as blogs, white-pages, eBooks, newsletters,  and social media posts, you have a better chance of converting them into a customer.

The more users interact with your online branding material, the more of an authority you become. That will translate into higher earnings down the road. Note that those businesses that blog multiple times a week attract 25% more leads than those that blog only once a week.

Check it out and share with us on Facebook how your business is using inbound marketing to get better qualified leads.

The ROI-Driving Engine We Call Inbound Marketing
MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com

Facebook Tips

10 Tips on Creating an Engaging Facebook Page for Your Delaware Business

Whether you’re at the threshold of setting up a Business Facebook page or just looking to make the most of an existing one, there are certain strategies that can help generate more leads and customers.

It’s important to create an engaging Facebook page that will make your business stand out. Posting a balance of content, such as photos, videos, memes, curated content, special deals, upcoming events and more is a great way to build your Facebook audience.

Be sure to post on a consistent basis and at various times of the day. Take note of what types of content get the most engagement and be sure to monitor comments and messages.

Facebook is now hashtag friendly, so  try using some of the more popular hashtags and integrate with your twitter account … #ThrowbackThursday #TGIF #YourCompanyName.

Here are our ’10 Tips on Creating an Engaging Facebook Page for Your Business’.

Please let us know what you think and share on our Facebook Page how you keep your audience engaged.

#FacebookBusiness
10 Tips on Creating an Engaging Facebook Page for Your Delaware Business

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com

social media marketing Delaware

What’s in a #? Why Every Business Should Be Using #Hashtags

Anyone under the age of 20 will stare blankly when you reference the word ‘pound’ for the symbol [#] instead of ‘hashtag’ . . .  the meaning of this #symbol changed with the birth of Twitter nine years ago. Twitter was created by Jack Dorsey to enable text messaging with cross platform capability (phone, computers, and other devices).

Back then, smart phones were just beginning to hit the marketplace and many of Dorsey’s friends didn’t have phones with texting capacity. Nowadays,Twitter users everywhere are well versed with the #hashtag language and many of the other social media platforms are jumping on the #hashtagbandwagon. Facebook just started recognizing #hashtags this past year.

But those of us born in the last century may be a little befuddled by the use of #hashtags and lack the understanding of how to use them. As time marches on, it has become necessary for businesses that want to market themselves well to learn how to harness the power of the #hashtag. Many of large corporations around the globe are using #hashtags to help brand themselves.

Luckily, there’s hope for us. Check Out this ‘Ultimate Guide to #hashtags’ Infographic Create by SocialMediaOnlineClasses and if you want to go into greater depth on this subject, check out their full article here.

Share with us on Twitter, how you use #hashtags to #brandyourbusiness

hashtag-infographic #SocialMedia

Famous WSI Results | MDoyle@FamousWSIResults.com| 302.407.0430

70% of marketers used Facebook to gain new customers

How Social Butterflies Respond to Social Advertising Infographic

How Social Butterflies Respond to Social Advertising

Social Advertising has become a key ingredient for growing brand awareness in the digital arena. Companies that cater to their social audience through advertising on Facebook, Youtube, LinkedIn and Twitter are boosting their brand awareness by a whopping 45%.

Social Media platforms  provide your business with the ability to aim your advertising squarely at the kind of people most likely to buy from you. Social media users volunteer all kinds of information about themselves, such likes, desires, and habits. This really makes advertising to your target audience a lot easier than before the social media fad took over the internet!

Check out this infographic on ‘How Social Butterflies Respond to Social Advertising':

How Social Butterflies Respond to Social Advertising

Share with us some of your Social Media Marketing Strategies!

Famous WSI Results | MDoyle@FamousWSIResults.com| 302.407.0430