Category Archives: Social Media Marketing

How To Get Your Videos Ranked on YouTube

How To Successfully Rank Videos on YouTube

How To Successfully Rank Videos on YouTube

Every video content creator or marketer at some point dreams of one thing – to rank videos on YouTube. But did you know 60% of YouTube views come from Google searches? Since Google is the world’s largest search engine plus it owns YouTube, successfully getting your videos ranked on Google will ultimately get it ranked on YouTube as well. 

Ready to learn how to get there? Here are some tips of getting your videos ranked on YouTube. 


How To Successfully Rank Videos on YouTube


  1. Keyword relevancy – This may sound almost too obvious but your video has to be about what the viewers want to see. Use only one keyword per title – any more may dilute your chances of getting found and ranked by Google.   
  1. Authority –  It means you’re generating enough videos in a certain field for you to become a go to source of knowledge in that matter. How to establish yourself as authority? Try waking up early and making 5+ videos in your related field.  Then release one video each week one the same day and at the same time to generate traffic and followers.   
  1. Engagement – Google wants to see engagement with your video preferably within the first hour of publishing your content. This mean receiving likes, dislikes, comments and shares counts toward your engagement rates.  Don’t worry about a bad comment, they can sometimes increase your engagement more than a good comment! This is due to the amount of additional comments that tend to follow a bad comment, by other viewers either agreeing with them or defending your recently published content. Makes sense? 
  1. Uploading – The way you upload your video to YouTube is also important to your video getting ranked. You want your primary keyword, which is your video’s title, listed at the top of the description. Beneath it, include your website’s full URL, making it as easy as possible for viewers to get to your website. Then create a description, 200-400 words stating what your video is about. Following your description is a great place to add a call to action.  You then want to list your name, your company’s name, website, and social media links.  


If you are not investing in video as part of your digital marketing strategy, you are missing a great opportunity to engage your target audience, expand your brand and boost sales. 

If you would like help with ranking your videos on YouTube, get in touch! 

Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.


Famous WSI Results | 302-407-0430 |


Successful Video & Marketing Automation in 5 Steps

Successful Video & Marketing Automation in 5 Steps

At this point, you know why Marketing Automation is so important. You understand why video is a great communication tool. You’ve seen how goals influence marketing automation, and how video can be incorporated into those goals.

Last time, we talked all about why using videos and Marketing Automation is beneficial for your business. Today, we are going to dive in deeper and discuss Successful Video & Marketing Automation in 5 Steps.


Successful Video & Marketing Automation in 5 Steps


  1. Center it around the Story, Not the Sale. There is a heap of sales clutter on the Internet that is actively annoying and repelling your customers. Don’t let your brand be that guy – instead, your video should be centered on the story and not the sale. Remember, the same rules that apply for written content marketing apply for video marketing – concentrate on the value you’re providing for your customers.
  2. Make it the Best 10 Seconds Ever. 1/5 of your viewers will click away from a video within 10 seconds or less. Short and to the point. Get right to the grit of the tale and manage expectations from the outset (within the first 5 to 10 seconds). Try sparking your audience’s curiosity by asking questions and using teasers to hook their attention right away. Your video should immediately convey its value and answer that “why should I watch it?” question that will be on your audience’s mind.
  3. Lighten Up and Stop Being so Boring! Encourage your video creators to be creative and take risks. Think your B2B audience can’t handle humor? Don’t feel constrained by what’s gone before you in your industry and don’t try to emulate your competitor’s stiff tone and drowsy script. Stand out and take a chance on being funny.
  4. Optimize for Search. The first thing you should do to derive the maximum SEO value from your video (before you upload your video to any sharing sites) is to host it on your own domain. It’s important to enable embedding on your video as this will help you increase the likelihood of receiving inbound marketing links. Ensure that your videos are tagged with relevant keywords and fully explained with fleshed out descriptions and unique titles. Keep this rule in mind: it is had a box, it has a purpose – Google needs you to fill it out to help you rank.
  5. Educate and Prove Yourself. Did you know that 65% of your audience are visual learners? One of the most powerful methods you can use for video marketing is to educate your audience. Teach your customers how to use your product or service and provide useful tips on how to make the most of it. Or, create a webinar to showcase your industry knowledge, position your brand as a thought leader, add value to your consumers’ lives and collect leads in the process.


Successful Video & Marketing Automation in 5 Steps marketing-automation-and-video-content-tips marketing-automation-and-video-content-tips-Famous WSI Results Tips-for-Successful-Video-Marketing-Automation-by- Famous WSI Results Delaware


Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.


Famous WSI Results 302-407-0430





Marketing Automation

5 Reasons Why Your Business Could Benefit from Marketing Automation

Staying up to date with the ongoing marketing trends these days means constantly researching, learning and trying new techniques and tools. The workload and responsibilities of a modern marketer change just as fast. Think of Facebook or Instagram. The new updates roll in so often that if you logged into your account after 6 months of absence, you probably wouldn’t even recognize the platform anymore.

Same goes for digital marketing. The tools and strategies are evolving every year, and it’s the marketers’ job to know how to manage it all.

For the last few months, we’ve been discussing the benefits of having a Mobile App and why it is crucial for your business to tap into that platform (read Mobile Apps for B2B companies and retail stores). This month, we will be exploring yet another digital strategy that’s absolutely worth considering and implementing. Let’s talk Marketing Automation, shall we?


Marketing Automation


In simple words, Marketing Automation is a software thanks to which you can automate your marketing actions. Think of email marketing, CRM, social media, phone campaigns, digital advertising and many more other channels combined into one marketing effort.

Since Marketing Automation system is doing great so far (91% of the most successful users agree that it was “very important” to the overall success of their marketing across channels), here are 5 more reasons why your business could benefit from it.


5 Reasons Why Your Business Could Benefit from Marketing Automation

  1. Time management. Marketing automation allows marketers to recognize a specific target and then tailor the content in order to reach that customer. Such shift in focus allows users to quickly determine prospects that can be converted.
  2. Improved Communication. With a marketing automation software, you can spot your hot lead right away, which makes it easier for emailing and following up once the potential client or customer is still hooked on your content.
  3. Personalization. Marketers connect with unique customers through tailored content based on their profile data and purchasing behavior. If the lead is getting more personalized content, it is very likely to spend more time on your website.
  4. Organization. Thanks to Marketing Automation, sifting through leads can be done in a more organized, quicker and efficient manner across multiple channels. Same goes for distributing content.
  5. Customer Loyalty & Retention. In 2017, it costs more to seek new customers, as opposed to retaining the loyal ones that you already have. Marketing Automation is said to deliver even better customer experience across all channels.


There you have it. Marketing Automation is here to stay, so it’s time to optimize your strategy and watch your results skyrocket! Are you ready?

If you’d like to learn more about this topic, stay tuned for more content as we will be discussing more Marketing Automation in the coming weeks.



Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.


Famous WSI Results 302-407-0430

Digital marketing for DE Business

10 Tips to Run an Inbound Marketing Campaign for Your Delaware Business

Digital marketing for DE Business

In the business world, there are many different subfields discussed about the promotion and advertising of your given business. One of the most important concepts to gain revenue and overall sales on your business is how you integrate marketing strategies daily. Without a plan to market and sell your business to customers, you will not be able to have both personal success and financial success for your business. To give you a little help, we have come up with some tips that we find to be helpful for your business to have a successful marketing campaign.

Here are 10 Tips to help you run an Inbound Marketing Campaign for your Delaware Business:

Identify your Campaign Audience

Identify your Campaign Audience:  The first question you must ask yourself for your campaign is “Who is my Audience I am trying to reach to?” and “What are the demographics?”

Set your Goals and Benchmarks

Set your Goals and Benchmarks:  Like every good business plan, you need to set achievable and measurable goals to help you gain the best results from your market.

Create your offers and landing pages

Create your offers and landing pages: Optimizing is key! Optimize for SEO purposes to get the best reach and frequency of customers for your Delaware business.

Plan and Build Marketing Automation and Nurturing Flows

Plan and Build your Marketing Automation and Nurturing Flows: Plan your automation in such a way to develop the most amount of leads. The more effort you put in on your end, will hopefully give you results on the markets end.

Write a Blog Post

Write a Blog Post: Write a post about your company! Go show it off to the world! Promote Promote Promote!

Share is on Social Media

Share it on Social Media: Drive your business traffic with other channels other than the internet. This will give you more overall reach will in turn give you more possible sales!

Add in Long Tail Keywords

Add in Long-Tail Keywords: Make your company SEO friendly even after you stop running a campaign to promote it. KEYWORDS KEYWORDS KEYWORDS!

Consider Paid Search and Other Channels

Consider Paid Search and Other Channels: Measure the effectiveness and reach of other channels you decide to use to get the best overall results. Sometimes possible sales are worth the extra money.

Track your URLs

Track your URLs: Make sure you know the answer to the question of, “Where is my traffic coming from, and how my visitors are finding me?” This answer will help you to emphasize your campaign on certain websites to maximize your reach.

Report on your results

Report on your results: Set goals at the beginning and celebrate your success at the end. Organize and evaluate your numbers at the end to see what you could do differently for your next campaign.

All of these are pretty good tips for any Delaware business that you are trying to promote whether an old or new. The marketing world is so diverse, and to be successful, you as business need to be able to integrate yourself to the changing market effectively. The market changes every day, and you must be aware of the local trends in order to keep your business up and running smoothly.

If you would like help with marketing automation and campaign growth for your business, get in touch. We are expert marketing consultants in Delaware. | 302-407-0430 |

We Make Advertising Simple – Just Ask Our Clients

We Make Advertising Simple – Just Ask Our Clients

At Famous WSI Results, our goal is to make it easy for our clients to grow their business through advertising effectively. While they focus on their business, we are in the background supporting their marketing efforts in what ever way we can.

Just take a moment to listen to Gabriele D’Annuzio of D&B Tailors share his experience working with the team at Advertising Is Simple / Famous WSI Results.

“They make it simple, they make it easy. I’ve already mentioned to a couple of my friends, business people,that if they wanted to do some promotions that they would be wonderful. I mean they’re doing a great job for me. I’m thrilled!”GabrieleD’Annunzio of D&B Tailor

If you would like help with marketing your business, get in touch. We are expert marketing consultants in Delaware. | 302-407-0430 |

HowToGuide-How to Use Social Media to find New Leads

The Ins and Outs of Social Prospecting for Lead Generation

Inbound marketers realize the important role that social media plays in the market place. Facebook, alone offers 1 billion opportunities to connect with your ideal customer. Twitter has 230 million!

So what are you waiting for?

Social Prospecting Offers Industries of All Types and Sizes opportunities to identify and engage potential prospects. Simple strategies, such as social listening, can generate real leads for your business and translate into higher sales and growth for your business.

Who doesn’t want that?

We’ve created an eBook ‘How to Use Social Media to Find New Leads’ that can steer you towards the right strategies for finding potential prospects on Twitter, Facebook, LinkedIn, Pinterest and Google+.  Use this Social Prospect Workbook to get you on the right track to finding, connecting with and hopefully creating new customers.

How to Use Social Media to find New Leads: Social Prospecting Workbook

With millions of users on social sites like Facebook and Twitter today, social media marketing is now much more than monitoring keywords. It’s all about learning to engage people that may or may not know what your business can do for them. We got you covered, our guide will teach you the fundamentals of finding and identifying new customers.

This free, 19-page guide is a great resource for helping businesses get started on all the popular networks and generate new leads through each social media platform.

Every worksheet includes:

  • Short preparatory work to make the actual prospecting easy.
  • Visual instructions on how and where to find prospects.
  • Pro tips that will help you get the best results.
  • Prescriptions (Marketing Rx) for success.
  • Take-home exercises for follow-up prospecting

Grab your free copy of our How to Use Social Media to Find New Leads: Social Prospecting Workbook, how-to-guide below and start crafting the quickest and most effective way find potential customers and generate leads!

Fill Out the Form Below and Get your free copy now >>

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If you would like help with your social media marketing campaign, get in touch. We are expert marketing consultants in Delaware. | 302-407-0430 |

Social Media Stats for Your Savvy Businesses

Social Media Stats for Your Savvy Businesses

Businesses around the globe are facing the challenge of balancing their marketing plans to include a social presence. Marketing a business is not easy to begin with, but a business has to become social and we have the statistics to back us up.

Making your business social can increase sales when you do it right. Finding the right social medium platform to effectively engage with your ideal customer means evaluating your Buyer Personas  and adapting your social media plan accordingly.

This will vary by type of industry and audience– preaching to the wrong crowd will waste time and money. Facebook is not the only platform you need to focus on. If you are trying to hit a younger market, consider sites such as Instagram and Pinterest.

A healthy social media reputation requires frequent posts, comments and replies to other’s comments. Respond promptly and professionally to comments and requests that show up on social media sites.  The whole point of social media is to engage with your audience and talk about what is important to them.

Look at our ‘Stats For Social Media Savvy Businesses’ infographic.


Look at our ‘Stats For Social Media Savvy Businesses’ infographic.

Are you surprised to hear that social media is now the second most effective digital marketing tactic for customer retention?

If you would like help with your social media marketing, get in touch: | 302-407-0430 |

Get Your Business Social Now or Regret It Later

Get Your Business Social Now or Regret It Later

Don’t believe me?

Then do not read this article on why your business needs to wake up and smell the social media tide rolling in. Actually, it is more like a tsunami – become a social butterfly now!

Get Your Business Social Now or Regret It Later

If you asked me a decade ago, or perhaps even five years ago, I would have said that social media is not a viable marketing tool for business. I was one of the many naysayers regarding using social media as a core component of a digital marketing plan. After all, there was simply no way to measure the ROI of social media marketing. Well, I am big enough to admit I was dead wrong.

Much as I hate to say it, social media has become a most effective way to create and maintain brand awareness, manage your business’ reputation and to show off your products and/or services.

That being said, a haphazard approach to a social media campaign is not advisable. Please take the time to learn where your Ideal Customers are and the best way to engage and provide them with quality content that they want. Develop Buyer Persona so that you can better determine what social networks to target.

You may find that you have a variety of buyer personas that dictate you segment your social media marketing efforts in order to hit the right person at the right time in the right place with the right message.

A good way to do this is to do a little ‘social listening.’  Twitter is an amazing tool for this. Alternatively, use apps, such as HootSuite, to monitor certain words, phrases or hashtags.  Understanding what people are saying about your brand, competitor or industry can help to mold your marketing effort or products. This will allow you to give your customers what they want — not what you think they want!

Make it a point to give value over viral content. While there have been some companies that have perfected or lucked into creating viral content—it is not a realistic goal. In fact, trying to be witty or sarcastic with your content might just backfire and hurt your brand. Tread carefully; your online reputation is a valuable asset that you do not want to treat lightly or flippantly.

Use social media to provide quality content on a regular basis. The rule of thumb is 4-1-1; provide four fluffy or fun pieces to one post focusing on your industry and one post plugging your product or services.  Engagement is the key to successfully marketing your business on social media. Every ‘like’ ‘share’ and ‘retweet’ expands your reach exponentially.

By the way, social media marketing is not just a B2C strategy. LinkedIn and Twitter have a myriad of uses in B2B. Networking with your industry professionals or target industries online can be invaluable and a great branding tool. Develop name recognition before you send your first email or make your first call. These sites can help get targeted leads who have already engaged with your brand and see it a source of value in your area of expertise.

If you would like help with your social media marketing, get in touch: | 302-407-0430 |