Category Archives: Selling Online

Key Web Design Elements of Website That Converts

Key Web Design Elements of Website That Converts

Key Web Design Elements of Website That Converts

One of the most important elements of a good website design are not only the visual aids but also the user experience they provide. When the architecture of your website (web design) is centered around the buyer’s journey, that’s when you have a chance to convert your website visitors into leads more often. 

Don’t know where to start? Here are some of the critical web design elements that are helpful in optimizing your business online space for conversions.  

 

Key Web Design Elements of a Website That Converts: 

 

  1. Website Speed – A slow loading website is the first thing users will notice when they visit your page. Potential customers may not only become impatient and lose trust in your brand, but you may also get penalized by search engines if your website takes too long to load. To determine the speed of your business website, start by using one of the free tools available online. 
  2. Case Studies, Testimonials, Reviews – Provide potential buyers with proof that you made customers happy with your services or products in the past. Case studies, client testimonials and reviews are powerful content pieces that might just convert your website visitors into leads. 
  3. Video Content – Websites that include video have a bigger chance to have their message get across rather that a static text. With video, you can convey emotion, demonstrate a product and prove your credibility as a brand that’s covering important subjects in your industry. 
  4. Pricing Page – If you’re a service-based business, it’s important to showcase a pricing page on your website that includes all variables, which may affect the price of your services. While you don’t have to publish specific prices, you can still discuss different ranges to provide the potential customer with understanding of whether they can afford to work with you or not. 
  5. Home Page Accessibility – Since not all of users discover websites by landing on the home page first, having this anchor is important in providing potential customers with an opportunity to easily navigate your business web space. You can do it simply by linking your home page to a logo and have it show up in the same place on each web page. 

 

Are you ready to invest in a good website design? 

 

Contact Famous WSI Results today! We help small to mid-sized business owners with all of their digital marketing needs.

Get in touch:

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

 

 

inbound marketing tips

8 Tips to Run Successful Inbound Marketing Campaign for Your Delaware Business 

inbound marketing tips

There are many different ways these days to advertise and market your business. However, one of the most important concepts to gain revenue and overall sales is knowing how to integrate inbound marketing strategies on daily basis. 

If you struggle coming up with the right strategy for your business, we gathered some tips that we find useful in executing a successful inbound marketing campaign.
 

8 Tips to Run a Successful Inbound Marketing Campaign for your Delaware Business:
 

  1. Identify your Campaign Audience:  The first question you must ask yourself for each of your campaigns is “Who is my Target Audience I am trying to reach?” 
  2. Share your Offers on Landing Pages: Optimizing is key! Optimize for SEO purposes to get the best reach and frequency of customers for your Delaware business. 
  3. Write a Blog Post: Write a post about your company and the products or services you offer. This is yet another opportunity to optimize the content you put out for better search ranking.
  4. Share it on Social MediaDrive your business traffic with other channels. This will give you bigger reach opportunity and in turn bring you more possible sales and leads! 
  5. Add in Long-Tail Keywords: Make your company SEO friendly even after you stop running a campaign to promote it.  
  6. Consider Paid Search and Other Channels: Measure the effectiveness and reach of other channels you decide to use to get the best overall results. Sometimes possible sales are worth the extra money. 
  7. Track your URLs: Make sure you know the answer to the question of, “Where is my traffic coming from, and how my visitors are finding me?” This answer will help you to emphasize your campaign on certain websites to maximize your reach. 
  8. Report Your Results: Set goals at the beginning and celebrate your success at the end. Organize and evaluate your numbers to see what you could do differently for your next campaign. 



All of these are great tips for any Delaware business that you are trying to promote whether you’re new to inbound marketing or not. Since the market world changes every day, you must be aware of the local trends and the best tactics in order to keep your business up and running smoothly. 

If you have any questions or would like to find out how Famous WSI Results can help your business claim its share of the marketplace, contact us today!  

 

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com 

 

 

5-LinkedIn-Business-Tips-to-Use-Now

5 LinkedIn Business Tips to Use Now

5-LinkedIn-Business-Tips-to-Use-Now

Over the years, LinkedIn has become a resourceful platform not only for individuals looking for work but also for businesses trying to market their brand. Since this specific medium has always been rooted in networking, its marketing potential turns out to be so valuable these days. 

Is your company actively present on LinkedIn? 

There are many ways you can market your brand online. Here’s how you can use LinkedIn, the largest business networking platform in the world, to increase your share of the marketplace:
 

5 LinkedIn Business Tips to Use Now

 

  1.  Complete and Optimize Your LinkedIn Profile – The first impressions are everything. Not to mention they affect your search ranking score. Do yourself a favor now and make sure your work experience is up to date so others can quickly find out about your company, products or services you have to offer. Don’t forget to add you company profile to the page as well! 
  2. Connect with Others – While you should link up with those you already know, LinkedIn is a networking platform so don’t shy away from accepting invites from new people! The more you expand your network, the more marketing opportunities you get! 
  3. Be Creative – There’s over 500 million active users on LinkedIn. Find a way to stand out! Write a compelling bio, share insightful articles, include videos from your business and don’t forget to include a call to action! 
  4. Pay It Forward – Recommending others can be the greatest thing that ever happened to your business. A good old ‘word of mouth’ is still a powerful way to provide testimonials while marketing your business at the same time! 
  5. Join Targeted Groups – LinkedIn groups are a great way to focus on your niche. Use them to connect with others, spread your message and brand your business! 

  

There you go! Use these 5 tips and take your LinkedIn Business profile to another level! If you need help managing your business account, don’t hesitate to contact Famous WSI Results.     

 

Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

 

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

 

Pinterest Advertising

What You Should Know About Pinterest Advertising

Pinterest Advertising

If you own a business, you probably already understand how an established online presence can benefit your brand. Social media is not only a free tool for marketers and business owners that can be utilized to bring more brand awareness, but it can also be a vital element of any advertising efforts. 

Do you want to bring in more leads and get your products or services in front of the right eyes? Consider investing in Pinterest Advertising! Here’s how. 

 

What You Should Know About Pinterest Advertising

 

  1. Pinterest for Business – Before you do anything, make sure to switch your account to a business one so you can access specific features like analytics and the Ads Manager.
  2. Goal setting – What do you want people to do after they see your ad? Choosing your goal should be based on what’s most important to your business for this each campaign.
  3. Targeting – Take time narrowing down your ideal target. You should strive to reach the people on Pinterest who are most likely to show an active interest in your ads. Your targeting options can be determined by certain keywords, interests, demographics or placements. You can also use individual targets or combine multiple approaches.
  4. Budgeting – You can select a lifetime option if you want us to use your budget evenly in a chosen timeline. Pinterest will automatically adjust budgets based on how much there is left to deliver. If you select a daily approach, you will only use a specific amount you want to spend each day.
  5. Pin Success – You should promote Pins that are already doing well to reach even more people. Visit your Analytics board to see what’s performing well. Remember to ONLY promote content you own, and make sure every Pin links to a website. 

 

There you go! Use these 5 easy steps and take your Pinterest Advertising strategy to another level! If you need help managing your business account, don’t hesitate to contact Famous WSI Results!

 

 FOLLOW US ON PINTEREST for more digital marketing tips! 

Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

 

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

competitor analysis

Here’s Why Your Business Needs to Invest in Competitor Analysis

competitor analysis

Imagine this. It’s a new year and you are a small business owner. You are committed to taking your business to the next level and trying new marketing tools to achieve your goals. However, you are unsure of how much you should be spending. Should you run the risk of spending too little, causing yourself to be overpowered by your competitors with larger marketing budgets? Or what about the risk of overspending and a possibility of losing your leads to those who are quicker than you? This is where competitor analysis comes to play.

There is no exact science to what your business should be spending on marketing/ advertising, but through a thorough competitor analysis, you’ll have a good starting point.

 

COMPETITOR ANALYSIS

You may be wondering what exactly is a competitor analysis? In short, it is a report that is a compilation of what your competitors are doing online. Such research outlines their strengths and weaknesses, but most importantly, the opportunities and potential your business has to be successful in the digital realm.

If you’re still wondering whether your business needs to invest in a competitive analysis in 2019, here’s another good reason. Unless your competitors employ a dark web wizard who is able to hide all of their online actions (which I guarantee they do not), they are leaving a small digital footprint from which we are able to draw and interpret data from. We are also able to compile estimated search volume and bid prices for specific keywords on major search engines. Not to mention, generate an intelligent estimate as to what your competitors are spending on a monthly basis for certain keywords.

competition Analysis

Are you wondering how this helps you?

Well, with this data we are able to guide your marketing investment decision based upon what available marketing dollars you have. More simply put, we consider your available budget and suggest the route that is most beneficial for your business. This saves your business from failures such as getting caught in the middle of an unwinnable pay-per-click war with a competitor with a substantially larger marketing budget than you.

 

Ready to invest in your future?

Famous WSI Results is proud to offer a competitor analysis from now until 1/31/18 at half the cost! For $495, we will put forth our proven and tested practices towards giving your business the competitive edge it needs to take the next step in 2019.

 

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

Here Are Our 2019 Digital Marketing Predictions

Here Are Our 2019 Digital Marketing Predictions

Here Are Our 2019 Digital Marketing Predictions

Can you believe it’s almost time to say goodbye to 2018? As we close in the fourth quarter, we can’t help but reflect on this part year. There was surely a lot going on in the digital marketing world! From Google Chrome security updates, Facebook and Instagram algorithm changes to rise of new smart technology, we can’t wait to see what 2019 digital marketing tactics are going to trend!

Speaking of the new year, do you have your new marketing strategy in place? If you still haven’t thought of new digital marketing trends that 2019 might bring, here are our predictions: 

 

2019 digital marketing trends to watch out for: 

 

  1.  Optimize Content for Voice Search – Now is the time to brainstorm new keyword strategies that will cater to all those customers who love using the latest smart technologies (Alexa, Siri) in their search queries.
  2. Diversify Your Content Strategy – In the past year, digital creators and marketers focused more on long-form content (+2,000 words) to rank higher in search. However, it’s been proven that blogs or articles don’t have to be long to be considered valuable. That’s why it’s good to focus on both short and long-form pieces in the new year, so you can cater to those with shorter attention spans as well.
  3. Consider Influencer Marketing – This form of marketing/ advertising will only continue to grow in the next year. Partnering with influencers and content creators to promote your products or build brand awareness is an excellent and effective way to organically reach more valuable customers.
  4. Produce More Video Content – Video is already getting a boost in search from all voice queries, so don’t neglect it in 2019. Producing video content is a great way to liven up your marketing strategy!
  5. Invest in Chatbots – According to Forbes, research “predicts that the chatbot industry will grow significantly as enterprises are enabled to substantially reduce operating costs”. Needless to say, consider investing in this kind of a 24/7 customer service representative to take your business to the next level in 2019.

 For more on the future of marketing, please read this WSI article. 

 

Can you see these digital marketing trends to grow in popularity in 2019? What are your predictions? We would love to hear your thoughts! 

 

Do you want to take 2019 by storm?  

Contact Famous WSI Results! Our mission is to increase our clientele’s brand awareness through the use of proven marketing techniques and unparalleled customer service in order to create a greater return on your investment.

We specialize in internet, television, and radio advertising, and are particularly vested in search engine optimization, website design, mobile website design, pay-per-click campaigns, and original content management in order to help our clientele claim their share of the marketplace.

 

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

legal compliance and user trust

What Does Legal Compliance and User Trust Mean in 2018? 

legal compliance and user trust

So far, 2018 has been a big year for enforcing legal compliance (GDPR) and user trust (HTTPS), which are both critical elements to running your business online these days. The important question to ask now is: When was the last time you updated your website? 

If lately you’ve been noticing less traffic and conversions, it’s time to make changes. Without these important updates to your website’s functionality, you’re doing your own business a disservice. Here’s what you need to take care of immediately. 

 

GDPR (legal compliance) 

The sooner you get your business GDPR compliant the better.  According to this regulation approved by the EU Parliament, any company in the world that stores or processes data of people who live in the European Union needs to be in compliance with GDPR by May 25th 2018. Otherwise, you might face hefty fines – up to $24million (20m Euros) or 4% of annual global turnover, whichever is higher 

Now, how to get your business compliant with GDPR? First, assign someone on your team responsible for reading the provisions of the GDPR to fully understand the requirements and specific circumstances your business might be involved with. Then make sure all your employees are aware of the new laws.   

Bottom line is, you need to immediately update your Privacy Policy and have it visibly displayed and easily accessible on your website. See our example here.  

Next, you need to inform your online visitors of the cookies available on your website and give them a choice to opt in or out. 

It should look similar to this: 

user trust cookies

User Trust and Data Security 

Data security has been the top concern in 2018, and it all comes down to establishing and maintaining user trust. Google Chrome announced a lot of changes to their online functionalities, especially regarding old http websites. The question is: Have you implemented the SSL Certificate on your website yet? 

What is SSL Certificate? 

According to Go Daddy, a certificate serves as an electronic “passport” that establishes an online entity’s credentials when doing business on the Web. When an Internet user attempts to send confidential information to a Web server, the user’s browser accesses the server’s digital certificate and establishes a secure connection. 

4 Benefits of Upgrading Your Site to HTTPS

(what you see when you enter old http websites) 

 

In other words, if being authentic and making your customers feel well taken care of is your top priority, this update is crucial to running your business online. Trust, confidentiality, protection and better search (SEO) are some of the major benefits of upgrading your old http website to https.  

 

Need assistance with implementing all necessary changes to your website? Contact Famous WSI Results today! 

 

At Famous WSI Results, we look to partner with our customers to help make their advertising dollars go a long way. By implementing a few reputation-protection measures and taking the time to consciously monitor your online reputation, we lessen the chances of having to spend countless dollars cleaning up your reputation.

 

Get in touch:

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

 

facebook template

Choosing the Right Facebook Template for Your Business

facebook template

 

Managing a Facebook business page can be intimidating, but thankfully there is a certain feature that can guide you through this process. We’re talking about a Facebook Template! Choosing the right one for your business can be detrimental to capturing leads, so make sure you give it some thought before you start setting up your business page. 

If you’re a Facebook Business Page admin or manager, you probably received one of these messages from Facebook recently:

 fb template update

The primary benefit of updating your current template to the one that suits your business the most, is the fact your customer will have a better understanding of what you have to offer as soon as they land on your page. 

If right now you’re not sure what Facebook template is best for your business, here’s a breakdown of each option.

Facebook Templates 

 

  • Standard Template  – Good for all Page types, with buttons and tabs to help showcase what’s important to you. 
  • Services Template – Designed to help people find your services and get in touch. Recommended for most businesses. 
  • Business Template – Designed to help you manage your business, including ways to post jobs and special offers. 
  • Shopping Template – Designed to showcase products and make it easy for people to shop online. 
  • Video Page Template – Designed to showcase video content on your page. 
  • Politicians Template – Designed to help politicians reach their supporters and communicate their message. 
  • Restaurants & Cafes Template – Designed to highlight photos and important info about your menu, hours and location. 
  • Venues Template – Designed so you can highlight useful info like your venue’s hours, location and upcoming events. 
  • Nonprofit Template – Designed to highlight your cause and encourage people to fundraise and donate to your nonprofit. 
  • Movies Template – Designed to highlight show times for your audience. 

 

Want your customers to connect with your business faster and easier? 

If you haven’t updated your Facebook templates before August 23rd, 2018, don’t wait any longer with making any necessary changes. The process is easier than you might think! Once applied, you will not only enhance the user’s experience but also make sure your business mission is loud and clear. 

Need help? Contact our social media experts at Famous WSI Results!

 

At Famous WSI Results, we look to partner with our customers to help make their advertising dollars go a long way. By implementing a few reputation-protection measures and taking the time to consciously monitor your online reputation, we lessen the chances of having to spend countless dollars cleaning up your reputation.

 

Get in touch:

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com