Ecommerce has been making strides in the digital marketing industry, and it’s time for traditional retail stores to acknowledge it. Considering the digital era we live in now and how fast it changes, the shopping experience will only continue to evolve for both the shops and the customers. Needless to say, it’s only smart for retail businesses to face this problem sooner rather than later.
Do you want to stay ahead of your competitors? If your current mobile strategy doesn’t include Mobile Apps, it’s time to consider why. In today’s post, we’re sharing 5 Top Reasons Your Delaware Retail business absolutely needs a Mobile App.
5 Reasons Your Delaware Retail Store Needs a Mobile App:
Personalized experience–A mobile app will not only enhance your customers’ in store experience, but also cater to the tastes and needs of each one of them. With an app, you can keep the customers informed about the latest inventory based on his/her interests. That’s added value to your relationship with the customer! Not to mention, it’s uber convenient, too.
Increased Customer Engagement – Your relationship with the customers doesn’t have to be limited to the times they visit your store. Thanks to a Mobile App, you can offer special deals to your clientele, give them wishes on their birthday or other special occasions. All this engagement adds up and may result in impulse buys from the customers.
Direct Marketing Channel – Unlike traditional marketing channels, Mobile Apps have a wider reach and can be integrated on multiple marketing sources. They also allow you to run flash sale campaigns that attract lot of sales these days. The biggest advantage? Your marketing campaign would run 24/7, so you can be visible to your costumers at all times!
Personalized Loyalty Programs & Rewards – No better way to reward your users! Consumers are much more inclined to download and use your app if they know they’ll be rewarded. Also, the great thing about apps is the fact they give marketers the power to create a personalized rewards program based on the individual costumer.
It’s fun. – Let your costumers be more interactive with your brand! There’s nothing better for branding than showing off your fun personality and let your customers relate.
Can you see how a mobile app for your Delawareretail business could come in handy? Mobile apps mean more awareness and reach for your business and which can result in more loyal customers and increase in sales.
Apps are handy, and the businesses around the world are taking notice of that more and more each day. What about yourDelaware business – is it ready to embrace the mobile app revolution?
Want to win a FREE Mobile App for your Retail Store? They are giving away 1 fully developed app featuring up to 12 functionalities!
Check out this link for more information on how to enter.
Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.
The sensory overload that is the internet can make it difficult to get the attention of your target audience. While laying the foundation for an internet presence by posting relevant and valuable content, graphics and video to web properties and on social media is an important part of digital marketing; these strategies don’t often generate speedy results.
Curious about what digital advertising strategies to use?
Check out our latest video on Lead Generation and Making Your Advertising Dollars Work Harder for Your Delaware Business:
Step 1: Identify the Right Search Criteria
With access to an unprecedented amount of data on consumers and their personas, marketers have gained great insight on how to better target customers. Details like location, age, interests and Internet activity provide valuable data to help create effective and less intrusive ads.
Step 2: Advertise On the Appropriate Ad Networks
The best platform is different for every industry and business. Advertising on the mediums where you get better engagement makes good business sense. To do this you need to know your audience and find out where they spend their time.
Step 3: Put Campaign Tracking in Place
Campaign tracking allows you to eliminate certain keywords, times or target groups aren’t working before wasting money.
Step 4: Carry Out Split Tests
Split testing similar keywords, images and text is a effective strategy in maximizing the ROI of your digital advertising campaigns.
Step 5: Measure, Improve, Repeat
Try a number of different formats of digital advertising to determine which strategies work best for your business.
If you would like more information on digital advertising or professional help implementing digital ad campaigns…
Businesses around the globe are facing the challenge of balancing their marketing plans to include a social presence. Marketing a business is not easy to begin with, but a business has to become social and we have the statistics to back us up.
Making your business social can increase sales when you do it right. Finding the right social medium platform to effectively engage with your ideal customer means evaluating your Buyer Personas and adapting your social media plan accordingly.
This will vary by type of industry and audience– preaching to the wrong crowd will waste time and money. Facebook is not the only platform you need to focus on. If you are trying to hit a younger market, consider sites such as Instagram and Pinterest.
A healthy social media reputation requires frequent posts, comments and replies to other’s comments. Respond promptly and professionally to comments and requests that show up on social media sites. The whole point of social media is to engage with your audience and talk about what is important to them.
Look at our ‘Stats For Social Media Savvy Businesses’ infographic.
Are you surprised to hear that social media is now the second most effective digital marketing tactic for customer retention?
If you would like help with your social media marketing, get in touch:
As the age of the internet progresses, we have all changed the way we shop over the last decade. Amazon’s steady rise as the eCommerce giant has highlighted that consumers are increasingly looking for the convenience of online shopping.
Why would we drive 30 minutes to a shopping mall to purchase an item that we don’t immediately need when with the simple click of a button, we can have that same item delivered at the same price or possibly even lower to our door within 2-3 days? That is why eCommerce is growing at 7 times the rate of brick-and-mortar stores.
Now is the time for traditional retail stores to combine the best of both worlds and step up their marketing efforts by selling online. Putting the right eCommerce platform in place by understanding your customer needs is imperative to creating a successful online business.
While the online competition is big, a small retail business has just as much chance at success online if it does its homework and puts into effect an optimized eCommerce site focused on conversions and offering an outstanding customer experience.
Watch our video on ‘How to Achieve Excellence in eCommerce and Expand Your Marketing Reach’
If you would like help setting up an eCommerce site in order to grow your business, get in touch: