Category Archives: search

2017 SEMPO Cities Delaware Valley The Future of Digital Marketing Event

2017 SEMPO Cities Delaware Valley: The Future of Digital Marketing Event

2017 SEMPO Cities Delaware Valley The Future of Digital Marketing Event

Looking to expand your knowledge on the latest SEO practices, Internet marketing and video? Our partner – Advertising Is Simple – is proud to announce that next Wednesday, November 1st, will be hosting an exciting event with SEMPO, bringing you the latest updates on all things digital marketing.

What is SEMPO?

SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it. The purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of search and its role in marketing.

What is SEMPO Cities Initiative?

SEMPO_CitiesSEMPO Cities initiative launched in 2015. Since then, it continues to build awareness and education around search at the local level through learning and networking events.

Below are all the details you need to know about this event:

 

2017 SEMPO Cities Delaware Valley

Wednesday, November 1st, 2017 

 8:30am – 3:30pm 

At the Emerging Enterprise Center

920 Justin Street, Wilmington, Delaware

Sponsored By:

Emerging Enterprise Center

Sherms Catering sponsoring SEMPO CitiesCostco sponsoring SEMPO Cities

CLICK TO REGISTER 

for more information, please email:

cities@sempo.org

 

SPEAKERS: 

Beth Heller – One of Google’s Partner Enablement Managers in NYC. Before Google, Beth spent 10+ years in marketing – leading communications teams at PR agencies and serving as a media trainer for her clients. 

Kamran Malik – a Franchise business manager a Digital Marketing Strategist at WSI. Kamran has mentored/advised 364 entrepreneurs across 60 cities, 18 countries and spanning 5 continents around the world. 

 

Some of the topics being discussed at SEMPO Cities Delaware Valley event are: The Past, Present, and Future of Digital Marketing Google trends, Video and the Internet. We hope to see you there!


Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

 

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

 

The Battle for Internet Supremacy and Simplifying SEO

The Battle for Internet Supremacy and Simplifying SEO

The Battle for Internet Supremacy and Simplifying SEO

It’s true. Getting onto the front page of Google for your particular keywords is a battle.  Moreover, not one of those quick little skirmishes that are over in a few days, but a full out war that calls for consistent commitment of troops and evaluation of strategy.

It’s no wonder small business owners that have little time to commit to this battle, feel like they’ve lost the battle before it really even started.  The good news is that, although algorithms are in a constant state of flux, there is a constant that can help any business of any size compete.

We will get into that in a little bit, but first a little bit about search engine optimization, or SEO as it’s known in the digital arena. SEO is the number one tactic in building an online presence and getting traffic to your site. The problem is that there is such a wide variety of conflicting information regarding the topic.

While some may be good advice, it is best to start from the beginning – your website. Implementing all the right ingredients within your website is a great (and necessary) place to start. A rock solid online presence begins with the basics, with which everyone has access.

What access you ask?

Well the folks at Google have been providing website owners with a wide variety of guides and tools on ensuring that businesses build their websites with all the things it needs to earn more website traffic and visibility. Pay attention to the fundamentals and you just might take down a giant!

So go straight to Google, the 4 Star Generals of online presence, to develop your website with a SEO strategy that will get you well on the way to winning many wars to come!

The strategies that Google sanctions via their Webmaster Guidelines can have your website accrue all the right strengths it will need to compete.

Here is a summary of the most important SEO factors in 2016:**

  • Good site structure including easy to navigate pages
  • Website loads quickly and is secure
  • Website provides a good mobile responsive experience
  • Unique content and meta data for each page
  • Structured data (schema markup) to identify the type of website page
  • Well written and original that is valuable to readers
  • Verify your site with Google’s My Business (also called Google Plus or Google Local)

Google has an army of free tools for website owners to utilize in order to ascertain that their website is moving in the right direction and gaining the stamina it needs to be competitive online.

The essential Google toolkit includes:**

  • Google Analytics
  • Google Webmaster Tools
  • Google My Business
  • Google Page Speed Insights
  • Google Mobile Friendly Test
  • Google Structured Data Testing Tool
  • Google Structured Data Markup Tool

** Thanks to WSI World for this articles inspiration and great list of tools in their article, “SEO Advice Straight From Google”, by Andre Savoie

Use these wisely and regularly to monitor, test and improve your website. Once the basics are all in place, develop an SEO action plan that will help you excel in the digital world. Incorporate things such as content creation, social media marketing, display and pay per click advertising into this plan. You’ll find that once you get all your soldiers in place, the digital battle is not so scary, after all!


If you would like help with your digital advertising campaign, get in touch. We are expert marketing consultants in Delaware.

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com

Video Will Help Your Site Get More Search Links

Think Your Business Doesn’t Need Videos? You’re Wrong

Adding great quality content stuffed with keywords was at one time the way to rise in search results rankings. Well, those days are long gone and have been for some time.

As the internet becomes more inundated with content, videos and images are beginning to appear in Google search results. So it stands to reason the more images and video you have on your website the more search links you are creating.

Did you know that video appears for 55% of search queries?

Don’t take our word for it; Check out this ‘Manta Tip of the Day’ stating that “Video Will Help Your Site Get More Search Links

I believe it important to point out that simply adding images and videos is not the whole story. It is VERY important to optimize them with the right tags, titles, keywords and descriptions in order for them to be pulled up in the right search results.

And finally, Did you know that Youtube is the #2 Search Engine?

Check out this infographic by Mushroom Networks:

Created by Mushroom Networks

If your need help with your digital marketing, contact the experts of Delaware

FamousWSIResults.com | (302) 407-0430 | MDoyle@FamousWSIResults.com

EBook, ‘7 Awesomely Advanced Ways to Get More From Your PPC Campaigns’_FWSIR

Why We Don’t Believe Pay Per Click Is Dead And You Shouldn’t Either

still much life left in PPC

Google the term ‘PPC is Dead’ and you’ll find a plethora of blogs dated way back to 2009 claiming that Pay Per Click is no longer a viable way to advertise. They claim that the high level of competition is playing a huge role in the downward spiral of PPC.  If you read between the lines, these claims are made to sell an alternative form of digital advertising, whether it be branding, search engine optimization or social media marketing.

While it’s true that digital advertising has evolved greatly since Google introduced its search engine advertising in the form of AdWords back in October of 2000, there is still much life left in PPC advertising. So much so that search revenue reached double digits in the first half of 2015. Granted, running an effective PPC is a science and often advertisers fail to master the basics of PPC advertising before they get their campaigns up and running.

There are so many factors that lead to a successful PPC campaign, but simply stating emphatically that ‘PPC is Dead’ is short sighted and bad fact checking. According to independent studies by RKG Merkle, ‘Google U.S. paid-search spending rose 18% in Q3 of 2015 compared to Q3 of 2014.

One big consideration a PPC campaign nowadays should address is mobile optimization. Mobile searches account for 53% of paid-search clicks and 69% of mobile searchers call a business right from mobile search. If your campaign and website are not mobile-friendly, you might as well be flushing your advertising dollars down the toilet.

The shift in focus from targeting keywords to targeting people has gotten more sophisticated and makes audience targeting easier thanks to Customer Match by Google. This tool also allows you to generate Similar Audiences in order to reach new customers.

If you don’t believe PPC is dead and would like to find out more about how you can reach the right customer with the right message, get in touch.

www.FamousWSIResults.com | MDoyle@FamousWSIResults.com | 302-407-0431

Fill out the form below to Download Our EBook, ‘7 Awesomely Advanced Ways to Get More From Your PPC Campaigns’

EBook, ‘7 Awesomely Advanced Ways to Get More From Your PPC Campaigns’_FWSIR

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