Category Archives: Search Engine Optimization

How to Kickstart Search Engine Optimization for Your Local Business

How to Kickstart Search Engine Optimization for Your Local Business

How to Kickstart Search Engine Optimization for Your Local Business

There are many Search Engine Optimization tactics and at times it has frustrated even digital marketing professionals to determine which one of them work and which don’t. One thing is clear, though. Google is rewarding those websites that are optimized across the board for all types of devices including mobile and desktop.  

What local businesses need to realize is that an effective digital marketing strategy is a lot of various tools, of which the main ingredient is SEO that need to be implemented in a cohesive manner to achieve marketing harmony.  

Does your business website indicate a positive user experience at the moment? If you’re not sure, here are 5 SEO essentials that are sure to kickstart higher search rankings for your local business. 

 

How to Kickstart Search Engine Optimization for Your Local Business
 

  • Updating your local directories and verifying your site on online listings such as Google My Business, Yelp, and Manta. 
  • Having a secure website that loads quickly and is easy to navigate both on a desktop and mobile devices. 
  • Implementing meta data for each page and including ALT tags for each image. 
  • Establishing a sitemap to identify the type of website page. 
  • Consistently sharing wellwritten and original content that is valuable to readers. 

The bottom line is, you can get great results for your Delaware Business if you start using these 5 steps right away to attract more search traffic to your website 

 

Need help with Search Engine Optimization? 

If you have any questions or would like to find out more about how Famous WSI Results can help you rank your business higher in the search engines, get in touch. 

 

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

 

2019 Voice Search Optimization

How to Master Voice Search Optimization in 2019

2019 Voice Search Optimization

Voice search has been making strides in the recent years and we’re not surprised. After all, it is a more convenient way for customers to find what they’re looking for online. Not to mention, it’s way quicker to ask your phone for an answer than it is to type it out. The more important question now is: have you incorporated voice search optimization into your SEO strategy yet?

If the answer is no, don’t wait any longer. According to ComScore, by 2020 50% of all queries are expected to be voice searches. More interestingly, 30% of searches will take place without a screen.

As a business owner or marketer, you probably wonder now what are the best ways to master voice search optimization this year? We have the answer.

How to Master Voice Search Optimization in 2019

  1. Focus on Question Phrases – Surely, voice queries contain conversational words and are longer but that doesn’t mean you need to use long-tail keywords in your content. Instead, think how your audience speaks about your business, products, and services to come up with the best keyword strategy.
  2. Answer the Public – Not sure what questions people are asking regarding your industry? Answer the Public is a great resource to use when working on your copy. Just make sure you’re including the question and the answer in your blog posts or company listings.
  3. Claim your Google My Business Listing – If you’re trying to target local customers, you need to make sure they can find you first. For example, when someone uses voice search to find an “ad agency in Delaware”, hopefully your business will come up thanks to the keyword strategy you have in place. However, if a potential customer wants to find ”ad agency near me”, this is where your claimed Google My Business listing can help. Make sure your business is up to date with correct address, contact info, open hours and website link to get the most out of local SEO benefits.
  4. Be Mobile-Friendly – Let’s be honest, attention spans are only getting shorter these days. Time to make sure your website is up to speed! Being mobile-friendly also includes easy navigation and clear web design. To check how your website is performing on mobile devices, you can use Google’s Mobile-Friendly Test Tool.
  5. Focus on Featured Snippets – You know those highlighted points on top of your search page? This is where you should aim to appear! This so-called “position zero” is a prime real estate for voice search. While there’s no definite answer on how to get there, you can certainly help it with your conversational tone and relevance of copy. This is why it’s so important to know what people are looking for! Remember to utilize Answer the Public platform when creating your content or working on your Google listing bio.voice search tips

Need help with voice search optimization?

Contact Famous WSI Results! Our mission is to increase our clientele’s brand online exposure through the use of proven SEO techniques and unparalleled customer service in order to create a greater ROI.

We are particularly vested in search engine optimization, mobile website design, and original content management in order to help our clientele claim their share of the marketplace.

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

competitor analysis

Here’s Why Your Business Needs to Invest in Competitor Analysis

competitor analysis

Imagine this. It’s a new year and you are a small business owner. You are committed to taking your business to the next level and trying new marketing tools to achieve your goals. However, you are unsure of how much you should be spending. Should you run the risk of spending too little, causing yourself to be overpowered by your competitors with larger marketing budgets? Or what about the risk of overspending and a possibility of losing your leads to those who are quicker than you? This is where competitor analysis comes to play.

There is no exact science to what your business should be spending on marketing/ advertising, but through a thorough competitor analysis, you’ll have a good starting point.

 

COMPETITOR ANALYSIS

You may be wondering what exactly is a competitor analysis? In short, it is a report that is a compilation of what your competitors are doing online. Such research outlines their strengths and weaknesses, but most importantly, the opportunities and potential your business has to be successful in the digital realm.

If you’re still wondering whether your business needs to invest in a competitive analysis in 2019, here’s another good reason. Unless your competitors employ a dark web wizard who is able to hide all of their online actions (which I guarantee they do not), they are leaving a small digital footprint from which we are able to draw and interpret data from. We are also able to compile estimated search volume and bid prices for specific keywords on major search engines. Not to mention, generate an intelligent estimate as to what your competitors are spending on a monthly basis for certain keywords.

competition Analysis

Are you wondering how this helps you?

Well, with this data we are able to guide your marketing investment decision based upon what available marketing dollars you have. More simply put, we consider your available budget and suggest the route that is most beneficial for your business. This saves your business from failures such as getting caught in the middle of an unwinnable pay-per-click war with a competitor with a substantially larger marketing budget than you.

 

Ready to invest in your future?

Famous WSI Results is proud to offer a competitor analysis from now until 1/31/18 at half the cost! For $495, we will put forth our proven and tested practices towards giving your business the competitive edge it needs to take the next step in 2019.

 

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

Here's why Your HTTP Website Losing Traffic

Here’s why Your HTTP Website Is Losing Traffic

Here's why Your HTTP Website Losing Traffic

In the past years, security in the digital space has become a prominent concern among online creators and consumers. More recently, we’ve seen new GDPR compliance requirements as well as many Google Chrome updates issuing security warnings to those who manage http websites collecting some sort of customer data. If you’re one of the web owners  who still haven’t upgraded to HTTPS, you may want to reconsider. Here’s why. 

According to Search Engine Journal, Google Chrome will show a prominent “Not Secure” message in the browser bar starting in October 2018. After October 2018 Chrome and likely all other Chrome based browsers will display enhanced security warnings that may create higher bounce rates for your site and concomitantly lower sales and conversions.

 

Benefits of Purchasing a SSL Certificate

 

These days, there’s nothing more important to your brand than being authentic and making your customers feel well taken care of. That is why security of their private information should be your top priority when managing your online business.  

When the SSL Certificate is implemented on your website, it establishes an online entity’s credentials for doing business on the Web. Such action promotes trust, protection, confidentiality and also, better ranking of your business in Google search. Win win! 

 

Ready to upgrade your HTTP Website?  

 

At Famous WSI Results, we are offering implementation on every page and handling redirects for $249 until July 31, 2018 (regular price: $299).*SSL Certificate fee not included – must be purchased by the client separately. 

Have more questions about the SSL Certificate and upgrading to HTTPS? Do not hesitate to ask! We are here to help you implement any necessary changes to your website. 

 

At Famous WSI Results, we look to partner with our customers to help make their advertising dollars go a long way. By implementing a few reputation-protection measures and taking the time to consciously monitor your online reputation, we lessen the chances of having to spend countless dollars cleaning up your reputation.

 

Get in touch:

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

5 Benefits of a Good Website Design

5 Benefits of a Good Website Design

5 Benefits of a Good Website Design

Did you know investing in a good website design early on is one of the smartest things a business can do? Why? Because there’s no better way to quickly inform your customers who you are, what you do and how you do it better than your competition.  

Research shows that a user/ potential customer can form an opinion about your online presence in about .05 seconds once the page loads. That means what they see online can either make or break your business! If a well-designed website is not you first and foremost marketing tool at the moment, we’re here to tell you it’s time to change your approach! Here’s 5 more reasons why a good website design is important for your business growth: 

 

5 Benefits of a Good Website Design

 

  1.  Better Branding. In simple words, your website should act as an extension of your brand. To leave a lasting impression on your visitors, invest in a professional looking website with clear call-to-actions for potential customers. Also, keep in mind that if your web presence doesn’t transfer to a good experience on mobile devices, about 50% of your visitors will most likely think you don’t care about them. 
  2. Higher Google ranking. By creating a responsive and mobile-friendly website, you will have greater success in reaching more potential customers. Implementing SEO and creating quality content tells a search engine like Google that your website is relevant, therefore more people need to see it. Result? Higher rankings!
  3. Data-Driven Results. Use Google Analytics (for free) to learn how your users are interacting with your company’s website and then improve their experience accordingly. Trust us, your website will prove invaluable in providing data about your customers and their buying behaviors! 
  4. 24/7 Accessibility. With the help of a good website design, business owners are able to create a user-friendly and welcoming online environment where visitors can get useful information any time of the day. 
  5. Better Customer Service. One last thing to remember when it comes to a good website design is that it should be all about the user! That means easy navigation, clean layout, visible contact information, up to date links and of course, quality content. Your clientele will NOT be impressed with a dated and poor functioning website! Remember, first impression counts! 

 

As you can see, a good website design has the potential of becoming the most effective marketing and branding material your business can use.  

 

RELATED POST: 7 Steps to Making Your Website a Success

 

Are you ready to invest in a good website design? 

At Famous WSI Results, we look to partner with our customers to help make their advertising dollars go a long way. By implementing a few reputation-protection measures and taking the time to consciously monitor your online reputation, we lessen the chances of having to spend countless dollars cleaning up your reputation.

 

Get in touch:

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

Pinterest for Business Famous WSI Results

6 Tips for Using Pinterest For Business

Pinterest for Business Advertising Is Simple

If you’re an online creator, we hope you already recognize the big potential and opportunities that Pinterest for Business can bring to your brand. Using this platform as part of your social media strategy is a huge advantage! Why? Because besides the obvious – traffic and website clicks, Pinterest is also a great platform to upsell your products!  

Want to know how to get your products or services in front of the right eyes? Keep reading for 6 best practices on using Pinterest for business. 

 

6 Tips for Using Pinterest For Business 

 

  1. Set up a Business Account. This is where the magic happens! Once you convert your regular account to a business one, you will get the access to all the analytics you’ll need. 
  1. Include a call to action in your bio. Any time you get the opportunity to share an opt-in or a link to a special deal you’re currently running, take it!  
  1. Use Boards to target your audience. If you didn’t know that before, it’s time to cleanup your boards a bit. Your Pinterest page should resemble exactly what your business can do for the people that end up pinning your content. 
  1. Design shareable pins. It’s always worth taking a bit of time designing pins that are shareable! What does that mean? Good design elements (not too crowded), catchy titles and most importantly – a vertical shape – the longer the better. 
  1. Utilize appropriate keywords and hashtags. You should know that Pinterest is a search engine and should be treated as such. Take time looking up what phrases in your niche people search for to determine which ones will work best for your business. 
  1. Keep an eye on your analytics page. Once again, this is where you’ll find out what your dream audience looks like, what content they pin the most and what areas you should focus on! 

There you go! 6 easy yet oh so rewarding steps for taking your Pinterest for Business to the next level. If you need help managing your business account, don’t hesitate to contact Advertising Is Simple. 

 

FOLLOW US ON PINTEREST for more digital marketing tips!

Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

 

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

What are Google Brand Accounts and Why Should Have One

What are Google Brand Accounts and Why Should Have One

Google Brand Accounts

 

There’s no denying that Google likes to constantly improve its formula in order to stay relevant and bring its users the best search results possible.  

While that kind of commitment to excellence surely is applaudable, it also means we need to keep abreast of every change Google suggests. That is if we want to get the most out of this platform. 

So, what’s new with Google lately? If you haven’t heard about the new feature called Google Brand Accounts, we’re here to tell you all about it.

What Is a Google Brand Account? 

First of all, a Google Brand Account is NOT to be confused with Google+ pages or Google My Business. 

With this new special kind of account for your business or brand, you can publish posts in Google My Business, which appear immediately under your Google Listing in the right-hand corner.   

what-is-Google-Brand-Account

You can use certain Google services (e.g. Google+, Google My Business, YouTube) with your Brand Account to create an online presence. If you ask us, that’s really an excellent tool for building SEO and promoting brand specials! 

These services can help your business or brand communicate, connect, and share important information with customers and fans.

How Brand Accounts differ from regular Google Accounts?

A Google Brand Account can have multiple owners and people who manage it. You and others can jointly manage a Brand Account through your own Google Accounts. You don’t need a separate username or password for it. 

In addition, to manage who can see and interact with your content, it’s important to make sure you adjust each service’s settings. 

 

Needless to say, if you still haven’t taken advantage of what Google Brand Accounts have to offer, don’t wait any longer! If you need more information regarding the set up and maintenance, please visit this link or call us for help! 

 

Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

 

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

 

 

  

What You Should Know About SEO if You Want Your Business to Thrive Online

What You Should Know About SEO if You Want Your Business to Thrive Online

What You Should Know About SEO if You Want Your Business to Thrive Online

If you own a business and know the importance of digital marketing, you probably already heard of SEO. It is a common expectation these days that Search Engine Optimization (SEO), if implemented right, will undoubtedly drive sales to your business.

Well, as digital marketers dealing with SEO tactics in daily basis, we’re here to tell you why that’s not always the case. Since SEO is one of the single most misunderstood elements of a maintaining a good website, in today’s post, we’d like to share a few fantastic industry insights from Sam Von Tobel, the author of 3 Common, Yet Unrealistic SEO Expectations article written for roundpeg.biz.

 

What You Should Know About SEO if You Want Your Business to Thrive Online

 

1. You will find much more success targeting less frequently used, niche keywords.

“Finding your way to the top of page one is a lofty goal that takes lots of time and effort. You give yourself a much better chance of rising through the ranks if you commit to generating relevant and high-quality content and have the patience to let your website grow.” Read more here.

2. If increasing sales is truly your goal, your focus shouldn’t be on SEO.

“With the misconception of SEO creating visibility also comes the assumption that visibility equals sales. More people are coming to your website, so that means they are going to buy from you, right?Wrong. Your landing pages not only need to be attractive, the content needs to be fresh and engaging and needs to drive action, whether it’s tempting them with more information with a click of a button, a free demo or providing them with something of value like a whitepaper or download. Read more here.

3. SEO is never “done.”

“SEO algorithms are pretty intricate and sometimes hard to get a grasp on. One thing that is certain, however, is that search engines definitely give preference to new, high-quality content. Constantly adding to your website, adding more content with the keyword or keywords you prioritize is the most consistent way to keep you ahead of the SEO game. That’s just one of the many reasons we emphasize the importance of blogging.” For more tips, go here.

As you can see, implementing SEO can be wonderful for your business – IF you have the right expectations. As a marketing agency in Delaware, we consistently stay up-to-date on the most effective methods of SEO, that’s why we call it Adaptive SEO. What works today, may not work a few months down the road. We monitor your advertising results through A/B testing and in depth analytics to get you the highest rate of return on your advertising dollars.

Need help with SEO? Contact us today!

 

Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

 

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com