Category Archives: Search Engine Optimization

The Secret Steps To Gaining An Edge On Your Competitors

5 Secret Steps to Gaining an Edge on Your Competitors

The Secret Steps To Gaining An Edge On Your Competitors

 

Every business industry has to contend with competitors – it is just the nature of a global world where companies can reach consumers, no matter where they are located.

While this can be detrimental, it also could be beneficial. Think on it a moment; competitors make your business work harder to retain and stand out with customers. This can only serve to motivate your business to be its best in order to compete.

To remain relevant and profitable, your business goal should be to analyze and improve customer service in order to gain trust and loyalty. Fail to meet this goal and you could lose customers to the competition.

At Famous WSI Results in Delaware, we understand how competitive the marketplace can be. That is why we have created this infographic on ‘5 Steps to Gaining an Edge on Your Competitor’.

Here are 5 Steps to help you gain an Edge on your Delaware Business competitors:

 

1.Pay No Attention to the Man Behind the Wall:

5 Secret Steps to Gaining an Edge on Your Competitors

 

While it may seem that your competitor has a deep, dark and guarded secret that makes them the king of the industry – this is a mere illusion. Take a good long look at all the ingredients that they use to market and cater to their customers. Spend some time analyzing their methodology and soon enough their tactics will reveal themselves.

2.Go Undercover:

5 Secret Steps to Gaining an Edge on Your Competitors

 

 

A great way to discover a competitor’s strengths and weaknesses is to visit them every few months to experience their customer service in person.

While some might consider this undercover surveillance underhanded, I consider it out right smart business. Comparing yourself to the competition not only points out their weaknesses, it points out your own.

Sometimes it is hard to see things from the customer’s point of view. Putting yourself in their shoes may cause certain revelations on how your business can gain that competitive edge. This, in turn, will help in the overall success of your business.

Another way to analyze some of the top ranking competition is to look at the meta data on their website – look at the keywords, titles, and descriptions that they are using which may be leading to their higher ranking with search engines.

You can ‘View Page Source’ of any website with the ‘right click’ of a mouse. In most cases you’ll be able to tell a lot about what types of SEO methods are leading to their success.

 

3.Learn from Other Markets:

5 Secret Steps to Gaining an Edge on Your Competitors

 

As experienced digital marketers, those of us at Famous WSI Results are well aware that there are tried and true tools that work for any industry. Taking a look at what the most successful marketers are doing, digital-wise, is beneficial for any business. SEO tools, Social Media Marketing and marketing automation is the wave of the future – no matter your industry.

4.Actually Use the Data:

5 Secret Steps to Gaining an Edge on Your Competitors

 

Over $20 Billion dollars is spent on marketing research each year in the US. Marketing research entails asking potential consumers what they think about a certain product, service or company.

Why spend the money if you’re not going to use the results to improve customer experience? Take into account what they like and don’t like about your product or service in order to gain their business.

5.Stay Focused:

5 Secret Steps to Gaining an Edge on Your Competitors

 

Finally, competitive research is beneficial up to a point. If you find yourself fixating on the competition to the detriment of your business, stop and focus on what you need to do to improve your company.

Use these competitive edge tips to improve your Delaware business and to stay motivated for success. If you need help – Get in touch with Delaware’s Digital Marketing Experts.


If you would like help with marketing automation and campaign growth for your business, get in touch. We are expert marketing consultants in Delaware.

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com

The Secret Steps To Gaining An Edge On Your Competitors

Digital marketing for DE Business

10 Tips to Run an Inbound Marketing Campaign for Your Delaware Business

Digital marketing for DE Business

In the business world, there are many different subfields discussed about the promotion and advertising of your given business. One of the most important concepts to gain revenue and overall sales on your business is how you integrate marketing strategies daily. Without a plan to market and sell your business to customers, you will not be able to have both personal success and financial success for your business. To give you a little help, we have come up with some tips that we find to be helpful for your business to have a successful marketing campaign.

Here are 10 Tips to help you run an Inbound Marketing Campaign for your Delaware Business:

Identify your Campaign Audience

Identify your Campaign Audience:  The first question you must ask yourself for your campaign is “Who is my Audience I am trying to reach to?” and “What are the demographics?”

Set your Goals and Benchmarks

Set your Goals and Benchmarks:  Like every good business plan, you need to set achievable and measurable goals to help you gain the best results from your market.

Create your offers and landing pages

Create your offers and landing pages: Optimizing is key! Optimize for SEO purposes to get the best reach and frequency of customers for your Delaware business.

Plan and Build Marketing Automation and Nurturing Flows

Plan and Build your Marketing Automation and Nurturing Flows: Plan your automation in such a way to develop the most amount of leads. The more effort you put in on your end, will hopefully give you results on the markets end.

Write a Blog Post

Write a Blog Post: Write a post about your company! Go show it off to the world! Promote Promote Promote!

Share is on Social Media

Share it on Social Media: Drive your business traffic with other channels other than the internet. This will give you more overall reach will in turn give you more possible sales!

Add in Long Tail Keywords

Add in Long-Tail Keywords: Make your company SEO friendly even after you stop running a campaign to promote it. KEYWORDS KEYWORDS KEYWORDS!

Consider Paid Search and Other Channels

Consider Paid Search and Other Channels: Measure the effectiveness and reach of other channels you decide to use to get the best overall results. Sometimes possible sales are worth the extra money.

Track your URLs

Track your URLs: Make sure you know the answer to the question of, “Where is my traffic coming from, and how my visitors are finding me?” This answer will help you to emphasize your campaign on certain websites to maximize your reach.

Report on your results

Report on your results: Set goals at the beginning and celebrate your success at the end. Organize and evaluate your numbers at the end to see what you could do differently for your next campaign.

All of these are pretty good tips for any Delaware business that you are trying to promote whether an old or new. The marketing world is so diverse, and to be successful, you as business need to be able to integrate yourself to the changing market effectively. The market changes every day, and you must be aware of the local trends in order to keep your business up and running smoothly.


If you would like help with marketing automation and campaign growth for your business, get in touch. We are expert marketing consultants in Delaware.

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com

17 SEO Myths to Leave Behind

17 SEO Myths That Should be Left Behind

We have focused upon how important SEO is in creating an internet presence for your Delaware business for the last couple of our blogs. For years now, there have been the #SEOisDead conspiracy theorist out there claiming that search engine optimization is a waste of time.

It would be foolish for businesses to stop including SEO in their digital marketing strategy. The goal of search engines is to take searchers to the most relevant results for which they are searching.

True, SEO tactics today are so very different from what they were a few years ago. At times it has frustrated even digital marketing professionals to determine which of these tactics work and which ones don not.

One thing is clear, Google is rewarding those websites that are optimized across the board for all types of devices; mobile, tablet, laptop and desktop.  They are looking for a variety of quality indicators that indicate a positive user experience.

Google is not going to give as much weight to a website that has a high abandonment rate. If a large amount of users are leaving your website before a page fully loads, that is a sign that you are not providing an engaging experience.

17 SEO Myths to Leave Behind

Are you confused about SEO and looking for some clear advice on what SEO strategies to embrace and which ones to nix? Then download our ebook ’17 SEO Myths You Should Leave Behind’.

Fill out the form below to download our ebook now!

Your Name (required)

Your Email (required)

Phone

Company Name

Your Message

captcha

10 SEO Mistakes to Avoid During Your Next Website Redesign

10 Huge SEO Mistakes You Do Not Want to Make

Are you in the process of re-designing your website?

A website re-design should not focus solely on aesthetics; form and function should be considered, as well. A flashy exterior will not help if people can’t find your website via search or can intuitively navigate throughout your site’s pages.

While Search Engine Optimization (SEO) is in a constant state of flex, it is something you cannot afford to overlook. There is a bunch of SEO Factors to consider well before you begin your website re-design. Things such as load speed, security, schema markup and directory listings play a big part of getting your website a great online presence.

10 SEO Mistakes to Avoid During Your Next Website Redesign

Want to prevent your website from becoming a virtual money pit with no ROI(Return on Investment)?

Fill out the form below to download our ’10 SEO Mistakes to Avoid During Your Next Website Redesign’:

Your Name (required)

Your Email (required)

Phone

Company Name

Your Message

captcha


If you would like help with your digital advertising campaign, get in touch. We are expert marketing consultants in Delaware.

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com

Is There a Future for SEO

Is There a Future for SEO?

Is There a Future for SEO

Just as the numerous conspiracy theories have resurfaced this election season, so too has the unfounded rumors that SEO is dead.

Seriously,  these SEO death rumors have been circulating since 1997. I’m happy to say that there are not many marketers buying into this myth.

Go ahead and Google, “Is SEO dead 2016” and you will find a plethora of articles debunking the idea that SEO is dead. In fact, most of them tout that  SEO is an ever evolving and necessary strategy to work in tandem with social media marketing and other digital advertising methods, such as content creation.

While there is a whopping 4% of marketers out there that believe SEO is dead, the numbers are much bigger for its chance of survival. Actually, if ever there were a marketing sign that a SEO mandate is called for, it is now!

What businesses need to realize is that an effective digital marketing strategy is a lot of various tools, of which the main ingredient is SEO, that need to be implemented in a cohesive manner to achieve marketing harmony. A good digital marketing company knows this and will offer Adaptive SEO packages that will perform much better in the whole, than that of hap-hazard strategies implemented in a piece meal fashion.

For the last month or so, we have advocated in starting with the basics. Getting your house in order (your website, your social media properties and directory listings) is a good place to start. But ending there is not going to help you create the #LeadGeneration that will help you to grow your online presence.

Check out this infographic on why we believe Adaptive SEO will play a big part in the digital marketing arena in the near future and for many marketing light years to come!

Is ther a Future fo SEO


If you would like help with your digital marketing campaign, get in touch. We are expert marketing consultants in Delaware.

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com

7 Steps to seo success

Check Out These 7 Steps to Guaranteed SEO Success for Your Delaware Business

If you want to outsmart the competition using successful SEO Tactics, then watch this video now!

Get great results for your Delaware Business using these 7 steps to attract more search traffic to your website, giving you a great way to create more interest and connect with potential customers.


If you would like help with your digital advertising campaign, get in touch. We are expert marketing consultants in Delaware.

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com

The Battle for Internet Supremacy and Simplifying SEO

The Battle for Internet Supremacy and Simplifying SEO

The Battle for Internet Supremacy and Simplifying SEO

It’s true. Getting onto the front page of Google for your particular keywords is a battle.  Moreover, not one of those quick little skirmishes that are over in a few days, but a full out war that calls for consistent commitment of troops and evaluation of strategy.

It’s no wonder small business owners that have little time to commit to this battle, feel like they’ve lost the battle before it really even started.  The good news is that, although algorithms are in a constant state of flux, there is a constant that can help any business of any size compete.

We will get into that in a little bit, but first a little bit about search engine optimization, or SEO as it’s known in the digital arena. SEO is the number one tactic in building an online presence and getting traffic to your site. The problem is that there is such a wide variety of conflicting information regarding the topic.

While some may be good advice, it is best to start from the beginning – your website. Implementing all the right ingredients within your website is a great (and necessary) place to start. A rock solid online presence begins with the basics, with which everyone has access.

What access you ask?

Well the folks at Google have been providing website owners with a wide variety of guides and tools on ensuring that businesses build their websites with all the things it needs to earn more website traffic and visibility. Pay attention to the fundamentals and you just might take down a giant!

So go straight to Google, the 4 Star Generals of online presence, to develop your website with a SEO strategy that will get you well on the way to winning many wars to come!

The strategies that Google sanctions via their Webmaster Guidelines can have your website accrue all the right strengths it will need to compete.

Here is a summary of the most important SEO factors in 2016:**

  • Good site structure including easy to navigate pages
  • Website loads quickly and is secure
  • Website provides a good mobile responsive experience
  • Unique content and meta data for each page
  • Structured data (schema markup) to identify the type of website page
  • Well written and original that is valuable to readers
  • Verify your site with Google’s My Business (also called Google Plus or Google Local)

Google has an army of free tools for website owners to utilize in order to ascertain that their website is moving in the right direction and gaining the stamina it needs to be competitive online.

The essential Google toolkit includes:**

  • Google Analytics
  • Google Webmaster Tools
  • Google My Business
  • Google Page Speed Insights
  • Google Mobile Friendly Test
  • Google Structured Data Testing Tool
  • Google Structured Data Markup Tool

** Thanks to WSI World for this articles inspiration and great list of tools in their article, “SEO Advice Straight From Google”, by Andre Savoie

Use these wisely and regularly to monitor, test and improve your website. Once the basics are all in place, develop an SEO action plan that will help you excel in the digital world. Incorporate things such as content creation, social media marketing, display and pay per click advertising into this plan. You’ll find that once you get all your soldiers in place, the digital battle is not so scary, after all!


If you would like help with your digital advertising campaign, get in touch. We are expert marketing consultants in Delaware.

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com

Increase Leads and sales

Increase Leads and Sales With Digital Advertising

The sensory overload that is the internet can make it difficult to get the attention of your target audience. While laying the foundation for an internet presence by posting relevant and valuable content, graphics and video to web properties and on social media is an important part of digital marketing; these strategies don’t often generate speedy results.

Creating strategic digital advertising campaigns can help speed up your advertising efforts by creating new leads and sales for your business.

Curious about what digital advertising strategies to use?

Check out our latest video on Lead Generation and Making Your Advertising Dollars Work Harder for Your Delaware Business:

Step 1: Identify the Right Search Criteria

With access to an unprecedented amount of data on consumers and their personas, marketers have gained great insight on how to better target customers.  Details like location, age, interests and Internet activity provide valuable data to help create effective and less intrusive ads.

Step 2: Advertise On the Appropriate Ad Networks

The best platform is different for every industry and business. Advertising on the mediums where you get better engagement makes good business sense. To do this you need to know your audience and find out where they spend their time.

Step 3: Put Campaign Tracking in Place

Campaign tracking allows you to eliminate certain keywords, times or target groups aren’t working before wasting money.

Step 4: Carry Out Split Tests

Split testing similar keywords, images and text is a effective strategy in maximizing the ROI of your digital advertising campaigns.

Step 5: Measure, Improve, Repeat

Try a number of different formats of digital advertising to determine which strategies work best for your business.

If you would like more information on digital advertising or professional help implementing digital ad campaigns…

Get in Touch Now!


If you would like help with your digital advertising campaign, get in touch. We are expert marketing consultants in Delaware.

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com