Category Archives: Search Engine Optimization

Why You Should Make a Virtual Tour for Your Business

Why You Should Make a Virtual Tour for Your Business

Why You Should Make a Virtual Tour for Your Business

If this digital era taught us anything, it’s that first impressions are everything. This is why video content, going live on social media or a virtual tour that resides on your business website is one of the most powerful marketing tools these days.

Over the years, we’ve discussed how important video marketing is and how it can help your brand grow. Today, we want to take it a step further and talk about the benefits of a virtual tour and why you should consider investing in one for your business.

What is a Virtual Tour?

A complete 360° tour consists of several panoramic images which are edited and seamlessly connected into a single piece. While Google Street View can introduce you to the place’s exterior, a 360° virtual tour allows you to get inside.

 

Benefits of Making a Virtual Tour for Your Business

 

  1. Stand Out Among Competition – With the abundance of digital options to market your business these days, being able to stand out is what will get you noticed. Since not all businesses include a virtual tour as means to introduce potential customers to their brand yet, this is your chance to gain a competitive edge in your industry.
  2. First Impressions Matter – By adding a virtual tour on your Google My Business page, website or social media, you give your audience a visual idea of how your business looks and feels like before they even visit the actual location.
  3. Boost Your Local SEO – Optimized visual content ranks really well when it comes to search engine optimization. When you add a virtual tour to your website and local directories, you have a higher chance to stand out and get noticed online!
  4. Save Time and Money – Adding a virtual tour to your online presence is one of the most efficient and engaging ways you can market your business. It’s not only inexpensive but it’s also a great feature that will serve you for years to come!

The best thing about a virtual tour is that nearly any business can benefit from it. Whether you want to educate, engage, bring in more customers or simply build trust, this is a sure way to do so!

 

Famous WSI Results is a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

 

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

 

Key Web Design Elements of Website That Converts

Key Web Design Elements of Website That Converts

Key Web Design Elements of Website That Converts

One of the most important elements of a good website design are not only the visual aids but also the user experience they provide. When the architecture of your website (web design) is centered around the buyer’s journey, that’s when you have a chance to convert your website visitors into leads more often. 

Don’t know where to start? Here are some of the critical web design elements that are helpful in optimizing your business online space for conversions.  

 

Key Web Design Elements of a Website That Converts: 

 

  1. Website Speed – A slow loading website is the first thing users will notice when they visit your page. Potential customers may not only become impatient and lose trust in your brand, but you may also get penalized by search engines if your website takes too long to load. To determine the speed of your business website, start by using one of the free tools available online. 
  2. Case Studies, Testimonials, Reviews – Provide potential buyers with proof that you made customers happy with your services or products in the past. Case studies, client testimonials and reviews are powerful content pieces that might just convert your website visitors into leads. 
  3. Video Content – Websites that include video have a bigger chance to have their message get across rather that a static text. With video, you can convey emotion, demonstrate a product and prove your credibility as a brand that’s covering important subjects in your industry. 
  4. Pricing Page – If you’re a service-based business, it’s important to showcase a pricing page on your website that includes all variables, which may affect the price of your services. While you don’t have to publish specific prices, you can still discuss different ranges to provide the potential customer with understanding of whether they can afford to work with you or not. 
  5. Home Page Accessibility – Since not all of users discover websites by landing on the home page first, having this anchor is important in providing potential customers with an opportunity to easily navigate your business web space. You can do it simply by linking your home page to a logo and have it show up in the same place on each web page. 

 

Are you ready to invest in a good website design? 

 

Contact Famous WSI Results today! We help small to mid-sized business owners with all of their digital marketing needs.

Get in touch:

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

 

 

inbound marketing tips

8 Tips to Run Successful Inbound Marketing Campaign for Your Delaware Business 

inbound marketing tips

There are many different ways these days to advertise and market your business. However, one of the most important concepts to gain revenue and overall sales is knowing how to integrate inbound marketing strategies on daily basis. 

If you struggle coming up with the right strategy for your business, we gathered some tips that we find useful in executing a successful inbound marketing campaign.
 

8 Tips to Run a Successful Inbound Marketing Campaign for your Delaware Business:
 

  1. Identify your Campaign Audience:  The first question you must ask yourself for each of your campaigns is “Who is my Target Audience I am trying to reach?” 
  2. Share your Offers on Landing Pages: Optimizing is key! Optimize for SEO purposes to get the best reach and frequency of customers for your Delaware business. 
  3. Write a Blog Post: Write a post about your company and the products or services you offer. This is yet another opportunity to optimize the content you put out for better search ranking.
  4. Share it on Social MediaDrive your business traffic with other channels. This will give you bigger reach opportunity and in turn bring you more possible sales and leads! 
  5. Add in Long-Tail Keywords: Make your company SEO friendly even after you stop running a campaign to promote it.  
  6. Consider Paid Search and Other Channels: Measure the effectiveness and reach of other channels you decide to use to get the best overall results. Sometimes possible sales are worth the extra money. 
  7. Track your URLs: Make sure you know the answer to the question of, “Where is my traffic coming from, and how my visitors are finding me?” This answer will help you to emphasize your campaign on certain websites to maximize your reach. 
  8. Report Your Results: Set goals at the beginning and celebrate your success at the end. Organize and evaluate your numbers to see what you could do differently for your next campaign. 



All of these are great tips for any Delaware business that you are trying to promote whether you’re new to inbound marketing or not. Since the market world changes every day, you must be aware of the local trends and the best tactics in order to keep your business up and running smoothly. 

If you have any questions or would like to find out how Famous WSI Results can help your business claim its share of the marketplace, contact us today!  

 

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com 

 

 

featured snippets and Google update 2020

Latest Google Update & What You Have to Know About Featured Snippets

featured snippets and Google update 2020

As you know, regular Google updates are nothing short of unusual to see for a digital marketer. Last year, one of the biggest changes that affected website rankings across the board was definitely the https update and the SSL certificate requirement for all companies who were conducting business online. In 2020, Google is taking a closer look at Featured Snippets. 

What Are Featured Snippets? 

Featured Snippets are designed to provide a searcher with an answer that is relevant, concise and conveniently visible. Essentially, they provide every user with adequate solutions without having to click for specific results. If your website appears on top of Google searches, it’s called a position zero. Being in the center of searches is highly beneficial for getting organic traffic and thanks to featured snippets, in the past websites were able to appear on the first search page more than once. 

This year, Google is trying to declutter page one search results. In other words, URLs elevated to position zero with a featured snippet will no longer appear anywhere else on page one. This clean-up is known as deduplication. 

What does that mean for users? 

Quicker searches affecting in finding clean, relevant information. For marketers, this may not be the best news as it may limit the chances for higher organic traffic, click-through rates and more exposure.  

What can you do to alleviate the effect of these changes?  

Keep creating relevant, unique and interesting content! Focus on providing useful answers for all queries and don’t forget about voice search optimization! 

 

Need help?  

Contact Famous WSI Results today! We help small to mid-sized business owners who are too busy running their businesses to focus on their marketing and advertising efforts. We specialize in Internet, TV, and radio advertising, and are particularly vested in Search Engine Optimization, website design, mobile website design, pay-per-click campaigns, and original content management in order to help our clientele claim their share of the marketplace.    

 

Get in touch: 

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com 

 

2020 Digital Marketing Tips for Every Business

2020 Digital Marketing Tips for Every Business

2020 Digital Marketing Tips for Every Business

As we get closer to welcoming a new year, now is a perfect opportunity to implement these 2020 digital marketing tips. We know how hard it is for small to mid-sized companies to compete with larger competitors in the industry. This is why getting you marketing strategy in order before the new year comes is crucial to staying ahead of the game. 

If you don’t know where to start, we put together a list of essential digital marketing strategies that are sure to grow your brand in 2020: 

  

2020 Digital Marketing Tips for Every Business:

  

  1. SEO audit – There is no denying that SEO (Search Engine Optimization) is one of the most cost-effective methods of marketing. It not only allows you to target a certain market niche, but it also gives you greater control over your advertising budget. If your website and online listings are not optimized for search yet, it’s time to change that. 
  2. Content Calendar – From blog articles to video content and social media posts, the best thing you can do to have success with content creation is to plan ahead. Take the time to put together a content calendar for your business so you can execute all of your ideas efficiently in the future!
  3. SSL Certificate There’s nothing more important to your brand than being authentic and making your customers feel well taken care of. That is why security of their private information should be your top priority when managing your online business. By implementing the SSL Certificate on your website, you establish an online entity’s credentials for doing business on the Web. Such action promotes trust, protection, confidentiality and also, better ranking of your business in Google search.
  4. Mobile-friendly Website – What is your mobile strategy? Providing a mobile-friendly experience is not only a good marketing move, it is expected. Google even implemented mobile-friendly algorithm that provides businesses that have optimized their website for mobile usage higher rankings when users search on mobile devices.
  5. Video Content – Video has been getting a boost in search from all voice queries, so don’t neglect it in 2020. Producing video content is a great way to liven up your marketing strategy!
     

  Ready to take 2020 by storm?    

Contact Famous WSI Results today! We help small to mid-sized business owners who are too busy running their businesses to focus on their marketing and advertising efforts. We specialize in internet, television, and radio advertising, and are particularly vested in search engine optimization, website design, mobile website design, pay-per-click campaigns, and original content management in order to help our clientele claim their share of the marketplace.

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

Directory Listings

How Claiming Directory Listings Can Help Your Company?

Directory Listings

Using online properties to effectively develop a stellar digital reputation is a marathon, not a sprint. Getting your house in order (your website, your social media accounts and online business directory listings) is a good place to start. Having a consistent and diverse reputation management plan will keep your business and brand on topic and on the positive side of your audience.  

However, ending there is not going to help you create the lead generation that will help you to grow your online presence. The key to marketing success is constantly updating, adapting, measuring, analyzing and tweaking your strategy to better optimize your results. 

While SEO is in a constant state of flex, it is something you cannot afford to overlook. There is a lot of factors to consider well before you claim your share of the marketplace. First, let’s discuss directory listings and how they play a big part of getting your business a great online presence. 

Directory Listings

If you want your company to rise in rankings on search engine results pages, take the time to claim your business directories as soon as possible. Think of it as yellow pages in a phone book. You want potential customers to know everything about your business in the most accessible way to get more leads. That’s why online directories are so important for your business.  

Things like your company address, phone number, email address and website link should be consistent and updated regularly so any potential customer or client can find your business right away. Some popular websites to list your company information include Google My Business, Manta, Yellow Pages, Yelp, Facebook, Bing Places and Better Business Bureau. 

Taking the time to claim your local business directory listings comes with many more benefits for your company. Besides helping your customers find you, you are also able to reach more people who are looking for specific services. How’s that for a FREE advertising opportunity? Yes, you read it right FREE, business directories are one of the most cost-effective marketing tools ever. 

 

Related: How to Kickstart Search Engine Optimization for Your Local Business

 

Needless to say, being properly listed in directories and using adaptive search engine optimization can be a game changer when trying to grow your business.  Your business needs to be found! 

At Famous WSI Results, we simplify the complicated process of managing and verifying directory listings that are pertinent to your industry and location. We also optimize the directory listings with targeted keywords, optimized images and video. 

If you have and questions or would like to find out more about how FWSIR can help you compete in the digital marketplace and manage your online presence, get in touch! 

 

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

 

How to Kickstart Search Engine Optimization for Your Local Business

How to Kickstart Search Engine Optimization for Your Local Business

How to Kickstart Search Engine Optimization for Your Local Business

There are many Search Engine Optimization tactics and at times it has frustrated even digital marketing professionals to determine which one of them work and which don’t. One thing is clear, though. Google is rewarding those websites that are optimized across the board for all types of devices including mobile and desktop.  

What local businesses need to realize is that an effective digital marketing strategy is a lot of various tools, of which the main ingredient is SEO that need to be implemented in a cohesive manner to achieve marketing harmony.  

Does your business website indicate a positive user experience at the moment? If you’re not sure, here are 5 SEO essentials that are sure to kickstart higher search rankings for your local business. 

 

How to Kickstart Search Engine Optimization for Your Local Business
 

  • Updating your local directories and verifying your site on online listings such as Google My Business, Yelp, and Manta. 
  • Having a secure website that loads quickly and is easy to navigate both on a desktop and mobile devices. 
  • Implementing meta data for each page and including ALT tags for each image. 
  • Establishing a sitemap to identify the type of website page. 
  • Consistently sharing wellwritten and original content that is valuable to readers. 

The bottom line is, you can get great results for your Delaware Business if you start using these 5 steps right away to attract more search traffic to your website 

 

Need help with Search Engine Optimization? 

If you have any questions or would like to find out more about how Famous WSI Results can help you rank your business higher in the search engines, get in touch. 

 

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

 

2019 Voice Search Optimization

How to Master Voice Search Optimization in 2019

2019 Voice Search Optimization

Voice search has been making strides in the recent years and we’re not surprised. After all, it is a more convenient way for customers to find what they’re looking for online. Not to mention, it’s way quicker to ask your phone for an answer than it is to type it out. The more important question now is: have you incorporated voice search optimization into your SEO strategy yet?

If the answer is no, don’t wait any longer. According to ComScore, by 2020 50% of all queries are expected to be voice searches. More interestingly, 30% of searches will take place without a screen.

As a business owner or marketer, you probably wonder now what are the best ways to master voice search optimization this year? We have the answer.

How to Master Voice Search Optimization in 2019

  1. Focus on Question Phrases – Surely, voice queries contain conversational words and are longer but that doesn’t mean you need to use long-tail keywords in your content. Instead, think how your audience speaks about your business, products, and services to come up with the best keyword strategy.
  2. Answer the Public – Not sure what questions people are asking regarding your industry? Answer the Public is a great resource to use when working on your copy. Just make sure you’re including the question and the answer in your blog posts or company listings.
  3. Claim your Google My Business Listing – If you’re trying to target local customers, you need to make sure they can find you first. For example, when someone uses voice search to find an “ad agency in Delaware”, hopefully your business will come up thanks to the keyword strategy you have in place. However, if a potential customer wants to find ”ad agency near me”, this is where your claimed Google My Business listing can help. Make sure your business is up to date with correct address, contact info, open hours and website link to get the most out of local SEO benefits.
  4. Be Mobile-Friendly – Let’s be honest, attention spans are only getting shorter these days. Time to make sure your website is up to speed! Being mobile-friendly also includes easy navigation and clear web design. To check how your website is performing on mobile devices, you can use Google’s Mobile-Friendly Test Tool.
  5. Focus on Featured Snippets – You know those highlighted points on top of your search page? This is where you should aim to appear! This so-called “position zero” is a prime real estate for voice search. While there’s no definite answer on how to get there, you can certainly help it with your conversational tone and relevance of copy. This is why it’s so important to know what people are looking for! Remember to utilize Answer the Public platform when creating your content or working on your Google listing bio.voice search tips

Need help with voice search optimization?

Contact Famous WSI Results! Our mission is to increase our clientele’s brand online exposure through the use of proven SEO techniques and unparalleled customer service in order to create a greater ROI.

We are particularly vested in search engine optimization, mobile website design, and original content management in order to help our clientele claim their share of the marketplace.

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com