Category Archives: Reputation Management

SSL Certificate upgrading to https

4 Benefits of Upgrading Your Site to HTTPS

This is a very important post for any business, organization or individual with a website. Starting now (October 2017), most sites will display a “Not Secure” warning in Google Chrome browser (and eventually others) if they have not upgraded from “http” to “https”.

4 Benefits of Upgrading Your Site to HTTPS

In order to avoid your customers seeing the warning security messages on your website, you are required to purchase a SSL Certificate. What is that exactly?


 

SSL CERTIFICATE

From Go Daddy:  An SSL (Secure Sockets Layer) certificate is a digital certificate that authenticates the identity of a website and encrypts information sent to the server using SSL technology. Encryption is the process of scrambling data into an undecipherable format that can only be returned to a readable format with the proper decryption key.

A certificate serves as an electronic “passport” that establishes an online entity’s credentials when doing business on the Web. When an Internet user attempts to send confidential information to a Web server, the user’s browser accesses the server’s digital certificate and establishes a secure connection.

SSL Certificate upgrading to https


4 BENEFITS OF UPGRADING TO HTTPS:

1. Trust – HTTPS notifies users that all data provided from the website they are visiting is trustworthy
and has not been altered.
2. Confidentiality – All all the activity completed on the website will be encrypted.
3. Protection – HTTPS protects sensitive information.
4. Search – Now, more than ever, Google Chrome is putting emphasis on HTTPS in the search ranking algorithms.

 

In order to purchase a SSL certificate, please contact us or your other hosting provider.

Our partner Advertising Is Simple is offering certificates (along with implementation on every page and handling redirects) as follows:

$119 for the first year, $99 for each additional one or $299 for 3 years.

Have more questions about the SSL Certificate and upgrading to HTTPS? Do not hesitate to ask!


 

Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

Successful Video & Marketing Automation in 5 Steps

Successful Video & Marketing Automation in 5 Steps

At this point, you know why Marketing Automation is so important. You understand why video is a great communication tool. You’ve seen how goals influence marketing automation, and how video can be incorporated into those goals.

Last time, we talked all about why using videos and Marketing Automation is beneficial for your business. Today, we are going to dive in deeper and discuss Successful Video & Marketing Automation in 5 Steps.

 

Successful Video & Marketing Automation in 5 Steps

 

  1. Center it around the Story, Not the Sale. There is a heap of sales clutter on the Internet that is actively annoying and repelling your customers. Don’t let your brand be that guy – instead, your video should be centered on the story and not the sale. Remember, the same rules that apply for written content marketing apply for video marketing – concentrate on the value you’re providing for your customers.
  2. Make it the Best 10 Seconds Ever. 1/5 of your viewers will click away from a video within 10 seconds or less. Short and to the point. Get right to the grit of the tale and manage expectations from the outset (within the first 5 to 10 seconds). Try sparking your audience’s curiosity by asking questions and using teasers to hook their attention right away. Your video should immediately convey its value and answer that “why should I watch it?” question that will be on your audience’s mind.
  3. Lighten Up and Stop Being so Boring! Encourage your video creators to be creative and take risks. Think your B2B audience can’t handle humor? Don’t feel constrained by what’s gone before you in your industry and don’t try to emulate your competitor’s stiff tone and drowsy script. Stand out and take a chance on being funny.
  4. Optimize for Search. The first thing you should do to derive the maximum SEO value from your video (before you upload your video to any sharing sites) is to host it on your own domain. It’s important to enable embedding on your video as this will help you increase the likelihood of receiving inbound marketing links. Ensure that your videos are tagged with relevant keywords and fully explained with fleshed out descriptions and unique titles. Keep this rule in mind: it is had a box, it has a purpose – Google needs you to fill it out to help you rank.
  5. Educate and Prove Yourself. Did you know that 65% of your audience are visual learners? One of the most powerful methods you can use for video marketing is to educate your audience. Teach your customers how to use your product or service and provide useful tips on how to make the most of it. Or, create a webinar to showcase your industry knowledge, position your brand as a thought leader, add value to your consumers’ lives and collect leads in the process.

 

Successful Video & Marketing Automation in 5 Steps marketing-automation-and-video-content-tips marketing-automation-and-video-content-tips-Famous WSI Results Tips-for-Successful-Video-Marketing-Automation-by- Famous WSI Results Delaware


 

Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

 

Famous WSI Results 302-407-0430

info@FamousWSIResults.com

 

 

 

 

Get Your Business Social Now or Regret It Later

Get Your Business Social Now or Regret It Later

Don’t believe me?

Then do not read this article on why your business needs to wake up and smell the social media tide rolling in. Actually, it is more like a tsunami – become a social butterfly now!

Get Your Business Social Now or Regret It Later

If you asked me a decade ago, or perhaps even five years ago, I would have said that social media is not a viable marketing tool for business. I was one of the many naysayers regarding using social media as a core component of a digital marketing plan. After all, there was simply no way to measure the ROI of social media marketing. Well, I am big enough to admit I was dead wrong.

Much as I hate to say it, social media has become a most effective way to create and maintain brand awareness, manage your business’ reputation and to show off your products and/or services.

That being said, a haphazard approach to a social media campaign is not advisable. Please take the time to learn where your Ideal Customers are and the best way to engage and provide them with quality content that they want. Develop Buyer Persona so that you can better determine what social networks to target.

You may find that you have a variety of buyer personas that dictate you segment your social media marketing efforts in order to hit the right person at the right time in the right place with the right message.

A good way to do this is to do a little ‘social listening.’  Twitter is an amazing tool for this. Alternatively, use apps, such as HootSuite, to monitor certain words, phrases or hashtags.  Understanding what people are saying about your brand, competitor or industry can help to mold your marketing effort or products. This will allow you to give your customers what they want — not what you think they want!

Make it a point to give value over viral content. While there have been some companies that have perfected or lucked into creating viral content—it is not a realistic goal. In fact, trying to be witty or sarcastic with your content might just backfire and hurt your brand. Tread carefully; your online reputation is a valuable asset that you do not want to treat lightly or flippantly.

Use social media to provide quality content on a regular basis. The rule of thumb is 4-1-1; provide four fluffy or fun pieces to one post focusing on your industry and one post plugging your product or services.  Engagement is the key to successfully marketing your business on social media. Every ‘like’ ‘share’ and ‘retweet’ expands your reach exponentially.

By the way, social media marketing is not just a B2C strategy. LinkedIn and Twitter have a myriad of uses in B2B. Networking with your industry professionals or target industries online can be invaluable and a great branding tool. Develop name recognition before you send your first email or make your first call. These sites can help get targeted leads who have already engaged with your brand and see it a source of value in your area of expertise.


If you would like help with your social media marketing, get in touch:

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com

We Make Advertising Simple – Just Ask Our Clients

10 Steps to a Stellar Online Reputation for Your Delaware Business

10 Steps to a Stellar Online Reputation for Your Delaware Business

Every business faces the challenge of creating a cohesive brand that will resound with consumers in a good way. Marketing a business is hard work and realizing that there is a big need to protect and nurture a company’s online reputation is paramount.

Most business owners are beginning to realize that marketing has changed drastically in the past decade. Even the Mom and Pop shops that fought hard and fast to stick with the more traditional types of advertising are waking up to the fact that we are living in a digital world – a world where social media sites and sites such as Yelp are dictating a need for them to engage directly with customers online. They need to actively monitor their online reputation.

With that in mind and our goal to help small business owners in Delaware and across the nation grow their business through using a variety of marketing techniques and actively participating in managing their online reputation, here are 10 steps you can use to take control of your reputation.

10 Steps to a Stellar Online Reputation for Your Delaware Business:

1. Get Your Social On

Networking has always been important. Face-to-face networking is still effective. However, if you are not networking online, it is doubtful that you will be successful at connecting with your consumer base. There are a number of tactics to control your presence on social media and use it to improve your digital reputation.

2. Stake a Claim

We advise all our clients to claim their company’s social media profiles, even if they are not ready to get social. This will prevent someone else from stealing your brand’s identity, which can cause serious damage to your online reputation. Search for your business on all the major social media sites and take control of your social properties now!

3. Brand Your Pages

Once you have claimed your social media profiles, decide which platforms that you should invest the most time in.

4. Find Your Audience

Find out where your Ideal Customer is hanging out online. This will vary by type of industry and audience and preaching to the wrong crowd will waste time and money. Facebook is not the only platform you need to focus on. If you are trying to hit a younger market, consider sites such as Instagram and Pinterest.

5. Spread the Love

To keep your reputation in check – diversify.  Get your social on with a variety of platforms, such as Twitter, LinkedIn, Pinterest, Google+, YouTube, SlideShare and Reddit. Be sure to brand and link them in a similar fashion.

6. Be Lively

A healthy digital reputation requires frequent posts, comments and replies to other’s comments. Respond promptly and professionally to comments and requests that show up on social media sites.

7. Take Ownership

Show you care about your audience’s opinions. Do not automatically delete negative comments. Use this opportunity to show how your business responds well to criticism and look for ways to appease the situation. Offering sincere heartfelt apologies when something unfortunate happens is important. Social Media sites are public arenas where companies will be judged by how they handle negativity.

8. Become an Authority

Strategical designed quality content that helps, informs, educates and engages your audience is a great way to become an authority in your industry. The more quality content you publish, the more likely it is someone searching for you company will find the information you want him or her to find, rather than reputation-damaging material, like negative reviews.

Publish a consistent variety of blog posts, press releases, videos and infographics to maintain a positive digital reputation and be the one to turn to whenever a consumer has a question.

9. Get Noticed

Blogging is a terrific mechanism that will not only get your audience’s attention, but will capture the attention of search engines. Blogs are a perfect tool to use SEO (search engine optimization) to increase your rankings and stand out for your targeted keywords. Publishing fresh relevant content with information about your brand is a great reputation-builder and way to share your company’s thoughts and values.

10. Monitor Comments

The comment sections of a blog provide another way to engage with your audience. Making sure to monitor for any positive or negative comments and handling in a way that will reflect positively on your company.

Bonus: Measure Your Progress

Ultimately, using your online properties effectively to actively develop a stellar digital reputation is a marathon, not a race. So get ready, as it does not happen overnight. Hammer out a consistent and diverse reputation management plan that will keep your business and brand on topic and on the positive side of your audience. And as is always the case with any marketing plan, measure, analyze and tweak your strategy to better optimize your results.


If you would like help with your online reputation management, get in touch:

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com

5 Ways to Master Your Online Reputation Management

5 Ways to Master Your Online Reputation

5 Ways to Master Your Online Reputation Management

The latest digital marketing trend is for companies to fervently protect and improve their online reputation as best they can. According to Harvard Business Revue, a one star difference on a typical review site can make a 5-9% difference in a business’ revenues. That’s a hefty price to pay if you’re losing ground with your online reputation.

This could be because consumers are actively seeking out reviews before they purchase a product or service. According to BrightLocal, 88% of consumers read reviews to determine the quality of a local company. Want to learn how you can influence customer feedback and pro-actively manage your online reputation?

Check Out These 5 Ways to Master Online Reputation Management:

Step 1: Listen to Your Customers

Your customers are the best resource for discovering how to make improvements to your business, so establish a system to genuinely listen to and engage with what your customers are saying about you.

Step 2: Target Relevant Review Websites

You can refine your monitoring process by focusing on the review websites that matter most to your target audience – knowing which review sites are most influential will help you plan an appropriate reputation management process.

Step 3: Gather Customer Feedback

Don’t leave the review process to chance; request customer feedback from both online and offline customer touch points. Be creative, be polite and be direct.

Step 4: Share Your Customer Feedback

Positive customer reviews make excellent marketing content, so make sure to publicly thank customers for their time and their comments – your social media profiles are an ideal place to share your customers’ praise.

Step 5: Learn and Improve

Be ready to learn from negative feedback, and make improvements. Remember to respond quickly and positively to bad reviews and your reputation will be enhanced rather than damaged by the poor review.

Online review sites are growing in popularity as customer feedback has become a key factor in customers’ buying decisions – you can either leave it to chance, or take steps to manage your online reputation and gain the marketing advantage.


If you’d like help establishing a process to listen, gather and share reviews to improve your on-line reputation, get in touch with your Delaware WSI Digital Marketing Consultant today.

Matthew J. Doyle | 302-407-0430 | mdoyle@famouswsiresults.com


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3 ps of digital marketing

What Are the 3 Ps of Tracking Your Digital Marketing Success?

There is much to making your digital marketing a successful endeavor. In fact, all the factors involved can make your head spin. Yes, the digital arena is a tough place, but avoiding the challenge can cause you to fall behind your competition.

Try looking at Digital Marketing in this simplified form as laid out in this infographic ‘The 3 Ps of Tracking Your Digital Ecosystem’. The 3 Ps being Properties, Path and Purpose combined with understanding your customers and making their experience with your brand a positive one.

In the first P, properties, you’ll see that there is some that you have full control over, such as your website and some that you have some control over, such as your social media sites, and some that you have no control over, such as review sites. Control might not be the optimal word, as you can steer reviews and social media in your favor when you monitor and address issues in a timely manner. In fact we just posted a blog about that a few weeks back; How to Turn Negative Social Media Comments into a Positive for Business.

The second P is path – this is important because you need to access exactly how your customers are interacting with your brand and layout a clear path with Call-to-Actions in the proper property locations to make their journey as seamless as possible. Once you get your customer to make the desired actions, such as a purchase, you’ll need to follow through with a hearty thank you or some expression of how much you appreciate their business. This will serve to create better brand loyalty and repeat business.

The final P, purpose is essentially the reason for your existence. If the purpose of your website is to convert visitors into customers, then your analytics should focus on how many leads and sales you’re receiving.  By defining your companies main goal and taking effective steps to measure your success, you have a clearer idea of what is and what is not working.

Any successful business owner will tell you that sales don’t just happen, they are earned through developing a sound business plan, great customer service, effective branding and advertising.

Enjoy!

 

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Share with us on facebook why you think your Website Stands out!

Famous WSI Results | 302.407.0430 |MDoyle@FamousWSIResults.com

Managing Your Social Relationships for Better Branding

Get Better Branding By Managing Your Social Relationships Like a Pro

Though many businesses are still in denial or totally in the dark, there is a lot to be said for managing your social relationships and branding your business. It’s not so much about what you are saying, but more about what others are saying about you.

Online reviews go a long way and many sites such as Yelp, Trip Advisor, Expedia and Google+ have made it easy for people to talk up their favorites and talk down their not so favorites.

Consumers have become empowered by the ability to review a business and are a vital ingredient to reputation management. That is why it is important for businesses to monitor online reviews so that they can quickly address any negative ones.

Consciously making customer service a top priority is Marketing 101. ‘The Customer is Always Right’ — Right?

Many of us take online reviews quite seriously when researching a service or product and businesses that take the time to manage their social relationships and reputations will have a much better chance of keeping their branding and marketing strategy on track.

That being said, check out this infographic on how to best develop a good ‘Social Relationship Management Platform’ that will help you to better brand your business.

What Can Social Relationship Management Do For Your Brand?

 

Share with us on facebook how your business handles is Social Relationships and how you were able to turn around a customers negative experience.

Famous WSI Results | 302.407.0430 | MDoyle@FamousWSIResults.com