Category Archives: PPC

7-key-elements-ppc

7 Key Elements for Pay-Per-Click Advertising

7-key-elements-ppc

If you’re looking for immediate results, implementing a Pay-Per-Click (PPC) advertising campaign is a great Internet marketing tool for bringing traffic to your website.  It’s also important to realize that these campaigns need to be properly setup and closely monitored to confirm that they are working effectively.  There are 7 Key Elements to keep in mind when setting up and managing your PPC campaign.

 

7 Key Elements for Pay-Per-Click Advertising

  1. Begin with Keyword Research.

     Keyword research forms the foundation of your campaign.  Taking the time to do the proper research for the keywords that are relevant to your campaign will ensure that your campaign is going in the right direction from the start.  You can use tools such as the Keyword Planner tool provided by Google to do research on the keywords you have in mind for you campaign, and to find suggested keywords that you may have not considered.

  2. Well Crafted Ad Copy.

    Your ad copy should be well thought out and relevant to the message of your campaign.  The ad copy should be short, direct, and include a clear call-to-action so that users know exactly what action it is that they will be taking once they click on your ad.  Using ad extensions is another great approach to stand out amongst your competitors.  Ad extensions tend to drive the efficiency of your ad by allowing users to choose from multiple options on how to learn more or contact your business.  Phone calls, site links and structure snippets are just a few of the ad extensions that you can utilize.

  3. Practice A/B Testing.

    By creating multiple ads and testing them against each other, you will be able to analyze and improve your copy to generate better campaign results.  Some copy resonates with your target audience better than others, and A/B testing is a great way to find out which ads could be more beneficial to your campaign.

  4. Bid Management.

    Monitoring your bid activity will help you deliver reliable a Cost-Per-Acquisition (CPA).  CPA is the amount of money it costs for a customer to make the desired conversion that is set for the campaign.  This could be filling out a form, making a purchase or whichever valuable action you have set up your campaign for.

  5. Landing Page Relevancy.

    The landing page for your campaign needs to be relevant to the ad that you are promoting.  Not only does this create a consistent transition for users when moving from your ad to the landing page, it also has a positive impact on your ad’s ranking when it appears in search listings.  Google wants to make sure that its users are getting the best experience possible when entering a query on their search engine, so they give more favorable rankings to those that use landing pages that directly reflect the ad that they are connected to.

  6. Hone Your Call-to-Action.

    Include a visible call-to-action on your landing page.  It needs to be obvious to customers what their next step should be in their path to purchase.  Whether you want users to sign up for a newsletter, fill out a contact form or make a purchase that action needs to be front and center on your landing page along with applicable details to explain why engaging in this conversion will benefit them.

  7. Measure, Tweak, Improve.

    It is imperative that you consistently measure the success of your campaign.  By monitoring your campaign on a regular basis, you can determine which parts of your campaign are working and which parts are not.  Once you identify these success and failures, you can adjust your campaign accordingly to improve your results in the future.

If you are interested in adding a Pay-Per-Click campaign to your Digital Marketing Plan, contact us at Famous WSI Results to learn more.  We can help you build and manage your PPC campaign to ensure that you are getting the best ROI.

 

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

EBook, ‘7 Awesomely Advanced Ways to Get More From Your PPC Campaigns’_FWSIR

Why We Don’t Believe Pay Per Click Is Dead And You Shouldn’t Either

still much life left in PPC

Google the term ‘PPC is Dead’ and you’ll find a plethora of blogs dated way back to 2009 claiming that Pay Per Click is no longer a viable way to advertise. They claim that the high level of competition is playing a huge role in the downward spiral of PPC.  If you read between the lines, these claims are made to sell an alternative form of digital advertising, whether it be branding, search engine optimization or social media marketing.

While it’s true that digital advertising has evolved greatly since Google introduced its search engine advertising in the form of AdWords back in October of 2000, there is still much life left in PPC advertising. So much so that search revenue reached double digits in the first half of 2015. Granted, running an effective PPC is a science and often advertisers fail to master the basics of PPC advertising before they get their campaigns up and running.

There are so many factors that lead to a successful PPC campaign, but simply stating emphatically that ‘PPC is Dead’ is short sighted and bad fact checking. According to independent studies by RKG Merkle, ‘Google U.S. paid-search spending rose 18% in Q3 of 2015 compared to Q3 of 2014.

One big consideration a PPC campaign nowadays should address is mobile optimization. Mobile searches account for 53% of paid-search clicks and 69% of mobile searchers call a business right from mobile search. If your campaign and website are not mobile-friendly, you might as well be flushing your advertising dollars down the toilet.

The shift in focus from targeting keywords to targeting people has gotten more sophisticated and makes audience targeting easier thanks to Customer Match by Google. This tool also allows you to generate Similar Audiences in order to reach new customers.

If you don’t believe PPC is dead and would like to find out more about how you can reach the right customer with the right message, get in touch.

www.FamousWSIResults.com | MDoyle@FamousWSIResults.com | 302-407-0431

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Email Marketing Delaware

7 Ways to Get More From your PPC Campaign

Pay-per-click (PPC) advertising is a great way to drive traffic to your website quickly and to hopefully increase sales. Though it sounds simple, if you use the wrong keywords or lack a compelling message you could be wasting your advertising dollars.

The beauty of pay-per-click advertising is the transparency; you can see where every penny is going, as well as how much revenue is coming in as a result of your PPC campaign. You also can readily identify which keywords and ads are producing the best results.

One of the biggest mistakes businesses make is to blindly jump into pay-per-click without initiating a process to analyze the data and tweak the campaign when necessary.

Get Our E-Book: 7 Awesomely Advanced Ways to Get More From Your PPC Campaigns

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Are you interested in learning more about running an effective Pay-per-click campaign?

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Targeted Marketing Delaware

Talk To Your Customers Where They Are … Mobile!

Our last blog addressed targeted marketing and how important it was to reach out to consumers where they are. With the huge increase of google searches coming from mobile devices, it makes sense that targeting potential customers on mobile platforms with strategies such as PPC marketing  will serve your business well.

Also, with googles new mobile algorithm that give better search rankings done from mobile devices to those businesses whose websites are better optimized for mobile, targeting the mobile users can give you a much higher success rate in your marketing efforts.

Not Convinced?

Check Out this ‘Targeted Lead Generation’ Infographic by WSI:

 

Targeted Marketing Delaware

Want To Learn More About Running an Effective Pay Per Click Campaign?

Famous WSI Results are experts at helping you reach your target audience, Get in Touch Today!

Famous WSI Results | MDoyle@FamousWSIResults.com| 302.407.0430

Targeted Marketing Delaware

Why Targeting Your Customers Where They Are Is Good For Business

Targeted Marketing Delaware

Want to Hit Your Target Market?

Pay Per Click (PPC) Advertising can be a great way to drive targeted traffic to your website. Online advertising not only helps you make sales, it connects you to potential customers and builds awareness about your brand and your product. With Google’s new mobile-friendly algorithm, making your PPC Campaign responsive over all the different platforms that your buyer is using; desktop, laptop, tablet and mobile, will ensure that you reach them where they are.

Not Sure Where To Begin?

Check out some of the targeted keywords you’re considering and compare them to what’s your competition is doing to grab the consumer’s attention. Your pay per click ad needs to be eye-grabbing in order to attract potential customers over the organic ads and other paid ads on the page.

Where Should You Place Your Ads?

Don’t limit your paid advertising efforts to search engines only! Consider placing ads in emails, blogs and high traffic websites, as well as other ad networks that work with publishers and pay a specific fee per 1000 impressions rather than per click.

What Can PPC Ads Be Used For?

Pay per click advertising can go beyond simply trying to make a sale, it can be used  to get people to opt in to something, such as entering a contest or sweepstakes, sharing an experience or knowledge, liking you on Facebook, following  you on Twitter, or subscribing  to your YouTube channel.

What Do You Do With A Potential Customer Once They Click?

Be Sure the Landing Page is relevant to what your PPC Ad was offering and that it works on ALL platforms; desktop, laptop, tablet and phone. Make it count; Over 50% of mobile users visit a store within 24 hours after a local search and around 70% have clicked the call button directly from Google ads to phone businesses!

Why Are Location-Based Ads SO Effective?

More than 60%  of consumers have used location information in ads. Placing an address, phone number, directions and the call button in ads on smartphones is important!

Do your best to make that click count by attracting the visitor to opt in to receiving future communications from you. You can do this by getting them to fill out a form, having them to subscribe to a newsletter, and so on.

You may not have sold them today, but that opt-in leaves the door open to sales in the future.

Want To Learn More About Running an Effective Pay Per Click Campaign?

Famous WSI Results are experts at helping you reach your target audience, Get in Touch Today!

Famous WSI Results | MDoyle@FamousWSIResults.com| 302.407.0430

Remarketing for Your Business

4 Reasons You Should Consider Remarketing for Your Delaware Business

Remarketing for Your Business

Remarketing uses online display advertising to retarget visitors who have left your website to browse other websites without becoming your customer. The goal is to serve up relevant ads which serve to reinforce your message and hopefully bring them back to engage with your website further.

Here are 4 good reasons why you should be leveraging remarketing for your business:

  1. Keep the Conversation Going: Around 50 of online shoppers will browse a website up to 4 times before making a purchase. Remarketing enables you to reengage with your website visitors as they continue their product research, persuading them to come back to you to make the final purchase.
  2. Grow Your Brand Awareness: Using ads to retarget your visitors will mean you can stay connected to your audience throughout their buying cycle. This will boost your online brand awareness and help you become a recognized authority.
  3. Increase your Website Conversions: Delivering relevant ads to your customers at the right time can dramatically improve your website conversions. Remarketing gives you the opportunity to identify possible reasons that prevent a sale, then deliver ad messages that address those barriers to your target customers while they are still in their buying cycle.
  4. Make Your Marketing Budget Go Further: Remarketing is an extremely cost effective way of reinforcing your sales message and improving brand awareness. Remarketing using the pay per click or pay per impression models, for example, will increase brand exposure for lower costs compared to other advertising methods. On average around 5 to 10 percent of your website visitors will become a customer, meaning a large number will move on and possibly never return. A well devised remarketing campaign can help you win them back by displaying relevant messages to the right people at the right time.

Using these remarketing techniques not only increase your brand exposure, it will help you to reach your target market, thus saving you money by advertising to the right individual. If you would like to find out how remarketing can improve your online advertising, get in touch.

Famous WSI Results | MDoyle@FamousWSIResults.com| 302.407.0430

landing page optimization Delaware

5 Reasons to Create a Targeted Landing Page for Your PPC Campaign

If you’re running a Pay Per Click Campaign and sending your target market to the home page of your website, you may just be wasting your money. More than likely your home page is a overall synopsis of your business products or services and full of distractions. Creating a Landing Page that has a clear CTA (Call to Action) can make for a more effective PPC campaign and increase your conversion rate.

5 Reasons to Create a Targeted Landing Page for Your PPC Campaign:

  1. Creates a more relevant experience -this will increase your conversion rate
  2. Creates a better impression for the person that clicks on your ad – when the landing page matches the ad, it gives a more positive feeling that they made a “good click”
  3. Avoids sending mixed messages – when a PPC Ad sends the consumer to a ‘home page’, there is too many distracting messages and it will dilute the effect of your campaign
  4. Experimentation & Testing – allows for easier testing of many variations of messaging and layout by using landing pages
  5. Traffic Budget- You will see a better ROI by optimizing your landing page for improved Quality Score and conversions, than by simply increasing your PPC campaign budget to get more traffic

Want a Better Result for Your Next PPC Campaign? Create a Targeted Land Page Will ↑↑↑ Increase Your Conversion Rate!

If your need help with your next PPC Campaign, contact the digital marketing experts of Delaware at FamousWSIResults.com | (302) 407-0430 | MDoyle@FamousWSIResults.com

Check Out Our Video on 5 Landing Page Pointers: