Having the right connections and building relationships with those connections is how a business grows. Networking in real life and online is a great way to generate leads. While many view LinkedIn as a job search tool, it has become so much more. It has evolved into a professional social networking site that is a terrific business-to-business marketing tool.
LinkedIn is a major lead generation platform for both prospective customers and employees. It can give you the ability to connect to your ideal customer in order to expand your business’ reach. If you take the time to do it right, you could be effectively adding to your online presence through great SEO practices and engaging content that will get your audience to take notice and make you an authority in your industry.
Every like, comment, and share increases your reach. Building online credibility is tantamount to better manage your Company’s reputation, which is a precious commodity.
Many businesses start up a LinkedIn Company page because they heard that’s what they should do. They hastily design it and begin posting content without laying out their marketing objectives.
That is a mistake.
Our advice is to set up clear goals and ways to measure results. Lay out a marketing plan for 6 to 12 months. There are a variety of tools within LinkedIn that businesses can use to fine-tune campaigns for their specific objectives.
For example, let’s say you want to use LinkedIn as a recruitment tool. Creating a career page to strengthen your employer branding can save as much as 50% per hire. If you want to segment your messages to hit the right audience, creating showcase pages can be very effective.
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The latest digital marketing trend is for companies to fervently protect and improve their online reputation as best they can. According to Harvard Business Revue, a one star difference on a typical review site can make a 5-9% difference in a business’ revenues. That’s a hefty price to pay if you’re losing ground with your online reputation.
This could be because consumers are actively seeking out reviews before they purchase a product or service. According to BrightLocal, 88% of consumers read reviews to determine the quality of a local company. Want to learn how you can influence customer feedback and pro-actively manage your online reputation?
Check Out These 5 Ways to Master Online Reputation Management:
Step 1: Listen to Your Customers
Your customers are the best resource for discovering how to make improvements to your business, so establish a system to genuinely listen to and engage with what your customers are saying about you.
Step 2: Target Relevant Review Websites
You can refine your monitoring process by focusing on the review websites that matter most to your target audience – knowing which review sites are most influential will help you plan an appropriate reputation management process.
Step 3: Gather Customer Feedback
Don’t leave the review process to chance; request customer feedback from both online and offline customer touch points. Be creative, be polite and be direct.
Step 4: Share Your Customer Feedback
Positive customer reviews make excellent marketing content, so make sure to publicly thank customers for their time and their comments – your social media profiles are an ideal place to share your customers’ praise.
Step 5: Learn and Improve
Be ready to learn from negative feedback, and make improvements. Remember to respond quickly and positively to bad reviews and your reputation will be enhanced rather than damaged by the poor review.
Online review sites are growing in popularity as customer feedback has become a key factor in customers’ buying decisions – you can either leave it to chance, or take steps to manage your online reputation and gain the marketing advantage.
If you’d like help establishing a process to listen, gather and share reviews to improve your on-line reputation, get in touch with your Delaware WSI Digital Marketing Consultant today.
A difference of one star in the typically rating of an online business profile can lead to a 5-9% difference in revenue. — Harvard Business Revue
Customer today pay close attention to what others are saying. They often search out reviews before they make a buying decision. If a business has a bunch of negative reviews that they have failed to address, it can really cut into their revenue stream.
According to BrightLocal, 88% of consumers trust online reviews as much as personal recommendations and use them to determine the quality of a local business.
Online review sites are becoming increasingly popular. Positive customer reviews make for great content and when shared in the right way can improve your company’s online image.That is why it is important for businesses to actively manage their online reputation.
There are a number of tactics that businesses can take to ensure they stay on the good side of review sites.
This video shares 5 Great Ways to Take Charge of Your Online Reputation:
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