Category Archives: online marketing

HowToGuide_30 Great Lead Generation Tips & Tricks

7 Little Changes That’ll Make a Big Difference With Your Lead Generation

A steady stream of qualified leads is the life’s work of any business that wants to thrive and grow. A salespersons’ or marketers’ main goal should be to set up a successful lead generation campaign to keep their sales funnel full.

Just how this should be done is often a mystery to many. Those of us at Famous WSI Results in Delaware work closely with our clients to create a vibrant lead generation atmosphere for their business.

While there is no one generic solution, we would like to share these 7 little ways that could make a big difference in you bottom line.

7 Lead Generation Strategies for Your Delaware business:

  1. Buyer Persona: First, being knowledgeable about your target audience will mean you can create CONTENT and OFFERS that will attract your ideal prospective buyers.
  2. Create Valuable Offer: Create an offer that buyers want and value. Your offer could be complimentary ebook, whitepaper, free consultation, coupon, product sample or demonstration, loyalty program, etc …
  3. Enticing CTA: The next step is to create an irresistible CALL-TO-ACTION (CTA), that motivates website visitors into taking the next step.
  4. Well- designed Landing Page: The design and layout for your dedicated LANDING PAGE has a direct impact on converting your website visitors into qualified leads.
  5. Contact Form: You can’t capture leads without forms that collect contact information from a visitor in exchange for an offer.
  6. Multi-Channel: Now you’re ready to start piecing your campaign together using a MULTI CHANNEL approach to engage your target audience.
  7. Monitor & Improve: Once you have all of this in place, you are ready to MONITOR YOUR PROGRESS and make improvements.

There can be a lot of moving parts in a lead generation campaign, so we’ve put together The 30 Greatest Lead Generation Tips, Tricks and Ideas to help increase your leads and revenue.

If you would like to improve lead generation for your business, get in touch, or download our eBook today.

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Need Help With Lead Generation for Your Delaware Business?

If you would like help with lead generation for your business, get in touch. We are expert marketing consultants in Delaware. | 302-407-0430 |

5 marketing automation tips

5 Tips for Growing Leads With Marketing Automation

5 marketing automation tips

The ultimate goal for your online marketing is to generate more leads and convert them into paying customers. A good marketing automation solution can multiply your effectiveness to attract more website visits, and nurture your leads through their entire buying process.

Here are five ways to target, personalize and automate your marketing messages across multiple channels.

  1. Wise Up to What Customers Want

By digging deeper into your website analytics and social media feedback, you can identify what content works best. Once you know this, you can focus your messages to qualify and segment   prospects according to their preferences.

  1. Practice Powerful Email Marketing

Email is one of the best ways to drive engagement. Sending the right message to the right people at the right time will turn your emails from an impersonal broadcast into meaningful correspondence. Additionally, you can use automated emails to send tailored messages at timed intervals after a call to action is triggered.

  1. Improve Landing Page Personalization

You can continue your customer’s one-to-one experience by personalizing your landing pages. By presenting the most relevant offers or product selections aligned to their online behavior, you can successfully lead customers through their buying cycle.

  1. Be Ready to Further Relationships

Your marketing automation system can alert you to relevant events such as likes, comments, retweets or shares – enabling you to reach out and develop relationships on a more personal level.

  1. Consider Using Curated Content

Targeted content is key to the whole marketing automation process. To help, consider curating relevant content from other sources while making sure to put your own twist on it to enhance your message for your audience..

In conclusion, be consistent and patient as you begin your automated marketing campaigns – get it right, and you will enjoy a steady stream of followers, new leads and increased sales.

If you would like help with marketing automation for your business, get in touch. We are expert marketing consultants in Delaware. | 302-407-0430 |

marketing automation

How to Automate Your Marketing in 2017

Marketing takes time, and time is money. That is why businesses are starting to focus on marketing automation, so they can save time and money. Not to mention, an overall improvement of customer service.

Marketing has become a full-time job and many small businesses don’t have the resources to invest in an onsite marketing team. That’s why marketing automation is a perfect solution.

When planned properly and strategically, marketing content can be re-purposed and used in a variety of formats such as blogs, email marketing, social media marketing, videos, ebooks, white papers and more. Sharing the same content in many forms  is a great way to stay on message and brand your business.

Marketing Automation for those repetitive tasks can cut back on time spent marketing, and help to hit the right customer at the right time with the right message.

Check out our Marketing Automation Infographic:

Use Marketing Automation to Improve Customer Experience

If you would like help with your marketing automation, get in touch …

Famous WSI Results | 302.407.0430 |

*This blog originally posted January 26, 2016
7 Steps to seo success

Check Out These 7 Steps to Guaranteed SEO Success for Your Delaware Business

If you want to outsmart the competition using successful SEO Tactics, then watch this video now!

Get great results for your Delaware Business using these 7 steps to attract more search traffic to your website, giving you a great way to create more interest and connect with potential customers.

If you would like help with your digital advertising campaign, get in touch. We are expert marketing consultants in Delaware. | 302-407-0430 |

Level up your landing pages

Level Up Your Landing Pages Using These Strategies

Landing pages have been marginalized by over half of digital advertisers who run display advertising and pay per click campaigns on the fly.  48% of advertisers create a dedicated landing page for each campaign.

Why do you think this is?

That is because landing pages can  have unbelievable conversion rates — turning site visitors into paying customers. However, sending customers who click on ads to a devoted, standalone landing pages is not the mainstream, yet.

Landing pages are becoming more prevalent as advertisers and business are becoming more digital advertising savvy.  No worries. There is still an opportunity for you to gain an edge over your not so savvy competitors.

Effective landing pages can improve your conversion rate without increasing the number of visitors to your site. Now that is savvy!

To give you a better idea of how big of a difference a landing page can make in your digital marketing campaign, we found some stats that will amplify …

Why You Need To Level Up Your Landing Pages:

Landing Page Optimization Stats Infographic

To summarize this infographic, Landing Page Optimization means you need to do all of the following in order to maximize your conversion rates:

  • Have a dedicated landing page catering to a specific goal and audience for each campaign
  • Have a single CTA (call to action)
  • Use video to increase conversions (86%)
  • Run A/B Testing
  • Keep Contact Forms simple

Furthermore, companies that have increased their number of landing pages from 10 to 15 have seen a 55% increase in leads. (Source) This totally makes sense — the more pages, the higher conversion opportunities you will have.

On a final note,  A/B Testing allowed the Obama campaign to raise an additional $60 million in funding — imagine if that was revenue for your business? Not a bad ROI!

Get in Touch Now!

If you would like help with your digital advertising campaign, get in touch. We are expert marketing consultants in Delaware. | 302-407-0430 |

Digital Advertising Truth-isms for Your Delaware Business

Digital Advertising Truth-isms for Your Delaware Business

Traditional industries and businesses that have been around for decades have had a tough time embracing digital advertising, as it is easier to stick with what they know. Sure, there is still plenty of traditional forms of advertising that work. Yet, if that is the only form of advertising your business is doing, you are not maximizing your bottom line.

Businesses that integrate digital advertising and social media marketing into the marketing plan are becoming the biggest winners.

Digital advertising – especially native ads and social ads – are not only cost effective forms of advertising – they can generate better leads and out-perform tradition advertising methods.

Is Your Delaware Business Ready to Take a Leap of Faith?

For those willing to keep an open-mind and explore how digital advertising  can help grow your company’s bottom line, we created an infographic to help you decipher

Digital Advertising Truth-isms for Your Delaware Business:

Digital Advertising Truth-isms for Your Delaware Business

Get in Touch Now!

If you would like help with your digital advertising campaign, get in touch. We are expert marketing consultants in Delaware. | 302-407-0430 |

visual guide to linkedin

How to Nail Your LinkedIn Company Page

Having the right connections and building relationships with those connections is how a business grows. Networking in real life and online is a great way to generate leads.  While many view LinkedIn as a job search tool, it has become so much more. It has evolved into a professional social networking site that is a terrific business-to-business marketing tool.

LinkedIn is a major lead generation platform for both prospective customers and employees.   It can give you the ability to connect to your ideal customer in order to expand your business’ reach. If you take the time to do it right, you could be effectively adding to your online presence through great SEO practices and engaging content that will get your audience to take notice and make you an authority in your industry.

Every like, comment, and share increases your reach. Building online credibility is tantamount to better manage your Company’s reputation, which is a precious commodity.

Many businesses start up a LinkedIn Company page because they heard that’s what they should do. They hastily design it and begin posting content without laying out their marketing objectives.

That is a mistake.

Our advice is to set up clear goals and ways to measure results. Lay out a marketing plan for 6 to 12 months. There are a variety of tools within LinkedIn that businesses can use to fine-tune campaigns for their specific  objectives.

For example, let’s say you want to use LinkedIn as a recruitment tool. Creating a career page to strengthen your employer branding can save as much as 50% per hire. If you want to segment your messages to hit the right audience, creating showcase pages can be very effective.

Want to find out more about using LinkedIn for Business?

Fill Out the form below to get our ‘Visual LinkedIn Guide’

visual guide to linkedin

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If you would like help with your LinkedIn marketing campaign, get in touch. We are expert marketing consultants in Delaware. | 302-407-0430 |


How to Gain a Content Marketing Advantage

Lately, we have been preaching the importance of creating valuable and creative content. Whether you’re posting blogs, uploading videos, or curating content, your content marketing efforts play an integral role in the building your company’s online reputation.

So take note; brands need to be active in the digital space to succeed. The issue can be that there is an increasing amount of content out there already. It has become harder to find content that is valuable and relevant.

No worries, we are here to help!  Check out our infographic that shares some useful stats and trends to aid you in How to Gain a Content Marketing Advantage:



Content marketing is a necessary part of digital marketing success, if you need help get in touch!

Famous WSI Results | 302.407.0430 |