Category Archives: online marketing

5 Digital Marketing Predictions for 2020

5 Digital Marketing Predictions for 2020

5 Digital Marketing Predictions for 2020

One thing about digital marketing is always right – it constantly evolves. And if you’re in the business of advertising or simply running your own business, then you better keep up with those changes.

Not sure what to expect from digital marketing in the new year? Lucky for you, our friends at WSI World put together a list of predictions for 2020 so you can know what to focus on to take your business to the next level!

5 Digital Marketing Predictions for 2020

  1. Zero Click Searches
  2. Alternative Communication Channels as key conversation points
  3. Customer Data Compliance
  4. Influencer Marketing
  5. Alternate Search Engines

 Click here to learn more from WSI World!

 

 

Need help? 

Contact Famous WSI Results today! We help small to mid-sized business owners who are too busy running their businesses to focus on their marketing and advertising efforts. We specialize in Internet, TV, and radio advertising, and are particularly vested in Search Engine Optimization, website design, mobile website design, pay-per-click campaigns, and original content management in order to help our clientele claim their share of the marketplace.   

Get in touch:

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

Digital Marketing Strategy in 2020

5 Steps to Figure Out Your New Digital Marketing Strategy in 2020

Digital Marketing Strategy in 2020

New year, new digital marketing strategy! Now that we’re halfway through the first month of 2020, it’s time to talk about your business. Analyzing your business is the first step to understanding your plan of action. 

Are you wondering where to start? Here’s what you need to take into consideration before you figure out the best digital marketing strategy for your business. 

 

5 Steps to Figure Out Your New Digital Marketing Strategy in 2020 

 

  1. Digital Audit – There’s always room for improvement and your business online presence is no exception. When was the last time you updated your website? How about your online directories? Taking care of your online properties strengthens your SEO, which results in generating more leads for your business!
  2. SEO Audit – This is when you determine which keywords bring you the most traffic or which web pages attract relevant traffic to your site. Tools like SEMrush work great to figure this out on a page by page level. Once you figure out the list of your best keywords, make sure to go over your meta titles, descriptions, headings and content for each webpage to see where you can improve.
  3. Content Audit – Think of your content as a marketing opportunity to reach your potential clients. What you put out there has a great power to take your clients from the awareness to the decision stage. Does your current content provide value, relevancy and include a call to action?
  4. Social Audit – What social media channels are you currently using? What type of engagement is your business getting? How about your followers and online reviews? Once you figure out which platforms are generating the most interactions, you will know what social media channels are worth your money and time.
  5. Insights Audit – Monitoring your website each month is crucial to know how your digital marketing efforts are supporting your business objectives. Free tools like Google Analytics are easy to use and the data they provide can help you make informed business decisions in the future.

As you can see, the first step to creating a comprehensive and successful digital marketing strategy in 2020 is looking at a big picture. Once you audit all of the mentioned avenues, you will have a better understanding how you can improve your strategy so your business can thrive! 

Need help? 

Contact Famous WSI Results today! We help small to mid-sized business owners who are too busy running their businesses to focus on their marketing and advertising efforts. We specialize in Internet, TV, and radio advertising, and are particularly vested in Search Engine Optimization, website design, mobile website design, pay-per-click campaigns, and original content management in order to help our clientele claim their share of the marketplace.   

Get in touch:

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

 

2020 Digital Marketing Tips for Every Business

2020 Digital Marketing Tips for Every Business

2020 Digital Marketing Tips for Every Business

As we get closer to welcoming a new year, now is a perfect opportunity to implement these 2020 digital marketing tips. We know how hard it is for small to mid-sized companies to compete with larger competitors in the industry. This is why getting you marketing strategy in order before the new year comes is crucial to staying ahead of the game. 

If you don’t know where to start, we put together a list of essential digital marketing strategies that are sure to grow your brand in 2020: 

  

2020 Digital Marketing Tips for Every Business:

  

  1. SEO audit – There is no denying that SEO (Search Engine Optimization) is one of the most cost-effective methods of marketing. It not only allows you to target a certain market niche, but it also gives you greater control over your advertising budget. If your website and online listings are not optimized for search yet, it’s time to change that. 
  2. Content Calendar – From blog articles to video content and social media posts, the best thing you can do to have success with content creation is to plan ahead. Take the time to put together a content calendar for your business so you can execute all of your ideas efficiently in the future!
  3. SSL Certificate There’s nothing more important to your brand than being authentic and making your customers feel well taken care of. That is why security of their private information should be your top priority when managing your online business. By implementing the SSL Certificate on your website, you establish an online entity’s credentials for doing business on the Web. Such action promotes trust, protection, confidentiality and also, better ranking of your business in Google search.
  4. Mobile-friendly Website – What is your mobile strategy? Providing a mobile-friendly experience is not only a good marketing move, it is expected. Google even implemented mobile-friendly algorithm that provides businesses that have optimized their website for mobile usage higher rankings when users search on mobile devices.
  5. Video Content – Video has been getting a boost in search from all voice queries, so don’t neglect it in 2020. Producing video content is a great way to liven up your marketing strategy!
     

  Ready to take 2020 by storm?    

Contact Famous WSI Results today! We help small to mid-sized business owners who are too busy running their businesses to focus on their marketing and advertising efforts. We specialize in internet, television, and radio advertising, and are particularly vested in search engine optimization, website design, mobile website design, pay-per-click campaigns, and original content management in order to help our clientele claim their share of the marketplace.

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

Directory Listings

How Claiming Directory Listings Can Help Your Company?

Directory Listings

Using online properties to effectively develop a stellar digital reputation is a marathon, not a sprint. Getting your house in order (your website, your social media accounts and online business directory listings) is a good place to start. Having a consistent and diverse reputation management plan will keep your business and brand on topic and on the positive side of your audience.  

However, ending there is not going to help you create the lead generation that will help you to grow your online presence. The key to marketing success is constantly updating, adapting, measuring, analyzing and tweaking your strategy to better optimize your results. 

While SEO is in a constant state of flex, it is something you cannot afford to overlook. There is a lot of factors to consider well before you claim your share of the marketplace. First, let’s discuss directory listings and how they play a big part of getting your business a great online presence. 

Directory Listings

If you want your company to rise in rankings on search engine results pages, take the time to claim your business directories as soon as possible. Think of it as yellow pages in a phone book. You want potential customers to know everything about your business in the most accessible way to get more leads. That’s why online directories are so important for your business.  

Things like your company address, phone number, email address and website link should be consistent and updated regularly so any potential customer or client can find your business right away. Some popular websites to list your company information include Google My Business, Manta, Yellow Pages, Yelp, Facebook, Bing Places and Better Business Bureau. 

Taking the time to claim your local business directory listings comes with many more benefits for your company. Besides helping your customers find you, you are also able to reach more people who are looking for specific services. How’s that for a FREE advertising opportunity? Yes, you read it right FREE, business directories are one of the most cost-effective marketing tools ever. 

 

Related: How to Kickstart Search Engine Optimization for Your Local Business

 

Needless to say, being properly listed in directories and using adaptive search engine optimization can be a game changer when trying to grow your business.  Your business needs to be found! 

At Famous WSI Results, we simplify the complicated process of managing and verifying directory listings that are pertinent to your industry and location. We also optimize the directory listings with targeted keywords, optimized images and video. 

If you have and questions or would like to find out more about how FWSIR can help you compete in the digital marketplace and manage your online presence, get in touch! 

 

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

 

Google My Business Service Feature

Are You Using Google My Business Service Area Feature?

Google My Business Service Feature

Looking to find more customers for your service-area business? Google is making it easier now for businesses that service a particular area to get discovered by consumers searching for services like theirs online in Google Maps and Search. 

Does your business serve customers within a specific service area? If the answer is yes, you should go ahead and update your Google My Business listing asap. Listing your service area helps let customers know where you’ll go to visit or deliver to them. 

Here’s who should be using the Google My Business Service Area feature: 

  • A business that visits or delivers to customers, but doesn’t serve customers at its business address (e.g. a cleaning service). 
  • A business that serves customers at its business address, but also visits or delivers to customers (e.g. a restaurant that also delivers food). 

How it works? 

You can set your service area based on a specific city, postal code, or other areas that you serve. However, it’s important to note that you can no longer set your service area as a distance (mile radius) around your business. If you previously did so, you won’t be able to edit it now. Instead, you’ll need to specify your service area by city, postal code, or other areas. 

Google My Business service area

 

Keep in mind the following when updating your Google My Business Listing: 

  • If you don’t serve customers at your business address, leave the address field blank and only enter your service area. 
  • If you serve customers at your business address but also have a service area, enter both your address and service area. 

 

Related Post: What are Google Brand Accounts and Why Should Have One

 

Need help managing your Google My Business listing? Contact Famous WSI Results today! We are your local Delaware digital marketing experts!  

 

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

 

5-LinkedIn-Business-Tips-to-Use-Now

5 LinkedIn Business Tips to Use Now

5-LinkedIn-Business-Tips-to-Use-Now

Over the years, LinkedIn has become a resourceful platform not only for individuals looking for work but also for businesses trying to market their brand. Since this specific medium has always been rooted in networking, its marketing potential turns out to be so valuable these days. 

Is your company actively present on LinkedIn? 

There are many ways you can market your brand online. Here’s how you can use LinkedIn, the largest business networking platform in the world, to increase your share of the marketplace:
 

5 LinkedIn Business Tips to Use Now

 

  1.  Complete and Optimize Your LinkedIn Profile – The first impressions are everything. Not to mention they affect your search ranking score. Do yourself a favor now and make sure your work experience is up to date so others can quickly find out about your company, products or services you have to offer. Don’t forget to add you company profile to the page as well! 
  2. Connect with Others – While you should link up with those you already know, LinkedIn is a networking platform so don’t shy away from accepting invites from new people! The more you expand your network, the more marketing opportunities you get! 
  3. Be Creative – There’s over 500 million active users on LinkedIn. Find a way to stand out! Write a compelling bio, share insightful articles, include videos from your business and don’t forget to include a call to action! 
  4. Pay It Forward – Recommending others can be the greatest thing that ever happened to your business. A good old ‘word of mouth’ is still a powerful way to provide testimonials while marketing your business at the same time! 
  5. Join Targeted Groups – LinkedIn groups are a great way to focus on your niche. Use them to connect with others, spread your message and brand your business! 

  

There you go! Use these 5 tips and take your LinkedIn Business profile to another level! If you need help managing your business account, don’t hesitate to contact Famous WSI Results.     

 

Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

 

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

 

Here Are Our 2019 Digital Marketing Predictions

Here Are Our 2019 Digital Marketing Predictions

Here Are Our 2019 Digital Marketing Predictions

Can you believe it’s almost time to say goodbye to 2018? As we close in the fourth quarter, we can’t help but reflect on this part year. There was surely a lot going on in the digital marketing world! From Google Chrome security updates, Facebook and Instagram algorithm changes to rise of new smart technology, we can’t wait to see what 2019 digital marketing tactics are going to trend!

Speaking of the new year, do you have your new marketing strategy in place? If you still haven’t thought of new digital marketing trends that 2019 might bring, here are our predictions: 

 

2019 digital marketing trends to watch out for: 

 

  1.  Optimize Content for Voice Search – Now is the time to brainstorm new keyword strategies that will cater to all those customers who love using the latest smart technologies (Alexa, Siri) in their search queries.
  2. Diversify Your Content Strategy – In the past year, digital creators and marketers focused more on long-form content (+2,000 words) to rank higher in search. However, it’s been proven that blogs or articles don’t have to be long to be considered valuable. That’s why it’s good to focus on both short and long-form pieces in the new year, so you can cater to those with shorter attention spans as well.
  3. Consider Influencer Marketing – This form of marketing/ advertising will only continue to grow in the next year. Partnering with influencers and content creators to promote your products or build brand awareness is an excellent and effective way to organically reach more valuable customers.
  4. Produce More Video Content – Video is already getting a boost in search from all voice queries, so don’t neglect it in 2019. Producing video content is a great way to liven up your marketing strategy!
  5. Invest in Chatbots – According to Forbes, research “predicts that the chatbot industry will grow significantly as enterprises are enabled to substantially reduce operating costs”. Needless to say, consider investing in this kind of a 24/7 customer service representative to take your business to the next level in 2019.

 For more on the future of marketing, please read this WSI article. 

 

Can you see these digital marketing trends to grow in popularity in 2019? What are your predictions? We would love to hear your thoughts! 

 

Do you want to take 2019 by storm?  

Contact Famous WSI Results! Our mission is to increase our clientele’s brand awareness through the use of proven marketing techniques and unparalleled customer service in order to create a greater return on your investment.

We specialize in internet, television, and radio advertising, and are particularly vested in search engine optimization, website design, mobile website design, pay-per-click campaigns, and original content management in order to help our clientele claim their share of the marketplace.

 

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

5 Tips on Protecting Your SMB from Cybercriminals

5 Tips on Protecting Your SMB from Cybercriminals

5 Tips on Protecting Your SMB from Cybercriminals

Just because you are a small to medium-sized business (SMB) does not mean you are not a target for online criminals phishing attacks.  In fact, it’s the opposite.  Being a small to medium-sized business makes you an easier target for cybercriminals.  While targeting a larger corporation may lead to more lucrative payouts, these larger corporations typically have IT departments that catch these attacks.  Typically smaller businesses do not have full-time IT help that assists them in their cybersecurity.  Cyber-attacks will mostly be initiated through email, here are 5 tips on protecting yourself from cybercriminals.

1.    Attention to Detail:

You may receive an email from what appears to be a co-worker or even superior.  This email may have some odd request like requesting an invoice or for you to send the company’s credit card information to pay a vendor.  In this situation, check the email address for any characters that are out of place.  Cybercriminals will attempt to mimic the email addresses of your co-workers to try to deceive you into releasing valuable company information.  In the event of this happening, contact to the supposed sender via telephone or in person to question their request.

 2. Download a Free Anti-Phishing Toolbar To Your Browser.

There are plenty of free Anti-Phishing browser extensions available.  Some are only available for certain browsers, causing you to have to download multiple extensions to different browsers and learning how each one works.  If you are looking for an Anti-Phishing browser extension that is compatible for Firefox, Chrome, and Safari we suggest Bitdefender Trafficlight. This extension protects from phishing attacks, filters out malware, identify trackers, and scans links.

Read more: The Danger of Using PHP 5 into the New Year

3. Be Careful With Your Browser Updates.

While It is always important to update your browser, you must be cautious with your updates.  These updates are created to protect you from online phishing and malware, and phishing predators are fully aware of these.  You may receive a notification telling you it’s time to update your browser or a new version of your browser is available for download.  Do not blindly trust these and automatically download them.  Simply take the time and perform a simple internet search to see if it is, in fact, a true browser update.  If it is not, I can almost guarantee you are downloading a nasty malware onto your computer.

4. Frequently Back up Your Data!

In a world with cybercriminals attacking small businesses with ransomware, backing up your data has never been more important.  A ransomware attack encrypts your hard drive, locking you out of your computer and work files.  The cybercriminal will then ransom access to your files in the form of a crypto currency like Bitcoin.  If you have backed up your data to a remote hard drive this attacks will leave you unaffected.  Simply back up the existing backup files and wipe your primary hard drive clean.

5. Question Authority.

Cybercriminals may attempt to target you by posing as an authoritative figure in the digital world.  This could be them pretending to be Google or Microsoft telling you an update is available for your Gmail or Outlook account.  Much like browser updates, do your due diligence to conclude the authenticity of the requests.

Phishing in the USA – Why SMB Need to be on Red Alert

Navigating the cyber world can be a difficult and intimidating task, especially when it comes to your cybersecurity.  Not only is Famous WSI Results here to build and spread your digital brand, we are here as a source of knowledge for protecting your digital property, allowing you to spend the time necessary to run your business.

At Famous WSI Results, we have prepared ALL of our client’s websites for the coming new year. We actively backup, maintain and update all our websites to keep them secure and running seamlessly. If your website was designed years ago and it has not been maintained, it is a ticking time bomb.

Need Help? Get in Touch:

302-407-0430 | mdoyle@famouswsiresults.com | FamousWSIResults.com