Category Archives: online marketing

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7 Key Elements for Pay-Per-Click Advertising

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If you’re looking for immediate results, implementing a Pay-Per-Click (PPC) advertising campaign is a great Internet marketing tool for bringing traffic to your website.  It’s also important to realize that these campaigns need to be properly setup and closely monitored to confirm that they are working effectively.  There are 7 Key Elements to keep in mind when setting up and managing your PPC campaign.

 

7 Key Elements for Pay-Per-Click Advertising

  1. Begin with Keyword Research.

     Keyword research forms the foundation of your campaign.  Taking the time to do the proper research for the keywords that are relevant to your campaign will ensure that your campaign is going in the right direction from the start.  You can use tools such as the Keyword Planner tool provided by Google to do research on the keywords you have in mind for you campaign, and to find suggested keywords that you may have not considered.

  2. Well Crafted Ad Copy.

    Your ad copy should be well thought out and relevant to the message of your campaign.  The ad copy should be short, direct, and include a clear call-to-action so that users know exactly what action it is that they will be taking once they click on your ad.  Using ad extensions is another great approach to stand out amongst your competitors.  Ad extensions tend to drive the efficiency of your ad by allowing users to choose from multiple options on how to learn more or contact your business.  Phone calls, site links and structure snippets are just a few of the ad extensions that you can utilize.

  3. Practice A/B Testing.

    By creating multiple ads and testing them against each other, you will be able to analyze and improve your copy to generate better campaign results.  Some copy resonates with your target audience better than others, and A/B testing is a great way to find out which ads could be more beneficial to your campaign.

  4. Bid Management.

    Monitoring your bid activity will help you deliver reliable a Cost-Per-Acquisition (CPA).  CPA is the amount of money it costs for a customer to make the desired conversion that is set for the campaign.  This could be filling out a form, making a purchase or whichever valuable action you have set up your campaign for.

  5. Landing Page Relevancy.

    The landing page for your campaign needs to be relevant to the ad that you are promoting.  Not only does this create a consistent transition for users when moving from your ad to the landing page, it also has a positive impact on your ad’s ranking when it appears in search listings.  Google wants to make sure that its users are getting the best experience possible when entering a query on their search engine, so they give more favorable rankings to those that use landing pages that directly reflect the ad that they are connected to.

  6. Hone Your Call-to-Action.

    Include a visible call-to-action on your landing page.  It needs to be obvious to customers what their next step should be in their path to purchase.  Whether you want users to sign up for a newsletter, fill out a contact form or make a purchase that action needs to be front and center on your landing page along with applicable details to explain why engaging in this conversion will benefit them.

  7. Measure, Tweak, Improve.

    It is imperative that you consistently measure the success of your campaign.  By monitoring your campaign on a regular basis, you can determine which parts of your campaign are working and which parts are not.  Once you identify these success and failures, you can adjust your campaign accordingly to improve your results in the future.

If you are interested in adding a Pay-Per-Click campaign to your Digital Marketing Plan, contact us at Famous WSI Results to learn more.  We can help you build and manage your PPC campaign to ensure that you are getting the best ROI.

 

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

Keys to Video Marketing and Why Your Business Needs It

Keys to Video Marketing and Why Your Business Needs It

Video Marketing should be considered a necessity for any business these days. Did you know that people remember only 20% of what they hear, 30% of what they see, but 70% with text and visuals? According to Google, videos are as effective as TV in bringing results and building awareness around your business. That is why Video Marketing is one of the most important avenues to include in your business strategy.

However, not just any video will do. Your video campaign has to actually be relevant to your field of business. It is important to recognize the difference between a commercial and a video. A commercial is meant to sell a product and this is not what your video should be trying to do. A good video is meant to gain exposure for your business that will then generate traffic for your website. Result? More sales!

 

3 Key Ingredients to a Successful Video Marketing Campaign

 

1. Keyword Congruency – Your video’s content must actually cover what the video’s title promises.

2. Value Driven Content – Your video is about your viewers, not about you!

3. Call to Action.  – This is you telling your viewers to like and subscribe to your page. More importantly, this is telling your viewers to go to your website! Remember, your videos purpose is to generate traffic for your website, so make sure you tell your viewers to come check out your website!

Keys to Video Marketing and Why Your Business Needs It

Remember, when using video marketing, viewers are able to remember nearly 95% of your message! In fact, if your website contains a video, it has a 53% greater chance at appearing on the front page of Google! This is why video marketing is so important. Still need convincing? Well, video marketing can help your business grow 49% faster!

Ready to create a successful Video Marketing Campaign? Contact us today!

 

Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

 

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

 

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3 Digital Marketing Takeaways from the SEMPO Cities Delaware Valley

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At our full-service marketing agency, Famous WSI Results, we care about our community – those who are our clients as well as those that we work aside. Because our firm concentrates on serving small to medium sized businesses with their marketing challenges, we always provide our clients with an up-to-date marketing strategy in an industry that changes on a daily basis. 

Being a part of the SEMPO Cities Delaware Valley Panel last month is one of the ways we learn and grow as a company. Talking to so many inspiring people in the digital marketing industry always leaves us with so many great ideas and new practices to implement into our business strategy. 

Since we like sharing what we know about the Internet and marketing, in today’s post we’re going to share 3 takeaways from the recent panel with SEMPO Cities.  

SPEAKERS: 


Kamran Malik of WSI


Kamran Malik is a Franchise Business Manager and a Digital Marketing Strategist at WSI. Kamran has mentored/advised 364 entrepreneurs across 60 cities, 18 countries and spanning 5 continents around the world.  During his presentation, Kamran spoke about the past, present and future of Digital Marketing.  Kamran touched on every aspect of Digital Marketing throughout his presentation, explaining what purpose each element of a company’s Digital Marketing Strategy serves to make it come together as a success.  Kamran ended his presentation discussing what is to come in the future.  TAKEAWAY: Technology continues to grow everyday around the world and the opportunities to come are infinite. 

 

Beth Heller Google Partner Enablement Managers

Beth Heller is one of Google’s Partner Enablement Managers in NYC.  Before Google, Beth spent 10+ years in marketing – leading communications teams at PR agencies and serving as a media trainer for her clients.  She also spent two years at a live video streaming start up where she ran the influencer marketing department’s operations and sales trainings.  Beth’s presentation started with the word nomophobia – the fear of being without your mobile device.  She focused on the importance of mobile marketing, as well as touching on information about Google AdWords.  TAKEAWAY:“Be There, Be Useful and Be Quick.”  In today’s world, consumers want information to be easily found, relevant and quick to access.  It’s important to ensure that your online campaigns, website and such are all optimized and ready for your potential customers to utilize. 


Michael Fanaro of Aardvark Video Works

Michael Fanaro is the Co-Founder of Aardvark Video Works.  He’s an experience owner with a demonstrated history of working in the broadcast media industry.  Michael is skilled in Search Engine Optimization (SEO), Copy Writing, Video Production and Integrated Marketing. During Michael’s presentation, he focused on the importance of video in a company’s Digital Marketing Strategy.  A video is easier to consume than reading an article or deciphering what a picture means.  One third of all time people spend online is dedicated to watching video.  Michael also spoke about what elements make a good video.  TAKEAWAY: One of the most important elements in a video is making sure that potential customers get what the whole point of the video is about.  Entertainment is great, but if no one remembers what the purpose of the actual video was, you’re missing your opportunity to spread your message.   

 

In addition, one of our very own  employees – Ian Stevenson, explained at the end of Michael’s presentation how to optimize videos for YouTube.  Ian talked about some of the essential ranking factors to think about when putting your video on YouTube, which include keyword relevancy, authority and engagement.   

 

What is your favorite part about Digital Marketing? We’d love to know! 

 

Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

 

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

Improve Customer Engagement with Video Marketing in 5 Steps Famous WSI Results

Improve Customer Engagement with Video Marketing in 5 Steps

Improve Customer Engagement with Video Marketing in 5 Steps Famous WSI Results

 

Are you looking for powerful marketing tools to instantly (and successfully) connect with your customers? Online video is now very accessible and hugely popular! It is repeatedly proving itself as an effective way to improve customer engagement, increase brand awareness and attract search engine traffic.

So what are you waiting for? Consider investing in a video campaign to help drive traffic and conversion to your business.

Need more help figuring out how to do it? The following 5 tips will help prepare you for a successful video marketing campaign.

 

Improve Customer Engagement with Video Marketing in 5 Steps

 

If you are not investing in video as part of your digital marketing strategy, you are missing a great opportunity to engage your target audience, expand your brand and boost sales.

If you would like help implementing video marketing for your business, get in touch!

 


 

Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

 

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

 

Successful Video & Marketing Automation in 5 Steps

Successful Video & Marketing Automation in 5 Steps

At this point, you know why Marketing Automation is so important. You understand why video is a great communication tool. You’ve seen how goals influence marketing automation, and how video can be incorporated into those goals.

Last time, we talked all about why using videos and Marketing Automation is beneficial for your business. Today, we are going to dive in deeper and discuss Successful Video & Marketing Automation in 5 Steps.

 

Successful Video & Marketing Automation in 5 Steps

 

  1. Center it around the Story, Not the Sale. There is a heap of sales clutter on the Internet that is actively annoying and repelling your customers. Don’t let your brand be that guy – instead, your video should be centered on the story and not the sale. Remember, the same rules that apply for written content marketing apply for video marketing – concentrate on the value you’re providing for your customers.
  2. Make it the Best 10 Seconds Ever. 1/5 of your viewers will click away from a video within 10 seconds or less. Short and to the point. Get right to the grit of the tale and manage expectations from the outset (within the first 5 to 10 seconds). Try sparking your audience’s curiosity by asking questions and using teasers to hook their attention right away. Your video should immediately convey its value and answer that “why should I watch it?” question that will be on your audience’s mind.
  3. Lighten Up and Stop Being so Boring! Encourage your video creators to be creative and take risks. Think your B2B audience can’t handle humor? Don’t feel constrained by what’s gone before you in your industry and don’t try to emulate your competitor’s stiff tone and drowsy script. Stand out and take a chance on being funny.
  4. Optimize for Search. The first thing you should do to derive the maximum SEO value from your video (before you upload your video to any sharing sites) is to host it on your own domain. It’s important to enable embedding on your video as this will help you increase the likelihood of receiving inbound marketing links. Ensure that your videos are tagged with relevant keywords and fully explained with fleshed out descriptions and unique titles. Keep this rule in mind: it is had a box, it has a purpose – Google needs you to fill it out to help you rank.
  5. Educate and Prove Yourself. Did you know that 65% of your audience are visual learners? One of the most powerful methods you can use for video marketing is to educate your audience. Teach your customers how to use your product or service and provide useful tips on how to make the most of it. Or, create a webinar to showcase your industry knowledge, position your brand as a thought leader, add value to your consumers’ lives and collect leads in the process.

 

Successful Video & Marketing Automation in 5 Steps marketing-automation-and-video-content-tips marketing-automation-and-video-content-tips-Famous WSI Results Tips-for-Successful-Video-Marketing-Automation-by- Famous WSI Results Delaware


 

Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

 

Famous WSI Results 302-407-0430

info@FamousWSIResults.com

 

 

 

 

5 Reasons Your Delaware Retail Store Needs a Mobile App Now

5 Reasons Your Delaware Retail Store Needs a Mobile App Now

5 Reasons Your Delaware Retail Store Needs a Mobile App Now

Ecommerce has been making strides in the digital marketing industry, and it’s time for traditional retail stores to acknowledge it. Considering the digital era we live in now and how fast it changes, the shopping experience will only continue to evolve for both the shops and the customers. Needless to say, it’s only smart for retail businesses to face this problem sooner rather than later.

Do you want to stay ahead of your competitors? If your current mobile strategy doesn’t include Mobile Apps, it’s time to consider why. In today’s post, we’re sharing 5 Top Reasons Your Delaware Retail business absolutely needs a Mobile App.

 

5 Reasons Your Delaware Retail Store Needs a Mobile App:

  1. Personalized experience  A mobile app will not only enhance your customers’ in store experience, but also cater to the tastes and needs of each one of them. With an app, you can keep the customers informed about the latest inventory based on his/her interests. That’s added value to your relationship with the customer! Not to mention, it’s uber convenient, too.
  2. Increased Customer Engagement – Your relationship with the customers doesn’t have to be limited to the times they visit your store. Thanks to a Mobile App, you can offer special deals to your clientele, give them wishes on their birthday or other special occasions. All this engagement adds up and may result in impulse buys from the customers.
  3. Direct Marketing Channel – Unlike traditional marketing channels, Mobile Apps have a wider reach and can be integrated on multiple marketing sources. They also allow you to run flash sale campaigns that attract lot of sales these days. The biggest advantage? Your marketing campaign would run 24/7, so you can be visible to your costumers at all times!
  4. Personalized Loyalty Programs & Rewards – No better way to reward your users! Consumers are much more inclined to download and use your app if they know they’ll be rewarded. Also, the great thing about apps is the fact they give marketers the power to create a personalized rewards program based on the individual costumer.
  5. It’s fun. – Let your costumers be more interactive with your brand! There’s nothing better for branding than showing off your fun personality and let your customers relate.

 

Can you see how a mobile app for your Delaware retail business could come in handy? Mobile apps mean more awareness and reach for your business and which can result in more loyal customers and increase in sales.

Apps are handy, and the businesses around the world are taking notice of that more and more each day. What about your Delaware business – is it ready to embrace the mobile app revolution?

 

Check out some of the Retail Store Mobile Apps developed by Advertising Is Simple below.

Tri-State Liquors app

DB Tailors Mobile App developed by Advertising Is Simple Delaware

 

Want to win a FREE Mobile App for your Retail Store? They are giving away 1 fully developed app featuring up to 12 functionalities!

Check out this link for more information on how to enter.


 

Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

 

Famous WSI Results 302-407-0430

| info@FamousWSIResults.com

HowToGuide_30 Great Lead Generation Tips & Tricks

7 Little Changes That’ll Make a Big Difference With Your Lead Generation

A steady stream of qualified leads is the life’s work of any business that wants to thrive and grow. A salespersons’ or marketers’ main goal should be to set up a successful lead generation campaign to keep their sales funnel full.

Just how this should be done is often a mystery to many. Those of us at Famous WSI Results in Delaware work closely with our clients to create a vibrant lead generation atmosphere for their business.

While there is no one generic solution, we would like to share these 7 little ways that could make a big difference in you bottom line.

7 Lead Generation Strategies for Your Delaware business:

  1. Buyer Persona: First, being knowledgeable about your target audience will mean you can create CONTENT and OFFERS that will attract your ideal prospective buyers.
  2. Create Valuable Offer: Create an offer that buyers want and value. Your offer could be complimentary ebook, whitepaper, free consultation, coupon, product sample or demonstration, loyalty program, etc …
  3. Enticing CTA: The next step is to create an irresistible CALL-TO-ACTION (CTA), that motivates website visitors into taking the next step.
  4. Well- designed Landing Page: The design and layout for your dedicated LANDING PAGE has a direct impact on converting your website visitors into qualified leads.
  5. Contact Form: You can’t capture leads without forms that collect contact information from a visitor in exchange for an offer.
  6. Multi-Channel: Now you’re ready to start piecing your campaign together using a MULTI CHANNEL approach to engage your target audience.
  7. Monitor & Improve: Once you have all of this in place, you are ready to MONITOR YOUR PROGRESS and make improvements.

There can be a lot of moving parts in a lead generation campaign, so we’ve put together The 30 Greatest Lead Generation Tips, Tricks and Ideas to help increase your leads and revenue.

If you would like to improve lead generation for your business, get in touch, or download our eBook today.

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Need Help With Lead Generation for Your Delaware Business?

If you would like help with lead generation for your business, get in touch. We are expert marketing consultants in Delaware.

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com

5 marketing automation tips

5 Tips for Growing Leads With Marketing Automation

5 marketing automation tips

The ultimate goal for your online marketing is to generate more leads and convert them into paying customers. A good marketing automation solution can multiply your effectiveness to attract more website visits, and nurture your leads through their entire buying process.

Here are five ways to target, personalize and automate your marketing messages across multiple channels.

  1. Wise Up to What Customers Want

By digging deeper into your website analytics and social media feedback, you can identify what content works best. Once you know this, you can focus your messages to qualify and segment   prospects according to their preferences.

  1. Practice Powerful Email Marketing

Email is one of the best ways to drive engagement. Sending the right message to the right people at the right time will turn your emails from an impersonal broadcast into meaningful correspondence. Additionally, you can use automated emails to send tailored messages at timed intervals after a call to action is triggered.

  1. Improve Landing Page Personalization

You can continue your customer’s one-to-one experience by personalizing your landing pages. By presenting the most relevant offers or product selections aligned to their online behavior, you can successfully lead customers through their buying cycle.

  1. Be Ready to Further Relationships

Your marketing automation system can alert you to relevant events such as likes, comments, retweets or shares – enabling you to reach out and develop relationships on a more personal level.

  1. Consider Using Curated Content

Targeted content is key to the whole marketing automation process. To help, consider curating relevant content from other sources while making sure to put your own twist on it to enhance your message for your audience..

In conclusion, be consistent and patient as you begin your automated marketing campaigns – get it right, and you will enjoy a steady stream of followers, new leads and increased sales.


If you would like help with marketing automation for your business, get in touch. We are expert marketing consultants in Delaware.

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com