Category Archives: online marketing

5-LinkedIn-Business-Tips-to-Use-Now

5 LinkedIn Business Tips to Use Now

5-LinkedIn-Business-Tips-to-Use-Now

Over the years, LinkedIn has become a resourceful platform not only for individuals looking for work but also for businesses trying to market their brand. Since this specific medium has always been rooted in networking, its marketing potential turns out to be so valuable these days. 

Is your company actively present on LinkedIn? 

There are many ways you can market your brand online. Here’s how you can use LinkedIn, the largest business networking platform in the world, to increase your share of the marketplace:
 

5 LinkedIn Business Tips to Use Now

 

  1.  Complete and Optimize Your LinkedIn Profile – The first impressions are everything. Not to mention they affect your search ranking score. Do yourself a favor now and make sure your work experience is up to date so others can quickly find out about your company, products or services you have to offer. Don’t forget to add you company profile to the page as well! 
  2. Connect with Others – While you should link up with those you already know, LinkedIn is a networking platform so don’t shy away from accepting invites from new people! The more you expand your network, the more marketing opportunities you get! 
  3. Be Creative – There’s over 500 million active users on LinkedIn. Find a way to stand out! Write a compelling bio, share insightful articles, include videos from your business and don’t forget to include a call to action! 
  4. Pay It Forward – Recommending others can be the greatest thing that ever happened to your business. A good old ‘word of mouth’ is still a powerful way to provide testimonials while marketing your business at the same time! 
  5. Join Targeted Groups – LinkedIn groups are a great way to focus on your niche. Use them to connect with others, spread your message and brand your business! 

  

There you go! Use these 5 tips and take your LinkedIn Business profile to another level! If you need help managing your business account, don’t hesitate to contact Famous WSI Results.     

 

Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

 

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

 

Here Are Our 2019 Digital Marketing Predictions

Here Are Our 2019 Digital Marketing Predictions

Here Are Our 2019 Digital Marketing Predictions

Can you believe it’s almost time to say goodbye to 2018? As we close in the fourth quarter, we can’t help but reflect on this part year. There was surely a lot going on in the digital marketing world! From Google Chrome security updates, Facebook and Instagram algorithm changes to rise of new smart technology, we can’t wait to see what 2019 digital marketing tactics are going to trend!

Speaking of the new year, do you have your new marketing strategy in place? If you still haven’t thought of new digital marketing trends that 2019 might bring, here are our predictions: 

 

2019 digital marketing trends to watch out for: 

 

  1.  Optimize Content for Voice Search – Now is the time to brainstorm new keyword strategies that will cater to all those customers who love using the latest smart technologies (Alexa, Siri) in their search queries.
  2. Diversify Your Content Strategy – In the past year, digital creators and marketers focused more on long-form content (+2,000 words) to rank higher in search. However, it’s been proven that blogs or articles don’t have to be long to be considered valuable. That’s why it’s good to focus on both short and long-form pieces in the new year, so you can cater to those with shorter attention spans as well.
  3. Consider Influencer Marketing – This form of marketing/ advertising will only continue to grow in the next year. Partnering with influencers and content creators to promote your products or build brand awareness is an excellent and effective way to organically reach more valuable customers.
  4. Produce More Video Content – Video is already getting a boost in search from all voice queries, so don’t neglect it in 2019. Producing video content is a great way to liven up your marketing strategy!
  5. Invest in Chatbots – According to Forbes, research “predicts that the chatbot industry will grow significantly as enterprises are enabled to substantially reduce operating costs”. Needless to say, consider investing in this kind of a 24/7 customer service representative to take your business to the next level in 2019.

 For more on the future of marketing, please read this WSI article. 

 

Can you see these digital marketing trends to grow in popularity in 2019? What are your predictions? We would love to hear your thoughts! 

 

Do you want to take 2019 by storm?  

Contact Famous WSI Results! Our mission is to increase our clientele’s brand awareness through the use of proven marketing techniques and unparalleled customer service in order to create a greater return on your investment.

We specialize in internet, television, and radio advertising, and are particularly vested in search engine optimization, website design, mobile website design, pay-per-click campaigns, and original content management in order to help our clientele claim their share of the marketplace.

 

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

5 Tips on Protecting Your SMB from Cybercriminals

5 Tips on Protecting Your SMB from Cybercriminals

5 Tips on Protecting Your SMB from Cybercriminals

Just because you are a small to medium-sized business (SMB) does not mean you are not a target for online criminals phishing attacks.  In fact, it’s the opposite.  Being a small to medium-sized business makes you an easier target for cybercriminals.  While targeting a larger corporation may lead to more lucrative payouts, these larger corporations typically have IT departments that catch these attacks.  Typically smaller businesses do not have full-time IT help that assists them in their cybersecurity.  Cyber-attacks will mostly be initiated through email, here are 5 tips on protecting yourself from cybercriminals.

1.    Attention to Detail:

You may receive an email from what appears to be a co-worker or even superior.  This email may have some odd request like requesting an invoice or for you to send the company’s credit card information to pay a vendor.  In this situation, check the email address for any characters that are out of place.  Cybercriminals will attempt to mimic the email addresses of your co-workers to try to deceive you into releasing valuable company information.  In the event of this happening, contact to the supposed sender via telephone or in person to question their request.

 2. Download a Free Anti-Phishing Toolbar To Your Browser.

There are plenty of free Anti-Phishing browser extensions available.  Some are only available for certain browsers, causing you to have to download multiple extensions to different browsers and learning how each one works.  If you are looking for an Anti-Phishing browser extension that is compatible for Firefox, Chrome, and Safari we suggest Bitdefender Trafficlight. This extension protects from phishing attacks, filters out malware, identify trackers, and scans links.

Read more: The Danger of Using PHP 5 into the New Year

3. Be Careful With Your Browser Updates.

While It is always important to update your browser, you must be cautious with your updates.  These updates are created to protect you from online phishing and malware, and phishing predators are fully aware of these.  You may receive a notification telling you it’s time to update your browser or a new version of your browser is available for download.  Do not blindly trust these and automatically download them.  Simply take the time and perform a simple internet search to see if it is, in fact, a true browser update.  If it is not, I can almost guarantee you are downloading a nasty malware onto your computer.

4. Frequently Back up Your Data!

In a world with cybercriminals attacking small businesses with ransomware, backing up your data has never been more important.  A ransomware attack encrypts your hard drive, locking you out of your computer and work files.  The cybercriminal will then ransom access to your files in the form of a crypto currency like Bitcoin.  If you have backed up your data to a remote hard drive this attacks will leave you unaffected.  Simply back up the existing backup files and wipe your primary hard drive clean.

5. Question Authority.

Cybercriminals may attempt to target you by posing as an authoritative figure in the digital world.  This could be them pretending to be Google or Microsoft telling you an update is available for your Gmail or Outlook account.  Much like browser updates, do your due diligence to conclude the authenticity of the requests.

Phishing in the USA – Why SMB Need to be on Red Alert

Navigating the cyber world can be a difficult and intimidating task, especially when it comes to your cybersecurity.  Not only is Famous WSI Results here to build and spread your digital brand, we are here as a source of knowledge for protecting your digital property, allowing you to spend the time necessary to run your business.

At Famous WSI Results, we have prepared ALL of our client’s websites for the coming new year. We actively backup, maintain and update all our websites to keep them secure and running seamlessly. If your website was designed years ago and it has not been maintained, it is a ticking time bomb.

Need Help? Get in Touch:

302-407-0430 | mdoyle@famouswsiresults.com | FamousWSIResults.com

holiday marketing tips

8 Holiday Marketing Strategies To Try This Season

holiday marketing tips

With Thanksgiving only about a month away, now is the time to get your holiday marketing strategies in place. Don’t know where to start? Think of ways to connect with your customers emotionally and tap into the spirit of giving back. 

If your goal is to increase conversion this busy holiday shopping season, we got you covered. Here are 8 holiday marketing strategies that will maximize your advertising efforts. 

 

8 holiday marketing strategies: 

 

  1.  Offer Special Deals – Reward your best customers for their loyalty throughout the year by giving exclusive discounts or personal gift based on their purchase history. 
  2. Create Holiday Landing Pages – Create holiday landing pages that you can send customers to from your social media and emails campaigns. Be sure to have several different designs and do some split testing to determine the highest converting pages. 
  3. Start a Social Media Campaign – Use holiday specific images, hashtags and special offers to attract customers willing to spend. This is the time when they are starting to search for deals! Encouraging social media interaction will also get people in the holiday spirit of shopping. 
  4. Focus on an Email Campaign – Use email more often to get customers excited about upcoming deals. Make sure to triple your marketing efforts on Black Friday and Cyber Monday. Offer a contest, game or countdown to get more engagement. Don’t forget to add a popup subscribe form to your website and welcome new email subscribers with a discount code as well. 
  5. Focus on High Sales Days – Take advantage of the highest selling days of the season. Offer special promotions for Black Friday, Small Business Saturday and Cyber Monday. 
  6. Give Back to the Community – Show support to the community by sponsoring a food drive or collecting clothing and toys for needy families. Many of your customers are looking for ways to make the season more meaningful by sharing with those less fortunate. 
  7. Send out Holiday Cards – Let your customers know how much you appreciate their business by sending out a holiday card with a personalized special offer just for them. For example, if Customer A repeatedly purchases a certain product or service, provide them with a coupon for that particular item. Continue to send out cards that may invite them to a special event, sale, discounts or free gift promotion. 
  8. Create a Holiday Video – Get your team together for a fun and inviting holiday video. There’s nothing more personal than sending good wishes to your customers and showing your fun personality at the same time!

Read more: 25 Days of Email Marketing Tips for the Holidays 

 

If you’re looking to up your sales this holiday season, contact Famous WSI Results. We help small to mid-sized business owners who are too busy running their businesses to focus on their marketing and advertising efforts. We can help with your digital marketing plan this holiday season, so get in touch.

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

 

legal compliance and user trust

What Does Legal Compliance and User Trust Mean in 2018? 

legal compliance and user trust

So far, 2018 has been a big year for enforcing legal compliance (GDPR) and user trust (HTTPS), which are both critical elements to running your business online these days. The important question to ask now is: When was the last time you updated your website? 

If lately you’ve been noticing less traffic and conversions, it’s time to make changes. Without these important updates to your website’s functionality, you’re doing your own business a disservice. Here’s what you need to take care of immediately. 

 

GDPR (legal compliance) 

The sooner you get your business GDPR compliant the better.  According to this regulation approved by the EU Parliament, any company in the world that stores or processes data of people who live in the European Union needs to be in compliance with GDPR by May 25th 2018. Otherwise, you might face hefty fines – up to $24million (20m Euros) or 4% of annual global turnover, whichever is higher 

Now, how to get your business compliant with GDPR? First, assign someone on your team responsible for reading the provisions of the GDPR to fully understand the requirements and specific circumstances your business might be involved with. Then make sure all your employees are aware of the new laws.   

Bottom line is, you need to immediately update your Privacy Policy and have it visibly displayed and easily accessible on your website. See our example here.  

Next, you need to inform your online visitors of the cookies available on your website and give them a choice to opt in or out. 

It should look similar to this: 

user trust cookies

User Trust and Data Security 

Data security has been the top concern in 2018, and it all comes down to establishing and maintaining user trust. Google Chrome announced a lot of changes to their online functionalities, especially regarding old http websites. The question is: Have you implemented the SSL Certificate on your website yet? 

What is SSL Certificate? 

According to Go Daddy, a certificate serves as an electronic “passport” that establishes an online entity’s credentials when doing business on the Web. When an Internet user attempts to send confidential information to a Web server, the user’s browser accesses the server’s digital certificate and establishes a secure connection. 

4 Benefits of Upgrading Your Site to HTTPS

(what you see when you enter old http websites) 

 

In other words, if being authentic and making your customers feel well taken care of is your top priority, this update is crucial to running your business online. Trust, confidentiality, protection and better search (SEO) are some of the major benefits of upgrading your old http website to https.  

 

Need assistance with implementing all necessary changes to your website? Contact Famous WSI Results today! 

 

At Famous WSI Results, we look to partner with our customers to help make their advertising dollars go a long way. By implementing a few reputation-protection measures and taking the time to consciously monitor your online reputation, we lessen the chances of having to spend countless dollars cleaning up your reputation.

 

Get in touch:

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

 

Here's why Your HTTP Website Losing Traffic

Here’s why Your HTTP Website Is Losing Traffic

Here's why Your HTTP Website Losing Traffic

In the past years, security in the digital space has become a prominent concern among online creators and consumers. More recently, we’ve seen new GDPR compliance requirements as well as many Google Chrome updates issuing security warnings to those who manage http websites collecting some sort of customer data. If you’re one of the web owners  who still haven’t upgraded to HTTPS, you may want to reconsider. Here’s why. 

According to Search Engine Journal, Google Chrome will show a prominent “Not Secure” message in the browser bar starting in October 2018. After October 2018 Chrome and likely all other Chrome based browsers will display enhanced security warnings that may create higher bounce rates for your site and concomitantly lower sales and conversions.

 

Benefits of Purchasing a SSL Certificate

 

These days, there’s nothing more important to your brand than being authentic and making your customers feel well taken care of. That is why security of their private information should be your top priority when managing your online business.  

When the SSL Certificate is implemented on your website, it establishes an online entity’s credentials for doing business on the Web. Such action promotes trust, protection, confidentiality and also, better ranking of your business in Google search. Win win! 

 

Ready to upgrade your HTTP Website?  

 

At Famous WSI Results, we are offering implementation on every page and handling redirects for $249 until July 31, 2018 (regular price: $299).*SSL Certificate fee not included – must be purchased by the client separately. 

Have more questions about the SSL Certificate and upgrading to HTTPS? Do not hesitate to ask! We are here to help you implement any necessary changes to your website. 

 

At Famous WSI Results, we look to partner with our customers to help make their advertising dollars go a long way. By implementing a few reputation-protection measures and taking the time to consciously monitor your online reputation, we lessen the chances of having to spend countless dollars cleaning up your reputation.

 

Get in touch:

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

Facebook Advertising Tips

Tips for Using Facebook Advertising

Facebook Advertising Tips

Over the years, Facebook has proven to be the top social media platform to use for marketing and advertising purposes. Many businesses today know that by sharing relevant, engaging content, they can reach and build organic relationships with potential customers.

While there’s many ways you can use Facebook for your business, probably the most powerful and rewarding feature to focus on is Facebook Advertising. In today’s post, we’re going to discuss how to leverage Fb Ads in order to get the best return on your investment.

 

Facebook Advertising Tips

 

  • Target the Right Audience – Depending on the ad you create, you can reach millions of people but it doesn’t mean much if you don’t target the right audience. To determine who might want to engage with your content the most, look into Facebook’s Audience Insights. Make sure you pay attention to what other pages your target audience likes, what are their interests, job titles and what platforms they are engaging on.

 

  • Design an Appealing Landing Page Getting potential customers to click on your ad is just a start. Making sure they want to stay on your site to sign up for the offer is another thing. If you’re serious about getting good results from your Facebook Advertising campaign, design an appealing landing page that will make the deal so irresistible, the targeted audience would feel like missing out if they didn’t go for it. Things to remember when designing an appealing landing page: know your campaign’s goal (lead generation, sales, brand awareness, etc.), include engaging visuals, stay on brand and get rid of any distractions.

 

  • Look into Lead Ad Advertising – With Facebook Lead Ad targeting, you can reach the people most likely to be interested in your business and submit your form, so you can efficiently reach high-quality leads on Facebook. By clicking your lead ad, customers will see a form that’s already filled with info they’ve shared with Facebook—like their name, number, or email. Once you capture your leads, you can use the contact info to create Custom Audiences and Lookalike Audiences to remarket and find new customers.
    FB Lead Ads

 

  • Create an Eye-Catching Image – When you’re designing a Facebook Ad image, you have to meet certain requirements in order for the content to be approved. That’s because Facebook wants your content to stand out among others. To create an appealing image, don’t overcrowd it with a text copy (use Text Overlay Tool), look beyond the stock photo and always keep it on brand (colors, fonts, message, landing page, etc.)

 

  • Utilize Video in Your Facebook Ads – Video seems to hold a special place in the Facebook’s feed, so don’t be afraid to use it to your advantage! Video content has proven to bring better results and it’s simply because people love to watch vs. Read. If you’re able to grab your potential customer’s attention within the first 3-4 seconds, you’re golden.

 

  • Monitor Your Campaign and Adjust It in Real Time. – Don’t wait until the ad is over. Make sure to check your results frequently to ensure you’re getting the most out of the money you invested. If the existent campaign is not resonating with your audience, optimize your call to action or update your audience targeting requirements to reach the right people.
     

For more tips on using Facebook for business,

check out our tips and trick here. 

 

As a business, you can leverage Facebook to not only engage with your existing customers, but also to get a better ROI of your future campaigns. Have you started using your marketing budget on Facebook Advertising yet? If not, you’re missing a great opportunity!  

 

At Famous WSI Results, we look to partner with our customers to help make their advertising dollars go a long way. By implementing a few reputation-protection measures and taking the time to consciously monitor your online reputation, we lessen the chances of having to spend countless dollars cleaning up your reputation.

 

Get in touch:

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

 

Google Analytics Tools

5 Google Analytics Tools to Include In Your Marketing Strategy

Google Analytics Tools

Tracking conversion is one of the most important tasks we have as digital marketers. Thankfully, there are many free services like Google Analytics tools that we can use to quickly and efficiently measure any inbound marketing efforts. Moreover, we can also see if the website that we’re monitoring is actually helping the business or doing the opposite. 

Are you using Google Analytics to its full potential as a business owner or marketer? If you’re not sure, try incorporating these 5 Google Analytics tools into your marketing strategy now. 

 

5 Google Analytics Tools to Include In Your Marketing Strategy

 

  1. Measure Your Website’s Speed.

    As you may already know, SEO plays a huge role in helping your site rank higher in Google Search. Unfortunately, there’s many things than can badly affect your SEO and one of them is your site’s loading time. Moreover, depending on the download speed of your site, you can either gain more website visitors or lose them. To check out your site speed metrics and diagnose any problems, go to Behavior > Site Speed > Overview, or Behavior > Site Speed > Page Timings (for individual pages of your site).

  2. Analyze Site Searches.

    Want to know how to deliver content your website visitors came for? Enable a search option on your site and then use Behavior > Site Search in Google Analytics to get the data.

  3. Set Up Goals.

    Often overlooked, Goals are a feature that’s simple to use and quite effective at measuring conversion. To create goals, make sure you have admin rights to your Google Analytics page and then go to Admin > Goals > New Goal. From there, you choose a Goal Type you wish to start monitoring (URL Destination, Visit Duration, Page/Visit, Event).

  4. Look into Reporting.

    Whether you want to check your own results or report to your clients, you can do so manually or get weekly/ monthly reports straight to your email. To get the most out of your data collection, we recommend covering 7 areas in your Google Analytics report – Audience Overview, Acquisition Overview, Channels, Social Network Referrals, Mobile Overview and Goals Overview.

  5. Stop Tracking Yourself.

    Assuming you’re the #1 of your website, you probably visit it every single day. To ensure the traffic you bring is not being registered in your Google Analytics reports, you can use a tool to exclude yourself from any future data collection. First, set up a filter under the “Admin” panel. If you have a static IP address, go to All Filters > Add New Filter, and then set a Predefined Filter to Exclude traffic from your given IP address. 

 

There you have it! Starting with just these 5 Google Analytics tools should give you a great deal of information about your marketing efforts. If you want to learn more on how to get the most out of your Google Analytics, stay tuned for more tips! 

 

At Famous WSI Results, we look to partner with our customers to help make their advertising dollars go a long way. By implementing a few reputation-protection measures and taking the time to consciously monitor your online reputation, we lessen the chances of having to spend countless dollars cleaning up your reputation.

 

Get in touch:

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com