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7-key-elements-ppc

7 Key Elements for Pay-Per-Click Advertising

7-key-elements-ppc

If you’re looking for immediate results, implementing a Pay-Per-Click (PPC) advertising campaign is a great Internet marketing tool for bringing traffic to your website.  It’s also important to realize that these campaigns need to be properly setup and closely monitored to confirm that they are working effectively.  There are 7 Key Elements to keep in mind when setting up and managing your PPC campaign.

 

7 Key Elements for Pay-Per-Click Advertising

  1. Begin with Keyword Research.

     Keyword research forms the foundation of your campaign.  Taking the time to do the proper research for the keywords that are relevant to your campaign will ensure that your campaign is going in the right direction from the start.  You can use tools such as the Keyword Planner tool provided by Google to do research on the keywords you have in mind for you campaign, and to find suggested keywords that you may have not considered.

  2. Well Crafted Ad Copy.

    Your ad copy should be well thought out and relevant to the message of your campaign.  The ad copy should be short, direct, and include a clear call-to-action so that users know exactly what action it is that they will be taking once they click on your ad.  Using ad extensions is another great approach to stand out amongst your competitors.  Ad extensions tend to drive the efficiency of your ad by allowing users to choose from multiple options on how to learn more or contact your business.  Phone calls, site links and structure snippets are just a few of the ad extensions that you can utilize.

  3. Practice A/B Testing.

    By creating multiple ads and testing them against each other, you will be able to analyze and improve your copy to generate better campaign results.  Some copy resonates with your target audience better than others, and A/B testing is a great way to find out which ads could be more beneficial to your campaign.

  4. Bid Management.

    Monitoring your bid activity will help you deliver reliable a Cost-Per-Acquisition (CPA).  CPA is the amount of money it costs for a customer to make the desired conversion that is set for the campaign.  This could be filling out a form, making a purchase or whichever valuable action you have set up your campaign for.

  5. Landing Page Relevancy.

    The landing page for your campaign needs to be relevant to the ad that you are promoting.  Not only does this create a consistent transition for users when moving from your ad to the landing page, it also has a positive impact on your ad’s ranking when it appears in search listings.  Google wants to make sure that its users are getting the best experience possible when entering a query on their search engine, so they give more favorable rankings to those that use landing pages that directly reflect the ad that they are connected to.

  6. Hone Your Call-to-Action.

    Include a visible call-to-action on your landing page.  It needs to be obvious to customers what their next step should be in their path to purchase.  Whether you want users to sign up for a newsletter, fill out a contact form or make a purchase that action needs to be front and center on your landing page along with applicable details to explain why engaging in this conversion will benefit them.

  7. Measure, Tweak, Improve.

    It is imperative that you consistently measure the success of your campaign.  By monitoring your campaign on a regular basis, you can determine which parts of your campaign are working and which parts are not.  Once you identify these success and failures, you can adjust your campaign accordingly to improve your results in the future.

If you are interested in adding a Pay-Per-Click campaign to your Digital Marketing Plan, contact us at Famous WSI Results to learn more.  We can help you build and manage your PPC campaign to ensure that you are getting the best ROI.

 

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

Keys to Video Marketing and Why Your Business Needs It

Keys to Video Marketing and Why Your Business Needs It

Video Marketing should be considered a necessity for any business these days. Did you know that people remember only 20% of what they hear, 30% of what they see, but 70% with text and visuals? According to Google, videos are as effective as TV in bringing results and building awareness around your business. That is why Video Marketing is one of the most important avenues to include in your business strategy.

However, not just any video will do. Your video campaign has to actually be relevant to your field of business. It is important to recognize the difference between a commercial and a video. A commercial is meant to sell a product and this is not what your video should be trying to do. A good video is meant to gain exposure for your business that will then generate traffic for your website. Result? More sales!

 

3 Key Ingredients to a Successful Video Marketing Campaign

 

1. Keyword Congruency – Your video’s content must actually cover what the video’s title promises.

2. Value Driven Content – Your video is about your viewers, not about you!

3. Call to Action.  – This is you telling your viewers to like and subscribe to your page. More importantly, this is telling your viewers to go to your website! Remember, your videos purpose is to generate traffic for your website, so make sure you tell your viewers to come check out your website!

Keys to Video Marketing and Why Your Business Needs It

Remember, when using video marketing, viewers are able to remember nearly 95% of your message! In fact, if your website contains a video, it has a 53% greater chance at appearing on the front page of Google! This is why video marketing is so important. Still need convincing? Well, video marketing can help your business grow 49% faster!

Ready to create a successful Video Marketing Campaign? Contact us today!

 

Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

 

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

 

2017 SEMPO Cities Delaware Valley The Future of Digital Marketing Event

2017 SEMPO Cities Delaware Valley: The Future of Digital Marketing Event

2017 SEMPO Cities Delaware Valley The Future of Digital Marketing Event

Looking to expand your knowledge on the latest SEO practices, Internet marketing and video? Our partner – Advertising Is Simple – is proud to announce that next Wednesday, November 1st, will be hosting an exciting event with SEMPO, bringing you the latest updates on all things digital marketing.

What is SEMPO?

SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it. The purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of search and its role in marketing.

What is SEMPO Cities Initiative?

SEMPO_CitiesSEMPO Cities initiative launched in 2015. Since then, it continues to build awareness and education around search at the local level through learning and networking events.

Below are all the details you need to know about this event:

 

2017 SEMPO Cities Delaware Valley

Wednesday, November 1st, 2017 

 8:30am – 3:30pm 

At the Emerging Enterprise Center

920 Justin Street, Wilmington, Delaware

Sponsored By:

Emerging Enterprise Center

Sherms Catering sponsoring SEMPO CitiesCostco sponsoring SEMPO Cities

CLICK TO REGISTER 

for more information, please email:

cities@sempo.org

 

SPEAKERS: 

Beth Heller – One of Google’s Partner Enablement Managers in NYC. Before Google, Beth spent 10+ years in marketing – leading communications teams at PR agencies and serving as a media trainer for her clients. 

Kamran Malik – a Franchise business manager a Digital Marketing Strategist at WSI. Kamran has mentored/advised 364 entrepreneurs across 60 cities, 18 countries and spanning 5 continents around the world. 

 

Some of the topics being discussed at SEMPO Cities Delaware Valley event are: The Past, Present, and Future of Digital Marketing Google trends, Video and the Internet. We hope to see you there!


Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

 

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

 

5 Reasons Your Delaware Retail Store Needs a Mobile App Now

5 Reasons Your Delaware Retail Store Needs a Mobile App Now

5 Reasons Your Delaware Retail Store Needs a Mobile App Now

Ecommerce has been making strides in the digital marketing industry, and it’s time for traditional retail stores to acknowledge it. Considering the digital era we live in now and how fast it changes, the shopping experience will only continue to evolve for both the shops and the customers. Needless to say, it’s only smart for retail businesses to face this problem sooner rather than later.

Do you want to stay ahead of your competitors? If your current mobile strategy doesn’t include Mobile Apps, it’s time to consider why. In today’s post, we’re sharing 5 Top Reasons Your Delaware Retail business absolutely needs a Mobile App.

 

5 Reasons Your Delaware Retail Store Needs a Mobile App:

  1. Personalized experience  A mobile app will not only enhance your customers’ in store experience, but also cater to the tastes and needs of each one of them. With an app, you can keep the customers informed about the latest inventory based on his/her interests. That’s added value to your relationship with the customer! Not to mention, it’s uber convenient, too.
  2. Increased Customer Engagement – Your relationship with the customers doesn’t have to be limited to the times they visit your store. Thanks to a Mobile App, you can offer special deals to your clientele, give them wishes on their birthday or other special occasions. All this engagement adds up and may result in impulse buys from the customers.
  3. Direct Marketing Channel – Unlike traditional marketing channels, Mobile Apps have a wider reach and can be integrated on multiple marketing sources. They also allow you to run flash sale campaigns that attract lot of sales these days. The biggest advantage? Your marketing campaign would run 24/7, so you can be visible to your costumers at all times!
  4. Personalized Loyalty Programs & Rewards – No better way to reward your users! Consumers are much more inclined to download and use your app if they know they’ll be rewarded. Also, the great thing about apps is the fact they give marketers the power to create a personalized rewards program based on the individual costumer.
  5. It’s fun. – Let your costumers be more interactive with your brand! There’s nothing better for branding than showing off your fun personality and let your customers relate.

 

Can you see how a mobile app for your Delaware retail business could come in handy? Mobile apps mean more awareness and reach for your business and which can result in more loyal customers and increase in sales.

Apps are handy, and the businesses around the world are taking notice of that more and more each day. What about your Delaware business – is it ready to embrace the mobile app revolution?

 

Check out some of the Retail Store Mobile Apps developed by Advertising Is Simple below.

Tri-State Liquors app

DB Tailors Mobile App developed by Advertising Is Simple Delaware

 

Want to win a FREE Mobile App for your Retail Store? They are giving away 1 fully developed app featuring up to 12 functionalities!

Check out this link for more information on how to enter.


 

Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

 

Famous WSI Results 302-407-0430

| info@FamousWSIResults.com

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How to Make Your Advertising Dollars Work Harder

Check out our latest video on 5 Ways to Make Your Advertising Dollars Work Harder For Your Delaware Business:

Whether you are looking to come up for a certain keyword in a certain location or age group, advertising platforms have become more sophisticated in helping you reach your target market. But many business owners fail to utilize the latest technologies in marketing, either because they are running PPC campaigns themselves and don’t know how. Or their marketing partner is not up-to-date with the latest marketing trends.

Don’t toss those advertising dollars out the window. Get better results by using the right search criteria and advertising on the right platform. Be sure to track and test your campaigns. And finally, measure, improve and repeat.

If your marketing partner is not doing any of the above, then it might be time to contact us. We stay current with the latest trends and help our clientele get the most bang for their advertising dollars.

Get in Touch Now!


If you would like help with your geo-targeting campaign, get in touch. We are expert marketing consultants in Delaware.

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com

Google Search to Index Twitter in real time

Google’s Twitter Update Rolling Out This Month

Google Search to Index Twitter  in real time

Google will begin indexing tweets in real time sometime this month. It’s expected that tweets will be seen in Google’s search results as soon as they are posted.

What does this mean for Businesses?

This could be a potential issue for businesses that are using twitter for customer service. Every interaction has a potential to show up in search results. If you have a customer that is complaining about bad service or faulty product, that tweet could show up on the front page when a customer is searching Google for a business. However, if your business is committed to monitoring and providing fast social customer service, it could be a huge benefit because it will give customers the impression that you care about your social reputation.

For more information on how this will affect business, check out this article by Chris Crum from WebProNews; Google’s Twitter Update Is About To Hit

SEO Experts Delaware

8 SEO Benefits of Pinterest in your Web Presence

Just when you thought you had your social media strategyand web presence under control, yet another social networking site is becoming mainstream. Seven months ago it was Google+, now it’s Pinterest and it is gaining momentum in popularity as well as relevance in organic search.

Pinterest is a social photo sharing website that has also been described as an online pin board. Its more than 10 million registered users, over 2 million of whom log in every day, “pin” photos, graphics, and videos into categories they create based on their own personal interests. Pinterest users also share their pins on Facebook and Tweet them.

“Their own interests” may indeed include images that represent your brand. Pinning images is how your visitors, prospects, clients and fans want to visually socialize your organization.
The likes of GE and IBM are using Pinterest, proving that it is relevant to both B2C and B2B.
Here are eight SEO reasons to add Pinterest to your web presence and how to get started.

1. Google

Pinterest content is being crawled and indexed by Google, therefore it will impact your SEO rankings. Think of it as an opportunity to outrank a competitor for a keyword. If you are pinning on behalf of your organization, take the time to optimize Pinterest photo comments with important keyword phrases. If you have control over image file names when originally published, take the time to optimize photo descriptions for keywords as well.

2. Backlinks & Referrals

Every image pinned to a Board has a link back to its original published source. These are valuable backlinks and can provide referral traffic as well. Capitalize on this. Posting your product and service images and videos is a great place to start. However, keep in mind that it’s important to avoid being blatantly self-promotional – remember to provide value to your audience by sharing quality content that is relevant to their interests and worth liking, commenting on, and re-pinning.

3. The Pinterest Search Box

With millions of visitors to Pinterest every day, people are looking for brands via the Pinterest search box. Is your brand available? Does your Pinterest presence represent and reinforce your brand to a prospect who might be searching?

4. Web Presence

Pinterest is yet another web presence point. Simple as that. Just like Facebook, YouTube, Twitter, LinkedIn and Google+, Pinterest has gained enough momentum and significance that excluding it any longer may negatively impact your web presence compared to your competitors.

5. Content

Pinterest is unique because it is the only social networking site focused solely on sharing images. You likely do not have to go far to find an inventory of photos, graphics and videos in your organization. For example, design and architecture firms have projects, real estate agents have listings, product companies have products, services companies such as vacation and leisure have snap shots of places, artists have art, sports-related companies have action shots, non-profits have people and places and event pictures, technology companies have conferences and infographics, and so on.
Get creative and start thinking about how to build your inventory of photos.

6. Social Signals

We know that social signals are factored into Google’s and Bing’s organic search algorithms. Pinterest provides yet another opportunity for your visitors, prospects and customers to generate social signals (Tweets, Likes, Shares, Google +1’s, and now Pins). Social signals indicate to Google that people want to socialize your content with people they have relationships with, which signals that your content is relevant.

7. Competitors

Your competitors are likely using Pinterest already. This is a grand enough reason to get started. But better yet, if they are not, you can take advantage of the situation and start building out your Pinterest presence before they do.

8. Pinterest is not going away in the near future.

In December 2011, the site became one of the top 10 largest social networking sites, according to Hitwisedata, with 11 million total visits per week – this number increased to 21.5 million visits for the week ending January 28, 2012. According to Experian’s 2012 Digital Marketer: Benchmark and Trend Report,Pinterest is now the third most popular social network in the U.S. behind Facebook and Twitter, having surpassed LinkedIn. And the Pinterest team is serious about their business. Recently they raised an additional $100 million from some noteworthy investors.

Getting Started
Getting started is rather straight-forward:

  • Request an account by going to http://pinterest.com/. If you know someone who already has an account, ask for an invitation.
  • Set up a Pinterest account for your business and reserve your main brand name.
  • Be sure to connect your business account with your Twitter and Facebook accounts so you can share content across the social sites. When you pin an image you can also tweet it and share it.
  • Add the Pinterest social icon to all your corporate web pages and blog pages.
  • Add a Board and get busy pinning!

Pinterest is one of many tools you can use to optimize your internet marketing plan. Get on the right path today by contacting a knowledgeableWSI Internet Consultant to assist with your strategy.

SEO Experts Delaware

Why Making Google+ Part of your Web Presence and SEO Strategy is a Really Good Idea

Google first introduced its social network, Google+, in June 2011. Just six months later it reportedly had 62 million users and is on track for 400 million users by the end of 2012. That will be half of Facebook’s total current user base in a fraction of the time, and double Twitter’s!

Just recently, Google announced Search, plus Your World, which is Google+ content appearing with traditional organic search results. This is proof that the lines between social networking, social media and SEO are indeed thinning and that social networking and social signals are becoming more important to the practice of SEO.

Google+ is a social networking force to be reckoned with and it is forcing marketers’ hands. I guarantee you that Google+ is not a fad. It is here to stay.

So why is it important to incorporate Google+ into your web presence, how do you do it, and how will it positively impact your organic search strategy?

With the introduction of Search, plus Your World, when your prospects search in Google for the keywords you want to be found for, relevant results will be returned in that searcher’s “Personal Results” from their “Google+ Circles”, as well as related “People and Pages from Google+”. Think about how this impacts your findability and the Page One search results for everything.

Here’s an example – when I was logged in to Google+ and searched for “community management tips”, the #8 ranking was a blog post by Acquisio because they are in my Google+ circles:

When I logged out of Google+, and all other Google properties, Acquisio did not appear in my top 50 Google search results for the same keyword phrase.
Moral of the story: start building your circles and sharing your business content via a Google+ Page.

Search, plus Your World makes a lot of sense. Let’s revisit three facts about organic search and Google search that support the concepts of Google+:

1.A lot of people use and trust Google’s search results. Really. The proof – according to comScore.com, in December 2011 there were 12 billion Google searches performed (up 3% over November 2011). Compare this to the second busiest search engine, Bing, with just 2.7 billion searches in December. #bigdifference

  • Everybody looks at the organic side of search, and 80% to 90% of searchers will click on organic search results (the left-hand side) over paid search results (AdWords, PPC). Your web presence needs to be found on the organic side of search through your SEO efforts or you’re missing out on a lot of eye balls, prospects and business.
  • Google is fanatical about search relevance. That is, fanatical about providing relevant search results to every searcher for every search. Since Google+ is a social network and social networks are about relationships it only makes sense that search results include relevant content from your relationships (your circles) in Google+.

6 Reasons to Add Google+ to Your Web Presence & SEO Strategy
1. Let them socialize.

Your prospects, customers and employees want to socialize with your organization. So let them – on the most visited search engine on the planet.

By embracing Google+ you have one more presence point to socialize your content, control your message for SEO and get found. It’s also one more presence point to initiate social engagement.

Since Google+ allows your content to be socialized with those who are interested in your brand, it helps prove relevance to Google and therefore impacts your organic search rank. As you grow your circles, social engagement with your organization will increase as well. This all leads to higher organic search results throughSearch, plus Your World.

So let the socializing and findability begin: Set up a Google+ Page for your business (https://www.google.com/business/) and start publishing content, building circles, and getting +1 recommendations.

SEO Impact: The broader and stronger your web presence is, the better you will perform organically in the search engines. Adopting Google+ will broaden and strengthen your web presence.

2. Fresh content.

Fresh content is the key to dominating in organic search. This is true now more than ever before. Yes, the fundamentals of SEO are still valid – build a technically great website and have a strong backlinking strategy – but sharing excellent, fresh, consistent and optimized content via social networks is also key.

Google+ is just one more place to publish your press releases, blogs, testimonials, case studies and news. The difference with Google+ is that your content, if found, will be listed at the top of Google personal results mixed in with traditional search results (so long as it has been shared in the searcher’s circles).

Getting serious about producing fresh, optimized content and having it socialized in Google+ will really pay off.
SEO Impact: Publishing fresh content produces backlinks, social signals and authority. This increases the likelihood of being found. Google+ is just one more presence point to accomplish this.

3. Google+ produces social signals.

Social signals are now factored into Google’s organic search algorithm. A social signal can come from a Facebook Like, Share or a Google +1. Social signals prove that a piece of content is relevant. The more people who like, share or +1 it, the more relevant it is.

Now more than ever it’s important to integrate page-level social icons on your website, email marketing, press releases and blogs. Give any visitor to your web presence, at any time, the ability to provide your content with a social signal.

If you haven’t already done so, add the Google +1 button to all pages on your website.
SEO Impact: Social signals will continue to weigh into Google’s search algorithm. Social signals are like the “new age backlink.” Start building your social signals strategy today.

4. Your competitors.

If your competitors have not already rolled out a Google+ strategy then look at this as a stroke of good luck to capitalize on. This could be your chance to shine and dominate in organic search results.

But get moving and get paranoid about executing on a Google+ strategy. It will impact your organic search rankings, findability and traffic to your website.

SEO Impact: Just like you have an SEO backlink strategy to out-backlink your competitors, now you need to think about your social signals strategy to out-signal your competitors.

5. Google, Google+ and Search plus Your World aren’t going away.

My recommendation to marketers is to not ignore Google+. It isn’t going away any time soon and I predict traction throughout 2012.
According to Google, “We’re transforming Google into a search engine that understands not only content, but also people and relationships.” And, “[Google+] is a platform which allows us to bring social elements into all the services and products that we offer.” (Source: The Telegraph)
(Note: Google has changed its compensation system so that all Google employees think about Google+ opportunities every day.)

Google will continue to incorporate Google+ into more and more Google properties including their Android efforts. According to Google, “Most importantly, 700,000 Android devices are activated daily and this will become a very significant source of new users for Google+. That number will also grow next year.”

Think seriously about how your organization is going to incorporate Google+ into its web presence. It’s one more presence point through which your prospects are expecting to engage with you, and it provides your business with one more opportunity to produce and publish controlled content for your circles to consume.
SEO Impact: Google Search, plus Your World will be everywhere.

6. The Social Network War: Google versus Facebook.

Who will win? Up until now, Facebook has been the dominant force in terms of social networking and having marketers leverage social networking to reach prospects and customers. But what will transpire over the next 12 months? Will Facebook continue its dominance and keep marching along or will Google+ surpass their progress?

Which social network will dominate for business and marketing purposes?
Which social network will dominate for SEO?

The answer to all of these questions is, “no one knows.” Because of this, organizations should hedge their bets, fire bullets at both and grow their web presence to include both Google+ and Facebook.

If you have any questions on any of the strategies and topics covered, feel free to contact us, and will help you resolve all your issues.
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