Category Archives: Mobile

B2B Mobile Apps Delaware

7 Great Mobile App Features for B2B Companies That Will Make Their Clients Smile

Have you been considering building a mobile app for your B2B Company? Many deem that mobile apps are more for B2C businesses. Not true.

While it is easy to see great value of a mobile app for a B2C business, such as streamlined ordering, push notifications and the ability to offer incentives to customers through loyalty programs. With B2B marketing, it gets a little more obtuse on what the value can be for developing a mobile app.

B2B Mobile Apps Delaware

A well-designed B2B mobile app can give a great ROI and help build a clientele base that is loyal and easily accessible. If your business is in manufacturing, a mobile app can be useful to clientele who may be researching your product. There is the added benefit of streamlining the ordering process. A regular client could place orders based on past ones easily from anywhere.

Likewise, imagine how empowering a mobile app could be for your sales team. They will have easy access to CRM information, such as sales, marketing, quotes and invoicing that they can conveniently share with prospects and clients.

Do you want to stay ahead of your competitors? If your current mobile strategy does not include Mobile Apps, now is the time to consider investing in one. In today’s post, we are sharing 7Top Reasons Your B2B company  can absolutely benefit from a Mobile App.

7 Great Mobile App Features for B2B Companies That Will Make Their Clients Smile:

  1. Promotional Features: If your business holds special events, such as trainings, seminars, symposiums, or promotions, a mobile app can be invaluable by allowing you to showcase key information & promotions, track attendees and post comments or updates.
  2. Newsletter Sign Up: Entice clients to sign up for your mailing list in order to get exclusive updates, industry based news, special offers or notifications. By becoming an authority in your industry through sharing valuable content, you will develop a trust and reputation which translate into sales.
  3. Appointments and/or Consultations: Your clients will appreciate the ease with which they can schedule appointments or consultations. Your sales team can utilize this feature to schedule appointments with clients and prospects, helping to get more business on the books.
  4. Push Notifications: Send exclusive messages directly to your clients’ phones. Push notification can utilize geo-fencing marketing technique to target clients based on their location.
  5. Merchandise or Invoicing: Build your own marketplace or integrate with your current online store. Customize your products and descriptions, accept payments in-app (set up shipping and taxes) and add an option for pick-up or virtual delivery, if your product is digital.
  6. Loyalty Programs: Even a B2B can benefit from creating a loyalty program rewarding repeat clients with incentives, coupons or promotional items.
  7. CMR System: Easily connect with, manage and contact clients. View your app’s user-base and their locations. Easily access all orders or see how users interact with your app.

The best way to develop a B2B mobile app is to thoroughly analyze your business and think creatively about what types of mobile app features will best serve you and your clientele.  Customizing and testing your mobile app will add true value to your B2B mobile marketing, creating a streamlined process for you and your clients.

Famous WSI Results and partner Advertising Is Simple, a full service advertising company in Delaware, are offering a chance to win a free mobile app for one lucky business through the end of June.

Will it be you?

You can’t win if you don’t enter, so Click Here to find out more now – Good Luck!

mobile app giveaway

5 Reasons Your Delaware Retail Store Needs a Mobile App Now

5 Reasons Your Delaware Retail Store Needs a Mobile App Now

5 Reasons Your Delaware Retail Store Needs a Mobile App Now

Ecommerce has been making strides in the digital marketing industry, and it’s time for traditional retail stores to acknowledge it. Considering the digital era we live in now and how fast it changes, the shopping experience will only continue to evolve for both the shops and the customers. Needless to say, it’s only smart for retail businesses to face this problem sooner rather than later.

Do you want to stay ahead of your competitors? If your current mobile strategy doesn’t include Mobile Apps, it’s time to consider why. In today’s post, we’re sharing 5 Top Reasons Your Delaware Retail business absolutely needs a Mobile App.

 

5 Reasons Your Delaware Retail Store Needs a Mobile App:

  1. Personalized experience  A mobile app will not only enhance your customers’ in store experience, but also cater to the tastes and needs of each one of them. With an app, you can keep the customers informed about the latest inventory based on his/her interests. That’s added value to your relationship with the customer! Not to mention, it’s uber convenient, too.
  2. Increased Customer Engagement – Your relationship with the customers doesn’t have to be limited to the times they visit your store. Thanks to a Mobile App, you can offer special deals to your clientele, give them wishes on their birthday or other special occasions. All this engagement adds up and may result in impulse buys from the customers.
  3. Direct Marketing Channel – Unlike traditional marketing channels, Mobile Apps have a wider reach and can be integrated on multiple marketing sources. They also allow you to run flash sale campaigns that attract lot of sales these days. The biggest advantage? Your marketing campaign would run 24/7, so you can be visible to your costumers at all times!
  4. Personalized Loyalty Programs & Rewards – No better way to reward your users! Consumers are much more inclined to download and use your app if they know they’ll be rewarded. Also, the great thing about apps is the fact they give marketers the power to create a personalized rewards program based on the individual costumer.
  5. It’s fun. – Let your costumers be more interactive with your brand! There’s nothing better for branding than showing off your fun personality and let your customers relate.

 

Can you see how a mobile app for your Delaware retail business could come in handy? Mobile apps mean more awareness and reach for your business and which can result in more loyal customers and increase in sales.

Apps are handy, and the businesses around the world are taking notice of that more and more each day. What about your Delaware business – is it ready to embrace the mobile app revolution?

 

Check out some of the Retail Store Mobile Apps developed by Advertising Is Simple below.

Tri-State Liquors app

DB Tailors Mobile App developed by Advertising Is Simple Delaware

 

Want to win a FREE Mobile App for your Retail Store? They are giving away 1 fully developed app featuring up to 12 functionalities!

Check out this link for more information on how to enter.


 

Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

 

Famous WSI Results 302-407-0430

| info@FamousWSIResults.com

5 Reasons to have a Mobile App for your Delaware Restaurant

5 Reasons for your Delaware Restaurant to have a mobile app

We live in a time where customers expect a mobile friendly experience – whether it is to make dinner reservations, book a hotel room or ordering takeout – it should be easily handled at the touch of a button.

One thing that can help anyone in the hospitality business to better connect with those customers on touch screen device are mobile apps.  People’s usage of apps now for personal or business are at an all-time high. When they need an answer, information, or basic knowledge about something, they want it fast and at the tip of their fingers.

With this knowledge, businesses now are finding ways to optimize their reach and profit in the most affordable and easiest ways. In particular, the hospitality industry could use mobile apps to benefit their local business in a variety of ways. Any restaurant, hotel, bar, and general event planning needs could be accomplished with these great digital marketing tools.

Here are 5 Reasons Your Delaware Hospitality Business Should Have a Mobile App:

  1. Push Notifications:  A great way to engage with your customers.  Update customers on events, specials, news, etc.
  2. Available to customers at all times:  Day or night, customers can access your app to get information on products/services or send in a question through a form instantly.
  3. Brand Recognition: The more customers use your app, the more they will recognize your company’s branding techniques and associate certain things with its brand. Brand awareness=SALES!
  4. Competitors:  Competitors may not have an app yet, which will make your business stand out.  Creating a mobile app lets customers know you care about their needs and allows for easy access to your business, such as business hour listings, daily specials, loyalty programs, online reservations or curbside pickup. (These are just a few of the features of our Mobile App offerings.)
  5. Integration:  Mobile apps can integrate multiple marketing sources into one place.  Connect your company’s Youtube channel, social media accounts, PDFs, web site pages and more all in one place. This presents fast and convenient access so your customers can view everything that you offer!

Can you see how a mobile app for your Delaware hospitality business could come in handy? Mobile apps mean more awareness and reach for your business and which can result in more loyal customers and increase in sales.

Apps are handy, and the businesses around the world are taking notice of that more and more each day. What about your Delaware business – is it ready to embrace the mobile app revolution?

Check out this app that we did for our client at Tri-State Liquors in Delaware:

triState app


Need Help With Mobile Apps for your Delaware Business?

If you would like help with mobile apps for your business, get in touch. We are expert marketing consultants in Delaware.

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com

The Mobile Technology Movement

Why Businesses Need to Keep Up With the Mobile Movement

It is no understatement that mobile technology has greatly impacted the world these last few decades. Our mobile phones play an integral part of how we perform day to day tasks , keeping us connected 24/7.

The mobile movement has changed consumers’ expectations as they fully expect to have a mobile optimized experience and will abruptly abandon a website that is not mobile friendly.

According to the ‘KPCB Internet Trends 2016 ‘ study, the average mobile user spends 4–5 hours on their mobile device, has 30 apps installed and uses about 12 apps per day . Most of the time is captured by 3 apps. In the United States it is Facebook, Chrome, and YouTube. Globally its Facebook, WhatsApp, and Chrome. With Chrome in the top 3, it’s important to optimize interactions between the mobile app and mobile website.

It makes sense that  app creation and usage has exploded. Game and productivity apps allow us to play, multi-task and improve our lives – all from one device.

As a business owner or marketer, don’t discount your industry as not right for mobile marketing. At this very moment someone out there is using their smartphone to search for exactly what you offer.

The Mobile Technology Movement

For a limited time get $500 Off Our Mobile Apps

Mobile App Special $500 Off


If you would like help with your mobile marketing campaign, get in touch. We are expert marketing consultants in Delaware.

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com

Website Makeover Tips That Will Lead Greater Lead Generation

Website Makeover Tips for Great Ways to Increase Lead Generation

Website Makeover Tips That Will Lead Greater Lead Generation

Things happen quickly in the digital world and it should come as no surprise that website design has been rapidly changing over the last few years. With google implementing their mobile-friendly algorithm that ranks those websites that are mobile optimized higher in mobile search results, as well as the explosion of consumer penchant for graphic content such a videos and visually appealing content, it has become necessary for a constant monitoring and adjustments to a company’s digital strategy.

A well-maintained website generates more leads and helps to grow business. If your website is more than a few years old, it is safe to say that you are in need of a website makeover. While redesigning your website should focus on the visual elements, form and function need to work well together. Make sure to incorporate SEO (search engine optimization) from the beginning. Building a beautiful website does you no good if no one can find it!

Chuck Bankoff, Director of Web Services for Kreative Webworks, recently authored a very helpful article on Digital Marketing Trends Titled: “5 Website Makeover Tips to Get More Leads”.

In this article he list these 5 quick website makeovers that can help kick-start your website makeover:

1. Add Customer Testimonials
2. Use a Responsive Design
3. Test Multiple Landing Pages
4. Include an Explainer Video
5. Provide Calls to Action on Every Page

Click Here to Read the full article.


If you would like help with your digital advertising campaign, get in touch. We are expert marketing consultants in Delaware.

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com

Oct2015Infographic_RefineDataAndMeasurability

Check Out Our Niftiest Mobile Marketing Checklist You Ever Did See

Christmas is almost here and the shopping season is drawing to an end. Take the time to consider how you’ve been searching for inspirations and doing research on possible presents. Did you use Facebook, Twitter, Pinterest, your Smartphone and tablet?

If you’re like most people, you’re probably on your phone or tablet pretty much all day long. These mobile devices are the ones people use when they’re on-the-go and away from work.

A good percentage of us use our phones to do online activities. So a good question for business marketers is “Do you run marketing campaigns that take into account that the vast majority of your audience is searching for your website or engaging with your social profiles from a mobile device?” Many companies will answer is NO to this question, which means they are failing to make their customer’s experience with your business digital properties optimized. Mobile marketing should be at the forefront of your marketing strategy.

Businesses everywhere should make their new year’s resolution to cater to a mobile audience for every marketing initiative they launch. If you’re wondering the best way to ensure you are mobile optimized, check out our latest infographic we created; ‘The Niftiest Mobile Marketing Checklist You Ever Did See’:

The Niftiest Mobile Marketing Checklist You Ever Did See’

Famous WSI Results | 302.407.0430 |MDoyle@FamousWSIResults.com

 

‘Expert’s Guide to Flushing Your Website Budget Down the Toilet’

Don’t be Tricked into Paying for a ‘Not-so-Smart’ Website Design

It could be costing you more than you imagine. Your website is the home base for all your marketing endeavors. It should be graphically pleasing with the right optimized content and calls to action. If it’s not up to par, you may just be throwing away your marketing budget.

I’m sure you’ve heard it before, “Your website is your most valuable asset”. This is not an overstatement. Think long and hard on how quickly internet use has increased and evolved in last ten years. Since 2005, the amount of internet users has more than tripled (3,174 million).

The average internet user in today’s digital arena researches on line before making any type of buying decisions. They are much more sophisticated and expect to have a pleasant and optimized experience when visiting your website. If the page takes too long to load or is not mobile friendly, they’ll quickly abandon your site and head to a competitor’s.

That’s why we’d like to offer you some of our insights, albeit a bit sarcastic, made in this month’s featured Cheat Sheet ‘Experts Guide to Flushing Your Website Budget Down the Toilet’ that shares with you what website design mistakes you definitely don’t want to make.

You can also download this Cheat Sheet in PDF format by clicking this button:

Share with us on facebook the things that makes your Website Standout!

Famous WSI Results | 302.407.0430 |MDoyle@FamousWSIResults.com

Mobile Website to target your customer

Is Your Website Mobile-Friendly?

Mobile-Friendly Websites

Businesses across the globe are making a mobile optimized experience for smartphone users a top priority. So should your business.

With mobile usage surpassing desktop and 25% of all searches being done from mobile devices, not optimizing for mobile users is like handing over a quarter of your possible customers to your competitors that have embraced the mobile marketplace.

Making contact and taking action are important features to take into consideration when planning out a mobile website. Many smartphone users are making spur of the minute decisions, such as where to eat or purchase an item by searching for reviews, price comparisons and product specifications from their mobile device.

What exactly are smartphone users looking for in a mobile website?

  • Site Speed
  • Big mobile-friendly navigation buttons
  • Easy access to business contact information
  • ‘Click to Call’ button
  • Engaging Videos
  • Social Media links
  • Easy Access to Information
  • Easy to Use Search Bar
  • Limited scrolling & pinching
  • Option to visit non-mobile site
  • Ability to save information for later

It is important to have a clean and efficient design that fits a small screen and is easy to navigate. Google updated its algorithm this past April to give higher ranking to those businesses whose sites are mobile optimized for mobile searches.

Check to see how mobile friendly your site is using Google’s ‘Mobile-Friendly’ Test

If a site is not mobile-friendly, users get annoyed and that is bad for business and bad for your rankings in search engines. Over 70 percent of mobile users say that a well-designed mobile site is important to them and over 60 percent of them say they will leave a non-friendly one.

Famous WSI Results can design the mobile-friendly website your customers are demanding, give us a call today!

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com

Click Here for Mobile Website Design Pricing Sheet