Category Archives: mobile optimization

3 Ways to Qualify Existing Leads with Video Data

3 Ways to Qualify Existing Leads with Video Data

3 Ways to Qualify Existing Leads with Video Data

As marketers, we know video is an important marketing tactic to engage with your visitors and spark purchase intent. If you read our last post on the 3 different stages of the potential client’s journey, then you also know about the pivotal role that video can play in your marketing automation.

Are you looking for ways to secure your leads using existing video data? In today’s post we’re going to share 3 ways how you can use video data to qualify your potential leads.

 

3 Ways to Qualify Existing Leads with Video Data

 

  1. Segment your contacts based on the videos they’ve watched.

See which videos your leads are watching, allowing you to better understand your customer acquisition funnel, work out which videos are helping drive conversions and craft more personalized follow up emails.

  1. Consider video heat maps directly in contact pages.

Find out how much of a specific video your leads are watching and whether certain groups of users are engaging with your content.

  1. Map your video content to the buyer’s journey.

Remember those 3 stages of client’s journey? Always try to organize your videos according to the awareness, consideration and decision stage of your viewer.

 

IN CONCLUSION

Not all video data should be treated the same way. Some videos should be considered more important than others when it comes to lead scoring. Learning how to score and prioritize your leads will ensure better results and your team closing more deals in the future.

 

Want to learn more about how to create leads for your business?

Contact us to Download our 30 Greatest Lead Generation eBook

 

Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

 

Famous WSI Results 302-407-0430 | info@FamousWSIResults.com

 

 

 

Successful Video & Marketing Automation in 5 Steps

Successful Video & Marketing Automation in 5 Steps

At this point, you know why Marketing Automation is so important. You understand why video is a great communication tool. You’ve seen how goals influence marketing automation, and how video can be incorporated into those goals.

Last time, we talked all about why using videos and Marketing Automation is beneficial for your business. Today, we are going to dive in deeper and discuss Successful Video & Marketing Automation in 5 Steps.

 

Successful Video & Marketing Automation in 5 Steps

 

  1. Center it around the Story, Not the Sale. There is a heap of sales clutter on the Internet that is actively annoying and repelling your customers. Don’t let your brand be that guy – instead, your video should be centered on the story and not the sale. Remember, the same rules that apply for written content marketing apply for video marketing – concentrate on the value you’re providing for your customers.
  2. Make it the Best 10 Seconds Ever. 1/5 of your viewers will click away from a video within 10 seconds or less. Short and to the point. Get right to the grit of the tale and manage expectations from the outset (within the first 5 to 10 seconds). Try sparking your audience’s curiosity by asking questions and using teasers to hook their attention right away. Your video should immediately convey its value and answer that “why should I watch it?” question that will be on your audience’s mind.
  3. Lighten Up and Stop Being so Boring! Encourage your video creators to be creative and take risks. Think your B2B audience can’t handle humor? Don’t feel constrained by what’s gone before you in your industry and don’t try to emulate your competitor’s stiff tone and drowsy script. Stand out and take a chance on being funny.
  4. Optimize for Search. The first thing you should do to derive the maximum SEO value from your video (before you upload your video to any sharing sites) is to host it on your own domain. It’s important to enable embedding on your video as this will help you increase the likelihood of receiving inbound marketing links. Ensure that your videos are tagged with relevant keywords and fully explained with fleshed out descriptions and unique titles. Keep this rule in mind: it is had a box, it has a purpose – Google needs you to fill it out to help you rank.
  5. Educate and Prove Yourself. Did you know that 65% of your audience are visual learners? One of the most powerful methods you can use for video marketing is to educate your audience. Teach your customers how to use your product or service and provide useful tips on how to make the most of it. Or, create a webinar to showcase your industry knowledge, position your brand as a thought leader, add value to your consumers’ lives and collect leads in the process.

 

Successful Video & Marketing Automation in 5 Steps marketing-automation-and-video-content-tips marketing-automation-and-video-content-tips-Famous WSI Results Tips-for-Successful-Video-Marketing-Automation-by- Famous WSI Results Delaware


 

Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

 

Famous WSI Results 302-407-0430

info@FamousWSIResults.com

 

 

 

 

B2B Mobile Apps Delaware

7 Great Mobile App Features for B2B Companies That Will Make Their Clients Smile

Have you been considering building a mobile app for your B2B Company? Many deem that mobile apps are more for B2C businesses. Not true.

While it is easy to see great value of a mobile app for a B2C business, such as streamlined ordering, push notifications and the ability to offer incentives to customers through loyalty programs. With B2B marketing, it gets a little more obtuse on what the value can be for developing a mobile app.

B2B Mobile Apps Delaware

A well-designed B2B mobile app can give a great ROI and help build a clientele base that is loyal and easily accessible. If your business is in manufacturing, a mobile app can be useful to clientele who may be researching your product. There is the added benefit of streamlining the ordering process. A regular client could place orders based on past ones easily from anywhere.

Likewise, imagine how empowering a mobile app could be for your sales team. They will have easy access to CRM information, such as sales, marketing, quotes and invoicing that they can conveniently share with prospects and clients.

Do you want to stay ahead of your competitors? If your current mobile strategy does not include Mobile Apps, now is the time to consider investing in one. In today’s post, we are sharing 7Top Reasons Your B2B company  can absolutely benefit from a Mobile App.

7 Great Mobile App Features for B2B Companies That Will Make Their Clients Smile:

  1. Promotional Features: If your business holds special events, such as trainings, seminars, symposiums, or promotions, a mobile app can be invaluable by allowing you to showcase key information & promotions, track attendees and post comments or updates.
  2. Newsletter Sign Up: Entice clients to sign up for your mailing list in order to get exclusive updates, industry based news, special offers or notifications. By becoming an authority in your industry through sharing valuable content, you will develop a trust and reputation which translate into sales.
  3. Appointments and/or Consultations: Your clients will appreciate the ease with which they can schedule appointments or consultations. Your sales team can utilize this feature to schedule appointments with clients and prospects, helping to get more business on the books.
  4. Push Notifications: Send exclusive messages directly to your clients’ phones. Push notification can utilize geo-fencing marketing technique to target clients based on their location.
  5. Merchandise or Invoicing: Build your own marketplace or integrate with your current online store. Customize your products and descriptions, accept payments in-app (set up shipping and taxes) and add an option for pick-up or virtual delivery, if your product is digital.
  6. Loyalty Programs: Even a B2B can benefit from creating a loyalty program rewarding repeat clients with incentives, coupons or promotional items.
  7. CMR System: Easily connect with, manage and contact clients. View your app’s user-base and their locations. Easily access all orders or see how users interact with your app.

The best way to develop a B2B mobile app is to thoroughly analyze your business and think creatively about what types of mobile app features will best serve you and your clientele.  Customizing and testing your mobile app will add true value to your B2B mobile marketing, creating a streamlined process for you and your clients.

Famous WSI Results and partner Advertising Is Simple, a full service advertising company in Delaware, are offering a chance to win a free mobile app for one lucky business through the end of June.

Will it be you?

You can’t win if you don’t enter, so Click Here to find out more now – Good Luck!

mobile app giveaway

5 Reasons to have a Mobile App for your Delaware Restaurant

5 Reasons for your Delaware Restaurant to have a mobile app

We live in a time where customers expect a mobile friendly experience – whether it is to make dinner reservations, book a hotel room or ordering takeout – it should be easily handled at the touch of a button.

One thing that can help anyone in the hospitality business to better connect with those customers on touch screen device are mobile apps.  People’s usage of apps now for personal or business are at an all-time high. When they need an answer, information, or basic knowledge about something, they want it fast and at the tip of their fingers.

With this knowledge, businesses now are finding ways to optimize their reach and profit in the most affordable and easiest ways. In particular, the hospitality industry could use mobile apps to benefit their local business in a variety of ways. Any restaurant, hotel, bar, and general event planning needs could be accomplished with these great digital marketing tools.

Here are 5 Reasons Your Delaware Hospitality Business Should Have a Mobile App:

  1. Push Notifications:  A great way to engage with your customers.  Update customers on events, specials, news, etc.
  2. Available to customers at all times:  Day or night, customers can access your app to get information on products/services or send in a question through a form instantly.
  3. Brand Recognition: The more customers use your app, the more they will recognize your company’s branding techniques and associate certain things with its brand. Brand awareness=SALES!
  4. Competitors:  Competitors may not have an app yet, which will make your business stand out.  Creating a mobile app lets customers know you care about their needs and allows for easy access to your business, such as business hour listings, daily specials, loyalty programs, online reservations or curbside pickup. (These are just a few of the features of our Mobile App offerings.)
  5. Integration:  Mobile apps can integrate multiple marketing sources into one place.  Connect your company’s Youtube channel, social media accounts, PDFs, web site pages and more all in one place. This presents fast and convenient access so your customers can view everything that you offer!

Can you see how a mobile app for your Delaware hospitality business could come in handy? Mobile apps mean more awareness and reach for your business and which can result in more loyal customers and increase in sales.

Apps are handy, and the businesses around the world are taking notice of that more and more each day. What about your Delaware business – is it ready to embrace the mobile app revolution?

Check out this app that we did for our client at Tri-State Liquors in Delaware:

triState app


Need Help With Mobile Apps for your Delaware Business?

If you would like help with mobile apps for your business, get in touch. We are expert marketing consultants in Delaware.

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com

what's your mobile marketing strategy

5 Mobile Marketing Tips for the Holidays

5 Mobile Marketing Tips for the Holidays

Take advantage of the holiday season this year by embracing these five mobile marketing strategies. Digital marketers have been pointing to the growing importance of mobile marketing since smartphones have literally become the ‘digital lifeline’ for many Americans. (10% of American smartphone owners say that it is their only connection to the internet and 30% say they have limited alternatives).

If you have not used mobile to market your products and services, then you are missing a big opportunity to grow sales. Google found that 67% of consumers are more likely to make a purchase if a mobile site offers a positive experience, whereas 61% would leave a mobile site if they cannot find what they are looking for immediately.

Do not lose the opportunity to grow leads and conversions by failing to optimize your campaigns for mobile. Here are five tips that can help get the most out of your mobile marketing strategies.

5 Mobile Marketing Tips for the Holidays:

 

1. Be Responsive: People are increasingly using their mobile devices to shop online and make purchases from the palm of their hand. A responsive web design is a popular tactic to use to reach customers no matter what their ‘shopping device’ of choice is – tablet, laptop, desktop or smartphone.

2. Adwords Call Extensions: Increase click through rates by 4-5% with call extensions that allow people to click a button to reach you easily. This is a great feature for local businesses, as people can search for something like a restaurant on their phones and find the number to make a reservation or place a take-out order.

3. Click to Call CTA: Calls-to-Action are one the most important inbound marketing tools available. When it comes to mobile marketing, you want to make sure that the button is large enough for a person’s thumb to easily tap it. Your CTA needs to be highly visible.

4. Email Optimization: With over half of all emails opened on a smartphone or tablet, mobile optimization of emails in order to make the experience better for your audience is imperative.

5. Mobile Marketing Automation: To grow your customer base, mobile marketing automation When implementing MMA, a high percent of developers report increased engagement, higher revenue, improved conversions, better user insights and higher retention.

Use these 5 Mobile Marketing Strategies this holiday season to help grow your sales and create better branding for your business. If you need help, get in touch.


If you would like help with your digital marketing campaign, get in touch. We are expert marketing consultants in Delaware.

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com

Get Your Mobile Marketing Strategy in Shape Before the Holidays Arrive

Get Your Mobile Marketing Strategy in Shape Before the Holidays Arrive

Get Your Mobile Marketing Strategy in Shape Before the Holidays Arrive

With the holiday season quickly approaching and mobile usage skyrocketing, making sure that you shop is ready to meet your customer’s demands and engage with them via their device of choice may just make your sales grow.

One of the most obvious ways to ensure that your holiday marketing campaign is mobile optimized is to put yourself in your customer’s shoes.

  • Is your website easy to navigate on a smartphone?
  • Does a mobile web search bring up your website pages?
  • How easy is it to get in touch with your company using only a smartphone?
  • How would you rate the overall mobile experience?
  • Can customers access your services quickly and conveniently through their mobile device?
  • Are you leveraging all the technologies available, such as wifi access, camera usage, QR codes?
  • Are there improvements that can be made?

Once you have identified where you need to make improvements to a mobile user’s experience, now start to plan your holiday marketing strategy. Text messaging is a very effective mobile marketing strategy that helps to drive sales and to brand your business.

SMS Messaging puts you front and center allowing you to capture a customer’s attention:

  • Sign up incentives for your texts – grow your customer base by creating clear Calls to Action – CTA need to be displayed prominently in-stores, on your website, on social pages, in emails, etc…
  • Integrate your POS System with mobile messaging in order to send more helpful messages that show a true understanding of individual customers
  • Quickly communicate important details, such as order confirmations, shipping details and order tracking
  • Send out mobile coupons and special offers
  • Automate your messages – welcome messages, purchase confirmations, thank you notes, etc.…
  • Send exclusive in store only offers to drive traffic to your brick-and-mortar store
  • Reward your best customers for their loyalty throughout the year by giving exclusive discounts or personal gift based on their purchase history.
  • Use MMS (Multimedia Messaging Service) to send out engaging pictures, music and videos, letting your customers know how much you appreciate their business.

With the expanding digital universe, integrating new technologies into your mobile marketing campaign can be the key to accelerating your holiday sales and may just keep that momentum going throughout the next year.

Need help? Get in touch


If you would like help with your digital marketing campaign, get in touch. We are expert marketing consultants in Delaware.

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com

The Mobile Technology Movement

Why Businesses Need to Keep Up With the Mobile Movement

It is no understatement that mobile technology has greatly impacted the world these last few decades. Our mobile phones play an integral part of how we perform day to day tasks , keeping us connected 24/7.

The mobile movement has changed consumers’ expectations as they fully expect to have a mobile optimized experience and will abruptly abandon a website that is not mobile friendly.

According to the ‘KPCB Internet Trends 2016 ‘ study, the average mobile user spends 4–5 hours on their mobile device, has 30 apps installed and uses about 12 apps per day . Most of the time is captured by 3 apps. In the United States it is Facebook, Chrome, and YouTube. Globally its Facebook, WhatsApp, and Chrome. With Chrome in the top 3, it’s important to optimize interactions between the mobile app and mobile website.

It makes sense that  app creation and usage has exploded. Game and productivity apps allow us to play, multi-task and improve our lives – all from one device.

As a business owner or marketer, don’t discount your industry as not right for mobile marketing. At this very moment someone out there is using their smartphone to search for exactly what you offer.

The Mobile Technology Movement

For a limited time get $500 Off Our Mobile Apps

Mobile App Special $500 Off


If you would like help with your mobile marketing campaign, get in touch. We are expert marketing consultants in Delaware.

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com

Website Makeover Tips That Will Lead Greater Lead Generation

Website Makeover Tips for Great Ways to Increase Lead Generation

Website Makeover Tips That Will Lead Greater Lead Generation

Things happen quickly in the digital world and it should come as no surprise that website design has been rapidly changing over the last few years. With google implementing their mobile-friendly algorithm that ranks those websites that are mobile optimized higher in mobile search results, as well as the explosion of consumer penchant for graphic content such a videos and visually appealing content, it has become necessary for a constant monitoring and adjustments to a company’s digital strategy.

A well-maintained website generates more leads and helps to grow business. If your website is more than a few years old, it is safe to say that you are in need of a website makeover. While redesigning your website should focus on the visual elements, form and function need to work well together. Make sure to incorporate SEO (search engine optimization) from the beginning. Building a beautiful website does you no good if no one can find it!

Chuck Bankoff, Director of Web Services for Kreative Webworks, recently authored a very helpful article on Digital Marketing Trends Titled: “5 Website Makeover Tips to Get More Leads”.

In this article he list these 5 quick website makeovers that can help kick-start your website makeover:

1. Add Customer Testimonials
2. Use a Responsive Design
3. Test Multiple Landing Pages
4. Include an Explainer Video
5. Provide Calls to Action on Every Page

Click Here to Read the full article.


If you would like help with your digital advertising campaign, get in touch. We are expert marketing consultants in Delaware.

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com