Category Archives: mobile optimization

Pinterest for Business Famous WSI Results

6 Tips for Using Pinterest For Business

Pinterest for Business Advertising Is Simple

If you’re an online creator, we hope you already recognize the big potential and opportunities that Pinterest for Business can bring to your brand. Using this platform as part of your social media strategy is a huge advantage! Why? Because besides the obvious – traffic and website clicks, Pinterest is also a great platform to upsell your products!  

Want to know how to get your products or services in front of the right eyes? Keep reading for 6 best practices on using Pinterest for business. 


6 Tips for Using Pinterest For Business 


  1. Set up a Business Account. This is where the magic happens! Once you convert your regular account to a business one, you will get the access to all the analytics you’ll need. 
  1. Include a call to action in your bio. Any time you get the opportunity to share an opt-in or a link to a special deal you’re currently running, take it!  
  1. Use Boards to target your audience. If you didn’t know that before, it’s time to cleanup your boards a bit. Your Pinterest page should resemble exactly what your business can do for the people that end up pinning your content. 
  1. Design shareable pins. It’s always worth taking a bit of time designing pins that are shareable! What does that mean? Good design elements (not too crowded), catchy titles and most importantly – a vertical shape – the longer the better. 
  1. Utilize appropriate keywords and hashtags. You should know that Pinterest is a search engine and should be treated as such. Take time looking up what phrases in your niche people search for to determine which ones will work best for your business. 
  1. Keep an eye on your analytics page. Once again, this is where you’ll find out what your dream audience looks like, what content they pin the most and what areas you should focus on! 

There you go! 6 easy yet oh so rewarding steps for taking your Pinterest for Business to the next level. If you need help managing your business account, don’t hesitate to contact Advertising Is Simple. 


FOLLOW US ON PINTEREST for more digital marketing tips!

Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.


Famous WSI Results | 302-407-0430 |


3 Digital Marketing Takeaways from the SEMPO Cities Delaware Valley


At our full-service marketing agency, Famous WSI Results, we care about our community – those who are our clients as well as those that we work aside. Because our firm concentrates on serving small to medium sized businesses with their marketing challenges, we always provide our clients with an up-to-date marketing strategy in an industry that changes on a daily basis. 

Being a part of the SEMPO Cities Delaware Valley Panel last month is one of the ways we learn and grow as a company. Talking to so many inspiring people in the digital marketing industry always leaves us with so many great ideas and new practices to implement into our business strategy. 

Since we like sharing what we know about the Internet and marketing, in today’s post we’re going to share 3 takeaways from the recent panel with SEMPO Cities.  


Kamran Malik of WSI

Kamran Malik is a Franchise Business Manager and a Digital Marketing Strategist at WSI. Kamran has mentored/advised 364 entrepreneurs across 60 cities, 18 countries and spanning 5 continents around the world.  During his presentation, Kamran spoke about the past, present and future of Digital Marketing.  Kamran touched on every aspect of Digital Marketing throughout his presentation, explaining what purpose each element of a company’s Digital Marketing Strategy serves to make it come together as a success.  Kamran ended his presentation discussing what is to come in the future.  TAKEAWAY: Technology continues to grow everyday around the world and the opportunities to come are infinite. 


Beth Heller Google Partner Enablement Managers

Beth Heller is one of Google’s Partner Enablement Managers in NYC.  Before Google, Beth spent 10+ years in marketing – leading communications teams at PR agencies and serving as a media trainer for her clients.  She also spent two years at a live video streaming start up where she ran the influencer marketing department’s operations and sales trainings.  Beth’s presentation started with the word nomophobia – the fear of being without your mobile device.  She focused on the importance of mobile marketing, as well as touching on information about Google AdWords.  TAKEAWAY:“Be There, Be Useful and Be Quick.”  In today’s world, consumers want information to be easily found, relevant and quick to access.  It’s important to ensure that your online campaigns, website and such are all optimized and ready for your potential customers to utilize. 

Michael Fanaro of Aardvark Video Works

Michael Fanaro is the Co-Founder of Aardvark Video Works.  He’s an experience owner with a demonstrated history of working in the broadcast media industry.  Michael is skilled in Search Engine Optimization (SEO), Copy Writing, Video Production and Integrated Marketing. During Michael’s presentation, he focused on the importance of video in a company’s Digital Marketing Strategy.  A video is easier to consume than reading an article or deciphering what a picture means.  One third of all time people spend online is dedicated to watching video.  Michael also spoke about what elements make a good video.  TAKEAWAY: One of the most important elements in a video is making sure that potential customers get what the whole point of the video is about.  Entertainment is great, but if no one remembers what the purpose of the actual video was, you’re missing your opportunity to spread your message.   


In addition, one of our very own  employees – Ian Stevenson, explained at the end of Michael’s presentation how to optimize videos for YouTube.  Ian talked about some of the essential ranking factors to think about when putting your video on YouTube, which include keyword relevancy, authority and engagement.   


What is your favorite part about Digital Marketing? We’d love to know! 


Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.


Famous WSI Results | 302-407-0430 |

SSL Certificate upgrading to https

4 Benefits of Upgrading Your Site to HTTPS

This is a very important post for any business, organization or individual with a website. Starting now (October 2017), most sites will display a “Not Secure” warning in Google Chrome browser (and eventually others) if they have not upgraded from “http” to “https”.

4 Benefits of Upgrading Your Site to HTTPS

In order to avoid your customers seeing the warning security messages on your website, you are required to purchase a SSL Certificate. What is that exactly?



From Go Daddy:  An SSL (Secure Sockets Layer) certificate is a digital certificate that authenticates the identity of a website and encrypts information sent to the server using SSL technology. Encryption is the process of scrambling data into an undecipherable format that can only be returned to a readable format with the proper decryption key.

A certificate serves as an electronic “passport” that establishes an online entity’s credentials when doing business on the Web. When an Internet user attempts to send confidential information to a Web server, the user’s browser accesses the server’s digital certificate and establishes a secure connection.

SSL Certificate upgrading to https


1. Trust – HTTPS notifies users that all data provided from the website they are visiting is trustworthy
and has not been altered.
2. Confidentiality – All all the activity completed on the website will be encrypted.
3. Protection – HTTPS protects sensitive information.
4. Search – Now, more than ever, Google Chrome is putting emphasis on HTTPS in the search ranking algorithms.


In order to purchase a SSL certificate, please contact us or your other hosting provider.

Our partner Advertising Is Simple is offering certificates (along with implementation on every page and handling redirects) as follows:

$119 for the first year, $99 for each additional one or $299 for 3 years.

Have more questions about the SSL Certificate and upgrading to HTTPS? Do not hesitate to ask!


Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

Famous WSI Results | 302-407-0430 |

3 Ways to Qualify Existing Leads with Video Data

3 Ways to Qualify Existing Leads with Video Data

3 Ways to Qualify Existing Leads with Video Data

As marketers, we know video is an important marketing tactic to engage with your visitors and spark purchase intent. If you read our last post on the 3 different stages of the potential client’s journey, then you also know about the pivotal role that video can play in your marketing automation.

Are you looking for ways to secure your leads using existing video data? In today’s post we’re going to share 3 ways how you can use video data to qualify your potential leads.


3 Ways to Qualify Existing Leads with Video Data


  1. Segment your contacts based on the videos they’ve watched.

See which videos your leads are watching, allowing you to better understand your customer acquisition funnel, work out which videos are helping drive conversions and craft more personalized follow up emails.

  1. Consider video heat maps directly in contact pages.

Find out how much of a specific video your leads are watching and whether certain groups of users are engaging with your content.

  1. Map your video content to the buyer’s journey.

Remember those 3 stages of client’s journey? Always try to organize your videos according to the awareness, consideration and decision stage of your viewer.



Not all video data should be treated the same way. Some videos should be considered more important than others when it comes to lead scoring. Learning how to score and prioritize your leads will ensure better results and your team closing more deals in the future.


Want to learn more about how to create leads for your business?

Contact us to Download our 30 Greatest Lead Generation eBook


Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.


Famous WSI Results 302-407-0430 |




Successful Video & Marketing Automation in 5 Steps

Successful Video & Marketing Automation in 5 Steps

At this point, you know why Marketing Automation is so important. You understand why video is a great communication tool. You’ve seen how goals influence marketing automation, and how video can be incorporated into those goals.

Last time, we talked all about why using videos and Marketing Automation is beneficial for your business. Today, we are going to dive in deeper and discuss Successful Video & Marketing Automation in 5 Steps.


Successful Video & Marketing Automation in 5 Steps


  1. Center it around the Story, Not the Sale. There is a heap of sales clutter on the Internet that is actively annoying and repelling your customers. Don’t let your brand be that guy – instead, your video should be centered on the story and not the sale. Remember, the same rules that apply for written content marketing apply for video marketing – concentrate on the value you’re providing for your customers.
  2. Make it the Best 10 Seconds Ever. 1/5 of your viewers will click away from a video within 10 seconds or less. Short and to the point. Get right to the grit of the tale and manage expectations from the outset (within the first 5 to 10 seconds). Try sparking your audience’s curiosity by asking questions and using teasers to hook their attention right away. Your video should immediately convey its value and answer that “why should I watch it?” question that will be on your audience’s mind.
  3. Lighten Up and Stop Being so Boring! Encourage your video creators to be creative and take risks. Think your B2B audience can’t handle humor? Don’t feel constrained by what’s gone before you in your industry and don’t try to emulate your competitor’s stiff tone and drowsy script. Stand out and take a chance on being funny.
  4. Optimize for Search. The first thing you should do to derive the maximum SEO value from your video (before you upload your video to any sharing sites) is to host it on your own domain. It’s important to enable embedding on your video as this will help you increase the likelihood of receiving inbound marketing links. Ensure that your videos are tagged with relevant keywords and fully explained with fleshed out descriptions and unique titles. Keep this rule in mind: it is had a box, it has a purpose – Google needs you to fill it out to help you rank.
  5. Educate and Prove Yourself. Did you know that 65% of your audience are visual learners? One of the most powerful methods you can use for video marketing is to educate your audience. Teach your customers how to use your product or service and provide useful tips on how to make the most of it. Or, create a webinar to showcase your industry knowledge, position your brand as a thought leader, add value to your consumers’ lives and collect leads in the process.


Successful Video & Marketing Automation in 5 Steps marketing-automation-and-video-content-tips marketing-automation-and-video-content-tips-Famous WSI Results Tips-for-Successful-Video-Marketing-Automation-by- Famous WSI Results Delaware


Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.


Famous WSI Results 302-407-0430





B2B Mobile Apps Delaware

7 Great Mobile App Features for B2B Companies That Will Make Their Clients Smile

Have you been considering building a mobile app for your B2B Company? Many deem that mobile apps are more for B2C businesses. Not true.

While it is easy to see great value of a mobile app for a B2C business, such as streamlined ordering, push notifications and the ability to offer incentives to customers through loyalty programs. With B2B marketing, it gets a little more obtuse on what the value can be for developing a mobile app.

B2B Mobile Apps Delaware

A well-designed B2B mobile app can give a great ROI and help build a clientele base that is loyal and easily accessible. If your business is in manufacturing, a mobile app can be useful to clientele who may be researching your product. There is the added benefit of streamlining the ordering process. A regular client could place orders based on past ones easily from anywhere.

Likewise, imagine how empowering a mobile app could be for your sales team. They will have easy access to CRM information, such as sales, marketing, quotes and invoicing that they can conveniently share with prospects and clients.

Do you want to stay ahead of your competitors? If your current mobile strategy does not include Mobile Apps, now is the time to consider investing in one. In today’s post, we are sharing 7Top Reasons Your B2B company  can absolutely benefit from a Mobile App.

7 Great Mobile App Features for B2B Companies That Will Make Their Clients Smile:

  1. Promotional Features: If your business holds special events, such as trainings, seminars, symposiums, or promotions, a mobile app can be invaluable by allowing you to showcase key information & promotions, track attendees and post comments or updates.
  2. Newsletter Sign Up: Entice clients to sign up for your mailing list in order to get exclusive updates, industry based news, special offers or notifications. By becoming an authority in your industry through sharing valuable content, you will develop a trust and reputation which translate into sales.
  3. Appointments and/or Consultations: Your clients will appreciate the ease with which they can schedule appointments or consultations. Your sales team can utilize this feature to schedule appointments with clients and prospects, helping to get more business on the books.
  4. Push Notifications: Send exclusive messages directly to your clients’ phones. Push notification can utilize geo-fencing marketing technique to target clients based on their location.
  5. Merchandise or Invoicing: Build your own marketplace or integrate with your current online store. Customize your products and descriptions, accept payments in-app (set up shipping and taxes) and add an option for pick-up or virtual delivery, if your product is digital.
  6. Loyalty Programs: Even a B2B can benefit from creating a loyalty program rewarding repeat clients with incentives, coupons or promotional items.
  7. CMR System: Easily connect with, manage and contact clients. View your app’s user-base and their locations. Easily access all orders or see how users interact with your app.

The best way to develop a B2B mobile app is to thoroughly analyze your business and think creatively about what types of mobile app features will best serve you and your clientele.  Customizing and testing your mobile app will add true value to your B2B mobile marketing, creating a streamlined process for you and your clients.

Famous WSI Results and partner Advertising Is Simple, a full service advertising company in Delaware, are offering a chance to win a free mobile app for one lucky business through the end of June.

Will it be you?

You can’t win if you don’t enter, so Click Here to find out more now – Good Luck!

mobile app giveaway

5 Reasons to have a Mobile App for your Delaware Restaurant

5 Reasons for your Delaware Restaurant to have a mobile app

We live in a time where customers expect a mobile friendly experience – whether it is to make dinner reservations, book a hotel room or ordering takeout – it should be easily handled at the touch of a button.

One thing that can help anyone in the hospitality business to better connect with those customers on touch screen device are mobile apps.  People’s usage of apps now for personal or business are at an all-time high. When they need an answer, information, or basic knowledge about something, they want it fast and at the tip of their fingers.

With this knowledge, businesses now are finding ways to optimize their reach and profit in the most affordable and easiest ways. In particular, the hospitality industry could use mobile apps to benefit their local business in a variety of ways. Any restaurant, hotel, bar, and general event planning needs could be accomplished with these great digital marketing tools.

Here are 5 Reasons Your Delaware Hospitality Business Should Have a Mobile App:

  1. Push Notifications:  A great way to engage with your customers.  Update customers on events, specials, news, etc.
  2. Available to customers at all times:  Day or night, customers can access your app to get information on products/services or send in a question through a form instantly.
  3. Brand Recognition: The more customers use your app, the more they will recognize your company’s branding techniques and associate certain things with its brand. Brand awareness=SALES!
  4. Competitors:  Competitors may not have an app yet, which will make your business stand out.  Creating a mobile app lets customers know you care about their needs and allows for easy access to your business, such as business hour listings, daily specials, loyalty programs, online reservations or curbside pickup. (These are just a few of the features of our Mobile App offerings.)
  5. Integration:  Mobile apps can integrate multiple marketing sources into one place.  Connect your company’s Youtube channel, social media accounts, PDFs, web site pages and more all in one place. This presents fast and convenient access so your customers can view everything that you offer!

Can you see how a mobile app for your Delaware hospitality business could come in handy? Mobile apps mean more awareness and reach for your business and which can result in more loyal customers and increase in sales.

Apps are handy, and the businesses around the world are taking notice of that more and more each day. What about your Delaware business – is it ready to embrace the mobile app revolution?

Check out this app that we did for our client at Tri-State Liquors in Delaware:

triState app

Need Help With Mobile Apps for your Delaware Business?

If you would like help with mobile apps for your business, get in touch. We are expert marketing consultants in Delaware. | 302-407-0430 |

what's your mobile marketing strategy

5 Mobile Marketing Tips for the Holidays

5 Mobile Marketing Tips for the Holidays

Take advantage of the holiday season this year by embracing these five mobile marketing strategies. Digital marketers have been pointing to the growing importance of mobile marketing since smartphones have literally become the ‘digital lifeline’ for many Americans. (10% of American smartphone owners say that it is their only connection to the internet and 30% say they have limited alternatives).

If you have not used mobile to market your products and services, then you are missing a big opportunity to grow sales. Google found that 67% of consumers are more likely to make a purchase if a mobile site offers a positive experience, whereas 61% would leave a mobile site if they cannot find what they are looking for immediately.

Do not lose the opportunity to grow leads and conversions by failing to optimize your campaigns for mobile. Here are five tips that can help get the most out of your mobile marketing strategies.

5 Mobile Marketing Tips for the Holidays:


1. Be Responsive: People are increasingly using their mobile devices to shop online and make purchases from the palm of their hand. A responsive web design is a popular tactic to use to reach customers no matter what their ‘shopping device’ of choice is – tablet, laptop, desktop or smartphone.

2. Adwords Call Extensions: Increase click through rates by 4-5% with call extensions that allow people to click a button to reach you easily. This is a great feature for local businesses, as people can search for something like a restaurant on their phones and find the number to make a reservation or place a take-out order.

3. Click to Call CTA: Calls-to-Action are one the most important inbound marketing tools available. When it comes to mobile marketing, you want to make sure that the button is large enough for a person’s thumb to easily tap it. Your CTA needs to be highly visible.

4. Email Optimization: With over half of all emails opened on a smartphone or tablet, mobile optimization of emails in order to make the experience better for your audience is imperative.

5. Mobile Marketing Automation: To grow your customer base, mobile marketing automation When implementing MMA, a high percent of developers report increased engagement, higher revenue, improved conversions, better user insights and higher retention.

Use these 5 Mobile Marketing Strategies this holiday season to help grow your sales and create better branding for your business. If you need help, get in touch.

If you would like help with your digital marketing campaign, get in touch. We are expert marketing consultants in Delaware. | 302-407-0430 |