Category Archives: mobile marketing

5-LinkedIn-Business-Tips-to-Use-Now

5 LinkedIn Business Tips to Use Now

5-LinkedIn-Business-Tips-to-Use-Now

Over the years, LinkedIn has become a resourceful platform not only for individuals looking for work but also for businesses trying to market their brand. Since this specific medium has always been rooted in networking, its marketing potential turns out to be so valuable these days. 

Is your company actively present on LinkedIn? 

There are many ways you can market your brand online. Here’s how you can use LinkedIn, the largest business networking platform in the world, to increase your share of the marketplace:
 

5 LinkedIn Business Tips to Use Now

 

  1.  Complete and Optimize Your LinkedIn Profile – The first impressions are everything. Not to mention they affect your search ranking score. Do yourself a favor now and make sure your work experience is up to date so others can quickly find out about your company, products or services you have to offer. Don’t forget to add you company profile to the page as well! 
  2. Connect with Others – While you should link up with those you already know, LinkedIn is a networking platform so don’t shy away from accepting invites from new people! The more you expand your network, the more marketing opportunities you get! 
  3. Be Creative – There’s over 500 million active users on LinkedIn. Find a way to stand out! Write a compelling bio, share insightful articles, include videos from your business and don’t forget to include a call to action! 
  4. Pay It Forward – Recommending others can be the greatest thing that ever happened to your business. A good old ‘word of mouth’ is still a powerful way to provide testimonials while marketing your business at the same time! 
  5. Join Targeted Groups – LinkedIn groups are a great way to focus on your niche. Use them to connect with others, spread your message and brand your business! 

  

There you go! Use these 5 tips and take your LinkedIn Business profile to another level! If you need help managing your business account, don’t hesitate to contact Famous WSI Results.     

 

Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

 

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

 

Ways to Improve Your Digital Marketing Strategy and Reach New Customers

Ways to Improve Your Digital Marketing Strategy and Reach New Customers

Ways to Improve Your Digital Marketing Strategy and Reach New Customers

Did you know that every day Google notes about 40,000 search queries per second? According to another statistic, active shoppers do a least one search a day. This means customers these days are curious and research driven. The questions you should be asking yourself now is whether your business digital marketing strategy helps you reach those customers?

If your answer is no, it’s time to work on your strategy. Lucky for you, Google offers a lot of insight into the changing patterns and customer shopping profiles. Here are some things to consider before you put a new digital marketing strategy in place.

 

How to Improve Your Digital Marketing Strategy to Reach New Customers

 

  • Immediacy trumps loyalty – Your business has to be right there when potential customers are looking for something.  Research shows that searches “today, tonight, open now” are becoming more popular every day.
  • Near me searches tripled since 2015. Is your business Google listing up to date?
  • Nearly 9 in 10 smartphone users are not certain of the specific brand they want to buy from when they begin to look at information online. This is the chance for your business to stand out. Think of an interesting business creative to grab their attention.

Related article: Our 2019 Digital Marketing Predictions


  • Customers are quick to judge a business online if they don’t have a good experience right away. Research shows you only have 3 seconds to make a good impression online!
  • Customers these days are impatient and they want to access everything right away. If they can’t find your contact information with one click, you may be losing that sale. Make sure your website is mobile friendly and easy to navigate to avoid any confusion.
  • Customers are more demanding, informed and aware. Therefore, you have to tailor your strategy to market each customer individually.
  • Mobile strategy is a must – Google is recording more mobile than desktop searches every day. Did you know an average consumer looks at his/her phone about 70 times a day? Mobile phone changed how we interact with the world, so make sure you include a voice search and mobile-friendly website in your business digital marketing strategy.

Related article: 5 Ways to Master Voice Search Optimization in 2019 


Don’t choose a tactic before you have a good digital marketing strategy in place. If you want to set up your business for success online, make sure to consider each one of these Google insights and then act on them!

Ready to start working on a Digital Marketing Strategy for your business?

 

Contact Famous WSI Results! Our mission is to increase our clientele’s brand awareness through the use of proven marketing techniques and unparalleled customer service in order to create a greater return on your investment.

We are particularly vested in search engine optimization, website design, mobile website design, pay-per-click campaigns, and original content management in order to help our clientele claim their share of the marketplace.

 

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

 

Here Are Our 2019 Digital Marketing Predictions

Here Are Our 2019 Digital Marketing Predictions

Here Are Our 2019 Digital Marketing Predictions

Can you believe it’s almost time to say goodbye to 2018? As we close in the fourth quarter, we can’t help but reflect on this part year. There was surely a lot going on in the digital marketing world! From Google Chrome security updates, Facebook and Instagram algorithm changes to rise of new smart technology, we can’t wait to see what 2019 digital marketing tactics are going to trend!

Speaking of the new year, do you have your new marketing strategy in place? If you still haven’t thought of new digital marketing trends that 2019 might bring, here are our predictions: 

 

2019 digital marketing trends to watch out for: 

 

  1.  Optimize Content for Voice Search – Now is the time to brainstorm new keyword strategies that will cater to all those customers who love using the latest smart technologies (Alexa, Siri) in their search queries.
  2. Diversify Your Content Strategy – In the past year, digital creators and marketers focused more on long-form content (+2,000 words) to rank higher in search. However, it’s been proven that blogs or articles don’t have to be long to be considered valuable. That’s why it’s good to focus on both short and long-form pieces in the new year, so you can cater to those with shorter attention spans as well.
  3. Consider Influencer Marketing – This form of marketing/ advertising will only continue to grow in the next year. Partnering with influencers and content creators to promote your products or build brand awareness is an excellent and effective way to organically reach more valuable customers.
  4. Produce More Video Content – Video is already getting a boost in search from all voice queries, so don’t neglect it in 2019. Producing video content is a great way to liven up your marketing strategy!
  5. Invest in Chatbots – According to Forbes, research “predicts that the chatbot industry will grow significantly as enterprises are enabled to substantially reduce operating costs”. Needless to say, consider investing in this kind of a 24/7 customer service representative to take your business to the next level in 2019.

 For more on the future of marketing, please read this WSI article. 

 

Can you see these digital marketing trends to grow in popularity in 2019? What are your predictions? We would love to hear your thoughts! 

 

Do you want to take 2019 by storm?  

Contact Famous WSI Results! Our mission is to increase our clientele’s brand awareness through the use of proven marketing techniques and unparalleled customer service in order to create a greater return on your investment.

We specialize in internet, television, and radio advertising, and are particularly vested in search engine optimization, website design, mobile website design, pay-per-click campaigns, and original content management in order to help our clientele claim their share of the marketplace.

 

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

outsource digital marketing

Why Should You Outsource Digital Marketing Services?

outsource digital marketing

We live in a fast-paced world, when nearly every piece of information needs to be delivered right away. These days we rely on technology so much that being constantly connected to social media became a bit of a job. Not to mention, there’s a sense of responsibility to be present online whether you know digital marketing or not!

So how are small business owners who deal with daunting day to day operations of running a business supposed to manage it all? Well, they don’t have to. That’s when you outsource digital marketing services!

You see, a digital marketing team you hire will not only stay abreast of all new digital marketing tactics, but they will also know how to help your business adapt to the changes. Trust us, nothing ever stays the same in the digital world! Just in the last year, Google Chrome made a number of changes to their security requirements, Facebook announced a new “community commitment” and Instagram updated their algorithm every few months. Is your business able to keep up with all the updates without the expert knowledge of how to navigate this digital space?

outsourcing digital marketing

WSI experts said it best: When it comes down to it, working with an agency is better than going it alone – even if you’re a solopreneur – because there is so much to learn about the digital world. We say it all the time, but it’s tough to keep up with digital marketing trends, even for marketers and agencies. And we live this stuff, every single day!

When you work with an agency, not only do you solve the “time is money” problem and escape the sell-do loop, you also gain access to the knowledge of people and resources who can take you – and your business – to the next level. Gaining knowledge is power, and it’s also so much better than struggling by yourself.

Makes sense? Next time you worry about the numbers and not enough leads, do yourself a favor and think about outsourcing digital marketing experts! They will assess your online presence from every possible angle and come up with a solution and marketing strategy that’s catered to your needs! They will also make advertising for your industry simple and straightforward.

 

Ready to outsource digital marketing?

Contact Famous WSI Results! Our mission is to increase our clientele’s brand awareness through the use of proven marketing techniques and unparalleled customer service in order to create a greater return on your investment.

We specialize in internet, television, and radio advertising, and are particularly vested in search engine optimization, website design, mobile website design, pay-per-click campaigns, and original content management in order to help our clientele claim their share of the marketplace.

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

 

holiday marketing tips

8 Holiday Marketing Strategies To Try This Season

holiday marketing tips

With Thanksgiving only about a month away, now is the time to get your holiday marketing strategies in place. Don’t know where to start? Think of ways to connect with your customers emotionally and tap into the spirit of giving back. 

If your goal is to increase conversion this busy holiday shopping season, we got you covered. Here are 8 holiday marketing strategies that will maximize your advertising efforts. 

 

8 holiday marketing strategies: 

 

  1.  Offer Special Deals – Reward your best customers for their loyalty throughout the year by giving exclusive discounts or personal gift based on their purchase history. 
  2. Create Holiday Landing Pages – Create holiday landing pages that you can send customers to from your social media and emails campaigns. Be sure to have several different designs and do some split testing to determine the highest converting pages. 
  3. Start a Social Media Campaign – Use holiday specific images, hashtags and special offers to attract customers willing to spend. This is the time when they are starting to search for deals! Encouraging social media interaction will also get people in the holiday spirit of shopping. 
  4. Focus on an Email Campaign – Use email more often to get customers excited about upcoming deals. Make sure to triple your marketing efforts on Black Friday and Cyber Monday. Offer a contest, game or countdown to get more engagement. Don’t forget to add a popup subscribe form to your website and welcome new email subscribers with a discount code as well. 
  5. Focus on High Sales Days – Take advantage of the highest selling days of the season. Offer special promotions for Black Friday, Small Business Saturday and Cyber Monday. 
  6. Give Back to the Community – Show support to the community by sponsoring a food drive or collecting clothing and toys for needy families. Many of your customers are looking for ways to make the season more meaningful by sharing with those less fortunate. 
  7. Send out Holiday Cards – Let your customers know how much you appreciate their business by sending out a holiday card with a personalized special offer just for them. For example, if Customer A repeatedly purchases a certain product or service, provide them with a coupon for that particular item. Continue to send out cards that may invite them to a special event, sale, discounts or free gift promotion. 
  8. Create a Holiday Video – Get your team together for a fun and inviting holiday video. There’s nothing more personal than sending good wishes to your customers and showing your fun personality at the same time!

Read more: 25 Days of Email Marketing Tips for the Holidays 

 

If you’re looking to up your sales this holiday season, contact Famous WSI Results. We help small to mid-sized business owners who are too busy running their businesses to focus on their marketing and advertising efforts. We can help with your digital marketing plan this holiday season, so get in touch.

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

 

facebook template

Choosing the Right Facebook Template for Your Business

facebook template

 

Managing a Facebook business page can be intimidating, but thankfully there is a certain feature that can guide you through this process. We’re talking about a Facebook Template! Choosing the right one for your business can be detrimental to capturing leads, so make sure you give it some thought before you start setting up your business page. 

If you’re a Facebook Business Page admin or manager, you probably received one of these messages from Facebook recently:

 fb template update

The primary benefit of updating your current template to the one that suits your business the most, is the fact your customer will have a better understanding of what you have to offer as soon as they land on your page. 

If right now you’re not sure what Facebook template is best for your business, here’s a breakdown of each option.

Facebook Templates 

 

  • Standard Template  – Good for all Page types, with buttons and tabs to help showcase what’s important to you. 
  • Services Template – Designed to help people find your services and get in touch. Recommended for most businesses. 
  • Business Template – Designed to help you manage your business, including ways to post jobs and special offers. 
  • Shopping Template – Designed to showcase products and make it easy for people to shop online. 
  • Video Page Template – Designed to showcase video content on your page. 
  • Politicians Template – Designed to help politicians reach their supporters and communicate their message. 
  • Restaurants & Cafes Template – Designed to highlight photos and important info about your menu, hours and location. 
  • Venues Template – Designed so you can highlight useful info like your venue’s hours, location and upcoming events. 
  • Nonprofit Template – Designed to highlight your cause and encourage people to fundraise and donate to your nonprofit. 
  • Movies Template – Designed to highlight show times for your audience. 

 

Want your customers to connect with your business faster and easier? 

If you haven’t updated your Facebook templates before August 23rd, 2018, don’t wait any longer with making any necessary changes. The process is easier than you might think! Once applied, you will not only enhance the user’s experience but also make sure your business mission is loud and clear. 

Need help? Contact our social media experts at Famous WSI Results!

 

At Famous WSI Results, we look to partner with our customers to help make their advertising dollars go a long way. By implementing a few reputation-protection measures and taking the time to consciously monitor your online reputation, we lessen the chances of having to spend countless dollars cleaning up your reputation.

 

Get in touch:

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

How to Run a Successful Facebook Contest

How to Run a Successful Facebook Contest Campaign

How to Run a Successful Facebook Contest

Being the most popular social media platform out there, Facebook is a great marketing tool these days for any business out there who’s looking to either convert or build awareness around the brand.  

If your ultimate goal is to grow your business through new clients and sales, it’s time to consider running a Facebook contest. Here’s everything you need to know about setting up and running one: 

Determine Your Goal 

  • Lead Generation – If your goal is to collect more email addresses for your newsletter or email promotion blast, a Facebook contest is a great tool for that.  
  • Getting new customers – Offer a new discount or promotion to those who sign up for your contest.  
  • Growing your account – Ask your entrants to like your business Facebook page when participating in the giveaway. 
  • Promoting an exclusive offer or a sale – Offer a product or service that’s already on sale as a giveaway prize to get people interested in what your business has to offer.

 

Choose a Giveaway Prize: 

Offer a relevant prize to all your potential customers, in other words – entice them to enter your Facebook contest. The goal is to give away something that people will be willing to take action for. Furthermore, your prize should be relevant to your target audience, so make sure to allocate an appropriate amount towards a prize (product or free service).

 

Select an Entry method: 

Don’t ask for too much from your participants, so they don’t get discouraged or confused. Be clear and direct about how to enter your giveaway. We recommend sharing up to 3 rules of entry: 

    • Like a business’s Facebook page 
    • Comment 
    • Tag a friend 
    • Fill out a form on a landing page – great option for collecting emails 
    • Offer an additional entry for those who share your post on their page

 

Include These Giveaway Post Must Haves: 

  • Design an appealing post – Decide what’s the best way to grab people’s attention keeping your target audience in mind. Next, make sure that you include important information (prize, deadline, your logo, etc.) in the image as well as the giveaway caption. Try to be as specific yet concise as possible. 
  • Include what’s the giveaway prize 
  • Share the rules for entry 
  • Determine who can participate and what are the entry deadlines 
  • Include how and when you’ll select a winner 

 

Important  

Check Facebook Contest Rules to make sure that your promotion doesn’t violate any platform rules, such as ‘Acknowledgement that the promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.’ 

 

Promote Your Facebook Contest: 

  • Pin the Post – Make sure your giveaway post is pinned to the top of your page for the duration of the contest and when you announce the winner. 
  • Facebook Ad and Boosting – Put some money into running an ad or boosting your giveaway post on Facebook to reach more people and to target the right audience. 
  • Social Media – If your business is active on other social media platforms (Twitter, Instagram or Snapchat), let your followers know about your Facebook contest as well. There’s a good chance they will be willing to enter on Facebook if they’re already active users on those platforms. 
  • Blog – Write a blog post detailing the contest and the prize or include a blurb about the opportunity at the end of an article you’re currently promoting. 
  • Custom Giveaway Hashtag – If you’re promoting your Facebook contest on Twitter or Instagram, create a custom hashtag to grab more attention and to monitor the giveaway entries. 
  • Email blast – Send out an email blast to your current subscribers to give them a chance to participate. After all, they are your most loyal followers and they will most likely be more inclined to spread the word about your giveaway. 

 

Once you select a winner, don’t forget to announce it to the public and thank everyone else for participating!  

Last but not least, make sure you measure your results so you can run more successful giveaways in the future. 

 

Need help setting up and running a Facebook Contest? We can help! 

 

 

At Famous WSI Results, we look to partner with our customers to help make their advertising dollars go a long way. By implementing a few reputation-protection measures and taking the time to consciously monitor your online reputation, we lessen the chances of having to spend countless dollars cleaning up your reputation.

 

Get in touch:

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

Google Analytics Tools

5 Google Analytics Tools to Include In Your Marketing Strategy

Google Analytics Tools

Tracking conversion is one of the most important tasks we have as digital marketers. Thankfully, there are many free services like Google Analytics tools that we can use to quickly and efficiently measure any inbound marketing efforts. Moreover, we can also see if the website that we’re monitoring is actually helping the business or doing the opposite. 

Are you using Google Analytics to its full potential as a business owner or marketer? If you’re not sure, try incorporating these 5 Google Analytics tools into your marketing strategy now. 

 

5 Google Analytics Tools to Include In Your Marketing Strategy

 

  1. Measure Your Website’s Speed.

    As you may already know, SEO plays a huge role in helping your site rank higher in Google Search. Unfortunately, there’s many things than can badly affect your SEO and one of them is your site’s loading time. Moreover, depending on the download speed of your site, you can either gain more website visitors or lose them. To check out your site speed metrics and diagnose any problems, go to Behavior > Site Speed > Overview, or Behavior > Site Speed > Page Timings (for individual pages of your site).

  2. Analyze Site Searches.

    Want to know how to deliver content your website visitors came for? Enable a search option on your site and then use Behavior > Site Search in Google Analytics to get the data.

  3. Set Up Goals.

    Often overlooked, Goals are a feature that’s simple to use and quite effective at measuring conversion. To create goals, make sure you have admin rights to your Google Analytics page and then go to Admin > Goals > New Goal. From there, you choose a Goal Type you wish to start monitoring (URL Destination, Visit Duration, Page/Visit, Event).

  4. Look into Reporting.

    Whether you want to check your own results or report to your clients, you can do so manually or get weekly/ monthly reports straight to your email. To get the most out of your data collection, we recommend covering 7 areas in your Google Analytics report – Audience Overview, Acquisition Overview, Channels, Social Network Referrals, Mobile Overview and Goals Overview.

  5. Stop Tracking Yourself.

    Assuming you’re the #1 of your website, you probably visit it every single day. To ensure the traffic you bring is not being registered in your Google Analytics reports, you can use a tool to exclude yourself from any future data collection. First, set up a filter under the “Admin” panel. If you have a static IP address, go to All Filters > Add New Filter, and then set a Predefined Filter to Exclude traffic from your given IP address. 

 

There you have it! Starting with just these 5 Google Analytics tools should give you a great deal of information about your marketing efforts. If you want to learn more on how to get the most out of your Google Analytics, stay tuned for more tips! 

 

At Famous WSI Results, we look to partner with our customers to help make their advertising dollars go a long way. By implementing a few reputation-protection measures and taking the time to consciously monitor your online reputation, we lessen the chances of having to spend countless dollars cleaning up your reputation.

 

Get in touch:

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com