Category Archives: mobile marketing

outsource digital marketing

Why Should You Outsource Digital Marketing Services?

outsource digital marketing

We live in a fast-paced world, when nearly every piece of information needs to be delivered right away. These days we rely on technology so much that being constantly connected to social media became a bit of a job. Not to mention, there’s a sense of responsibility to be present online whether you know digital marketing or not!

So how are small business owners who deal with daunting day to day operations of running a business supposed to manage it all? Well, they don’t have to. That’s when you outsource digital marketing services!

You see, a digital marketing team you hire will not only stay abreast of all new digital marketing tactics, but they will also know how to help your business adapt to the changes. Trust us, nothing ever stays the same in the digital world! Just in the last year, Google Chrome made a number of changes to their security requirements, Facebook announced a new “community commitment” and Instagram updated their algorithm every few months. Is your business able to keep up with all the updates without the expert knowledge of how to navigate this digital space?

outsourcing digital marketing

WSI experts said it best: When it comes down to it, working with an agency is better than going it alone – even if you’re a solopreneur – because there is so much to learn about the digital world. We say it all the time, but it’s tough to keep up with digital marketing trends, even for marketers and agencies. And we live this stuff, every single day!

When you work with an agency, not only do you solve the “time is money” problem and escape the sell-do loop, you also gain access to the knowledge of people and resources who can take you – and your business – to the next level. Gaining knowledge is power, and it’s also so much better than struggling by yourself.

Makes sense? Next time you worry about the numbers and not enough leads, do yourself a favor and think about outsourcing digital marketing experts! They will assess your online presence from every possible angle and come up with a solution and marketing strategy that’s catered to your needs! They will also make advertising for your industry simple and straightforward.

 

Ready to outsource digital marketing?

Contact Famous WSI Results! Our mission is to increase our clientele’s brand awareness through the use of proven marketing techniques and unparalleled customer service in order to create a greater return on your investment.

We specialize in internet, television, and radio advertising, and are particularly vested in search engine optimization, website design, mobile website design, pay-per-click campaigns, and original content management in order to help our clientele claim their share of the marketplace.

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

 

holiday marketing tips

8 Holiday Marketing Strategies To Try This Season

holiday marketing tips

With Thanksgiving only about a month away, now is the time to get your holiday marketing strategies in place. Don’t know where to start? Think of ways to connect with your customers emotionally and tap into the spirit of giving back. 

If your goal is to increase conversion this busy holiday shopping season, we got you covered. Here are 8 holiday marketing strategies that will maximize your advertising efforts. 

 

8 holiday marketing strategies: 

 

  1.  Offer Special Deals – Reward your best customers for their loyalty throughout the year by giving exclusive discounts or personal gift based on their purchase history. 
  2. Create Holiday Landing Pages – Create holiday landing pages that you can send customers to from your social media and emails campaigns. Be sure to have several different designs and do some split testing to determine the highest converting pages. 
  3. Start a Social Media Campaign – Use holiday specific images, hashtags and special offers to attract customers willing to spend. This is the time when they are starting to search for deals! Encouraging social media interaction will also get people in the holiday spirit of shopping. 
  4. Focus on an Email Campaign – Use email more often to get customers excited about upcoming deals. Make sure to triple your marketing efforts on Black Friday and Cyber Monday. Offer a contest, game or countdown to get more engagement. Don’t forget to add a popup subscribe form to your website and welcome new email subscribers with a discount code as well. 
  5. Focus on High Sales Days – Take advantage of the highest selling days of the season. Offer special promotions for Black Friday, Small Business Saturday and Cyber Monday. 
  6. Give Back to the Community – Show support to the community by sponsoring a food drive or collecting clothing and toys for needy families. Many of your customers are looking for ways to make the season more meaningful by sharing with those less fortunate. 
  7. Send out Holiday Cards – Let your customers know how much you appreciate their business by sending out a holiday card with a personalized special offer just for them. For example, if Customer A repeatedly purchases a certain product or service, provide them with a coupon for that particular item. Continue to send out cards that may invite them to a special event, sale, discounts or free gift promotion. 
  8. Create a Holiday Video – Get your team together for a fun and inviting holiday video. There’s nothing more personal than sending good wishes to your customers and showing your fun personality at the same time!

Read more: 25 Days of Email Marketing Tips for the Holidays 

 

If you’re looking to up your sales this holiday season, contact Famous WSI Results. We help small to mid-sized business owners who are too busy running their businesses to focus on their marketing and advertising efforts. We can help with your digital marketing plan this holiday season, so get in touch.

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

 

facebook template

Choosing the Right Facebook Template for Your Business

facebook template

 

Managing a Facebook business page can be intimidating, but thankfully there is a certain feature that can guide you through this process. We’re talking about a Facebook Template! Choosing the right one for your business can be detrimental to capturing leads, so make sure you give it some thought before you start setting up your business page. 

If you’re a Facebook Business Page admin or manager, you probably received one of these messages from Facebook recently:

 fb template update

The primary benefit of updating your current template to the one that suits your business the most, is the fact your customer will have a better understanding of what you have to offer as soon as they land on your page. 

If right now you’re not sure what Facebook template is best for your business, here’s a breakdown of each option.

Facebook Templates 

 

  • Standard Template 

Good for all Page types, with buttons and tabs to help showcase what’s important to you. 

  • Services Template 

Designed to help people find your services and get in touch. Recommended for most businesses. 

  • Business Template 

Designed to help you manage your business, including ways to post jobs and special offers. 

  • Shopping Template 

Designed to showcase products and make it easy for people to shop online. 

  • Video Page Template 

Designed to showcase video content on your page. 

  • Politicians Template 

Designed to help politicians reach their supporters and communicate their message. 

  • Restaurants & Cafes Template 

Designed to highlight photos and important info about your menu, hours and location. 

  • Venues Template 

Designed so you can highlight useful info like your venue’s hours, location and upcoming events. 

  • Nonprofit Template 

Designed to highlight your cause and encourage people to fundraise and donate to your nonprofit. 

  • Movies Template 

Designed to highlight show times for your audience. 

 

Want your customers to connect with your business faster and more easily? 

If you haven’t updated your Facebook templates before August 23rd, 2018, don’t wait any longer with making any necessary changes. The process is easier than you might think! Once applied, you will not only enhance the user’s experience but also make sure your business mission is loud and clear. 

Need help? Contact our social media experts at Famous WSI Results!

 

At Famous WSI Results, we look to partner with our customers to help make their advertising dollars go a long way. By implementing a few reputation-protection measures and taking the time to consciously monitor your online reputation, we lessen the chances of having to spend countless dollars cleaning up your reputation.

 

Get in touch:

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

How to Run a Successful Facebook Contest

How to Run a Successful Facebook Contest Campaign

How to Run a Successful Facebook Contest

Being the most popular social media platform out there, Facebook is a great marketing tool these days for any business out there who’s looking to either convert or build awareness around the brand.  

If your ultimate goal is to grow your business through new clients and sales, it’s time to consider running a Facebook contest. Here’s everything you need to know about setting up and running one: 

Determine Your Goal 

  • Lead Generation – If your goal is to collect more email addresses for your newsletter or email promotion blast, a Facebook contest is a great tool for that.  
  • Getting new customers – Offer a new discount or promotion to those who sign up for your contest.  
  • Growing your account – Ask your entrants to like your business Facebook page when participating in the giveaway. 
  • Promoting an exclusive offer or a sale – Offer a product or service that’s already on sale as a giveaway prize to get people interested in what your business has to offer.

 

Choose a Giveaway Prize: 

Offer a relevant prize to all your potential customers, in other words – entice them to enter your Facebook contest. The goal is to give away something that people will be willing to take action for. Furthermore, your prize should be relevant to your target audience, so make sure to allocate an appropriate amount towards a prize (product or free service).

 

Select an Entry method: 

Don’t ask for too much from your participants, so they don’t get discouraged or confused. Be clear and direct about how to enter your giveaway. We recommend sharing up to 3 rules of entry: 

    • Like a business’s Facebook page 
    • Comment 
    • Tag a friend 
    • Fill out a form on a landing page – great option for collecting emails 
    • Offer an additional entry for those who share your post on their page

 

Include These Giveaway Post Must Haves: 

  • Design an appealing post – Decide what’s the best way to grab people’s attention keeping your target audience in mind. Next, make sure that you include important information (prize, deadline, your logo, etc.) in the image as well as the giveaway caption. Try to be as specific yet concise as possible. 
  • Include what’s the giveaway prize 
  • Share the rules for entry 
  • Determine who can participate and what are the entry deadlines 
  • Include how and when you’ll select a winner 

 

Important  

Check Facebook Contest Rules to make sure that your promotion doesn’t violate any platform rules, such as ‘Acknowledgement that the promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.’ 

 

Promote Your Facebook Contest: 

  • Pin the Post – Make sure your giveaway post is pinned to the top of your page for the duration of the contest and when you announce the winner. 
  • Facebook Ad and Boosting – Put some money into running an ad or boosting your giveaway post on Facebook to reach more people and to target the right audience. 
  • Social Media – If your business is active on other social media platforms (Twitter, Instagram or Snapchat), let your followers know about your Facebook contest as well. There’s a good chance they will be willing to enter on Facebook if they’re already active users on those platforms. 
  • Blog – Write a blog post detailing the contest and the prize or include a blurb about the opportunity at the end of an article you’re currently promoting. 
  • Custom Giveaway Hashtag – If you’re promoting your Facebook contest on Twitter or Instagram, create a custom hashtag to grab more attention and to monitor the giveaway entries. 
  • Email blast – Send out an email blast to your current subscribers to give them a chance to participate. After all, they are your most loyal followers and they will most likely be more inclined to spread the word about your giveaway. 

 

Once you select a winner, don’t forget to announce it to the public and thank everyone else for participating!  

Last but not least, make sure you measure your results so you can run more successful giveaways in the future. 

 

Need help setting up and running a Facebook Contest? We can help! 

 

 

At Famous WSI Results, we look to partner with our customers to help make their advertising dollars go a long way. By implementing a few reputation-protection measures and taking the time to consciously monitor your online reputation, we lessen the chances of having to spend countless dollars cleaning up your reputation.

 

Get in touch:

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

Google Analytics Tools

5 Google Analytics Tools to Include In Your Marketing Strategy

Google Analytics Tools

Tracking conversion is one of the most important tasks we have as digital marketers. Thankfully, there are many free services like Google Analytics tools that we can use to quickly and efficiently measure any inbound marketing efforts. Moreover, we can also see if the website that we’re monitoring is actually helping the business or doing the opposite. 

Are you using Google Analytics to its full potential as a business owner or marketer? If you’re not sure, try incorporating these 5 Google Analytics tools into your marketing strategy now. 

 

5 Google Analytics Tools to Include In Your Marketing Strategy

 

  1. Measure Your Website’s Speed.

    As you may already know, SEO plays a huge role in helping your site rank higher in Google Search. Unfortunately, there’s many things than can badly affect your SEO and one of them is your site’s loading time. Moreover, depending on the download speed of your site, you can either gain more website visitors or lose them. To check out your site speed metrics and diagnose any problems, go to Behavior > Site Speed > Overview, or Behavior > Site Speed > Page Timings (for individual pages of your site).

  2. Analyze Site Searches.

    Want to know how to deliver content your website visitors came for? Enable a search option on your site and then use Behavior > Site Search in Google Analytics to get the data.

  3. Set Up Goals.

    Often overlooked, Goals are a feature that’s simple to use and quite effective at measuring conversion. To create goals, make sure you have admin rights to your Google Analytics page and then go to Admin > Goals > New Goal. From there, you choose a Goal Type you wish to start monitoring (URL Destination, Visit Duration, Page/Visit, Event).

  4. Look into Reporting.

    Whether you want to check your own results or report to your clients, you can do so manually or get weekly/ monthly reports straight to your email. To get the most out of your data collection, we recommend covering 7 areas in your Google Analytics report – Audience Overview, Acquisition Overview, Channels, Social Network Referrals, Mobile Overview and Goals Overview.

  5. Stop Tracking Yourself.

    Assuming you’re the #1 of your website, you probably visit it every single day. To ensure the traffic you bring is not being registered in your Google Analytics reports, you can use a tool to exclude yourself from any future data collection. First, set up a filter under the “Admin” panel. If you have a static IP address, go to All Filters > Add New Filter, and then set a Predefined Filter to Exclude traffic from your given IP address. 

 

There you have it! Starting with just these 5 Google Analytics tools should give you a great deal of information about your marketing efforts. If you want to learn more on how to get the most out of your Google Analytics, stay tuned for more tips! 

 

At Famous WSI Results, we look to partner with our customers to help make their advertising dollars go a long way. By implementing a few reputation-protection measures and taking the time to consciously monitor your online reputation, we lessen the chances of having to spend countless dollars cleaning up your reputation.

 

Get in touch:

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

How to Prepare Your Business for GDPR

How to Prepare Your Business for GDPR

How to Prepare Your Business for GDPR

In case you haven’t heard, May 25th is the official date by which all businesses need to be ready to comply with the General Data Protection Regulation (GDPR). What is GDPR? It’s a regulation approved by the EU Parliament in April 2016, which applies to any company anywhere in the world that stores or processes data of people who live in the European Union. If your business is not in compliance with GDPR by May 25th 2018, you might face hefty fines – up to $24million (20m Euros) or 4% of annual global turnover, whichever is higher. / Read more about it here.

Why GDPR? 

This legislation intends to protect the data privacy for EU citizens and create consistent data privacy laws across Europe. If you’re already following the rules of the Data Protection Act (DPA), then you’re on the right path. In today’s post, we’re going to discuss How to Prepare Your Business for GDPR.

GDPR checklist

GDPR compliance list for businesses

Source: WSI World

Data Retention 

Speaking of data collection, it’s also worth mentioning the Google Analytics Data Retention controls. This feature gives you the ability to set the amount of time before user-level and event-level data stored by Google Analytics is automatically deleted from Analytics’ servers. These settings will not take effect until May 25, 2018, so you still have time to choose how long (from 14 months and up) Analytics retains data before automatically deleting it. 

  

Is your Business GDPR Complaint? 

Bottom line is the sooner you get your business GDPR compliant the better. To get you started, assign someone on your team responsible for reading the provisions of the GDPR to fully understand the requirements and specific circumstances your business might be involved with. Then make sure all your employees are aware of the new laws.  

Privacy Policy update deal

 See an example of  a Privacy Policy here.

 

At Famous WSI Results, we look to partner with our customers to help make their advertising dollars go a long way. By implementing a few reputation-protection measures and taking the time to consciously monitor your online reputation, we lessen the chances of having to spend countless dollars cleaning up your reputation.

 

Get in touch:

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

5 Benefits of a Good Website Design

5 Benefits of a Good Website Design

5 Benefits of a Good Website Design

Did you know investing in a good website design early on is one of the smartest things a business can do? Why? Because there’s no better way to quickly inform your customers who you are, what you do and how you do it better than your competition.  

Research shows that a user/ potential customer can form an opinion about your online presence in about .05 seconds once the page loads. That means what they see online can either make or break your business! If a well-designed website is not you first and foremost marketing tool at the moment, we’re here to tell you it’s time to change your approach! Here’s 5 more reasons why a good website design is important for your business growth: 

 

5 Benefits of a Good Website Design

 

  1.  Better Branding. In simple words, your website should act as an extension of your brand. To leave a lasting impression on your visitors, invest in a professional looking website with clear call-to-actions for potential customers. Also, keep in mind that if your web presence doesn’t transfer to a good experience on mobile devices, about 50% of your visitors will most likely think you don’t care about them. 
  2. Higher Google ranking. By creating a responsive and mobile-friendly website, you will have greater success in reaching more potential customers. Implementing SEO and creating quality content tells a search engine like Google that your website is relevant, therefore more people need to see it. Result? Higher rankings!
  3. Data-Driven Results. Use Google Analytics (for free) to learn how your users are interacting with your company’s website and then improve their experience accordingly. Trust us, your website will prove invaluable in providing data about your customers and their buying behaviors! 
  4. 24/7 Accessibility. With the help of a good website design, business owners are able to create a user-friendly and welcoming online environment where visitors can get useful information any time of the day. 
  5. Better Customer Service. One last thing to remember when it comes to a good website design is that it should be all about the user! That means easy navigation, clean layout, visible contact information, up to date links and of course, quality content. Your clientele will NOT be impressed with a dated and poor functioning website! Remember, first impression counts! 

 

As you can see, a good website design has the potential of becoming the most effective marketing and branding material your business can use.  

 

Are you ready to invest in a good website design? 

 

RELATED POST: 7 Steps to Making Your Website a Success

 

At Famous WSI Results, we look to partner with our customers to help make their advertising dollars go a long way. By implementing a few reputation-protection measures and taking the time to consciously monitor your online reputation, we lessen the chances of having to spend countless dollars cleaning up your reputation.

 

Get in touch:

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

Pinterest for Business Famous WSI Results

6 Tips for Using Pinterest For Business

Pinterest for Business Advertising Is Simple

If you’re an online creator, we hope you already recognize the big potential and opportunities that Pinterest for Business can bring to your brand. Using this platform as part of your social media strategy is a huge advantage! Why? Because besides the obvious – traffic and website clicks, Pinterest is also a great platform to upsell your products!  

Want to know how to get your products or services in front of the right eyes? Keep reading for 6 best practices on using Pinterest for business. 

 

6 Tips for Using Pinterest For Business 

 

  1. Set up a Business Account. This is where the magic happens! Once you convert your regular account to a business one, you will get the access to all the analytics you’ll need. 
  1. Include a call to action in your bio. Any time you get the opportunity to share an opt-in or a link to a special deal you’re currently running, take it!  
  1. Use Boards to target your audience. If you didn’t know that before, it’s time to cleanup your boards a bit. Your Pinterest page should resemble exactly what your business can do for the people that end up pinning your content. 
  1. Design shareable pins. It’s always worth taking a bit of time designing pins that are shareable! What does that mean? Good design elements (not too crowded), catchy titles and most importantly – a vertical shape – the longer the better. 
  1. Utilize appropriate keywords and hashtags. You should know that Pinterest is a search engine and should be treated as such. Take time looking up what phrases in your niche people search for to determine which ones will work best for your business. 
  1. Keep an eye on your analytics page. Once again, this is where you’ll find out what your dream audience looks like, what content they pin the most and what areas you should focus on! 

There you go! 6 easy yet oh so rewarding steps for taking your Pinterest for Business to the next level. If you need help managing your business account, don’t hesitate to contact Advertising Is Simple. 

 

FOLLOW US ON PINTEREST for more digital marketing tips!

Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

 

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com