Category Archives: mobile marketing

Successful Video & Marketing Automation in 5 Steps

Successful Video & Marketing Automation in 5 Steps

At this point, you know why Marketing Automation is so important. You understand why video is a great communication tool. You’ve seen how goals influence marketing automation, and how video can be incorporated into those goals.

Last time, we talked all about why using videos and Marketing Automation is beneficial for your business. Today, we are going to dive in deeper and discuss Successful Video & Marketing Automation in 5 Steps.

 

Successful Video & Marketing Automation in 5 Steps

 

  1. Center it around the Story, Not the Sale. There is a heap of sales clutter on the Internet that is actively annoying and repelling your customers. Don’t let your brand be that guy – instead, your video should be centered on the story and not the sale. Remember, the same rules that apply for written content marketing apply for video marketing – concentrate on the value you’re providing for your customers.
  2. Make it the Best 10 Seconds Ever. 1/5 of your viewers will click away from a video within 10 seconds or less. Short and to the point. Get right to the grit of the tale and manage expectations from the outset (within the first 5 to 10 seconds). Try sparking your audience’s curiosity by asking questions and using teasers to hook their attention right away. Your video should immediately convey its value and answer that “why should I watch it?” question that will be on your audience’s mind.
  3. Lighten Up and Stop Being so Boring! Encourage your video creators to be creative and take risks. Think your B2B audience can’t handle humor? Don’t feel constrained by what’s gone before you in your industry and don’t try to emulate your competitor’s stiff tone and drowsy script. Stand out and take a chance on being funny.
  4. Optimize for Search. The first thing you should do to derive the maximum SEO value from your video (before you upload your video to any sharing sites) is to host it on your own domain. It’s important to enable embedding on your video as this will help you increase the likelihood of receiving inbound marketing links. Ensure that your videos are tagged with relevant keywords and fully explained with fleshed out descriptions and unique titles. Keep this rule in mind: it is had a box, it has a purpose – Google needs you to fill it out to help you rank.
  5. Educate and Prove Yourself. Did you know that 65% of your audience are visual learners? One of the most powerful methods you can use for video marketing is to educate your audience. Teach your customers how to use your product or service and provide useful tips on how to make the most of it. Or, create a webinar to showcase your industry knowledge, position your brand as a thought leader, add value to your consumers’ lives and collect leads in the process.

 

Successful Video & Marketing Automation in 5 Steps marketing-automation-and-video-content-tips marketing-automation-and-video-content-tips-Famous WSI Results Tips-for-Successful-Video-Marketing-Automation-by- Famous WSI Results Delaware


 

Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

 

Famous WSI Results 302-407-0430

info@FamousWSIResults.com

 

 

 

 

Marketing Automation

5 Reasons Why Your Business Could Benefit from Marketing Automation

Staying up to date with the ongoing marketing trends these days means constantly researching, learning and trying new techniques and tools. The workload and responsibilities of a modern marketer change just as fast. Think of Facebook or Instagram. The new updates roll in so often that if you logged into your account after 6 months of absence, you probably wouldn’t even recognize the platform anymore.

Same goes for digital marketing. The tools and strategies are evolving every year, and it’s the marketers’ job to know how to manage it all.

For the last few months, we’ve been discussing the benefits of having a Mobile App and why it is crucial for your business to tap into that platform (read Mobile Apps for B2B companies and retail stores). This month, we will be exploring yet another digital strategy that’s absolutely worth considering and implementing. Let’s talk Marketing Automation, shall we?

 

Marketing Automation

 

In simple words, Marketing Automation is a software thanks to which you can automate your marketing actions. Think of email marketing, CRM, social media, phone campaigns, digital advertising and many more other channels combined into one marketing effort.

Since Marketing Automation system is doing great so far (91% of the most successful users agree that it was “very important” to the overall success of their marketing across channels), here are 5 more reasons why your business could benefit from it.

 

5 Reasons Why Your Business Could Benefit from Marketing Automation

  1. Time management. Marketing automation allows marketers to recognize a specific target and then tailor the content in order to reach that customer. Such shift in focus allows users to quickly determine prospects that can be converted.
  2. Improved Communication. With a marketing automation software, you can spot your hot lead right away, which makes it easier for emailing and following up once the potential client or customer is still hooked on your content.
  3. Personalization. Marketers connect with unique customers through tailored content based on their profile data and purchasing behavior. If the lead is getting more personalized content, it is very likely to spend more time on your website.
  4. Organization. Thanks to Marketing Automation, sifting through leads can be done in a more organized, quicker and efficient manner across multiple channels. Same goes for distributing content.
  5. Customer Loyalty & Retention. In 2017, it costs more to seek new customers, as opposed to retaining the loyal ones that you already have. Marketing Automation is said to deliver even better customer experience across all channels.

 

There you have it. Marketing Automation is here to stay, so it’s time to optimize your strategy and watch your results skyrocket! Are you ready?

If you’d like to learn more about this topic, stay tuned for more content as we will be discussing more Marketing Automation in the coming weeks.

 


 

Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

 

Famous WSI Results 302-407-0430

info@FamousWSIResults.com

B2B Mobile Apps Delaware

7 Great Mobile App Features for B2B Companies That Will Make Their Clients Smile

Have you been considering building a mobile app for your B2B Company? Many deem that mobile apps are more for B2C businesses. Not true.

While it is easy to see great value of a mobile app for a B2C business, such as streamlined ordering, push notifications and the ability to offer incentives to customers through loyalty programs. With B2B marketing, it gets a little more obtuse on what the value can be for developing a mobile app.

B2B Mobile Apps Delaware

A well-designed B2B mobile app can give a great ROI and help build a clientele base that is loyal and easily accessible. If your business is in manufacturing, a mobile app can be useful to clientele who may be researching your product. There is the added benefit of streamlining the ordering process. A regular client could place orders based on past ones easily from anywhere.

Likewise, imagine how empowering a mobile app could be for your sales team. They will have easy access to CRM information, such as sales, marketing, quotes and invoicing that they can conveniently share with prospects and clients.

Do you want to stay ahead of your competitors? If your current mobile strategy does not include Mobile Apps, now is the time to consider investing in one. In today’s post, we are sharing 7Top Reasons Your B2B company  can absolutely benefit from a Mobile App.

7 Great Mobile App Features for B2B Companies That Will Make Their Clients Smile:

  1. Promotional Features: If your business holds special events, such as trainings, seminars, symposiums, or promotions, a mobile app can be invaluable by allowing you to showcase key information & promotions, track attendees and post comments or updates.
  2. Newsletter Sign Up: Entice clients to sign up for your mailing list in order to get exclusive updates, industry based news, special offers or notifications. By becoming an authority in your industry through sharing valuable content, you will develop a trust and reputation which translate into sales.
  3. Appointments and/or Consultations: Your clients will appreciate the ease with which they can schedule appointments or consultations. Your sales team can utilize this feature to schedule appointments with clients and prospects, helping to get more business on the books.
  4. Push Notifications: Send exclusive messages directly to your clients’ phones. Push notification can utilize geo-fencing marketing technique to target clients based on their location.
  5. Merchandise or Invoicing: Build your own marketplace or integrate with your current online store. Customize your products and descriptions, accept payments in-app (set up shipping and taxes) and add an option for pick-up or virtual delivery, if your product is digital.
  6. Loyalty Programs: Even a B2B can benefit from creating a loyalty program rewarding repeat clients with incentives, coupons or promotional items.
  7. CMR System: Easily connect with, manage and contact clients. View your app’s user-base and their locations. Easily access all orders or see how users interact with your app.

The best way to develop a B2B mobile app is to thoroughly analyze your business and think creatively about what types of mobile app features will best serve you and your clientele.  Customizing and testing your mobile app will add true value to your B2B mobile marketing, creating a streamlined process for you and your clients.

Famous WSI Results and partner Advertising Is Simple, a full service advertising company in Delaware, are offering a chance to win a free mobile app for one lucky business through the end of June.

Will it be you?

You can’t win if you don’t enter, so Click Here to find out more now – Good Luck!

mobile app giveaway

5 Reasons Your Delaware Retail Store Needs a Mobile App Now

5 Reasons Your Delaware Retail Store Needs a Mobile App Now

5 Reasons Your Delaware Retail Store Needs a Mobile App Now

Ecommerce has been making strides in the digital marketing industry, and it’s time for traditional retail stores to acknowledge it. Considering the digital era we live in now and how fast it changes, the shopping experience will only continue to evolve for both the shops and the customers. Needless to say, it’s only smart for retail businesses to face this problem sooner rather than later.

Do you want to stay ahead of your competitors? If your current mobile strategy doesn’t include Mobile Apps, it’s time to consider why. In today’s post, we’re sharing 5 Top Reasons Your Delaware Retail business absolutely needs a Mobile App.

 

5 Reasons Your Delaware Retail Store Needs a Mobile App:

  1. Personalized experience  A mobile app will not only enhance your customers’ in store experience, but also cater to the tastes and needs of each one of them. With an app, you can keep the customers informed about the latest inventory based on his/her interests. That’s added value to your relationship with the customer! Not to mention, it’s uber convenient, too.
  2. Increased Customer Engagement – Your relationship with the customers doesn’t have to be limited to the times they visit your store. Thanks to a Mobile App, you can offer special deals to your clientele, give them wishes on their birthday or other special occasions. All this engagement adds up and may result in impulse buys from the customers.
  3. Direct Marketing Channel – Unlike traditional marketing channels, Mobile Apps have a wider reach and can be integrated on multiple marketing sources. They also allow you to run flash sale campaigns that attract lot of sales these days. The biggest advantage? Your marketing campaign would run 24/7, so you can be visible to your costumers at all times!
  4. Personalized Loyalty Programs & Rewards – No better way to reward your users! Consumers are much more inclined to download and use your app if they know they’ll be rewarded. Also, the great thing about apps is the fact they give marketers the power to create a personalized rewards program based on the individual costumer.
  5. It’s fun. – Let your costumers be more interactive with your brand! There’s nothing better for branding than showing off your fun personality and let your customers relate.

 

Can you see how a mobile app for your Delaware retail business could come in handy? Mobile apps mean more awareness and reach for your business and which can result in more loyal customers and increase in sales.

Apps are handy, and the businesses around the world are taking notice of that more and more each day. What about your Delaware business – is it ready to embrace the mobile app revolution?

 

Check out some of the Retail Store Mobile Apps developed by Advertising Is Simple below.

Tri-State Liquors app

DB Tailors Mobile App developed by Advertising Is Simple Delaware

 

Want to win a FREE Mobile App for your Retail Store? They are giving away 1 fully developed app featuring up to 12 functionalities!

Check out this link for more information on how to enter.


 

Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

 

Famous WSI Results 302-407-0430

| info@FamousWSIResults.com

5 Reasons to have a Mobile App for your Delaware Restaurant

5 Reasons for your Delaware Restaurant to have a mobile app

We live in a time where customers expect a mobile friendly experience – whether it is to make dinner reservations, book a hotel room or ordering takeout – it should be easily handled at the touch of a button.

One thing that can help anyone in the hospitality business to better connect with those customers on touch screen device are mobile apps.  People’s usage of apps now for personal or business are at an all-time high. When they need an answer, information, or basic knowledge about something, they want it fast and at the tip of their fingers.

With this knowledge, businesses now are finding ways to optimize their reach and profit in the most affordable and easiest ways. In particular, the hospitality industry could use mobile apps to benefit their local business in a variety of ways. Any restaurant, hotel, bar, and general event planning needs could be accomplished with these great digital marketing tools.

Here are 5 Reasons Your Delaware Hospitality Business Should Have a Mobile App:

  1. Push Notifications:  A great way to engage with your customers.  Update customers on events, specials, news, etc.
  2. Available to customers at all times:  Day or night, customers can access your app to get information on products/services or send in a question through a form instantly.
  3. Brand Recognition: The more customers use your app, the more they will recognize your company’s branding techniques and associate certain things with its brand. Brand awareness=SALES!
  4. Competitors:  Competitors may not have an app yet, which will make your business stand out.  Creating a mobile app lets customers know you care about their needs and allows for easy access to your business, such as business hour listings, daily specials, loyalty programs, online reservations or curbside pickup. (These are just a few of the features of our Mobile App offerings.)
  5. Integration:  Mobile apps can integrate multiple marketing sources into one place.  Connect your company’s Youtube channel, social media accounts, PDFs, web site pages and more all in one place. This presents fast and convenient access so your customers can view everything that you offer!

Can you see how a mobile app for your Delaware hospitality business could come in handy? Mobile apps mean more awareness and reach for your business and which can result in more loyal customers and increase in sales.

Apps are handy, and the businesses around the world are taking notice of that more and more each day. What about your Delaware business – is it ready to embrace the mobile app revolution?

Check out this app that we did for our client at Tri-State Liquors in Delaware:

triState app


Need Help With Mobile Apps for your Delaware Business?

If you would like help with mobile apps for your business, get in touch. We are expert marketing consultants in Delaware.

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com

what's your mobile marketing strategy

5 Mobile Marketing Tips for the Holidays

5 Mobile Marketing Tips for the Holidays

Take advantage of the holiday season this year by embracing these five mobile marketing strategies. Digital marketers have been pointing to the growing importance of mobile marketing since smartphones have literally become the ‘digital lifeline’ for many Americans. (10% of American smartphone owners say that it is their only connection to the internet and 30% say they have limited alternatives).

If you have not used mobile to market your products and services, then you are missing a big opportunity to grow sales. Google found that 67% of consumers are more likely to make a purchase if a mobile site offers a positive experience, whereas 61% would leave a mobile site if they cannot find what they are looking for immediately.

Do not lose the opportunity to grow leads and conversions by failing to optimize your campaigns for mobile. Here are five tips that can help get the most out of your mobile marketing strategies.

5 Mobile Marketing Tips for the Holidays:

 

1. Be Responsive: People are increasingly using their mobile devices to shop online and make purchases from the palm of their hand. A responsive web design is a popular tactic to use to reach customers no matter what their ‘shopping device’ of choice is – tablet, laptop, desktop or smartphone.

2. Adwords Call Extensions: Increase click through rates by 4-5% with call extensions that allow people to click a button to reach you easily. This is a great feature for local businesses, as people can search for something like a restaurant on their phones and find the number to make a reservation or place a take-out order.

3. Click to Call CTA: Calls-to-Action are one the most important inbound marketing tools available. When it comes to mobile marketing, you want to make sure that the button is large enough for a person’s thumb to easily tap it. Your CTA needs to be highly visible.

4. Email Optimization: With over half of all emails opened on a smartphone or tablet, mobile optimization of emails in order to make the experience better for your audience is imperative.

5. Mobile Marketing Automation: To grow your customer base, mobile marketing automation When implementing MMA, a high percent of developers report increased engagement, higher revenue, improved conversions, better user insights and higher retention.

Use these 5 Mobile Marketing Strategies this holiday season to help grow your sales and create better branding for your business. If you need help, get in touch.


If you would like help with your digital marketing campaign, get in touch. We are expert marketing consultants in Delaware.

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com

4 Tips for Finding Focus in A Mobile World Guide

4 Tips for Finding Focus in A Mobile World

You know mobile technology is everywhere these days, but how do you harness the power of mobile to boost your business?

The key is focus. If you can find just one element of mobile that connects with your customers – and use it to improve their experience with your business – it’ll make all the difference.

For key tips on how to cut through the distractions and keep up with the changes, download our latest guide, 4 Tips for Finding Focus in A Mobile World.

Mobile technology has powerful influence over the way we communicate, interact and do business. But with technology comes distraction, uncertainty and constant change. It’s tough for businesses and marketers to do the right thing when the right thing is an evolving target.

4 Tips for Finding Focus in A Mobile World

This free, 12-page guide is a great resource for helping businesses figure out what to focus on in a world with so many distractions.

You will learn:

  • How to use mobile technology from a perspective that benefits your business
  • How to think like a customer and develop a customer-centric mobile strategy
  • How to get predictive and be proactive
  • Best practices for planning while still remaining agile

Grab your free copy of our mobile marketing how-to-guide below and start crafting a customer-centric mobile experience that wins you new customers and repeat business!

Fill Out This Form to Get your free copy now >>

 

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If you would like help with your digital marketing campaign, get in touch. We are expert marketing consultants in Delaware.

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com

Get Your Mobile Marketing Strategy in Shape Before the Holidays Arrive

Get Your Mobile Marketing Strategy in Shape Before the Holidays Arrive

Get Your Mobile Marketing Strategy in Shape Before the Holidays Arrive

With the holiday season quickly approaching and mobile usage skyrocketing, making sure that you shop is ready to meet your customer’s demands and engage with them via their device of choice may just make your sales grow.

One of the most obvious ways to ensure that your holiday marketing campaign is mobile optimized is to put yourself in your customer’s shoes.

  • Is your website easy to navigate on a smartphone?
  • Does a mobile web search bring up your website pages?
  • How easy is it to get in touch with your company using only a smartphone?
  • How would you rate the overall mobile experience?
  • Can customers access your services quickly and conveniently through their mobile device?
  • Are you leveraging all the technologies available, such as wifi access, camera usage, QR codes?
  • Are there improvements that can be made?

Once you have identified where you need to make improvements to a mobile user’s experience, now start to plan your holiday marketing strategy. Text messaging is a very effective mobile marketing strategy that helps to drive sales and to brand your business.

SMS Messaging puts you front and center allowing you to capture a customer’s attention:

  • Sign up incentives for your texts – grow your customer base by creating clear Calls to Action – CTA need to be displayed prominently in-stores, on your website, on social pages, in emails, etc…
  • Integrate your POS System with mobile messaging in order to send more helpful messages that show a true understanding of individual customers
  • Quickly communicate important details, such as order confirmations, shipping details and order tracking
  • Send out mobile coupons and special offers
  • Automate your messages – welcome messages, purchase confirmations, thank you notes, etc.…
  • Send exclusive in store only offers to drive traffic to your brick-and-mortar store
  • Reward your best customers for their loyalty throughout the year by giving exclusive discounts or personal gift based on their purchase history.
  • Use MMS (Multimedia Messaging Service) to send out engaging pictures, music and videos, letting your customers know how much you appreciate their business.

With the expanding digital universe, integrating new technologies into your mobile marketing campaign can be the key to accelerating your holiday sales and may just keep that momentum going throughout the next year.

Need help? Get in touch


If you would like help with your digital marketing campaign, get in touch. We are expert marketing consultants in Delaware.

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com