Did you know that only 2% of websites are fully accessible for people living with a disability? One of the most popular cases of failing to accommodate visually impaired users was back in 2019 when Beyoncé’s website was sued over the lack of website accessibility. Other popular cases included Target and Domino’s Pizza. According to …
What You Can Do to Improve Your Search Strategy
As marketers, it’s obvious we need to keep abreast of the changes in search behavior. After all, SEO is about being relevant in whatever way people are searching, no matter how quickly it may change… The smartest search strategy is the one that recognizes SEO consists of many elements that need to work together in …
2020 Digital Marketing Tips for Every Business
As we get closer to welcoming a new year, now is a perfect opportunity to implement these 2020 digital marketing tips. We know how hard it is for small to mid-sized companies to compete with larger competitors in the industry. This is why getting you marketing strategy in order before the new year comes is crucial to staying …
Choosing the Right Facebook Template for Your Business
Managing a Facebook business page can be intimidating, but thankfully there is a certain feature that can guide you through this process. We’re talking about a Facebook Template! Choosing the right one for your business can be detrimental to capturing leads, so make sure you give it some thought before you start setting up …
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7 Great Mobile App Features for B2B Companies That Will Make Their Clients Smile
Have you been considering building a mobile app for your B2B Company? Many deem that mobile apps are more for B2C businesses. Not true. While it is easy to see great value of a mobile app for a B2C business, such as streamlined ordering, push notifications and the ability to offer incentives to customers through …
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5 Reasons Your Delaware Retail Store Needs a Mobile App Now
Ecommerce has been making strides in the digital marketing industry, and it’s time for traditional retail stores to acknowledge it. Considering the digital era we live in now and how fast it changes, the shopping experience will only continue to evolve for both the shops and the customers. Needless to say, it’s only smart for …
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5 Reasons to have a Mobile App for your Delaware Restaurant
We live in a time where customers expect a mobile friendly experience – whether it is to make dinner reservations, book a hotel room or ordering takeout – it should be easily handled at the touch of a button. One thing that can help anyone in the hospitality business to better connect with those customers on …
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7 Reasons to have a Mobile App for your Delaware Business
This generation we live in is very mobile friendly. It seems like everywhere you look someone is using a mobile phone for basic phone calls and for also other useful things like surfing the internet. Most people of the millennial generation grew up with some kind of mobile device in their hands at all times …
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