Category Archives: marketing plan

A COVID-19 Webinar Series You’ll Want to Attend

Here’s a COVID-19 Webinar Series You’ll Want to Attend

A COVID-19 Webinar Series You’ll Want to Attend

We think it’s fair to say that none of us imagined we’d be where we are today. Nor did we foresee the impact COVID-19 would have on businesses all around the world. 

We know your business has been affected in one way or the other, and we’d like to help you navigate through this crisis, so you are positioned to come out on the other side stronger. 

Over the next few weeks, WSI will be running a free webinar series to share digital marketing tips, tricks, and best practices that you can use to overcome the marketing obstacles you are facing today. Based on some of the recent research we’ve seen, companies that embrace digital marketing will be in a much better position to engage and network with their customers through this crisis. 

Here are the details for this special WSI COVID-19 webinar series: 


 

Ahead of the Curve: Digital Marketing Tips, Tricks and Best Practices During COVID-19


 

Occurs every Wednesday from April 1 – May 6 | 11:30 AM – 12 PM EDT


 

Topics being covered: 

  • April 1 – Video Marketing: How Using Video Creates Revenue, Retention, and Relationships for Your Business
  • April 8 – Competitive Research: How to Analyze the Marketing Activities of Your Competitors to Get Ahead
  • April 15 – Database Management: Learning the Basics of Managing Your Customer Database to Grow Your Business
  • April 22 – Persona-Based Marketing: Understanding Your Target Audience in Challenging Times 
  • April 29 – Conversational Marketing: How to Reimagine Your Customer Conversations Using the Latest Technology
  • May 6 – Website Conversions: How to Convert More of Your Website Visitors into Leads


    REGISTER NOW


 

Even if you don’t think you can’t make all of the dates above, we encourage you to register for the series, so you get a copy of the webinar recordings to your inbox to watch later.   

As always, my team is here to support your business in any way that we can.

Stay safe, and remember, we are in this together.

 

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com 

Things You Can Do for Your Business While Working from Home

Things You Can Do for Your Business While Working from Home 

Things You Can Do for Your Business While Working from Home

In just a few short weeks, terms like social distancing and flattening the curve appeared in our daily vocabulary and Covid-19 forced us to adjust to a new normal while working from home. While those surely unprecedented times seem to bring a lot of unknowns for many businesses, there are certain things you can do now to help alleviate the heaviness of the current situation. 

 

If your business is currently feeling the effects of the global pandemic, it’s time to rethink your digital marketing strategy. We believe that trying to save money by cutting back on your digital efforts is only a short-term solution that you will most likely regret in a long run…

 

Since most of us are working from home these days, it’s time to use this opportunity and dive in deeper into the digital world in an effort to improve your business. If you think you’re ready to claim your share of the marketplace and reach new customers, this post is for you! 

 

Things You Can Do for Your Business

While Working from Home 


 

  • Hit Refresh on the Old Content – One way to boost your search engine ranking is by updating old content (blog posts or YouTube videos) with new information, hashtags, optimized photos and relevant backlinks.  
  • Update Your Company’s Website – In order to reach more customers, now is a perfect time to boost your site’s organic reach and focus on SEO. You can start by going over each page and updating your page titles, headers and meta tags. 
  • Leverage a Healthy Mix of Social Media – It’s time to connect with your audience! In times of so much uncertainty, we guarantee your potential clients will appreciate that extra customer service care and attention to details. 
  • Research New Platforms to Reach More People – Whether it’s uploading Insta-stories, going live on Facebook or creating tutorials and informative videos for your audience, use this time to connect with people who are actively seeking new media to stay entertained and informed. 
  • Invest Time in a Competitor Analysis – Pay attention to what your competitors are doing online. If you’re looking to benefit from a comparison analysis of your industry, check out these 5 Steps you should take to make your company more competitive and better focused on success. 
  • Get Client Testimonials – One of the most powerful and cost-effective marketing tools for your business are client testimonials. Why? Because they deliver value from the people that know your services or products best. If you’re wondering how to ask your clients to provide feedback about your work, check out this article. 

 

Related: Ways to Improve Your Digital Marketing Strategy and Reach New Customers 

 

If you have any questions or would like to find out how Famous WSI Results can help your business claim its share of the marketplace, contact us today! 

  

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com 

 

 

5 Digital Marketing Predictions for 2020

5 Digital Marketing Predictions for 2020

5 Digital Marketing Predictions for 2020

One thing about digital marketing is always right – it constantly evolves. And if you’re in the business of advertising or simply running your own business, then you better keep up with those changes.

Not sure what to expect from digital marketing in the new year? Lucky for you, our friends at WSI World put together a list of predictions for 2020 so you can know what to focus on to take your business to the next level!

5 Digital Marketing Predictions for 2020

  1. Zero Click Searches
  2. Alternative Communication Channels as key conversation points
  3. Customer Data Compliance
  4. Influencer Marketing
  5. Alternate Search Engines

 Click here to learn more from WSI World!

 

 

Need help? 

Contact Famous WSI Results today! We help small to mid-sized business owners who are too busy running their businesses to focus on their marketing and advertising efforts. We specialize in Internet, TV, and radio advertising, and are particularly vested in Search Engine Optimization, website design, mobile website design, pay-per-click campaigns, and original content management in order to help our clientele claim their share of the marketplace.   

Get in touch:

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

Digital Marketing Strategy in 2020

5 Steps to Figure Out Your New Digital Marketing Strategy in 2020

Digital Marketing Strategy in 2020

New year, new digital marketing strategy! Now that we’re halfway through the first month of 2020, it’s time to talk about your business. Analyzing your business is the first step to understanding your plan of action. 

Are you wondering where to start? Here’s what you need to take into consideration before you figure out the best digital marketing strategy for your business. 

 

5 Steps to Figure Out Your New Digital Marketing Strategy in 2020 

 

  1. Digital Audit – There’s always room for improvement and your business online presence is no exception. When was the last time you updated your website? How about your online directories? Taking care of your online properties strengthens your SEO, which results in generating more leads for your business!
  2. SEO Audit – This is when you determine which keywords bring you the most traffic or which web pages attract relevant traffic to your site. Tools like SEMrush work great to figure this out on a page by page level. Once you figure out the list of your best keywords, make sure to go over your meta titles, descriptions, headings and content for each webpage to see where you can improve.
  3. Content Audit – Think of your content as a marketing opportunity to reach your potential clients. What you put out there has a great power to take your clients from the awareness to the decision stage. Does your current content provide value, relevancy and include a call to action?
  4. Social Audit – What social media channels are you currently using? What type of engagement is your business getting? How about your followers and online reviews? Once you figure out which platforms are generating the most interactions, you will know what social media channels are worth your money and time.
  5. Insights Audit – Monitoring your website each month is crucial to know how your digital marketing efforts are supporting your business objectives. Free tools like Google Analytics are easy to use and the data they provide can help you make informed business decisions in the future.

As you can see, the first step to creating a comprehensive and successful digital marketing strategy in 2020 is looking at a big picture. Once you audit all of the mentioned avenues, you will have a better understanding how you can improve your strategy so your business can thrive! 

Need help? 

Contact Famous WSI Results today! We help small to mid-sized business owners who are too busy running their businesses to focus on their marketing and advertising efforts. We specialize in Internet, TV, and radio advertising, and are particularly vested in Search Engine Optimization, website design, mobile website design, pay-per-click campaigns, and original content management in order to help our clientele claim their share of the marketplace.   

Get in touch:

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

 

2020 Digital Marketing Tips for Every Business

2020 Digital Marketing Tips for Every Business

2020 Digital Marketing Tips for Every Business

As we get closer to welcoming a new year, now is a perfect opportunity to implement these 2020 digital marketing tips. We know how hard it is for small to mid-sized companies to compete with larger competitors in the industry. This is why getting you marketing strategy in order before the new year comes is crucial to staying ahead of the game. 

If you don’t know where to start, we put together a list of essential digital marketing strategies that are sure to grow your brand in 2020: 

  

2020 Digital Marketing Tips for Every Business:

  

  1. SEO audit – There is no denying that SEO (Search Engine Optimization) is one of the most cost-effective methods of marketing. It not only allows you to target a certain market niche, but it also gives you greater control over your advertising budget. If your website and online listings are not optimized for search yet, it’s time to change that. 
  2. Content Calendar – From blog articles to video content and social media posts, the best thing you can do to have success with content creation is to plan ahead. Take the time to put together a content calendar for your business so you can execute all of your ideas efficiently in the future!
  3. SSL Certificate There’s nothing more important to your brand than being authentic and making your customers feel well taken care of. That is why security of their private information should be your top priority when managing your online business. By implementing the SSL Certificate on your website, you establish an online entity’s credentials for doing business on the Web. Such action promotes trust, protection, confidentiality and also, better ranking of your business in Google search.
  4. Mobile-friendly Website – What is your mobile strategy? Providing a mobile-friendly experience is not only a good marketing move, it is expected. Google even implemented mobile-friendly algorithm that provides businesses that have optimized their website for mobile usage higher rankings when users search on mobile devices.
  5. Video Content – Video has been getting a boost in search from all voice queries, so don’t neglect it in 2020. Producing video content is a great way to liven up your marketing strategy!
     

  Ready to take 2020 by storm?    

Contact Famous WSI Results today! We help small to mid-sized business owners who are too busy running their businesses to focus on their marketing and advertising efforts. We specialize in internet, television, and radio advertising, and are particularly vested in search engine optimization, website design, mobile website design, pay-per-click campaigns, and original content management in order to help our clientele claim their share of the marketplace.

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

Pinterest Advertising

What You Should Know About Pinterest Advertising

Pinterest Advertising

If you own a business, you probably already understand how an established online presence can benefit your brand. Social media is not only a free tool for marketers and business owners that can be utilized to bring more brand awareness, but it can also be a vital element of any advertising efforts. 

Do you want to bring in more leads and get your products or services in front of the right eyes? Consider investing in Pinterest Advertising! Here’s how. 

 

What You Should Know About Pinterest Advertising

 

  1. Pinterest for Business – Before you do anything, make sure to switch your account to a business one so you can access specific features like analytics and the Ads Manager.
  2. Goal setting – What do you want people to do after they see your ad? Choosing your goal should be based on what’s most important to your business for this each campaign.
  3. Targeting – Take time narrowing down your ideal target. You should strive to reach the people on Pinterest who are most likely to show an active interest in your ads. Your targeting options can be determined by certain keywords, interests, demographics or placements. You can also use individual targets or combine multiple approaches.
  4. Budgeting – You can select a lifetime option if you want us to use your budget evenly in a chosen timeline. Pinterest will automatically adjust budgets based on how much there is left to deliver. If you select a daily approach, you will only use a specific amount you want to spend each day.
  5. Pin Success – You should promote Pins that are already doing well to reach even more people. Visit your Analytics board to see what’s performing well. Remember to ONLY promote content you own, and make sure every Pin links to a website. 

 

There you go! Use these 5 easy steps and take your Pinterest Advertising strategy to another level! If you need help managing your business account, don’t hesitate to contact Famous WSI Results!

 

 FOLLOW US ON PINTEREST for more digital marketing tips! 

Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

 

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

5 Steps to Successful Content Marketing Strategy

5 Steps to Successful Content Marketing Strategy

5 Steps to Successful Content Marketing Strategy

Content marketing gives small businesses a chance to become publishers of valuable information and allows them a better success rate when competing with larger competitors.  While any business can publish and curate content, many brands have a hard time developing the mindset to create a consistent flow of new, interesting information. 

Content Marketing Mix 

According to the experts, a best-in-class content marketing mix should consist of: 

  • 65% original content (created by your business)
  • 25% curated content
  • 10% syndicated content

Sharing a marketing mix of different sources of high value content can help with leveraging your resources more efficiently, while better engaging your target audience. 

Want to know more? Here’s 5 tips for creating a successful content marketing strategy. 

 

5 Tips for Successful Content Marketing Strategy 

 

1. Identify Your Ideal Customers – This is a key in order to create an effective roadmap for your content marketing strategy. Where do your customers hang out in real life and online? What forums and websites do they visit? What challenges do they face and what kind of content can you create that will help them overcome these challenges? Buyers are already overwhelmed by the amount of content that businesses generate, so it is imperative to focus on quality instead of quantity.
 

2. Repurpose Content – Don’t waste your marketing budgets on recreating content that already exists. Convert existing content into quality one that is well-thought-out in order to be well-received, hence leading to more conversions. There are undoubtedly presentations, proposals, brochures and action plans that can be adapted for content marketing purposes.
 

Content Marketing

3. Perform Content Audit – Replace or remove outdated content from your website, brochures, presentations and action plans. Few businesses visit their own website on a regular basis and often fail to identify outdated information. A content audit will show you where you need to remove and replace old legacy content.
 

4. Share Quality Content – If you’re working with content that’s more than five years old, you might find that it contains good information but the tone, style and focus don’t hit the mark anymore. Improving and tweaking existing content can stretch your marketing budget and make your content more effective.
 

5. Use Content in New and Creative Ways – Transform case studies into downloadable infographics, turn internal company news into blog posts or short form video content, and post photos from your conferences and work functions to Pinterest and Facebook. Make your content strategy as far-reaching and effective as possible using innovative ways to turn it into multimedia, news items or any type of content that your target audience would want to consume. 

 

As you can see, curating content that is meaningful in an organized, valuable way can be a valuable part of any successful content marketing strategy. But what if most small businesses can’t spend too much time on creating quality content?  This is where you can outsource help! 

Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

 

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

 

 

Ways to Improve Your Digital Marketing Strategy and Reach New Customers

Ways to Improve Your Digital Marketing Strategy and Reach New Customers

Ways to Improve Your Digital Marketing Strategy and Reach New Customers

Did you know that every day Google notes about 40,000 search queries per second? According to another statistic, active shoppers do a least one search a day. This means customers these days are curious and research driven. The questions you should be asking yourself now is whether your business digital marketing strategy helps you reach those customers?

If your answer is no, it’s time to work on your strategy. Lucky for you, Google offers a lot of insight into the changing patterns and customer shopping profiles. Here are some things to consider before you put a new digital marketing strategy in place.

 

How to Improve Your Digital Marketing Strategy to Reach New Customers

 

  • Immediacy trumps loyalty – Your business has to be right there when potential customers are looking for something.  Research shows that searches “today, tonight, open now” are becoming more popular every day.
  • Near me searches tripled since 2015. Is your business Google listing up to date?
  • Nearly 9 in 10 smartphone users are not certain of the specific brand they want to buy from when they begin to look at information online. This is the chance for your business to stand out. Think of an interesting business creative to grab their attention.

Related article: Our 2019 Digital Marketing Predictions


  • Customers are quick to judge a business online if they don’t have a good experience right away. Research shows you only have 3 seconds to make a good impression online!
  • Customers these days are impatient and they want to access everything right away. If they can’t find your contact information with one click, you may be losing that sale. Make sure your website is mobile friendly and easy to navigate to avoid any confusion.
  • Customers are more demanding, informed and aware. Therefore, you have to tailor your strategy to market each customer individually.
  • Mobile strategy is a must – Google is recording more mobile than desktop searches every day. Did you know an average consumer looks at his/her phone about 70 times a day? Mobile phone changed how we interact with the world, so make sure you include a voice search and mobile-friendly website in your business digital marketing strategy.

Related article: 5 Ways to Master Voice Search Optimization in 2019 


Don’t choose a tactic before you have a good digital marketing strategy in place. If you want to set up your business for success online, make sure to consider each one of these Google insights and then act on them!

Ready to start working on a Digital Marketing Strategy for your business?

 

Contact Famous WSI Results! Our mission is to increase our clientele’s brand awareness through the use of proven marketing techniques and unparalleled customer service in order to create a greater return on your investment.

We are particularly vested in search engine optimization, website design, mobile website design, pay-per-click campaigns, and original content management in order to help our clientele claim their share of the marketplace.

 

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com