Category Archives: marketing automation

3 Ways to Qualify Existing Leads with Video Data

3 Ways to Qualify Existing Leads with Video Data

3 Ways to Qualify Existing Leads with Video Data

As marketers, we know video is an important marketing tactic to engage with your visitors and spark purchase intent. If you read our last post on the 3 different stages of the potential client’s journey, then you also know about the pivotal role that video can play in your marketing automation.

Are you looking for ways to secure your leads using existing video data? In today’s post we’re going to share 3 ways how you can use video data to qualify your potential leads.

 

3 Ways to Qualify Existing Leads with Video Data

 

  1. Segment your contacts based on the videos they’ve watched.

See which videos your leads are watching, allowing you to better understand your customer acquisition funnel, work out which videos are helping drive conversions and craft more personalized follow up emails.

  1. Consider video heat maps directly in contact pages.

Find out how much of a specific video your leads are watching and whether certain groups of users are engaging with your content.

  1. Map your video content to the buyer’s journey.

Remember those 3 stages of client’s journey? Always try to organize your videos according to the awareness, consideration and decision stage of your viewer.

 

IN CONCLUSION

Not all video data should be treated the same way. Some videos should be considered more important than others when it comes to lead scoring. Learning how to score and prioritize your leads will ensure better results and your team closing more deals in the future.

 

Want to learn more about how to create leads for your business?

Contact us to Download our 30 Greatest Lead Generation eBook

 

Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

 

Famous WSI Results 302-407-0430 | info@FamousWSIResults.com

 

 

 

Successful Video & Marketing Automation in 5 Steps

Successful Video & Marketing Automation in 5 Steps

At this point, you know why Marketing Automation is so important. You understand why video is a great communication tool. You’ve seen how goals influence marketing automation, and how video can be incorporated into those goals.

Last time, we talked all about why using videos and Marketing Automation is beneficial for your business. Today, we are going to dive in deeper and discuss Successful Video & Marketing Automation in 5 Steps.

 

Successful Video & Marketing Automation in 5 Steps

 

  1. Center it around the Story, Not the Sale. There is a heap of sales clutter on the Internet that is actively annoying and repelling your customers. Don’t let your brand be that guy – instead, your video should be centered on the story and not the sale. Remember, the same rules that apply for written content marketing apply for video marketing – concentrate on the value you’re providing for your customers.
  2. Make it the Best 10 Seconds Ever. 1/5 of your viewers will click away from a video within 10 seconds or less. Short and to the point. Get right to the grit of the tale and manage expectations from the outset (within the first 5 to 10 seconds). Try sparking your audience’s curiosity by asking questions and using teasers to hook their attention right away. Your video should immediately convey its value and answer that “why should I watch it?” question that will be on your audience’s mind.
  3. Lighten Up and Stop Being so Boring! Encourage your video creators to be creative and take risks. Think your B2B audience can’t handle humor? Don’t feel constrained by what’s gone before you in your industry and don’t try to emulate your competitor’s stiff tone and drowsy script. Stand out and take a chance on being funny.
  4. Optimize for Search. The first thing you should do to derive the maximum SEO value from your video (before you upload your video to any sharing sites) is to host it on your own domain. It’s important to enable embedding on your video as this will help you increase the likelihood of receiving inbound marketing links. Ensure that your videos are tagged with relevant keywords and fully explained with fleshed out descriptions and unique titles. Keep this rule in mind: it is had a box, it has a purpose – Google needs you to fill it out to help you rank.
  5. Educate and Prove Yourself. Did you know that 65% of your audience are visual learners? One of the most powerful methods you can use for video marketing is to educate your audience. Teach your customers how to use your product or service and provide useful tips on how to make the most of it. Or, create a webinar to showcase your industry knowledge, position your brand as a thought leader, add value to your consumers’ lives and collect leads in the process.

 

Successful Video & Marketing Automation in 5 Steps marketing-automation-and-video-content-tips marketing-automation-and-video-content-tips-Famous WSI Results Tips-for-Successful-Video-Marketing-Automation-by- Famous WSI Results Delaware


 

Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

 

Famous WSI Results 302-407-0430

info@FamousWSIResults.com

 

 

 

 

How To Use Video Content with Marketing Automation

How to Use Video Content with Marketing Automation

Using Video with Marketing Automation

Marketing automation has been around for years, and video has been around even longer. But using these two tools together is uncharted territory for many businesses. You probably have some questions.

If you’re reading this article, chances are you already know how important video is to your marketing strategy. By combining video and marketing automation, you’ll be able to take your video marketing to the next level by sending the right video, to the right lead, at the right time.

 

What comes first, the video or the automation?

How does each part assist the other? How do I set this up?

Marketing automation (also called lead nurturing) is one of the fastest growing areas of digital marketing. It’s an important channel to optimize to help you grow your business.

We discussed benefits of using a Marketing Automation software for your business in our latest blog post, which you can read here.

 

So how Using Video with Marketing Automation can benefit your business?

 Marketing Automation and Video Content

Video Content and Marketing Automation

 

Why You should use video with Marketing Automation

video content and Marketing Automation tips

Advertising Is Simple in Delaware Marketing Automation

Marketing Automation tips with Advertising Is Simple

 

Stay tuned for part 2 of Using Video with Marketing Automation. Next month, we are going to go more in depth with what are the best practices for successful video marketing and how you can nurture your leads with video content.

 


Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

 

Famous WSI Results 302-407-0430

info@FamousWSIResults.com

Marketing Automation

5 Reasons Why Your Business Could Benefit from Marketing Automation

Staying up to date with the ongoing marketing trends these days means constantly researching, learning and trying new techniques and tools. The workload and responsibilities of a modern marketer change just as fast. Think of Facebook or Instagram. The new updates roll in so often that if you logged into your account after 6 months of absence, you probably wouldn’t even recognize the platform anymore.

Same goes for digital marketing. The tools and strategies are evolving every year, and it’s the marketers’ job to know how to manage it all.

For the last few months, we’ve been discussing the benefits of having a Mobile App and why it is crucial for your business to tap into that platform (read Mobile Apps for B2B companies and retail stores). This month, we will be exploring yet another digital strategy that’s absolutely worth considering and implementing. Let’s talk Marketing Automation, shall we?

 

Marketing Automation

 

In simple words, Marketing Automation is a software thanks to which you can automate your marketing actions. Think of email marketing, CRM, social media, phone campaigns, digital advertising and many more other channels combined into one marketing effort.

Since Marketing Automation system is doing great so far (91% of the most successful users agree that it was “very important” to the overall success of their marketing across channels), here are 5 more reasons why your business could benefit from it.

 

5 Reasons Why Your Business Could Benefit from Marketing Automation

  1. Time management. Marketing automation allows marketers to recognize a specific target and then tailor the content in order to reach that customer. Such shift in focus allows users to quickly determine prospects that can be converted.
  2. Improved Communication. With a marketing automation software, you can spot your hot lead right away, which makes it easier for emailing and following up once the potential client or customer is still hooked on your content.
  3. Personalization. Marketers connect with unique customers through tailored content based on their profile data and purchasing behavior. If the lead is getting more personalized content, it is very likely to spend more time on your website.
  4. Organization. Thanks to Marketing Automation, sifting through leads can be done in a more organized, quicker and efficient manner across multiple channels. Same goes for distributing content.
  5. Customer Loyalty & Retention. In 2017, it costs more to seek new customers, as opposed to retaining the loyal ones that you already have. Marketing Automation is said to deliver even better customer experience across all channels.

 

There you have it. Marketing Automation is here to stay, so it’s time to optimize your strategy and watch your results skyrocket! Are you ready?

If you’d like to learn more about this topic, stay tuned for more content as we will be discussing more Marketing Automation in the coming weeks.

 


 

Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

 

Famous WSI Results 302-407-0430

info@FamousWSIResults.com

The Secret Steps To Gaining An Edge On Your Competitors

5 Secret Steps to Gaining an Edge on Your Competitors

The Secret Steps To Gaining An Edge On Your Competitors

 

Every business industry has to contend with competitors – it is just the nature of a global world where companies can reach consumers, no matter where they are located.

While this can be detrimental, it also could be beneficial. Think on it a moment; competitors make your business work harder to retain and stand out with customers. This can only serve to motivate your business to be its best in order to compete.

To remain relevant and profitable, your business goal should be to analyze and improve customer service in order to gain trust and loyalty. Fail to meet this goal and you could lose customers to the competition.

At Famous WSI Results in Delaware, we understand how competitive the marketplace can be. That is why we have created this infographic on ‘5 Steps to Gaining an Edge on Your Competitor’.

Here are 5 Steps to help you gain an Edge on your Delaware Business competitors:

 

1.Pay No Attention to the Man Behind the Wall:

5 Secret Steps to Gaining an Edge on Your Competitors

 

While it may seem that your competitor has a deep, dark and guarded secret that makes them the king of the industry – this is a mere illusion. Take a good long look at all the ingredients that they use to market and cater to their customers. Spend some time analyzing their methodology and soon enough their tactics will reveal themselves.

2.Go Undercover:

5 Secret Steps to Gaining an Edge on Your Competitors

 

 

A great way to discover a competitor’s strengths and weaknesses is to visit them every few months to experience their customer service in person.

While some might consider this undercover surveillance underhanded, I consider it out right smart business. Comparing yourself to the competition not only points out their weaknesses, it points out your own.

Sometimes it is hard to see things from the customer’s point of view. Putting yourself in their shoes may cause certain revelations on how your business can gain that competitive edge. This, in turn, will help in the overall success of your business.

Another way to analyze some of the top ranking competition is to look at the meta data on their website – look at the keywords, titles, and descriptions that they are using which may be leading to their higher ranking with search engines.

You can ‘View Page Source’ of any website with the ‘right click’ of a mouse. In most cases you’ll be able to tell a lot about what types of SEO methods are leading to their success.

 

3.Learn from Other Markets:

5 Secret Steps to Gaining an Edge on Your Competitors

 

As experienced digital marketers, those of us at Famous WSI Results are well aware that there are tried and true tools that work for any industry. Taking a look at what the most successful marketers are doing, digital-wise, is beneficial for any business. SEO tools, Social Media Marketing and marketing automation is the wave of the future – no matter your industry.

4.Actually Use the Data:

5 Secret Steps to Gaining an Edge on Your Competitors

 

Over $20 Billion dollars is spent on marketing research each year in the US. Marketing research entails asking potential consumers what they think about a certain product, service or company.

Why spend the money if you’re not going to use the results to improve customer experience? Take into account what they like and don’t like about your product or service in order to gain their business.

5.Stay Focused:

5 Secret Steps to Gaining an Edge on Your Competitors

 

Finally, competitive research is beneficial up to a point. If you find yourself fixating on the competition to the detriment of your business, stop and focus on what you need to do to improve your company.

Use these competitive edge tips to improve your Delaware business and to stay motivated for success. If you need help – Get in touch with Delaware’s Digital Marketing Experts.


If you would like help with marketing automation and campaign growth for your business, get in touch. We are expert marketing consultants in Delaware.

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com

The Secret Steps To Gaining An Edge On Your Competitors

Digital marketing for DE Business

10 Tips to Run an Inbound Marketing Campaign for Your Delaware Business

Digital marketing for DE Business

In the business world, there are many different subfields discussed about the promotion and advertising of your given business. One of the most important concepts to gain revenue and overall sales on your business is how you integrate marketing strategies daily. Without a plan to market and sell your business to customers, you will not be able to have both personal success and financial success for your business. To give you a little help, we have come up with some tips that we find to be helpful for your business to have a successful marketing campaign.

Here are 10 Tips to help you run an Inbound Marketing Campaign for your Delaware Business:

Identify your Campaign Audience

Identify your Campaign Audience:  The first question you must ask yourself for your campaign is “Who is my Audience I am trying to reach to?” and “What are the demographics?”

Set your Goals and Benchmarks

Set your Goals and Benchmarks:  Like every good business plan, you need to set achievable and measurable goals to help you gain the best results from your market.

Create your offers and landing pages

Create your offers and landing pages: Optimizing is key! Optimize for SEO purposes to get the best reach and frequency of customers for your Delaware business.

Plan and Build Marketing Automation and Nurturing Flows

Plan and Build your Marketing Automation and Nurturing Flows: Plan your automation in such a way to develop the most amount of leads. The more effort you put in on your end, will hopefully give you results on the markets end.

Write a Blog Post

Write a Blog Post: Write a post about your company! Go show it off to the world! Promote Promote Promote!

Share is on Social Media

Share it on Social Media: Drive your business traffic with other channels other than the internet. This will give you more overall reach will in turn give you more possible sales!

Add in Long Tail Keywords

Add in Long-Tail Keywords: Make your company SEO friendly even after you stop running a campaign to promote it. KEYWORDS KEYWORDS KEYWORDS!

Consider Paid Search and Other Channels

Consider Paid Search and Other Channels: Measure the effectiveness and reach of other channels you decide to use to get the best overall results. Sometimes possible sales are worth the extra money.

Track your URLs

Track your URLs: Make sure you know the answer to the question of, “Where is my traffic coming from, and how my visitors are finding me?” This answer will help you to emphasize your campaign on certain websites to maximize your reach.

Report on your results

Report on your results: Set goals at the beginning and celebrate your success at the end. Organize and evaluate your numbers at the end to see what you could do differently for your next campaign.

All of these are pretty good tips for any Delaware business that you are trying to promote whether an old or new. The marketing world is so diverse, and to be successful, you as business need to be able to integrate yourself to the changing market effectively. The market changes every day, and you must be aware of the local trends in order to keep your business up and running smoothly.


If you would like help with marketing automation and campaign growth for your business, get in touch. We are expert marketing consultants in Delaware.

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com

HowToGuide_30 Great Lead Generation Tips & Tricks

7 Little Changes That’ll Make a Big Difference With Your Lead Generation

A steady stream of qualified leads is the life’s work of any business that wants to thrive and grow. A salespersons’ or marketers’ main goal should be to set up a successful lead generation campaign to keep their sales funnel full.

Just how this should be done is often a mystery to many. Those of us at Famous WSI Results in Delaware work closely with our clients to create a vibrant lead generation atmosphere for their business.

While there is no one generic solution, we would like to share these 7 little ways that could make a big difference in you bottom line.

7 Lead Generation Strategies for Your Delaware business:

  1. Buyer Persona: First, being knowledgeable about your target audience will mean you can create CONTENT and OFFERS that will attract your ideal prospective buyers.
  2. Create Valuable Offer: Create an offer that buyers want and value. Your offer could be complimentary ebook, whitepaper, free consultation, coupon, product sample or demonstration, loyalty program, etc …
  3. Enticing CTA: The next step is to create an irresistible CALL-TO-ACTION (CTA), that motivates website visitors into taking the next step.
  4. Well- designed Landing Page: The design and layout for your dedicated LANDING PAGE has a direct impact on converting your website visitors into qualified leads.
  5. Contact Form: You can’t capture leads without forms that collect contact information from a visitor in exchange for an offer.
  6. Multi-Channel: Now you’re ready to start piecing your campaign together using a MULTI CHANNEL approach to engage your target audience.
  7. Monitor & Improve: Once you have all of this in place, you are ready to MONITOR YOUR PROGRESS and make improvements.

There can be a lot of moving parts in a lead generation campaign, so we’ve put together The 30 Greatest Lead Generation Tips, Tricks and Ideas to help increase your leads and revenue.

If you would like to improve lead generation for your business, get in touch, or download our eBook today.

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Need Help With Lead Generation for Your Delaware Business?

If you would like help with lead generation for your business, get in touch. We are expert marketing consultants in Delaware.

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com

5 marketing automation tips

5 Tips for Growing Leads With Marketing Automation

5 marketing automation tips

The ultimate goal for your online marketing is to generate more leads and convert them into paying customers. A good marketing automation solution can multiply your effectiveness to attract more website visits, and nurture your leads through their entire buying process.

Here are five ways to target, personalize and automate your marketing messages across multiple channels.

  1. Wise Up to What Customers Want

By digging deeper into your website analytics and social media feedback, you can identify what content works best. Once you know this, you can focus your messages to qualify and segment   prospects according to their preferences.

  1. Practice Powerful Email Marketing

Email is one of the best ways to drive engagement. Sending the right message to the right people at the right time will turn your emails from an impersonal broadcast into meaningful correspondence. Additionally, you can use automated emails to send tailored messages at timed intervals after a call to action is triggered.

  1. Improve Landing Page Personalization

You can continue your customer’s one-to-one experience by personalizing your landing pages. By presenting the most relevant offers or product selections aligned to their online behavior, you can successfully lead customers through their buying cycle.

  1. Be Ready to Further Relationships

Your marketing automation system can alert you to relevant events such as likes, comments, retweets or shares – enabling you to reach out and develop relationships on a more personal level.

  1. Consider Using Curated Content

Targeted content is key to the whole marketing automation process. To help, consider curating relevant content from other sources while making sure to put your own twist on it to enhance your message for your audience..

In conclusion, be consistent and patient as you begin your automated marketing campaigns – get it right, and you will enjoy a steady stream of followers, new leads and increased sales.


If you would like help with marketing automation for your business, get in touch. We are expert marketing consultants in Delaware.

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com