Category Archives: LinkedIn for Business

5-LinkedIn-Business-Tips-to-Use-Now

5 LinkedIn Business Tips to Use Now

5-LinkedIn-Business-Tips-to-Use-Now

Over the years, LinkedIn has become a resourceful platform not only for individuals looking for work but also for businesses trying to market their brand. Since this specific medium has always been rooted in networking, its marketing potential turns out to be so valuable these days. 

Is your company actively present on LinkedIn? 

There are many ways you can market your brand online. Here’s how you can use LinkedIn, the largest business networking platform in the world, to increase your share of the marketplace:
 

5 LinkedIn Business Tips to Use Now

 

  1.  Complete and Optimize Your LinkedIn Profile – The first impressions are everything. Not to mention they affect your search ranking score. Do yourself a favor now and make sure your work experience is up to date so others can quickly find out about your company, products or services you have to offer. Don’t forget to add you company profile to the page as well! 
  2. Connect with Others – While you should link up with those you already know, LinkedIn is a networking platform so don’t shy away from accepting invites from new people! The more you expand your network, the more marketing opportunities you get! 
  3. Be Creative – There’s over 500 million active users on LinkedIn. Find a way to stand out! Write a compelling bio, share insightful articles, include videos from your business and don’t forget to include a call to action! 
  4. Pay It Forward – Recommending others can be the greatest thing that ever happened to your business. A good old ‘word of mouth’ is still a powerful way to provide testimonials while marketing your business at the same time! 
  5. Join Targeted Groups – LinkedIn groups are a great way to focus on your niche. Use them to connect with others, spread your message and brand your business! 

  

There you go! Use these 5 tips and take your LinkedIn Business profile to another level! If you need help managing your business account, don’t hesitate to contact Famous WSI Results.     

 

Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

 

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

 

visual guide to linkedin

How to Nail Your LinkedIn Company Page

Having the right connections and building relationships with those connections is how a business grows. Networking in real life and online is a great way to generate leads.  While many view LinkedIn as a job search tool, it has become so much more. It has evolved into a professional social networking site that is a terrific business-to-business marketing tool.

LinkedIn is a major lead generation platform for both prospective customers and employees.   It can give you the ability to connect to your ideal customer in order to expand your business’ reach. If you take the time to do it right, you could be effectively adding to your online presence through great SEO practices and engaging content that will get your audience to take notice and make you an authority in your industry.

Every like, comment, and share increases your reach. Building online credibility is tantamount to better manage your Company’s reputation, which is a precious commodity.

Many businesses start up a LinkedIn Company page because they heard that’s what they should do. They hastily design it and begin posting content without laying out their marketing objectives.

That is a mistake.

Our advice is to set up clear goals and ways to measure results. Lay out a marketing plan for 6 to 12 months. There are a variety of tools within LinkedIn that businesses can use to fine-tune campaigns for their specific  objectives.

For example, let’s say you want to use LinkedIn as a recruitment tool. Creating a career page to strengthen your employer branding can save as much as 50% per hire. If you want to segment your messages to hit the right audience, creating showcase pages can be very effective.

Want to find out more about using LinkedIn for Business?

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If you would like help with your LinkedIn marketing campaign, get in touch. We are expert marketing consultants in Delaware.

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com