Category Archives: lead generation

3 Steps to Creating a Successful Content Plan

3 Steps to Creating a Successful Content Plan 

3 Steps to Creating a Successful Content Plan

Content marketing is an essential part of any marketing efforts. Focused on producing and distributing relevant, useful information to potential customers, your content plan should be designed to let your brand shine. It’s also how you’re going to build credibility and authority in your industry. 

If you want to create uniquely targeted content, each piece of information that you share on your website, social media or in your email campaigns should align with your brand and be meant to attract, engage and entertain your potential customers. Here’s how to get your content plan together:

 

3 Steps to Creating a Successful Content Plan 

 

  1. Set Marketing Goals – To prioritize your content creation efforts, you need to know your marketing goals to begin with. The bottom line is, each piece of content you share should be relevant to your brand’s mission and offerings. 
  2. Map Available Content – It’s not all about creating new content each and every time you want to promote your business. Repurposing, updating and enhancing your old, existing content is just as good as sharing a new piece of information. One example of repurposing older content can be turning your old blog posts into video blogs. This way, you give new life to older content that can be later shared on your website and social media channels. 
  3. Identify the Buyer’s Journey – Always keep in mind that the content you share is meant to warm up potential customers to your brand and generate new leads. Taking new prospects from the awareness to decision stage should be your goal when creating content. 

The bottom line is, your content plan should align with your inbound marketing goals. Creating content without strategy and planning will only result in a wasted time and no measurable results.


Related Post:  8 Tips to Run Successful Inbound Marketing Campaign for Your Delaware Business 


 

Need help with your content plan? Contact Famous WSI Results today! We help small to mid-sized business owners who are too busy running their businesses to focus on content creation. We also specialize in TV and radio advertising, and are particularly vested in Search Engine Optimization, website design, mobile website design, pay-per-click campaigns, and original content management in order to help our clientele claim their share of the marketplace.

Get in touch:

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

A COVID-19 Webinar Series You’ll Want to Attend

Here’s a COVID-19 Webinar Series You’ll Want to Attend

A COVID-19 Webinar Series You’ll Want to Attend

We think it’s fair to say that none of us imagined we’d be where we are today. Nor did we foresee the impact COVID-19 would have on businesses all around the world. 

We know your business has been affected in one way or the other, and we’d like to help you navigate through this crisis, so you are positioned to come out on the other side stronger. 

Over the next few weeks, WSI will be running a free webinar series to share digital marketing tips, tricks, and best practices that you can use to overcome the marketing obstacles you are facing today. Based on some of the recent research we’ve seen, companies that embrace digital marketing will be in a much better position to engage and network with their customers through this crisis. 

Here are the details for this special WSI COVID-19 webinar series: 


 

Ahead of the Curve: Digital Marketing Tips, Tricks and Best Practices During COVID-19


 

Occurs every Wednesday from April 1 – May 6 | 11:30 AM – 12 PM EDT


 

Topics being covered: 

  • April 1 – Video Marketing: How Using Video Creates Revenue, Retention, and Relationships for Your Business
  • April 8 – Competitive Research: How to Analyze the Marketing Activities of Your Competitors to Get Ahead
  • April 15 – Database Management: Learning the Basics of Managing Your Customer Database to Grow Your Business
  • April 22 – Persona-Based Marketing: Understanding Your Target Audience in Challenging Times 
  • April 29 – Conversational Marketing: How to Reimagine Your Customer Conversations Using the Latest Technology
  • May 6 – Website Conversions: How to Convert More of Your Website Visitors into Leads


    REGISTER NOW


 

Even if you don’t think you can’t make all of the dates above, we encourage you to register for the series, so you get a copy of the webinar recordings to your inbox to watch later.   

As always, my team is here to support your business in any way that we can.

Stay safe, and remember, we are in this together.

 

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com 

Directory Listings

How Claiming Directory Listings Can Help Your Company?

Directory Listings

Using online properties to effectively develop a stellar digital reputation is a marathon, not a sprint. Getting your house in order (your website, your social media accounts and online business directory listings) is a good place to start. Having a consistent and diverse reputation management plan will keep your business and brand on topic and on the positive side of your audience.  

However, ending there is not going to help you create the lead generation that will help you to grow your online presence. The key to marketing success is constantly updating, adapting, measuring, analyzing and tweaking your strategy to better optimize your results. 

While SEO is in a constant state of flex, it is something you cannot afford to overlook. There is a lot of factors to consider well before you claim your share of the marketplace. First, let’s discuss directory listings and how they play a big part of getting your business a great online presence. 

Directory Listings

If you want your company to rise in rankings on search engine results pages, take the time to claim your business directories as soon as possible. Think of it as yellow pages in a phone book. You want potential customers to know everything about your business in the most accessible way to get more leads. That’s why online directories are so important for your business.  

Things like your company address, phone number, email address and website link should be consistent and updated regularly so any potential customer or client can find your business right away. Some popular websites to list your company information include Google My Business, Manta, Yellow Pages, Yelp, Facebook, Bing Places and Better Business Bureau. 

Taking the time to claim your local business directory listings comes with many more benefits for your company. Besides helping your customers find you, you are also able to reach more people who are looking for specific services. How’s that for a FREE advertising opportunity? Yes, you read it right FREE, business directories are one of the most cost-effective marketing tools ever. 

 

Related: How to Kickstart Search Engine Optimization for Your Local Business

 

Needless to say, being properly listed in directories and using adaptive search engine optimization can be a game changer when trying to grow your business.  Your business needs to be found! 

At Famous WSI Results, we simplify the complicated process of managing and verifying directory listings that are pertinent to your industry and location. We also optimize the directory listings with targeted keywords, optimized images and video. 

If you have and questions or would like to find out more about how FWSIR can help you compete in the digital marketplace and manage your online presence, get in touch! 

 

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

 

dedicated landing page higher conversion

Here’s How a Dedicated Landing Page Can Get You More Leads

dedicated landing page higher conversion

Did you know creating a dedicated landing page for your advertising campaigns can lead to higher conversion rates? Website conversion centered on improving your current marketing materials and catering to your current clientele can really pay off.

If you’re here to find the answer on how to turn site visitors into paying customers, you came to the right place.  Here’s how to create a dedicated landing page for a successful campaign.

 

The Anatomy of a Landing Page That Converts

  • Cater to a specific goal and audience – Since each marketing campaign is different, your dedicated landing page should be too.
  • Have a single CTA – A clear call to action button can increase conversions by 62%! A well-designed landing page is much more likely to convert visitors into leads when there is one CTA (call-to-action) and less clutter.
  • Keep it simple – Confusion does not equal conversion. Potential customers will more likely leave the landing page before finalizing the deal if the page seems confusing or complicated.
  • Include video content – People are reading less and watching video more. By adding some short explainer videos to your landing pages, you stand to have a higher success rate.
  • Run A/B Testing – Measuring is an extremely important part of the process. Measure and test multiple landing pages for the same goal against each other – and then use the one that gets the best results!

Having the ability to focus visitor’s attention on the end goal and removing all distractions is every marketer’s dream. That’s why understanding the basic best landing page practices is so important!

Need help with creating a dedicated landing page? Contact us!

 

Famous WSI Results is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs.

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

holiday marketing tips

8 Holiday Marketing Strategies To Try This Season

holiday marketing tips

With Thanksgiving only about a month away, now is the time to get your holiday marketing strategies in place. Don’t know where to start? Think of ways to connect with your customers emotionally and tap into the spirit of giving back. 

If your goal is to increase conversion this busy holiday shopping season, we got you covered. Here are 8 holiday marketing strategies that will maximize your advertising efforts. 

 

8 holiday marketing strategies: 

 

  1.  Offer Special Deals – Reward your best customers for their loyalty throughout the year by giving exclusive discounts or personal gift based on their purchase history. 
  2. Create Holiday Landing Pages – Create holiday landing pages that you can send customers to from your social media and emails campaigns. Be sure to have several different designs and do some split testing to determine the highest converting pages. 
  3. Start a Social Media Campaign – Use holiday specific images, hashtags and special offers to attract customers willing to spend. This is the time when they are starting to search for deals! Encouraging social media interaction will also get people in the holiday spirit of shopping. 
  4. Focus on an Email Campaign – Use email more often to get customers excited about upcoming deals. Make sure to triple your marketing efforts on Black Friday and Cyber Monday. Offer a contest, game or countdown to get more engagement. Don’t forget to add a popup subscribe form to your website and welcome new email subscribers with a discount code as well. 
  5. Focus on High Sales Days – Take advantage of the highest selling days of the season. Offer special promotions for Black Friday, Small Business Saturday and Cyber Monday. 
  6. Give Back to the Community – Show support to the community by sponsoring a food drive or collecting clothing and toys for needy families. Many of your customers are looking for ways to make the season more meaningful by sharing with those less fortunate. 
  7. Send out Holiday Cards – Let your customers know how much you appreciate their business by sending out a holiday card with a personalized special offer just for them. For example, if Customer A repeatedly purchases a certain product or service, provide them with a coupon for that particular item. Continue to send out cards that may invite them to a special event, sale, discounts or free gift promotion. 
  8. Create a Holiday Video – Get your team together for a fun and inviting holiday video. There’s nothing more personal than sending good wishes to your customers and showing your fun personality at the same time!

Read more: 25 Days of Email Marketing Tips for the Holidays 

 

If you’re looking to up your sales this holiday season, contact Famous WSI Results. We help small to mid-sized business owners who are too busy running their businesses to focus on their marketing and advertising efforts. We can help with your digital marketing plan this holiday season, so get in touch.

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

 

6-Teachable-Networking-Tips

6 Teachable Networking Skills to Use at Your Next Business Event

6-Teachable-Networking-Tips

Networking may not be your favorite thing to do, but it sure does prove great results when done right! Such opportunity to make new connections whether just on a personal or business level should be treated as privilege, not a chore.  

If networking makes you feel uncomfortable, here are 6 attainable ways to make your next business event a success. 

 

6 Teachable Networking Skills

 

  1. Don’t just hang out with the people you already know. Yes, making connections with strangers may be out of your comfort zone but nothing good will ever happen for your business if you stay in your own bubble. To ease into networking at the business event, find someone who’s standing alone and make them feel special by starting a conversation. Typically, high-traffic areas such the bar or food table are great for networking.
  2. You’re not there to do business. Networking is a social and business gathering but you’re not there to just sell your products or services. Make sure to establish a relationship first so you can hopefully gain long-term clients in the future.
  3. Focus on 2-3 quality interactions. Listen when you join a conversation, then show you were listening by asking follow up questions. Make it about them, because it shows you care about making a meaningful interaction.
  4. Give more than take. You’re not there to just collect the business cards, so make sure you get to know people and leave a good lasting impression about you and your business. Ask questions and how you can help the people you’re talking to rather than making it all about yourself.
  5. Make notes on business cards. If you’re having trouble remembering people, write down important facts or things they mentioned on the business card they gave you. It will help you remember next time you see each other or when having a phone follow up.
  6. Set up at least one quality follow up meeting. Do it within the first 48 hours of meeting before they completely forget about you. 

 

Whether you follow our networking tips or not, make sure you don’t go to your next business event without a plan. Your goal should be to make meaningful interactions and earn an opportunity to meet again. Will the people you give your business cards to become your potential clients? You won’t know unless you try! 

 

If you’re a business owner in Delaware or Philadelphia area who needs more business coaching and networking tips, join Joe White at the monthly Goldmine Network Lunch in Wilmington, DE. There is no charge to attend and plenty to learn!

 

At Famous WSI Results, we look to partner with our customers to help make their advertising dollars go a long way. By implementing a few reputation-protection measures and taking the time to consciously monitor your online reputation, we lessen the chances of having to spend countless dollars cleaning up your reputation.

 

Get in touch:

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

Facebook Advertising Tips

Tips for Using Facebook Advertising

Facebook Advertising Tips

Over the years, Facebook has proven to be the top social media platform to use for marketing and advertising purposes. Many businesses today know that by sharing relevant, engaging content, they can reach and build organic relationships with potential customers.

While there’s many ways you can use Facebook for your business, probably the most powerful and rewarding feature to focus on is Facebook Advertising. In today’s post, we’re going to discuss how to leverage Fb Ads in order to get the best return on your investment.

 

Facebook Advertising Tips

 

  • Target the Right Audience – Depending on the ad you create, you can reach millions of people but it doesn’t mean much if you don’t target the right audience. To determine who might want to engage with your content the most, look into Facebook’s Audience Insights. Make sure you pay attention to what other pages your target audience likes, what are their interests, job titles and what platforms they are engaging on.

 

  • Design an Appealing Landing Page Getting potential customers to click on your ad is just a start. Making sure they want to stay on your site to sign up for the offer is another thing. If you’re serious about getting good results from your Facebook Advertising campaign, design an appealing landing page that will make the deal so irresistible, the targeted audience would feel like missing out if they didn’t go for it. Things to remember when designing an appealing landing page: know your campaign’s goal (lead generation, sales, brand awareness, etc.), include engaging visuals, stay on brand and get rid of any distractions.

 

  • Look into Lead Ad Advertising – With Facebook Lead Ad targeting, you can reach the people most likely to be interested in your business and submit your form, so you can efficiently reach high-quality leads on Facebook. By clicking your lead ad, customers will see a form that’s already filled with info they’ve shared with Facebook—like their name, number, or email. Once you capture your leads, you can use the contact info to create Custom Audiences and Lookalike Audiences to remarket and find new customers.
    FB Lead Ads

 

  • Create an Eye-Catching Image – When you’re designing a Facebook Ad image, you have to meet certain requirements in order for the content to be approved. That’s because Facebook wants your content to stand out among others. To create an appealing image, don’t overcrowd it with a text copy (use Text Overlay Tool), look beyond the stock photo and always keep it on brand (colors, fonts, message, landing page, etc.)

 

  • Utilize Video in Your Facebook Ads – Video seems to hold a special place in the Facebook’s feed, so don’t be afraid to use it to your advantage! Video content has proven to bring better results and it’s simply because people love to watch vs. Read. If you’re able to grab your potential customer’s attention within the first 3-4 seconds, you’re golden.

 

  • Monitor Your Campaign and Adjust It in Real Time. – Don’t wait until the ad is over. Make sure to check your results frequently to ensure you’re getting the most out of the money you invested. If the existent campaign is not resonating with your audience, optimize your call to action or update your audience targeting requirements to reach the right people.
     

For more tips on using Facebook for business,

check out our tips and trick here. 

 

As a business, you can leverage Facebook to not only engage with your existing customers, but also to get a better ROI of your future campaigns. Have you started using your marketing budget on Facebook Advertising yet? If not, you’re missing a great opportunity!  

 

At Famous WSI Results, we look to partner with our customers to help make their advertising dollars go a long way. By implementing a few reputation-protection measures and taking the time to consciously monitor your online reputation, we lessen the chances of having to spend countless dollars cleaning up your reputation.

 

Get in touch:

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

 

What are Google Brand Accounts and Why Should Have One

What are Google Brand Accounts and Why Should Have One

Google Brand Accounts

 

There’s no denying that Google likes to constantly improve its formula in order to stay relevant and bring its users the best search results possible.  

While that kind of commitment to excellence surely is applaudable, it also means we need to keep abreast of every change Google suggests. That is if we want to get the most out of this platform. 

So, what’s new with Google lately? If you haven’t heard about the new feature called Google Brand Accounts, we’re here to tell you all about it.

What Is a Google Brand Account? 

First of all, a Google Brand Account is NOT to be confused with Google+ pages or Google My Business. 

With this new special kind of account for your business or brand, you can publish posts in Google My Business, which appear immediately under your Google Listing in the right-hand corner.   

what-is-Google-Brand-Account

You can use certain Google services (e.g. Google+, Google My Business, YouTube) with your Brand Account to create an online presence. If you ask us, that’s really an excellent tool for building SEO and promoting brand specials! 

These services can help your business or brand communicate, connect, and share important information with customers and fans.

How Brand Accounts differ from regular Google Accounts?

A Google Brand Account can have multiple owners and people who manage it. You and others can jointly manage a Brand Account through your own Google Accounts. You don’t need a separate username or password for it. 

In addition, to manage who can see and interact with your content, it’s important to make sure you adjust each service’s settings. 

 

Needless to say, if you still haven’t taken advantage of what Google Brand Accounts have to offer, don’t wait any longer! If you need more information regarding the set up and maintenance, please visit this link or call us for help! 

 

Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

 

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com