Content marketing is an essential part of any marketing efforts. Focused on producing and distributing relevant, useful information to potential customers, your content plan should be designed to let your brand shine. It’s also how you’re going to build credibility and authority in your industry.
If you want to create uniquely targeted content, each piece of information that you share on your website, social media or in your email campaigns should align with your brand and be meant to attract, engage and entertain your potential customers. Here’s how to get your content plan together:
3 Steps to Creating a Successful Content Plan
- Set Marketing Goals – To prioritize your content creation efforts, you need to know your marketing goals to begin with. The bottom line is, each piece of content you share should be relevant to your brand’s mission and offerings.
- Map Available Content – It’s not all about creating new content each and every time you want to promote your business. Repurposing, updating and enhancing your old, existing content is just as good as sharing a new piece of information. One example of repurposing older content can be turning your old blog posts into video blogs. This way, you give new life to older content that can be later shared on your website and social media channels.
- Identify the Buyer’s Journey – Always keep in mind that the content you share is meant to warm up potential customers to your brand and generate new leads. Taking new prospects from the awareness to decision stage should be your goal when creating content.
The bottom line is, your content plan should align with your inbound marketing goals. Creating content without strategy and planning will only result in a wasted time and no measurable results.
Need help with your content plan? Contact Famous WSI Results today! We help small to mid-sized business owners who are too busy running their businesses to focus on content creation. We also specialize in TV and radio advertising, and are particularly vested in Search Engine Optimization, website design, mobile website design, pay-per-click campaigns, and original content management in order to help our clientele claim their share of the marketplace.
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