Category Archives: Landing Page

Digital marketing for DE Business

10 Tips to Run an Inbound Marketing Campaign for Your Delaware Business

Digital marketing for DE Business

In the business world, there are many different subfields discussed about the promotion and advertising of your given business. One of the most important concepts to gain revenue and overall sales on your business is how you integrate marketing strategies daily. Without a plan to market and sell your business to customers, you will not be able to have both personal success and financial success for your business. To give you a little help, we have come up with some tips that we find to be helpful for your business to have a successful marketing campaign.

Here are 10 Tips to help you run an Inbound Marketing Campaign for your Delaware Business:

Identify your Campaign Audience

Identify your Campaign Audience:  The first question you must ask yourself for your campaign is “Who is my Audience I am trying to reach to?” and “What are the demographics?”

Set your Goals and Benchmarks

Set your Goals and Benchmarks:  Like every good business plan, you need to set achievable and measurable goals to help you gain the best results from your market.

Create your offers and landing pages

Create your offers and landing pages: Optimizing is key! Optimize for SEO purposes to get the best reach and frequency of customers for your Delaware business.

Plan and Build Marketing Automation and Nurturing Flows

Plan and Build your Marketing Automation and Nurturing Flows: Plan your automation in such a way to develop the most amount of leads. The more effort you put in on your end, will hopefully give you results on the markets end.

Write a Blog Post

Write a Blog Post: Write a post about your company! Go show it off to the world! Promote Promote Promote!

Share is on Social Media

Share it on Social Media: Drive your business traffic with other channels other than the internet. This will give you more overall reach will in turn give you more possible sales!

Add in Long Tail Keywords

Add in Long-Tail Keywords: Make your company SEO friendly even after you stop running a campaign to promote it. KEYWORDS KEYWORDS KEYWORDS!

Consider Paid Search and Other Channels

Consider Paid Search and Other Channels: Measure the effectiveness and reach of other channels you decide to use to get the best overall results. Sometimes possible sales are worth the extra money.

Track your URLs

Track your URLs: Make sure you know the answer to the question of, “Where is my traffic coming from, and how my visitors are finding me?” This answer will help you to emphasize your campaign on certain websites to maximize your reach.

Report on your results

Report on your results: Set goals at the beginning and celebrate your success at the end. Organize and evaluate your numbers at the end to see what you could do differently for your next campaign.

All of these are pretty good tips for any Delaware business that you are trying to promote whether an old or new. The marketing world is so diverse, and to be successful, you as business need to be able to integrate yourself to the changing market effectively. The market changes every day, and you must be aware of the local trends in order to keep your business up and running smoothly.

If you would like help with marketing automation and campaign growth for your business, get in touch. We are expert marketing consultants in Delaware. | 302-407-0430 |

HowToGuide_30 Great Lead Generation Tips & Tricks

7 Little Changes That’ll Make a Big Difference With Your Lead Generation

A steady stream of qualified leads is the life’s work of any business that wants to thrive and grow. A salespersons’ or marketers’ main goal should be to set up a successful lead generation campaign to keep their sales funnel full.

Just how this should be done is often a mystery to many. Those of us at Famous WSI Results in Delaware work closely with our clients to create a vibrant lead generation atmosphere for their business.

While there is no one generic solution, we would like to share these 7 little ways that could make a big difference in you bottom line.

7 Lead Generation Strategies for Your Delaware business:

  1. Buyer Persona: First, being knowledgeable about your target audience will mean you can create CONTENT and OFFERS that will attract your ideal prospective buyers.
  2. Create Valuable Offer: Create an offer that buyers want and value. Your offer could be complimentary ebook, whitepaper, free consultation, coupon, product sample or demonstration, loyalty program, etc …
  3. Enticing CTA: The next step is to create an irresistible CALL-TO-ACTION (CTA), that motivates website visitors into taking the next step.
  4. Well- designed Landing Page: The design and layout for your dedicated LANDING PAGE has a direct impact on converting your website visitors into qualified leads.
  5. Contact Form: You can’t capture leads without forms that collect contact information from a visitor in exchange for an offer.
  6. Multi-Channel: Now you’re ready to start piecing your campaign together using a MULTI CHANNEL approach to engage your target audience.
  7. Monitor & Improve: Once you have all of this in place, you are ready to MONITOR YOUR PROGRESS and make improvements.

There can be a lot of moving parts in a lead generation campaign, so we’ve put together The 30 Greatest Lead Generation Tips, Tricks and Ideas to help increase your leads and revenue.

If you would like to improve lead generation for your business, get in touch, or download our eBook today.

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Need Help With Lead Generation for Your Delaware Business?

If you would like help with lead generation for your business, get in touch. We are expert marketing consultants in Delaware. | 302-407-0430 |

Level up your landing pages

Use Landing Pages to Convert More Leads Without Generating Any New Traffic

One of the greatest benefits of landing pages – whether you are just getting started or already have them – is the capability of converting more leads without increasing traffic by a single website visitor. In most scenarios, an increase in your conversion rate by a mere 1% can improve your gross sales. Often, this is more effective than increasing visitors to your website.

Website conversion centered on improving your current marketing materials and catering to your current clientele is a win—win. At Famous WSI Results, we believe a thorough content review is a great place to start improving your digital marketing strategy. Tweaking what you already have keeps cost at a minimal and potential gains are big!

Understanding the basic best landing page practices can pay off. For example, having a single call-to-action button on landing pages can increase conversions by 62%. Yet, over half of marketers do not even bother to create a new landing page for different marketing campaigns. Not Cool!

Landing pages should have one simple and clear Call-to-Action (CTA). If your landing pages currently have multiple CTA, begin by creating a landing page for each specific action you wish your visitors to take. By simplifying your landing pages to make your visitors’ experiences pertinent and specific to what they are looking for, you will experience higher conversion rates!

Another interesting stat we came across is that using video on landing pages can increase conversion rates by a whopping 86%.  People are reading less and watching video more. By adding some short explainer videos to your landing pages, you stand to have a higher success rate.

Here is the full infographic with a few more stats to show Why You Need to Level Up Your Landing Pages as soon as possible:

Landing Page Optimization Stats Infographic

Need Help With Landing Pages for Your Delaware Business?

If you would like help with landing pages and lead generation for your business, get in touch. We are expert marketing consultants in Delaware. | 302-407-0430 |

The Anatomy of a Landing Page that Converts

The Anatomy of a Great Landing Page

We’ve been discussing the benefits of creating a dedicated landing page for digital advertising campaigns for the last few weeks. The main point we have been trying to stress how ineffective it is to send an ad campaign visitor to your website’s home page. It is too distracting and off-message.

A well-designed landing page is much more likely to convert visitors into leads when there is one CTA (call-to-action) and less clutter.

Luckily,  a great landing page isn’t that hard to create. Check out our latest digital marketing video to discover … 

The Anatomy of a Landing Page That Converts:

1. Identify Customer Personas

Pin-pointing who is most likely to buy your product or service and targeting them with landing pages designed specifically to convert those personas can be a game changer for any advertising campaign.

2. Define A Goal

Each landing page should have its own specific goal – which could mean that you’ll need to create multiple landing pages for the same campaign based on the various outcomes you hope for; such as capturing email addresses, actually selling products or service, getting visitors to fill out a survey or even refer your business to a friend. Each of these actions is considered a specific goal which merits a unique landing page.

3. Design For Conversion

Designing a landing page that removes anything that might distract the visitor from your CTA (call-to-action) with the main message as the headline of the page and relevant to the ad or email campaign that sent the visitor to the page. Using a video, or at least a graphic, gives a higher conversion rate. Finally, be sure to keep the contact form short and sweet, gathering the bare minimal information you need.

4. Measure

Some landing pages will perform better than others – depending on how well their conversion design convinces customers. But you won’t know that unless you do some A/B testing. Measuring is an extremely important part of the process. Measure and test multiple landing pages for the same goal against each other – and then use the one that gets the best results!

Get in Touch Now!

If you would like help with your social media marketing campaign, get in touch. We are expert marketing consultants in Delaware. | 302-407-0430 |

Level up your landing pages

Level Up Your Landing Pages Using These Strategies

Landing pages have been marginalized by over half of digital advertisers who run display advertising and pay per click campaigns on the fly.  48% of advertisers create a dedicated landing page for each campaign.

Why do you think this is?

That is because landing pages can  have unbelievable conversion rates — turning site visitors into paying customers. However, sending customers who click on ads to a devoted, standalone landing pages is not the mainstream, yet.

Landing pages are becoming more prevalent as advertisers and business are becoming more digital advertising savvy.  No worries. There is still an opportunity for you to gain an edge over your not so savvy competitors.

Effective landing pages can improve your conversion rate without increasing the number of visitors to your site. Now that is savvy!

To give you a better idea of how big of a difference a landing page can make in your digital marketing campaign, we found some stats that will amplify …

Why You Need To Level Up Your Landing Pages:

Landing Page Optimization Stats Infographic

To summarize this infographic, Landing Page Optimization means you need to do all of the following in order to maximize your conversion rates:

  • Have a dedicated landing page catering to a specific goal and audience for each campaign
  • Have a single CTA (call to action)
  • Use video to increase conversions (86%)
  • Run A/B Testing
  • Keep Contact Forms simple

Furthermore, companies that have increased their number of landing pages from 10 to 15 have seen a 55% increase in leads. (Source) This totally makes sense — the more pages, the higher conversion opportunities you will have.

On a final note,  A/B Testing allowed the Obama campaign to raise an additional $60 million in funding — imagine if that was revenue for your business? Not a bad ROI!

Get in Touch Now!

If you would like help with your digital advertising campaign, get in touch. We are expert marketing consultants in Delaware. | 302-407-0430 |

Using Web Analytics to Improve Sales for Your Small Business

Using Web Analytics to Improve Sales for Your Small Business

One of the biggest mistakes small business owners make is NOT paying attention to web analytics. Maybe you’ve recently invested in a dapper new website and have started to integrate social media and content creation into your online marketing strategies. Give yourself a pat on the back,  as that is better than most small businesses. However, don’t get too excited just yet.

There is a plethora of content out in cyberspace. Making sure your website content and marketing efforts don’t add to the cacophony and get banished to outskirts of cyberspace can be achieved by analyzing current results. Zeroing in on the purpose of your digital marketing properties and following the path your customers take to conversion will help you to focus better on what needs to be improved or implemented.

Begin by Identifying Your Best Traffic Sources and creating special offers for the ones that bring you the most business. Web analytics give you the ability to Better Understand Customer Behavior. The more you know, the better service you can provide your customers. Find the pages on your website that are best at converting and use that knowledge to improve the pages that are under performing. Improve Your Website Conversions Funnels using web analytics. Perfecting Landing Page Performance by determining what designs work best to get the desired action. Finally Make it Personal, your customers will reward you!

Please watch this video to find out more:

Famous WSI Results | 302.407.0430 |

Holiday Marketing Tips

7 Ways to Up Your Sales this Holiday Season

7 Ways to Up Your Sales this Holiday Season

The holidays will soon be here. Are you ready?

With Thanksgiving a few weeks away, I’m sure you have already planned out your holiday marketing strategy, right? NO?

A word of advice … it’s important to put some thought into your holiday marketing plan. It will make  the year end on a more positive note. There is a lot of money spent over the holidays; you’ll want to be sure that your customers spend it with you versus your competitors.

Think of ways to connect with your customers emotionally and tap into the spirit of the season. This is the time of year where people are focused on giving thanks, spending time with friends and family.  Yes, it’s a chaotic and stressful time. Help your customer de-stress by making their shopping experience a positive one.

  1. Community Service: Show support to the community by sponsoring a food drive or collecting clothing and toys for needy families. Many of your customers are looking for ways to make the season more meaningful by sharing with those less fortunate.
  2. Holiday Cards: Let your customers know how much you appreciate their business by sending out a ‘Thanksgiving’ card with a personalized special offer just for them. For example, if Customer A repeatedly purchases a certain product or service, provide them with a coupon for that particular item. Continue to send out cards that may invite them to a special event, sale, discounts or free gift promotion.
  3. Email: Use email to get customers excited about upcoming deals – be sure to capitalize on Black Friday and Cyber Monday. Offer a contest, game or countdown to get more engagement. Send out more often to take advantage of the ‘buying mood’.
  4. Holiday Landing Pages: Create Holiday Landing pages that you can send customers to from your social media and emails. Be sure to have several different designs and do some split testing to determine the highest converting pages.
  5. Social Selling: Make sure your social selling plan is well thought out by using holiday specific images, hashtags and special offers. Your customers will be searching for deals. Using the correct hashtags and keywords will help to attract those customers that are primed to spend. It’s perfectly acceptable to offer multiple offers this time of year. Your customers will appreciate it!
  6. High Sales Days: Take advantage of the highest selling days of the season; have special promotions for Black Friday, Small Business Saturday and Cyber Monday.
  7. Give a Stellar Buying Experience: By preparing for the shopping frenzy, you can make your customer service stand out from the rest. Carry plenty of stock, hire extra cashiers, offer free gift wrap and have displays with pre-wrapped gifts.  Be sure to provide an incentive for your buyers to return by attaching a special discount offer to the receipt.

Share with us on facebook what holiday marketing strategies works for your business.

Famous WSI Results | 302.407.0430 |
‘Expert’s Guide to Flushing Your Website Budget Down the Toilet’

Don’t be Tricked into Paying for a ‘Not-so-Smart’ Website Design

It could be costing you more than you imagine. Your website is the home base for all your marketing endeavors. It should be graphically pleasing with the right optimized content and calls to action. If it’s not up to par, you may just be throwing away your marketing budget.

I’m sure you’ve heard it before, “Your website is your most valuable asset”. This is not an overstatement. Think long and hard on how quickly internet use has increased and evolved in last ten years. Since 2005, the amount of internet users has more than tripled (3,174 million).

The average internet user in today’s digital arena researches on line before making any type of buying decisions. They are much more sophisticated and expect to have a pleasant and optimized experience when visiting your website. If the page takes too long to load or is not mobile friendly, they’ll quickly abandon your site and head to a competitor’s.

That’s why we’d like to offer you some of our insights, albeit a bit sarcastic, made in this month’s featured Cheat Sheet ‘Experts Guide to Flushing Your Website Budget Down the Toilet’ that shares with you what website design mistakes you definitely don’t want to make.

You can also download this Cheat Sheet in PDF format by clicking this button:

Share with us on facebook the things that makes your Website Standout!

Famous WSI Results | 302.407.0430 |