Category Archives: landing page optimization

Here's why Your HTTP Website Losing Traffic

Here’s why Your HTTP Website Is Losing Traffic

Here's why Your HTTP Website Losing Traffic

In the past years, security in the digital space has become a prominent concern among online creators and consumers. More recently, we’ve seen new GDPR compliance requirements as well as many Google Chrome updates issuing security warnings to those who manage http websites collecting some sort of customer data. If you’re one of the web owners  who still haven’t upgraded to HTTPS, you may want to reconsider. Here’s why. 

According to Search Engine Journal, Google Chrome will show a prominent “Not Secure” message in the browser bar starting in October 2018. After October 2018 Chrome and likely all other Chrome based browsers will display enhanced security warnings that may create higher bounce rates for your site and concomitantly lower sales and conversions.

 

Benefits of Purchasing a SSL Certificate

 

These days, there’s nothing more important to your brand than being authentic and making your customers feel well taken care of. That is why security of their private information should be your top priority when managing your online business.  

When the SSL Certificate is implemented on your website, it establishes an online entity’s credentials for doing business on the Web. Such action promotes trust, protection, confidentiality and also, better ranking of your business in Google search. Win win! 

 

Ready to upgrade your HTTP Website?  

 

At Famous WSI Results, we are offering implementation on every page and handling redirects for $249 until July 31, 2018 (regular price: $299).*SSL Certificate fee not included – must be purchased by the client separately. 

Have more questions about the SSL Certificate and upgrading to HTTPS? Do not hesitate to ask! We are here to help you implement any necessary changes to your website. 

 

At Famous WSI Results, we look to partner with our customers to help make their advertising dollars go a long way. By implementing a few reputation-protection measures and taking the time to consciously monitor your online reputation, we lessen the chances of having to spend countless dollars cleaning up your reputation.

 

Get in touch:

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

How to Prepare Your Business for GDPR

How to Prepare Your Business for GDPR

How to Prepare Your Business for GDPR

In case you haven’t heard, May 25th is the official date by which all businesses need to be ready to comply with the General Data Protection Regulation (GDPR). What is GDPR? It’s a regulation approved by the EU Parliament in April 2016, which applies to any company anywhere in the world that stores or processes data of people who live in the European Union. If your business is not in compliance with GDPR by May 25th 2018, you might face hefty fines – up to $24million (20m Euros) or 4% of annual global turnover, whichever is higher. / Read more about it here.

Why GDPR? 

This legislation intends to protect the data privacy for EU citizens and create consistent data privacy laws across Europe. If you’re already following the rules of the Data Protection Act (DPA), then you’re on the right path. In today’s post, we’re going to discuss How to Prepare Your Business for GDPR.

GDPR checklist

GDPR compliance list for businesses

Source: WSI World

Data Retention 

Speaking of data collection, it’s also worth mentioning the Google Analytics Data Retention controls. This feature gives you the ability to set the amount of time before user-level and event-level data stored by Google Analytics is automatically deleted from Analytics’ servers. These settings will not take effect until May 25, 2018, so you still have time to choose how long (from 14 months and up) Analytics retains data before automatically deleting it. 

  

Is your Business GDPR Complaint? 

Bottom line is the sooner you get your business GDPR compliant the better. To get you started, assign someone on your team responsible for reading the provisions of the GDPR to fully understand the requirements and specific circumstances your business might be involved with. Then make sure all your employees are aware of the new laws.  

Privacy Policy update deal

 See an example of  a Privacy Policy here.

 

At Famous WSI Results, we look to partner with our customers to help make their advertising dollars go a long way. By implementing a few reputation-protection measures and taking the time to consciously monitor your online reputation, we lessen the chances of having to spend countless dollars cleaning up your reputation.

 

Get in touch:

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

5 Benefits of a Good Website Design

5 Benefits of a Good Website Design

5 Benefits of a Good Website Design

Did you know investing in a good website design early on is one of the smartest things a business can do? Why? Because there’s no better way to quickly inform your customers who you are, what you do and how you do it better than your competition.  

Research shows that a user/ potential customer can form an opinion about your online presence in about .05 seconds once the page loads. That means what they see online can either make or break your business! If a well-designed website is not you first and foremost marketing tool at the moment, we’re here to tell you it’s time to change your approach! Here’s 5 more reasons why a good website design is important for your business growth: 

 

5 Benefits of a Good Website Design

 

  1.  Better Branding. In simple words, your website should act as an extension of your brand. To leave a lasting impression on your visitors, invest in a professional looking website with clear call-to-actions for potential customers. Also, keep in mind that if your web presence doesn’t transfer to a good experience on mobile devices, about 50% of your visitors will most likely think you don’t care about them. 
  2. Higher Google ranking. By creating a responsive and mobile-friendly website, you will have greater success in reaching more potential customers. Implementing SEO and creating quality content tells a search engine like Google that your website is relevant, therefore more people need to see it. Result? Higher rankings!
  3. Data-Driven Results. Use Google Analytics (for free) to learn how your users are interacting with your company’s website and then improve their experience accordingly. Trust us, your website will prove invaluable in providing data about your customers and their buying behaviors! 
  4. 24/7 Accessibility. With the help of a good website design, business owners are able to create a user-friendly and welcoming online environment where visitors can get useful information any time of the day. 
  5. Better Customer Service. One last thing to remember when it comes to a good website design is that it should be all about the user! That means easy navigation, clean layout, visible contact information, up to date links and of course, quality content. Your clientele will NOT be impressed with a dated and poor functioning website! Remember, first impression counts! 

 

As you can see, a good website design has the potential of becoming the most effective marketing and branding material your business can use.  

 

Are you ready to invest in a good website design? 

 

RELATED POST: 7 Steps to Making Your Website a Success

 

At Famous WSI Results, we look to partner with our customers to help make their advertising dollars go a long way. By implementing a few reputation-protection measures and taking the time to consciously monitor your online reputation, we lessen the chances of having to spend countless dollars cleaning up your reputation.

 

Get in touch:

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

SSL Certificate upgrading to https

4 Benefits of Upgrading Your Site to HTTPS

This is a very important post for any business, organization or individual with a website. Starting now (October 2017), most sites will display a “Not Secure” warning in Google Chrome browser (and eventually others) if they have not upgraded from “http” to “https”.

4 Benefits of Upgrading Your Site to HTTPS

In order to avoid your customers seeing the warning security messages on your website, you are required to purchase a SSL Certificate. What is that exactly?


 

SSL CERTIFICATE

From Go Daddy:  An SSL (Secure Sockets Layer) certificate is a digital certificate that authenticates the identity of a website and encrypts information sent to the server using SSL technology. Encryption is the process of scrambling data into an undecipherable format that can only be returned to a readable format with the proper decryption key.

A certificate serves as an electronic “passport” that establishes an online entity’s credentials when doing business on the Web. When an Internet user attempts to send confidential information to a Web server, the user’s browser accesses the server’s digital certificate and establishes a secure connection.

SSL Certificate upgrading to https


4 BENEFITS OF UPGRADING TO HTTPS:

1. Trust – HTTPS notifies users that all data provided from the website they are visiting is trustworthy
and has not been altered.
2. Confidentiality – All all the activity completed on the website will be encrypted.
3. Protection – HTTPS protects sensitive information.
4. Search – Now, more than ever, Google Chrome is putting emphasis on HTTPS in the search ranking algorithms.

 

In order to purchase a SSL certificate, please contact us or your other hosting provider.

Our partner Advertising Is Simple is offering certificates (along with implementation on every page and handling redirects) as follows:

$119 for the first year, $99 for each additional one or $299 for 3 years.

Have more questions about the SSL Certificate and upgrading to HTTPS? Do not hesitate to ask!


 

Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

Digital marketing for DE Business

10 Tips to Run an Inbound Marketing Campaign for Your Delaware Business

Digital marketing for DE Business

In the business world, there are many different subfields discussed about the promotion and advertising of your given business. One of the most important concepts to gain revenue and overall sales on your business is how you integrate marketing strategies daily. Without a plan to market and sell your business to customers, you will not be able to have both personal success and financial success for your business. To give you a little help, we have come up with some tips that we find to be helpful for your business to have a successful marketing campaign.

Here are 10 Tips to help you run an Inbound Marketing Campaign for your Delaware Business:

Identify your Campaign Audience

Identify your Campaign Audience:  The first question you must ask yourself for your campaign is “Who is my Audience I am trying to reach to?” and “What are the demographics?”

Set your Goals and Benchmarks

Set your Goals and Benchmarks:  Like every good business plan, you need to set achievable and measurable goals to help you gain the best results from your market.

Create your offers and landing pages

Create your offers and landing pages: Optimizing is key! Optimize for SEO purposes to get the best reach and frequency of customers for your Delaware business.

Plan and Build Marketing Automation and Nurturing Flows

Plan and Build your Marketing Automation and Nurturing Flows: Plan your automation in such a way to develop the most amount of leads. The more effort you put in on your end, will hopefully give you results on the markets end.

Write a Blog Post

Write a Blog Post: Write a post about your company! Go show it off to the world! Promote Promote Promote!

Share is on Social Media

Share it on Social Media: Drive your business traffic with other channels other than the internet. This will give you more overall reach will in turn give you more possible sales!

Add in Long Tail Keywords

Add in Long-Tail Keywords: Make your company SEO friendly even after you stop running a campaign to promote it. KEYWORDS KEYWORDS KEYWORDS!

Consider Paid Search and Other Channels

Consider Paid Search and Other Channels: Measure the effectiveness and reach of other channels you decide to use to get the best overall results. Sometimes possible sales are worth the extra money.

Track your URLs

Track your URLs: Make sure you know the answer to the question of, “Where is my traffic coming from, and how my visitors are finding me?” This answer will help you to emphasize your campaign on certain websites to maximize your reach.

Report on your results

Report on your results: Set goals at the beginning and celebrate your success at the end. Organize and evaluate your numbers at the end to see what you could do differently for your next campaign.

All of these are pretty good tips for any Delaware business that you are trying to promote whether an old or new. The marketing world is so diverse, and to be successful, you as business need to be able to integrate yourself to the changing market effectively. The market changes every day, and you must be aware of the local trends in order to keep your business up and running smoothly.


If you would like help with marketing automation and campaign growth for your business, get in touch. We are expert marketing consultants in Delaware.

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com

HowToGuide_30 Great Lead Generation Tips & Tricks

7 Little Changes That’ll Make a Big Difference With Your Lead Generation

A steady stream of qualified leads is the life’s work of any business that wants to thrive and grow. A salespersons’ or marketers’ main goal should be to set up a successful lead generation campaign to keep their sales funnel full.

Just how this should be done is often a mystery to many. Those of us at Famous WSI Results in Delaware work closely with our clients to create a vibrant lead generation atmosphere for their business.

While there is no one generic solution, we would like to share these 7 little ways that could make a big difference in you bottom line.

7 Lead Generation Strategies for Your Delaware business:

  1. Buyer Persona: First, being knowledgeable about your target audience will mean you can create CONTENT and OFFERS that will attract your ideal prospective buyers.
  2. Create Valuable Offer: Create an offer that buyers want and value. Your offer could be complimentary ebook, whitepaper, free consultation, coupon, product sample or demonstration, loyalty program, etc …
  3. Enticing CTA: The next step is to create an irresistible CALL-TO-ACTION (CTA), that motivates website visitors into taking the next step.
  4. Well- designed Landing Page: The design and layout for your dedicated LANDING PAGE has a direct impact on converting your website visitors into qualified leads.
  5. Contact Form: You can’t capture leads without forms that collect contact information from a visitor in exchange for an offer.
  6. Multi-Channel: Now you’re ready to start piecing your campaign together using a MULTI CHANNEL approach to engage your target audience.
  7. Monitor & Improve: Once you have all of this in place, you are ready to MONITOR YOUR PROGRESS and make improvements.

There can be a lot of moving parts in a lead generation campaign, so we’ve put together The 30 Greatest Lead Generation Tips, Tricks and Ideas to help increase your leads and revenue.

If you would like to improve lead generation for your business, get in touch, or download our eBook today.

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Need Help With Lead Generation for Your Delaware Business?

If you would like help with lead generation for your business, get in touch. We are expert marketing consultants in Delaware.

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com

Level up your landing pages

Use Landing Pages to Convert More Leads Without Generating Any New Traffic

One of the greatest benefits of landing pages – whether you are just getting started or already have them – is the capability of converting more leads without increasing traffic by a single website visitor. In most scenarios, an increase in your conversion rate by a mere 1% can improve your gross sales. Often, this is more effective than increasing visitors to your website.

Website conversion centered on improving your current marketing materials and catering to your current clientele is a win—win. At Famous WSI Results, we believe a thorough content review is a great place to start improving your digital marketing strategy. Tweaking what you already have keeps cost at a minimal and potential gains are big!

Understanding the basic best landing page practices can pay off. For example, having a single call-to-action button on landing pages can increase conversions by 62%. Yet, over half of marketers do not even bother to create a new landing page for different marketing campaigns. Not Cool!

Landing pages should have one simple and clear Call-to-Action (CTA). If your landing pages currently have multiple CTA, begin by creating a landing page for each specific action you wish your visitors to take. By simplifying your landing pages to make your visitors’ experiences pertinent and specific to what they are looking for, you will experience higher conversion rates!

Another interesting stat we came across is that using video on landing pages can increase conversion rates by a whopping 86%.  People are reading less and watching video more. By adding some short explainer videos to your landing pages, you stand to have a higher success rate.

Here is the full infographic with a few more stats to show Why You Need to Level Up Your Landing Pages as soon as possible:

Landing Page Optimization Stats Infographic


Need Help With Landing Pages for Your Delaware Business?

If you would like help with landing pages and lead generation for your business, get in touch. We are expert marketing consultants in Delaware.

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com

The Anatomy of a Landing Page that Converts

The Anatomy of a Great Landing Page

We’ve been discussing the benefits of creating a dedicated landing page for digital advertising campaigns for the last few weeks. The main point we have been trying to stress how ineffective it is to send an ad campaign visitor to your website’s home page. It is too distracting and off-message.

A well-designed landing page is much more likely to convert visitors into leads when there is one CTA (call-to-action) and less clutter.

Luckily,  a great landing page isn’t that hard to create. Check out our latest digital marketing video to discover … 

The Anatomy of a Landing Page That Converts:

1. Identify Customer Personas

Pin-pointing who is most likely to buy your product or service and targeting them with landing pages designed specifically to convert those personas can be a game changer for any advertising campaign.

2. Define A Goal

Each landing page should have its own specific goal – which could mean that you’ll need to create multiple landing pages for the same campaign based on the various outcomes you hope for; such as capturing email addresses, actually selling products or service, getting visitors to fill out a survey or even refer your business to a friend. Each of these actions is considered a specific goal which merits a unique landing page.

3. Design For Conversion

Designing a landing page that removes anything that might distract the visitor from your CTA (call-to-action) with the main message as the headline of the page and relevant to the ad or email campaign that sent the visitor to the page. Using a video, or at least a graphic, gives a higher conversion rate. Finally, be sure to keep the contact form short and sweet, gathering the bare minimal information you need.

4. Measure

Some landing pages will perform better than others – depending on how well their conversion design convinces customers. But you won’t know that unless you do some A/B testing. Measuring is an extremely important part of the process. Measure and test multiple landing pages for the same goal against each other – and then use the one that gets the best results!

Get in Touch Now!


If you would like help with your social media marketing campaign, get in touch. We are expert marketing consultants in Delaware.

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com