This is one of the biggest fears every business owner faces; blowing an advertising budget on ineffective and poorly executed marketing strategies that give little or no return on investment (ROI). Every business needs to advertise in some form or another if it wants to grow. But how does a business decide where to invest its advertising dollars?
Now that the holidays are behind us and the New Year is well under way, many businesses around the globe are reflecting, analyzing and tweaking their marketing campaigns. While they are busy painstakingly piecing together an effective marketing plan for 2016, others have had their plan in place for years and are staying status quo.
That begs the question, “Are they measuring and making adjustments for the current marketing landscape?”
Before you finalize and distribute your marketing plan to all your employees and colleagues, take a look at our Digital System Map. It will help you to wrap your head around all of the entities involved in creating a comprehensive and effective marketing strategy.
If you’re not analyzing, measuring and A/B testing your marketing efforts, how can you possible know what is working and what is a waste of time and money?
Advertising is a complicated industry. With the rise of social media and mobilization, the way we advertise today is so different than even a few years ago. Adaptive SEO, inbound marketing, email and CRM systems are all very real factors that are relevant and necessary to make your marketing plan a success.
Want to make the most of your Advertising Budget in 2016?
Download our latest Cheat Sheet -WSI Digital System Map which will reveal that the digital landscape is a bit more complicated than you’d imagine.
Please fill out this form to DOWNLOAD our Cheat Sheet today!
If you would like to find out more about how Famous WSI Results can help with any or all of your marketing strategies for 2016, get in touch.
The new year has arrived. People around the world have made their new year’s resolutions and it’s back to business, as usual. Many of us utilize the beginning of the year as a time to reflect on last year’s successes and failures. We try to think of how we can improve and make the coming months more productive.
Likewise, looking towards and trying to predict the future is something that many growing businesses do in order to create a marketing plan. What will be the most successful strategies and what ones should we toss out completely?
Well, you’re in luck. We’ve created an infographic to help guide your business towards a more successful marketing plan. Some of this will sound familiar and some may surprise you. For instance, ‘Content is King’ is still very relevant. While wearable tech, such as the Apple Watch, will bring an increase in mobile payments. And YES! Digital marketing will finally get the respect it deserves as more business will begin to see the light and embrace digital as a key ingredient for their marketing plan.
Without further ado … check out our ‘2016 Digital Marketing Predictions’ infographic:
If you have and questions or would like to find out more about how Famous WSI Results can help you compete in the Digital Marketplace, get in touch …
It could be costing you more than you imagine. Your website is the home base for all your marketing endeavors. It should be graphically pleasing with the right optimized content and calls to action. If it’s not up to par, you may just be throwing away your marketing budget.
I’m sure you’ve heard it before, “Your website is your most valuable asset”. This is not an overstatement. Think long and hard on how quickly internet use has increased and evolved in last ten years. Since 2005, the amount of internet users has more than tripled (3,174 million).
The average internet user in today’s digital arena researches on line before making any type of buying decisions. They are much more sophisticated and expect to have a pleasant and optimized experience when visiting your website. If the page takes too long to load or is not mobile friendly, they’ll quickly abandon your site and head to a competitor’s.
That’s why we’d like to offer you some of our insights, albeit a bit sarcastic, made in this month’s featured Cheat Sheet ‘Experts Guide to Flushing Your Website Budget Down the Toilet’that shares with you what website design mistakes you definitely don’t want to make.
You can also download this Cheat Sheet in PDF format by clicking this button:
Let’s face it, email marketing can be a tricky business. All industries want to be up front and center with their contact list, but often and irrelevant emails can take your email list down the road to disaster.
Every unsubscribe signals that there is something about an email that is annoying enough for the receiver to take the time to open the email and sentence it to sudden death!
By paying attention to how your email is being received and its effectiveness, your business can gain insight as to what type of content and subject lines are working to increase reader engagement and which ones are bombs.
A consistent and thorough analysis of your email strategy, coupled with creation of buyer personas in order to personalize the email content can make the difference of your email being shuffled off to the spam filter or finding its way into your subscriber’s inbox.
In today’s increasingly over-crowded online marketplace, the key to building a loyal customer base is to consistently follow an effective digital marketing plan – something most companies still fail to do.
Here are five key components for a digital marketing plan to take your customer acquisition to the next level.
If you would like help to improve your customer acquisition, get in touch.