Category Archives: internet marketing

5 Digital Marketing Predictions for 2020

5 Digital Marketing Predictions for 2020

5 Digital Marketing Predictions for 2020

One thing about digital marketing is always right – it constantly evolves. And if you’re in the business of advertising or simply running your own business, then you better keep up with those changes.

Not sure what to expect from digital marketing in the new year? Lucky for you, our friends at WSI World put together a list of predictions for 2020 so you can know what to focus on to take your business to the next level!

5 Digital Marketing Predictions for 2020

  1. Zero Click Searches
  2. Alternative Communication Channels as key conversation points
  3. Customer Data Compliance
  4. Influencer Marketing
  5. Alternate Search Engines

 Click here to learn more from WSI World!

 

 

Need help? 

Contact Famous WSI Results today! We help small to mid-sized business owners who are too busy running their businesses to focus on their marketing and advertising efforts. We specialize in Internet, TV, and radio advertising, and are particularly vested in Search Engine Optimization, website design, mobile website design, pay-per-click campaigns, and original content management in order to help our clientele claim their share of the marketplace.   

Get in touch:

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

Digital Marketing Strategy in 2020

5 Steps to Figure Out Your New Digital Marketing Strategy in 2020

Digital Marketing Strategy in 2020

New year, new digital marketing strategy! Now that we’re halfway through the first month of 2020, it’s time to talk about your business. Analyzing your business is the first step to understanding your plan of action. 

Are you wondering where to start? Here’s what you need to take into consideration before you figure out the best digital marketing strategy for your business. 

 

5 Steps to Figure Out Your New Digital Marketing Strategy in 2020 

 

  1. Digital Audit – There’s always room for improvement and your business online presence is no exception. When was the last time you updated your website? How about your online directories? Taking care of your online properties strengthens your SEO, which results in generating more leads for your business!
  2. SEO Audit – This is when you determine which keywords bring you the most traffic or which web pages attract relevant traffic to your site. Tools like SEMrush work great to figure this out on a page by page level. Once you figure out the list of your best keywords, make sure to go over your meta titles, descriptions, headings and content for each webpage to see where you can improve.
  3. Content Audit – Think of your content as a marketing opportunity to reach your potential clients. What you put out there has a great power to take your clients from the awareness to the decision stage. Does your current content provide value, relevancy and include a call to action?
  4. Social Audit – What social media channels are you currently using? What type of engagement is your business getting? How about your followers and online reviews? Once you figure out which platforms are generating the most interactions, you will know what social media channels are worth your money and time.
  5. Insights Audit – Monitoring your website each month is crucial to know how your digital marketing efforts are supporting your business objectives. Free tools like Google Analytics are easy to use and the data they provide can help you make informed business decisions in the future.

As you can see, the first step to creating a comprehensive and successful digital marketing strategy in 2020 is looking at a big picture. Once you audit all of the mentioned avenues, you will have a better understanding how you can improve your strategy so your business can thrive! 

Need help? 

Contact Famous WSI Results today! We help small to mid-sized business owners who are too busy running their businesses to focus on their marketing and advertising efforts. We specialize in Internet, TV, and radio advertising, and are particularly vested in Search Engine Optimization, website design, mobile website design, pay-per-click campaigns, and original content management in order to help our clientele claim their share of the marketplace.   

Get in touch:

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

 

Directory Listings

How Claiming Directory Listings Can Help Your Company?

Directory Listings

Using online properties to effectively develop a stellar digital reputation is a marathon, not a sprint. Getting your house in order (your website, your social media accounts and online business directory listings) is a good place to start. Having a consistent and diverse reputation management plan will keep your business and brand on topic and on the positive side of your audience.  

However, ending there is not going to help you create the lead generation that will help you to grow your online presence. The key to marketing success is constantly updating, adapting, measuring, analyzing and tweaking your strategy to better optimize your results. 

While SEO is in a constant state of flex, it is something you cannot afford to overlook. There is a lot of factors to consider well before you claim your share of the marketplace. First, let’s discuss directory listings and how they play a big part of getting your business a great online presence. 

Directory Listings

If you want your company to rise in rankings on search engine results pages, take the time to claim your business directories as soon as possible. Think of it as yellow pages in a phone book. You want potential customers to know everything about your business in the most accessible way to get more leads. That’s why online directories are so important for your business.  

Things like your company address, phone number, email address and website link should be consistent and updated regularly so any potential customer or client can find your business right away. Some popular websites to list your company information include Google My Business, Manta, Yellow Pages, Yelp, Facebook, Bing Places and Better Business Bureau. 

Taking the time to claim your local business directory listings comes with many more benefits for your company. Besides helping your customers find you, you are also able to reach more people who are looking for specific services. How’s that for a FREE advertising opportunity? Yes, you read it right FREE, business directories are one of the most cost-effective marketing tools ever. 

 

Related: How to Kickstart Search Engine Optimization for Your Local Business

 

Needless to say, being properly listed in directories and using adaptive search engine optimization can be a game changer when trying to grow your business.  Your business needs to be found! 

At Famous WSI Results, we simplify the complicated process of managing and verifying directory listings that are pertinent to your industry and location. We also optimize the directory listings with targeted keywords, optimized images and video. 

If you have and questions or would like to find out more about how FWSIR can help you compete in the digital marketplace and manage your online presence, get in touch! 

 

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

 

Google My Business Service Feature

Are You Using Google My Business Service Area Feature?

Google My Business Service Feature

Looking to find more customers for your service-area business? Google is making it easier now for businesses that service a particular area to get discovered by consumers searching for services like theirs online in Google Maps and Search. 

Does your business serve customers within a specific service area? If the answer is yes, you should go ahead and update your Google My Business listing asap. Listing your service area helps let customers know where you’ll go to visit or deliver to them. 

Here’s who should be using the Google My Business Service Area feature: 

  • A business that visits or delivers to customers, but doesn’t serve customers at its business address (e.g. a cleaning service). 
  • A business that serves customers at its business address, but also visits or delivers to customers (e.g. a restaurant that also delivers food). 

How it works? 

You can set your service area based on a specific city, postal code, or other areas that you serve. However, it’s important to note that you can no longer set your service area as a distance (mile radius) around your business. If you previously did so, you won’t be able to edit it now. Instead, you’ll need to specify your service area by city, postal code, or other areas. 

Google My Business service area

 

Keep in mind the following when updating your Google My Business Listing: 

  • If you don’t serve customers at your business address, leave the address field blank and only enter your service area. 
  • If you serve customers at your business address but also have a service area, enter both your address and service area. 

 

Related Post: What are Google Brand Accounts and Why Should Have One

 

Need help managing your Google My Business listing? Contact Famous WSI Results today! We are your local Delaware digital marketing experts!  

 

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

 

5-LinkedIn-Business-Tips-to-Use-Now

5 LinkedIn Business Tips to Use Now

5-LinkedIn-Business-Tips-to-Use-Now

Over the years, LinkedIn has become a resourceful platform not only for individuals looking for work but also for businesses trying to market their brand. Since this specific medium has always been rooted in networking, its marketing potential turns out to be so valuable these days. 

Is your company actively present on LinkedIn? 

There are many ways you can market your brand online. Here’s how you can use LinkedIn, the largest business networking platform in the world, to increase your share of the marketplace:
 

5 LinkedIn Business Tips to Use Now

 

  1.  Complete and Optimize Your LinkedIn Profile – The first impressions are everything. Not to mention they affect your search ranking score. Do yourself a favor now and make sure your work experience is up to date so others can quickly find out about your company, products or services you have to offer. Don’t forget to add you company profile to the page as well! 
  2. Connect with Others – While you should link up with those you already know, LinkedIn is a networking platform so don’t shy away from accepting invites from new people! The more you expand your network, the more marketing opportunities you get! 
  3. Be Creative – There’s over 500 million active users on LinkedIn. Find a way to stand out! Write a compelling bio, share insightful articles, include videos from your business and don’t forget to include a call to action! 
  4. Pay It Forward – Recommending others can be the greatest thing that ever happened to your business. A good old ‘word of mouth’ is still a powerful way to provide testimonials while marketing your business at the same time! 
  5. Join Targeted Groups – LinkedIn groups are a great way to focus on your niche. Use them to connect with others, spread your message and brand your business! 

  

There you go! Use these 5 tips and take your LinkedIn Business profile to another level! If you need help managing your business account, don’t hesitate to contact Famous WSI Results.     

 

Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

 

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

 

Pinterest Advertising

What You Should Know About Pinterest Advertising

Pinterest Advertising

If you own a business, you probably already understand how an established online presence can benefit your brand. Social media is not only a free tool for marketers and business owners that can be utilized to bring more brand awareness, but it can also be a vital element of any advertising efforts. 

Do you want to bring in more leads and get your products or services in front of the right eyes? Consider investing in Pinterest Advertising! Here’s how. 

 

What You Should Know About Pinterest Advertising

 

  1. Pinterest for Business – Before you do anything, make sure to switch your account to a business one so you can access specific features like analytics and the Ads Manager.
  2. Goal setting – What do you want people to do after they see your ad? Choosing your goal should be based on what’s most important to your business for this each campaign.
  3. Targeting – Take time narrowing down your ideal target. You should strive to reach the people on Pinterest who are most likely to show an active interest in your ads. Your targeting options can be determined by certain keywords, interests, demographics or placements. You can also use individual targets or combine multiple approaches.
  4. Budgeting – You can select a lifetime option if you want us to use your budget evenly in a chosen timeline. Pinterest will automatically adjust budgets based on how much there is left to deliver. If you select a daily approach, you will only use a specific amount you want to spend each day.
  5. Pin Success – You should promote Pins that are already doing well to reach even more people. Visit your Analytics board to see what’s performing well. Remember to ONLY promote content you own, and make sure every Pin links to a website. 

 

There you go! Use these 5 easy steps and take your Pinterest Advertising strategy to another level! If you need help managing your business account, don’t hesitate to contact Famous WSI Results!

 

 FOLLOW US ON PINTEREST for more digital marketing tips! 

Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

 

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

How to Kickstart Search Engine Optimization for Your Local Business

How to Kickstart Search Engine Optimization for Your Local Business

How to Kickstart Search Engine Optimization for Your Local Business

There are many Search Engine Optimization tactics and at times it has frustrated even digital marketing professionals to determine which one of them work and which don’t. One thing is clear, though. Google is rewarding those websites that are optimized across the board for all types of devices including mobile and desktop.  

What local businesses need to realize is that an effective digital marketing strategy is a lot of various tools, of which the main ingredient is SEO that need to be implemented in a cohesive manner to achieve marketing harmony.  

Does your business website indicate a positive user experience at the moment? If you’re not sure, here are 5 SEO essentials that are sure to kickstart higher search rankings for your local business. 

 

How to Kickstart Search Engine Optimization for Your Local Business
 

  • Updating your local directories and verifying your site on online listings such as Google My Business, Yelp, and Manta. 
  • Having a secure website that loads quickly and is easy to navigate both on a desktop and mobile devices. 
  • Implementing meta data for each page and including ALT tags for each image. 
  • Establishing a sitemap to identify the type of website page. 
  • Consistently sharing wellwritten and original content that is valuable to readers. 

The bottom line is, you can get great results for your Delaware Business if you start using these 5 steps right away to attract more search traffic to your website 

 

Need help with Search Engine Optimization? 

If you have any questions or would like to find out more about how Famous WSI Results can help you rank your business higher in the search engines, get in touch. 

 

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

 

Ways to Improve Your Digital Marketing Strategy and Reach New Customers

Ways to Improve Your Digital Marketing Strategy and Reach New Customers

Ways to Improve Your Digital Marketing Strategy and Reach New Customers

Did you know that every day Google notes about 40,000 search queries per second? According to another statistic, active shoppers do a least one search a day. This means customers these days are curious and research driven. The questions you should be asking yourself now is whether your business digital marketing strategy helps you reach those customers?

If your answer is no, it’s time to work on your strategy. Lucky for you, Google offers a lot of insight into the changing patterns and customer shopping profiles. Here are some things to consider before you put a new digital marketing strategy in place.

 

How to Improve Your Digital Marketing Strategy to Reach New Customers

 

  • Immediacy trumps loyalty – Your business has to be right there when potential customers are looking for something.  Research shows that searches “today, tonight, open now” are becoming more popular every day.
  • Near me searches tripled since 2015. Is your business Google listing up to date?
  • Nearly 9 in 10 smartphone users are not certain of the specific brand they want to buy from when they begin to look at information online. This is the chance for your business to stand out. Think of an interesting business creative to grab their attention.

Related article: Our 2019 Digital Marketing Predictions


  • Customers are quick to judge a business online if they don’t have a good experience right away. Research shows you only have 3 seconds to make a good impression online!
  • Customers these days are impatient and they want to access everything right away. If they can’t find your contact information with one click, you may be losing that sale. Make sure your website is mobile friendly and easy to navigate to avoid any confusion.
  • Customers are more demanding, informed and aware. Therefore, you have to tailor your strategy to market each customer individually.
  • Mobile strategy is a must – Google is recording more mobile than desktop searches every day. Did you know an average consumer looks at his/her phone about 70 times a day? Mobile phone changed how we interact with the world, so make sure you include a voice search and mobile-friendly website in your business digital marketing strategy.

Related article: 5 Ways to Master Voice Search Optimization in 2019 


Don’t choose a tactic before you have a good digital marketing strategy in place. If you want to set up your business for success online, make sure to consider each one of these Google insights and then act on them!

Ready to start working on a Digital Marketing Strategy for your business?

 

Contact Famous WSI Results! Our mission is to increase our clientele’s brand awareness through the use of proven marketing techniques and unparalleled customer service in order to create a greater return on your investment.

We are particularly vested in search engine optimization, website design, mobile website design, pay-per-click campaigns, and original content management in order to help our clientele claim their share of the marketplace.

 

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com