Content marketing is an essential part of any marketing efforts. Focused on producing and distributing relevant, useful information to potential customers, your content plan should be designed to let your brand shine. It’s also how you’re going to build credibility and authority in your industry.
If you want to create uniquely targeted content, each piece of information that you share on your website, social media or in your email campaigns should align with your brand and be meant to attract, engage and entertain your potential customers. Here’s how to get your content plan together:
3 Steps to Creating a Successful Content Plan
Set Marketing Goals – To prioritize your content creation efforts, you need to know your marketing goals to begin with. The bottom line is, each piece of content you share should be relevant to your brand’s mission and offerings.
Map Available Content – It’s not all about creating new content each and every time you want to promote your business. Repurposing, updating and enhancing your old, existing content is just as good as sharing a new piece of information. One example of repurposing older content can be turning your old blog posts into video blogs. This way, you give new life to older content that can be later shared on your website and social media channels.
Identify the Buyer’s Journey – Always keep in mind that the content you share is meant to warm up potential customers to your brand and generate new leads. Taking new prospects from the awareness to decision stage should be your goal when creating content.
The bottom line is, your content plan should align with your inbound marketing goals. Creating content without strategy and planning will only result in a wasted time and no measurable results.
Need help with your content plan? Contact Famous WSI Results today! We help small to mid-sized business owners who are too busy running their businesses to focus on content creation. We also specialize in TV and radio advertising, and are particularly vested in Search Engine Optimization, website design, mobile website design, pay-per-click campaigns, and original content management in order to help our clientele claim their share of the marketplace.
There are many different ways these days to advertise and market your business. However, one of the most important concepts to gain revenue and overall sales is knowing how to integrate inbound marketing strategies on daily basis.
If you struggle coming up with the right strategy for your business, we gathered some tips that we find useful in executing a successful inbound marketing campaign.
8 Tips to Run a Successful Inbound Marketing Campaign for your Delaware Business:
Identify your Campaign Audience: The first question you must ask yourself for each of your campaigns is “Who is myTarget Audience I am trying to reach?”
Share your Offers on Landing Pages: Optimizing is key! Optimize for SEO purposes to get the best reach and frequency of customers for your Delaware business.
Write a Blog Post: Write a post about your company and the products or services you offer. This is yet another opportunity to optimize the content you put out for better search ranking.
Share it onSocial Media: Drive your business traffic with other channels. This will give you bigger reach opportunity and in turn bring you more possible sales and leads!
Add in Long-Tail Keywords: Make your company SEO friendly even after you stop running a campaign to promote it.
Consider Paid Search and Other Channels: Measure the effectiveness and reach of other channels you decide to use to get the best overall results. Sometimes possible sales are worth the extra money.
Track your URLs: Make sure you know the answer to the question of, “Where is my traffic coming from, and how my visitors are finding me?” This answer will help you to emphasize your campaign on certain websites to maximize your reach.
Report Your Results: Set goals at the beginning and celebrate your success at the end. Organize and evaluate your numbers to see what you could do differently for your next campaign.
All of these are great tips for any Delaware business that you are trying to promote whether you’re new to inbound marketing or not. Since the market world changes every day, you must be aware of the local trends and the best tactics in order to keep your business up and running smoothly.
If you have any questions or would like to find out how Famous WSI Results can help your business claim its share of the marketplace, contact us today!
With Thanksgiving only about a month away, now is the time to get your holiday marketing strategies in place. Don’t know where to start? Think of ways to connect with your customers emotionally and tap into the spirit of giving back.
If your goal is to increase conversion this busy holiday shopping season, we got you covered. Here are 8 holiday marketing strategies that will maximize your advertising efforts.
8 holiday marketing strategies:
Offer Special Deals – Reward your best customers for their loyalty throughout the year by giving exclusive discounts or personal gift based on their purchase history.
Create Holiday Landing Pages – Create holiday landing pages that you can send customers to from your social media and emails campaigns. Be sure to have several different designs and do some split testing to determine the highest converting pages.
Start a Social Media Campaign– Use holiday specific images, hashtags and special offers to attract customers willing to spend. This is the time when they are starting to search for deals! Encouraging social media interaction will also get people in the holiday spirit of shopping.
Focus on an Email Campaign – Use email more often to get customers excited about upcoming deals. Make sure to triple your marketing efforts on Black Friday and Cyber Monday. Offer a contest, game or countdown to get more engagement. Don’t forget to add a popup subscribe form to your website and welcome new email subscribers with a discount code as well.
Focus on High Sales Days – Take advantage of the highest selling days of the season. Offer special promotions for Black Friday, Small Business Saturday and Cyber Monday.
Give Back to the Community – Show support to the community by sponsoring a food drive or collecting clothing and toys for needy families. Many of your customers are looking for ways to make the season more meaningful by sharing with those less fortunate.
Send out Holiday Cards – Let your customers know how much you appreciate their business by sending out a holiday card with a personalized special offer just for them. For example, if Customer A repeatedly purchases a certain product or service, provide them with a coupon for that particular item. Continue to send out cards that may invite them to a special event, sale, discounts or free gift promotion.
Create a Holiday Video – Get your team together for a fun and inviting holiday video. There’s nothing more personal than sending good wishes to your customers and showing your fun personality at the same time!
If you’re looking to up your sales this holiday season, contact Famous WSI Results. We help small to mid-sized business owners who are too busy running their businesses to focus on their marketing and advertising efforts. We can help with your digital marketing plan this holiday season, so get in touch.
The first step in creating a content marketing plan for your business is to identify your ‘Unique Selling Proposition‘ (USP). USP is your company’s answer to the question, “Why should customers buy from us instead of our competitors?”
If you haven’t taken the time to answer this question, then you haven’t identified what makes your company stand out from its’ competition. Maybe you provide a better personal service or a better made product. Whatever it is that makes you stand out, it should be a focus point of your content.
In addition, getting to know your customers and what they want can help you to create content topics that will interest and capture their attention. Focusing in on their concerns and problems and offering solutions will make you stand out as an authority and help develop a trusting relationship with your customers.
Finally, content marketing is a slow and steady process. It most likely won’t lead to a sudden spike in sales. Creating a consistent and quality content marketing plan will give your business a better chance of becoming a known authority in your industry, which ultimately will lead to a gradual increase in sales.
Too Busy Running Your Business?
If you would like help with your content marketing plan, get in touch with Famous WSI Results of Delaware. We help small to mid-sized businesses with all their digital marketing needs.
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There is a place for both inbound and outbound marketing for any business. Both methods work, but inbound marketing can be more cost effective, as it has a higher ROI.
This infographic ‘That Extraordinary, ROI-Driving Engine We Call Inbound Marketing’ reveals that the average cost per lead is much lower for inbound marketing versus outbound marketing. In fact, it’s 61% less expensive. That’s nothing to sneeze at!
Inbound Marketing is a natural fit for digital marketing. Think about it. By creating your own little cyber territory and attracting people who are genuinely interested in what you share through a variety of online marketing tools, such as blogs, white-pages, eBooks, newsletters, and social media posts, you have a better chance of converting them into a customer.
The more users interact with your online branding material, the more of an authority you become. That will translate into higher earnings down the road. Note that those businesses that blog multiple times a week attract 25% more leads than those that blog only once a week.
Check it out and share with us on Facebook how your business is using inbound marketing to get better qualified leads.
Inbound Marketing helps you stand out because you really are helping the customer, rather than trying to sell them a product. By focusing on becoming a trusted source of information for the customer, you ensure you’re the person they’ll come to for help.
Want to know how to create Buyer Personas?
5 Tips to Improve Your Inbound Marketing:
Create Buyer Personas: Understanding your buyer personas by identifying their business goals, search habits, like, dislikes, competition, industry issues and challenges.
Nurture Leads Using a Sales Funnel: Inform, educate, personalize and add value at every stage of the funnel.
Leverage Quality Content: Use offers such a ebooks, videos and webinars to gain more information about your client. Every bit of information you gather allows you to enhance your buyer persona and better quality your leads.
Converting Landing Pages: Be sure your landing pages follow best practices by keeping your CTA (Call to Action) bold and inviting without too much clutter, make another offer on Thank You pages.
Multiply Your Efforts Using Work Flows: Automate your processes to keep content flowing to the customer.