Category Archives: inbound marketing

Digital marketing for DE Business

10 Tips to Run an Inbound Marketing Campaign for Your Delaware Business

Digital marketing for DE Business

In the business world, there are many different subfields discussed about the promotion and advertising of your given business. One of the most important concepts to gain revenue and overall sales on your business is how you integrate marketing strategies daily. Without a plan to market and sell your business to customers, you will not be able to have both personal success and financial success for your business. To give you a little help, we have come up with some tips that we find to be helpful for your business to have a successful marketing campaign.

Here are 10 Tips to help you run an Inbound Marketing Campaign for your Delaware Business:

Identify your Campaign Audience

Identify your Campaign Audience:  The first question you must ask yourself for your campaign is “Who is my Audience I am trying to reach to?” and “What are the demographics?”

Set your Goals and Benchmarks

Set your Goals and Benchmarks:  Like every good business plan, you need to set achievable and measurable goals to help you gain the best results from your market.

Create your offers and landing pages

Create your offers and landing pages: Optimizing is key! Optimize for SEO purposes to get the best reach and frequency of customers for your Delaware business.

Plan and Build Marketing Automation and Nurturing Flows

Plan and Build your Marketing Automation and Nurturing Flows: Plan your automation in such a way to develop the most amount of leads. The more effort you put in on your end, will hopefully give you results on the markets end.

Write a Blog Post

Write a Blog Post: Write a post about your company! Go show it off to the world! Promote Promote Promote!

Share is on Social Media

Share it on Social Media: Drive your business traffic with other channels other than the internet. This will give you more overall reach will in turn give you more possible sales!

Add in Long Tail Keywords

Add in Long-Tail Keywords: Make your company SEO friendly even after you stop running a campaign to promote it. KEYWORDS KEYWORDS KEYWORDS!

Consider Paid Search and Other Channels

Consider Paid Search and Other Channels: Measure the effectiveness and reach of other channels you decide to use to get the best overall results. Sometimes possible sales are worth the extra money.

Track your URLs

Track your URLs: Make sure you know the answer to the question of, “Where is my traffic coming from, and how my visitors are finding me?” This answer will help you to emphasize your campaign on certain websites to maximize your reach.

Report on your results

Report on your results: Set goals at the beginning and celebrate your success at the end. Organize and evaluate your numbers at the end to see what you could do differently for your next campaign.

All of these are pretty good tips for any Delaware business that you are trying to promote whether an old or new. The marketing world is so diverse, and to be successful, you as business need to be able to integrate yourself to the changing market effectively. The market changes every day, and you must be aware of the local trends in order to keep your business up and running smoothly.


If you would like help with marketing automation and campaign growth for your business, get in touch. We are expert marketing consultants in Delaware.

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com

Content Marketing Mistakes Ebook

Are You Making These 5 Content Marketing Mistakes?

The first step in creating a content marketing plan for your business is to identify your ‘Unique Selling Proposition‘ (USP). USP is your company’s answer to the question, “Why should customers buy from us instead of our competitors?”

If you haven’t taken the time to answer this question, then you haven’t identified what makes your company stand out from its’ competition. Maybe you provide a better personal service or a better made product. Whatever it is that makes  you stand out, it should be a focus point of your content.

In addition, getting to know your customers and what they want can help you to create content topics that will interest and capture their attention. Focusing in on their concerns and problems and offering solutions will make you stand out as an authority and help develop a trusting relationship with your customers.

Finally, content marketing is a slow and steady process. It most likely won’t lead to a sudden spike in sales. Creating a consistent and quality content marketing plan will give your business a better chance of becoming a known authority in your industry, which ultimately will lead to a gradual increase in sales.

Too Busy Running Your Business?

If you would like help with your content marketing plan, get in touch with Famous WSI Results of Delaware. We help small to mid-sized businesses with all their digital marketing needs.

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If you have and questions or would like to find out more about how Famous WSI Results can help you compete in the Digital Marketplace, get in touch …

Famous WSI Results | 302.407.0430 |MDoyle@FamousWSIResults.com

inbound marketing infographic

Inbound Marketing Gives a Higher ROI Than Outbound Marketing

There is a place for both inbound and outbound marketing for any business. Both methods work, but  inbound marketing can be more cost effective, as it has a higher ROI.

This infographic ‘That Extraordinary, ROI-Driving Engine We Call Inbound Marketing’ reveals that the average cost per lead is much lower for inbound marketing versus outbound marketing. In fact, it’s 61% less expensive. That’s nothing to sneeze at!

Inbound Marketing is a natural fit for digital marketing. Think about it. By creating your own little cyber territory and attracting people who are genuinely interested in what you share through a variety of online marketing tools, such as blogs, white-pages, eBooks, newsletters,  and social media posts, you have a better chance of converting them into a customer.

The more users interact with your online branding material, the more of an authority you become. That will translate into higher earnings down the road. Note that those businesses that blog multiple times a week attract 25% more leads than those that blog only once a week.

Check it out and share with us on Facebook how your business is using inbound marketing to get better qualified leads.

The ROI-Driving Engine We Call Inbound Marketing
MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com

automate your work flow.

Want Better Customer Engagement? Try Inbound Marketing

Inbound Marketing helps you stand out because you really are helping the customer, rather than trying to sell them a product. By focusing on becoming a trusted source of information for the customer, you ensure you’re the person they’ll come to for help.

Want to know how to create Buyer Personas?

ebook

5 Tips to Improve Your Inbound Marketing:

  1. Create Buyer Personas: Understanding your buyer personas by identifying their business goals, search habits, like, dislikes, competition, industry issues and challenges.
  2. Nurture Leads Using a Sales Funnel: Inform, educate, personalize and add value at every stage of the funnel.
  3. Leverage Quality Content: Use offers such a ebooks, videos and webinars to gain more information about your client. Every bit of information you gather allows you to enhance your buyer persona and better quality your leads.
  4. Converting Landing Pages: Be sure your landing pages follow best practices by keeping your CTA (Call to Action) bold and inviting without too much clutter, make another offer on Thank You pages.
  5. Multiply Your Efforts Using Work Flows: Automate your processes to keep content flowing to the customer.

automate your work flow.
MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com