Category Archives: geo-targeted advertising

Digital marketing for DE Business

10 Tips to Run an Inbound Marketing Campaign for Your Delaware Business

Digital marketing for DE Business

In the business world, there are many different subfields discussed about the promotion and advertising of your given business. One of the most important concepts to gain revenue and overall sales on your business is how you integrate marketing strategies daily. Without a plan to market and sell your business to customers, you will not be able to have both personal success and financial success for your business. To give you a little help, we have come up with some tips that we find to be helpful for your business to have a successful marketing campaign.

Here are 10 Tips to help you run an Inbound Marketing Campaign for your Delaware Business:

Identify your Campaign Audience

Identify your Campaign Audience:  The first question you must ask yourself for your campaign is “Who is my Audience I am trying to reach to?” and “What are the demographics?”

Set your Goals and Benchmarks

Set your Goals and Benchmarks:  Like every good business plan, you need to set achievable and measurable goals to help you gain the best results from your market.

Create your offers and landing pages

Create your offers and landing pages: Optimizing is key! Optimize for SEO purposes to get the best reach and frequency of customers for your Delaware business.

Plan and Build Marketing Automation and Nurturing Flows

Plan and Build your Marketing Automation and Nurturing Flows: Plan your automation in such a way to develop the most amount of leads. The more effort you put in on your end, will hopefully give you results on the markets end.

Write a Blog Post

Write a Blog Post: Write a post about your company! Go show it off to the world! Promote Promote Promote!

Share is on Social Media

Share it on Social Media: Drive your business traffic with other channels other than the internet. This will give you more overall reach will in turn give you more possible sales!

Add in Long Tail Keywords

Add in Long-Tail Keywords: Make your company SEO friendly even after you stop running a campaign to promote it. KEYWORDS KEYWORDS KEYWORDS!

Consider Paid Search and Other Channels

Consider Paid Search and Other Channels: Measure the effectiveness and reach of other channels you decide to use to get the best overall results. Sometimes possible sales are worth the extra money.

Track your URLs

Track your URLs: Make sure you know the answer to the question of, “Where is my traffic coming from, and how my visitors are finding me?” This answer will help you to emphasize your campaign on certain websites to maximize your reach.

Report on your results

Report on your results: Set goals at the beginning and celebrate your success at the end. Organize and evaluate your numbers at the end to see what you could do differently for your next campaign.

All of these are pretty good tips for any Delaware business that you are trying to promote whether an old or new. The marketing world is so diverse, and to be successful, you as business need to be able to integrate yourself to the changing market effectively. The market changes every day, and you must be aware of the local trends in order to keep your business up and running smoothly.


If you would like help with marketing automation and campaign growth for your business, get in touch. We are expert marketing consultants in Delaware.

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com

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How to Make Your Advertising Dollars Work Harder

Check out our latest video on 5 Ways to Make Your Advertising Dollars Work Harder For Your Delaware Business:

Whether you are looking to come up for a certain keyword in a certain location or age group, advertising platforms have become more sophisticated in helping you reach your target market. But many business owners fail to utilize the latest technologies in marketing, either because they are running PPC campaigns themselves and don’t know how. Or their marketing partner is not up-to-date with the latest marketing trends.

Don’t toss those advertising dollars out the window. Get better results by using the right search criteria and advertising on the right platform. Be sure to track and test your campaigns. And finally, measure, improve and repeat.

If your marketing partner is not doing any of the above, then it might be time to contact us. We stay current with the latest trends and help our clientele get the most bang for their advertising dollars.

Get in Touch Now!


If you would like help with your geo-targeting campaign, get in touch. We are expert marketing consultants in Delaware.

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com

Be a Good Neighbor and Target Customers in Your 'Hood Infographic

Why Local Businesses Should Use Geo-Targeted Advertising

Who are the people in your neighborhood?

Newsflash to all the business owners of brick and mortar stores out there — It is extremely important to get to know your community and  geo-target ads towards those consumers within a certain radius of your shop. After all, they are the ones most likely to be repeat customers.

Convenience is a must nowadays. I make it a point to find the closest stores to my commute home from the office. It’s so much easier to make a quick stop along that route than to travel miles off course to pick up everyday items I need. That is pretty much every busy working’s shopping persona … convenience and instant gratification.

By targeting those consumers in your neighborhood, you are more likely to create a repeat customer base. Over sixty percent of consumers take action on location-based ads. Half of mobile users will visit a store within twenty-four hours of conducting a local search. These are real numbers that could add up to some real increase in revenue.

People want to shop local. Not only because it’s convenient, but because they realize it’s in their best interest to support their local economy. Supporting local businesses makes for a more vibrant community and keeps property values high.

No one wants to live in a community with a bunch of boarded up vacant buildings. It’s not only an eye-sore, it’s a safety issue. Geo-targeted advertising works. So give your neighborhood the opportunity to support your business by giving them a shout out that you’re there and ready to supply them with the convenience of shopping local.

Check Out Our Infographic : Be a Good Neighbor and Target Customers Right in Your ‘Hood

Infographic – ‘Be a Good Neighbor and Target Customers Right in Your ‘Hood’


If you would like help with your geo-targeting campaign, get in touch. We are expert marketing consultants in Delaware.

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com