Voice search has been making strides in the recent years and we’re not surprised. After all, it is a more convenient way for customers to find what they’re looking for online. Not to mention, it’s way quicker to ask your phone for an answer than it is to type it out. The more important question now is: have you incorporated voice search optimization into your SEO strategy yet?
If the answer is no, don’t wait any longer. According to ComScore, by 2020 50% of all queries are expected to be voice searches. More interestingly,30% of searches will take place without a screen.
As a business owner or marketer, you probably wonder now what are the best ways to master voice search optimization this year? We have the answer.
How to Master Voice Search Optimization in 2019
Focus on Question Phrases – Surely, voice queries contain conversational words and are longer but that doesn’t mean you need to use long-tail keywords in your content. Instead, think how your audience speaks about your business, products, and services to come up with the best keyword strategy.
Answer the Public – Not sure what questions people are asking regarding your industry? Answer the Public is a great resource to use when working on your copy. Just make sure you’re including the question and the answer in your blog posts or company listings.
Claim your Google My Business Listing – If you’re trying to target local customers, you need to make sure they can find you first. For example, when someone uses voice search to find an “ad agency in Delaware”, hopefully your business will come up thanks to the keyword strategy you have in place. However, if a potential customer wants to find ”ad agency near me”, this is where your claimed Google My Business listing can help. Make sure your business is up to date with correct address, contact info, open hours and website link to get the most out of local SEO benefits.
Be Mobile-Friendly – Let’s be honest, attention spans are only getting shorter these days. Time to make sure your website is up to speed! Being mobile-friendly also includes easy navigation and clear web design. To check how your website is performing on mobile devices, you can use Google’s Mobile-Friendly Test Tool.
Focus on Featured Snippets – You know those highlighted points on top of your search page? This is where you should aim to appear! This so-called “position zero” is a prime real estate for voice search. While there’s no definite answer on how to get there, you can certainly help it with your conversational tone and relevance of copy. This is why it’s so important to know what people are looking for! Remember to utilize Answer the Public platform when creating your content or working on your Google listing bio.
Need help with voice search optimization?
Contact Famous WSI Results! Our mission is to increase our clientele’s brand online exposure through the use of proven SEO techniques and unparalleled customer service in order to create a greater ROI.
We are particularly vested in search engine optimization, mobile website design, and original content management in order to help our clientele claim their share of the marketplace.
Check out our latest video on 5 Ways to Make Your Advertising Dollars Work Harder For Your Delaware Business:
Whether you are looking to come up for a certain keyword in a certain location or age group, advertising platforms have become more sophisticated in helping you reach your target market. But many business owners fail to utilize the latest technologies in marketing, either because they are running PPC campaigns themselves and don’t know how. Or their marketing partner is not up-to-date with the latest marketing trends.
Don’t toss those advertising dollars out the window. Get better results by using the right search criteria and advertising on the right platform. Be sure to track and test your campaigns. And finally, measure, improve and repeat.
If your marketing partner is not doing any of the above, then it might be time to contact us. We stay current with the latest trends and help our clientele get the most bang for their advertising dollars.
Newsflash to all the business owners of brick and mortar stores out there — It is extremely important to get to know your community and geo-target ads towards those consumers within a certain radius of your shop. After all, they are the ones most likely to be repeat customers.
Convenience is a must nowadays. I make it a point to find the closest stores to my commute home from the office. It’s so much easier to make a quick stop along that route than to travel miles off course to pick up everyday items I need. That is pretty much every busy working’s shopping persona … convenience and instant gratification.
By targeting those consumers in your neighborhood, you are more likely to create a repeat customer base. Over sixty percent of consumers take action on location-based ads. Half of mobile users will visit a store within twenty-four hours of conducting a local search. These are real numbers that could add up to some real increase in revenue.
People want to shop local. Not only because it’s convenient, but because they realize it’s in their best interest to support their local economy. Supporting local businesses makes for a more vibrant community and keeps property values high.
No one wants to live in a community with a bunch of boarded up vacant buildings. It’s not only an eye-sore, it’s a safety issue. Geo-targeted advertising works. So give your neighborhood the opportunity to support your business by giving them a shout out that you’re there and ready to supply them with the convenience of shopping local.
Check Out Our Infographic : Be a Good Neighbor and Target Customers Right in Your ‘Hood
If you would like help with your geo-targeting campaign, get in touch. We are expert marketing consultants in Delaware.