Category Archives: email marketing

Successful Video & Marketing Automation in 5 Steps

Successful Video & Marketing Automation in 5 Steps

At this point, you know why Marketing Automation is so important. You understand why video is a great communication tool. You’ve seen how goals influence marketing automation, and how video can be incorporated into those goals.

Last time, we talked all about why using videos and Marketing Automation is beneficial for your business. Today, we are going to dive in deeper and discuss Successful Video & Marketing Automation in 5 Steps.

 

Successful Video & Marketing Automation in 5 Steps

 

  1. Center it around the Story, Not the Sale. There is a heap of sales clutter on the Internet that is actively annoying and repelling your customers. Don’t let your brand be that guy – instead, your video should be centered on the story and not the sale. Remember, the same rules that apply for written content marketing apply for video marketing – concentrate on the value you’re providing for your customers.
  2. Make it the Best 10 Seconds Ever. 1/5 of your viewers will click away from a video within 10 seconds or less. Short and to the point. Get right to the grit of the tale and manage expectations from the outset (within the first 5 to 10 seconds). Try sparking your audience’s curiosity by asking questions and using teasers to hook their attention right away. Your video should immediately convey its value and answer that “why should I watch it?” question that will be on your audience’s mind.
  3. Lighten Up and Stop Being so Boring! Encourage your video creators to be creative and take risks. Think your B2B audience can’t handle humor? Don’t feel constrained by what’s gone before you in your industry and don’t try to emulate your competitor’s stiff tone and drowsy script. Stand out and take a chance on being funny.
  4. Optimize for Search. The first thing you should do to derive the maximum SEO value from your video (before you upload your video to any sharing sites) is to host it on your own domain. It’s important to enable embedding on your video as this will help you increase the likelihood of receiving inbound marketing links. Ensure that your videos are tagged with relevant keywords and fully explained with fleshed out descriptions and unique titles. Keep this rule in mind: it is had a box, it has a purpose – Google needs you to fill it out to help you rank.
  5. Educate and Prove Yourself. Did you know that 65% of your audience are visual learners? One of the most powerful methods you can use for video marketing is to educate your audience. Teach your customers how to use your product or service and provide useful tips on how to make the most of it. Or, create a webinar to showcase your industry knowledge, position your brand as a thought leader, add value to your consumers’ lives and collect leads in the process.

 

Successful Video & Marketing Automation in 5 Steps marketing-automation-and-video-content-tips marketing-automation-and-video-content-tips-Famous WSI Results Tips-for-Successful-Video-Marketing-Automation-by- Famous WSI Results Delaware


 

Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

 

Famous WSI Results 302-407-0430

info@FamousWSIResults.com

 

 

 

 

Smartphones have changed the way we live our lives – we check out email messages, social media and networking accounts while on the go. Our lives are busy and we depend on our phones to keep us on track with all our responsibilities and up-to-date with all the latest developments. Yet, many businesses have failed to change the way they do business. For example, are you still sending out the same old emails? Emails that are not mobile-friendly are at risk of alienating what is likely a growing group of mobile readers – 75% of smartphone owners are likely to delete emails that are not easily read on a mobile device. One of the cool things about using email to communicate is that it can reach customers no matter where they are. Well executed mobile-friendly email campaigns have become standard, which is why this Email ‘Tips & Tricks’ infographic could be a game changer for your email open and conversion rates. Your subject line is critical as 33% of email recipients open email based on subject line alone. That puts a lot of pressure on condensing your email down to one sentence in order for smartphone users to be able to read your full message. Did you know that the average mobile screen can only fit 4-7 words? Use concise and meaningful words in subject lines to get readers to pay attention. Most people don not so much as read on the Internet – they skim. Which is why it’s imperative to put the most important content in bold, highlighted, eye-catching formats at the top of the email. While there are several ways to optimize an email’s display on a mobile device, the simplest method is to use a responsive template for your campaigns. One of the most underrated components of great email design – and design in general – is effective incorporation of whitespace. When you use design to create a hierarchy, it helps your mobile readers focus and engage with your content while they’re on the move and in the midst of distractions. While there’s a good chance you craft your emails on a desktop, phones and tablets are have a much smaller screen. Bigger font means less word on the screen, ultimately making your messages easier to read. If you went all or nothing with the image as your CTA, you’re in for some rough results. However, if you backed up your image with a strong and direct call to action – like “Click Here” – you probably saved your bacon. And who doesn’t like bacon? Everybody who markets in the digital world knows the importance of images and visualizations, but not everybody knows how to optimize them. Use great images, but also make sure to use ALT text and proper titles – that’s your leg up on the competition. In digital marketing, consistency is one of the biggest keys to conversion. It’s the reason why home pages don’t make good landing pages for very specific ads, and it’s also the reason mobile-friendly email campaigns should always direct potential customers to mobile-friendly pages. Sending mobile users to mobile-unfriendly pages is a surefire way to interrupt customers’ purchase journey and lower your conversion rates. Testing, testing 1, 2, 3. Nobody uses a microphone without testing it first, right? Well emails need to be tested, too. As much as it would make sense for everyone to use the same Internet browser and have digital content display the same way, we aren’t quite there yet. Testing your marketing messages on different browsers and device screens is, for the foreseeable future, still a very vital step in send mobile-friendly emails. That’s all we’ve got for October’s infographic summary, but come back in November to see what we come up with next. Here’s the full infographic, in all its beautiful glory:

Tips & Tricks for Mobile Friendly Campaigns

Smartphones have changed the way we live our lives – we check out email messages, social media and networking accounts while on the go. Our lives are busy and we depend on our phones to keep us on track with all our responsibilities and up-to-date with all the latest developments.  Yet, many businesses have failed to change the way they do business. For example, are you still sending out the same old emails? Emails that are not mobile-friendly are at risk of alienating what is likely a growing group of mobile readers – 75% of smartphone owners are likely to delete emails that are not easily read on a mobile device. One of the cool things about using email to communicate is that it can reach customers no matter where they are. Well executed mobile-friendly email campaigns have become standard, which is why this Email ‘Tips & Tricks’ infographic could be a game changer for your email open and conversion rates. Your subject line is critical as 33% of email recipients open email based on subject line alone. That puts a lot of pressure on condensing your email down to one sentence in order for smartphone users to be able to read your full message.  Did you know that the average mobile screen can only fit 4-7 words?  Use concise and meaningful words in subject lines to get readers to pay attention. Most people don not so much as read on the Internet – they skim. Which is why it’s imperative to put the most important content in bold, highlighted, eye-catching formats at the top of the email. While there are several ways to optimize an email’s display on a mobile device, the simplest method is to use a responsive template for your campaigns.  One of the most underrated components of great email design – and design in general – is effective incorporation of whitespace. When you use design to create a hierarchy, it helps your mobile readers focus and engage with your content while they’re on the move and in the midst of distractions.  While there’s a good chance you craft your emails on a desktop, phones and tablets are have a much smaller screen. Bigger font means less word on the screen, ultimately making your messages easier to read. If you went all or nothing with the image as your CTA, you’re in for some rough results. However, if you backed up your image with a strong and direct call to action – like “Click Here” – you probably saved your bacon. And who doesn’t like bacon? Everybody who markets in the digital world knows the importance of images and visualizations, but not everybody knows how to optimize them. Use great images, but also make sure to use ALT text and proper titles – that’s your leg up on the competition. In digital marketing, consistency is one of the biggest keys to conversion. It’s the reason why home pages don’t make good landing pages for very specific ads, and it’s also the reason mobile-friendly email campaigns should always direct potential customers to mobile-friendly pages. Sending mobile users to mobile-unfriendly pages is a surefire way to interrupt customers’ purchase journey and lower your conversion rates. Testing, testing 1, 2, 3. Nobody uses a microphone without testing it first, right? Well emails need to be tested, too. As much as it would make sense for everyone to use the same Internet browser and have digital content display the same way, we aren’t quite there yet. Testing your marketing messages on different browsers and device screens is, for the foreseeable future, still a very vital step in send mobile-friendly emails.  That’s all we’ve got for October’s infographic summary, but come back in November to see what we come up with next. Here’s the full infographic, in all its beautiful glory:

Smartphones have changed the way we live our lives – we check out email messages, social media and networking accounts while on the go. Our lives are busy and we depend on our phones to keep us on track with all our responsibilities and up-to-date with all the latest developments.

Yet, many businesses have failed to change the way they do business. For example, are you still sending out the same old emails? Emails that are not mobile-friendly are at risk of alienating what is likely a growing group of mobile readers – 75% of smartphone owners are likely to delete emails that are not easily read on a mobile device.

One of the cool things about using email to communicate is that it can reach customers no matter where they are. Well executed mobile-friendly email marketing campaigns have become standard, which is why this Email ‘Tips & Tricks’ infographic could be a game changer for your email open and conversion rates.

Tips & Tricks for Mobile Friendly infographic

Your subject line is critical as 33% of email recipients open email based on subject line alone. That puts a lot of pressure on condensing your email down to one sentence in order for smartphone users to be able to read your full message.  Did you know that the average mobile screen can only fit 4-7 words?  Use concise and meaningful words in subject lines to get readers to pay attention.

Most people don not so much as read on the Internet – they skim. Which is why it’s imperative to put the most important content in bold, highlighted, eye-catching formats at the top of the email.

While there are several ways to optimize an email’s display on a mobile device, the simplest method is to use a responsive template for your campaigns.

One of the most underrated components of great email design – and design in general – is the effective incorporation of white space and contrast with color. While there’s a good chance you craft your emails on a desktop, phones and tablets are have a much smaller screen. Bigger font means less word on the screen, ultimately making your messages easier to read.

Back up your image with a strong and direct call to action – like “Click Here” . The importance of images and visualizations, but not everybody knows how to optimize them. Use great images, but also make sure to use ALT text and proper titles – that’s your leg up on the competition.

In digital marketing, consistency is one of the biggest keys to conversion. It’s the reason why home pages don’t make good landing pages for very specific ads, and it’s also the reason mobile-friendly email campaigns should always direct potential customers to mobile-friendly pages. Sending mobile users to mobile-unfriendly pages is a surefire way to interrupt customers’ purchase journey and lower your conversion rates.

 


 

If you would like help with your email marketing campaign, get in touch. We are expert marketing consultants in Delaware.

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com

5 Advanced Techniques to Sky Rocket Your Email Marketing

5 Ways to Sky Rocket Your Email Marketing

Email marketing is an excellent digital marketing tool to reach your ideal customer –regardless of the device they use. Check out these five best practice techniques to build customer loyalty and increase sales.

5 Advanced Techniques to Sky Rocket Your Email Marketing:

  1. Targeting and Segmentation
  1. Make it Personal
  1. Lead Nurturing and Marketing Automation
  1. Refine Your Message by Split Testing
  1. Make it Mobile-Friendly

 


 

If you would like help with your digital email marketing campaign, get in touch. We are expert marketing consultants in Delaware.

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com

25 Days of Email Marketing Tips

25 Days of Email Marketing Tips

25 Days of Email Marketing Tips for the Holidays

With Thanksgiving a few days away, the holiday season is gearing up, now is the optimal time take your email marketing strategy to the next level to increase open and conversion rates, Make your email marketing efforts successful using the strategies listed below.

25 Days of Email Marketing Tips for the Holidays:

  1. Provide Shipping and Order by Dates
  2. Send out Back in Stock notices
  3. Lighten Up – change email template to blue and silver
  4. Automate Holiday Email Campaign
  5. Highlight Best Sellers
  6. Welcome New Subscribers with a Discount Code
  7. Collect Sign ups to Email List on Facebook and Twitter
  8. Announce Upcoming Events
  9. Add Subject Line Emoji’s
  10. Personalize with Merge Tags
  11. Make Mobile-Friendly
  12. Ask Permission if Sending Emails More Frequently
  13. Reward Best Customers with Special Deals
  14. Auto-post to Facebook and Twitter
  15. Create a Great Subject Line
  16. Add a Popup Form to Website
  17. Analyze Reports & Adjust
  18. Do Split Testing
  19. Target by Age or Gender
  20. Segment Your List
  21. Share Holiday Tips
  22. Use Holiday Promotional Videos
  23. Run Tests for at least 4 Hours
  24. Keep it Fresh
  25. Encourage Social Media Interaction

Not planning on using email in your Holiday Marketing strategy? You might want to reconsider as email marketing was the #1 driver of online sales on Black Friday last year. Fifty-Seven percent of email subscribers spend ten to sixty minutes browsing emails during the week. People are opening email marketing messages on mobile devices and often while they’re shopping.

According to eMarketer, “One of the main drivers is the fact that email is predominantly viewed on mobile. Mobile is getting better, and retailers are beginning to get that.”

At Famous WSI Results we help small to mid-sized business owners who are too busy running their businesses to focus on their marketing and advertising efforts. We can help with your email marketing plan, as well as all types of digital marketing strategies.


If you would like help with your digital email marketing campaign, get in touch. We are expert marketing consultants in Delaware.

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com

25 Days of Email Marketing Tips for the Holidays

25 Days of Email Marketing Tips for the Holidays

25 Days of Email Marketing Tips for the Holidays

With the holiday season upon us, now is the time to up your email marketing strategy in order to increase your conversion rates and make your marketing efforts successful.

Not planning on using email in your Holiday Marketing strategy? You might want to reconsider as email marketing was the #1 driver of online sales on Black Friday last year. Fifty-Seven percent of email subscribers spend ten to sixty minutes browsing emails during the week. People are opening email marketing messages on mobile devices and often while they’re shopping.

According to eMarketer, “One of the main drivers is the fact that email is predominantly viewed on mobile. Mobile is getting better, and retailers are beginning to get that.”

Check out our list of 25 ways to make your email marketing efforts more effective.

25 Days of Email Marketing Tips for the Holidays:

  1. Provide Shipping and Order by Dates
  2. Send out Back in Stock notices
  3. Lighten Up – change email template to blue and silver
  4. Automate Holiday Email Campaign
  5. Highlight Best Sellers
  6. Welcome New Subscribers with a Discount Code
  7. Collect Sign ups to Email List on Facebook and Twitter
  8. Announce Upcoming Events
  9. Add Subject Line Emoji’s
  10. Personalize with Merge Tags
  11. Make Mobile-Friendly
  12. Ask Permission if Sending Emails More Frequently
  13. Reward Best Customers with Special Deals
  14. Auto-post to Facebook and Twitter
  15. Create a Great Subject Line
  16. Add a Popup Form to Website
  17. Analyze Reports & Adjust
  18. Do Split Testing
  19. Target by Age or Gender
  20. Segment Your List
  21. Share Holiday Tips
  22. Use Holiday Promotional Videos
  23. Run Tests for at least 4 Hours
  24. Keep it Fresh
  25. Encourage Social Media Interaction

At Famous WSI Results we help small to mid-sized business owners who are too busy running their businesses to focus on their marketing and advertising efforts. We can help with your email marketing plan, as well as all types of digital marketing strategies. If you’re looking to up your sales this holiday season, get in touch.

Share with us on facebook what holiday marketing strategies works for your business.

Famous WSI Results | 302.407.0430 | MDoyle@FamousWSIResults.com
email marketing cheat sheet

How to Make Your Email Marketing More Effective

Stay on the Good Side of Email Marketing

Let’s face it, email marketing can be a tricky business. All industries want to be up front and center with their contact list, but often and irrelevant emails can take your email list down the road to disaster.

Every unsubscribe signals that there is something about an email that is annoying enough for the receiver to take the time to open the email and sentence it to sudden death!

By paying attention to how your email is being received and its effectiveness, your business can gain insight as to what type of content and subject lines are working to increase reader engagement and which ones are bombs.

A consistent and thorough analysis of your email strategy, coupled with creation of buyer personas in order to personalize the email content can make the difference of your email being shuffled off to the spam filter or finding its way into your subscriber’s inbox.

Check out this cheat sheet ‘How to Stay On The Good Side of Email Marketing‘ with some effective tactics to follow in order to improve your email marketing efforts without annoying your contact base.

You can also download this Cheat Sheet in PDF format by clicking this button:

Download in PDF

Share with us on Facebook some of your email marketing successes

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com

10 ways to improve your email marketing subject line

Create an Email Subject Line That Gets Your Email Read

Last Week, I wrote about how to improve your email open rate through ‘best practices’ when creating your email subject line. After all, it is the determining factor on whether your email is noticed by the reader and engaging enough for them to take the initiative to open your email.

Marketer’s spend a lot of time to make their emails creative and engaging, but if the subject line is off it could be for naught. There is a lot of debate about what is the best way to go about creating a ‘killer’ subject line.

This infographic, courtesy of Litmus does a little ‘myth busting’ and gives 7 Tips to ‘crafting the subject line that gets your email read’.

Check it out and let me know whether you agree or not.

Crafting a subject line the gets your email read infographic by litmus

Famous WSI Results is a digital marketing company that helps small to mid-sized businesses in Delaware, Pennsylvania, Maryland and New Jersey grow their online presence through tried and true internet marketing strategies such as, email marketing, adaptive search engine optimization, pay per click, display advertising, mobile marketing and more. If your business could use help with any of its online marketing, get in touch.

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com
email marketing subject line

10 Ways to Improve Your Email Marketing Subject Lines

10 ways to improve your email marketing subject line

 

Let’s face it, getting your email noticed in a recipients inbox is a little like trying to stand out in a crowd of seventy thousand avid Eagle’s fans. Sure you can paint your entire body green and white, don a horrendous wiry wig and sling as much bling around your neck as your body can support. This might just get you a 3 second cameo!

Your audience will judge an email by its subject line, so writing a good subject line is essential.  After all, it’s kind of like the old query, “If a tree falls in the forest and no one is there, does it make a sound?’ … if no one opens your email, does it make an impression? Definitely NOT!

Email is still an effective tool to connect to your customer when done right. The title that you give your email can make a big difference as to whether it ends up in the SPAM folder or is opened by the reader. The best email titles are short, descriptive and give the reader a reason to explore your message further.

Standing out in the inbox can be difficult and keeping your subject line simple and to the point is one of the best practices. Using cheesy or splashy phrases can backfire and result in your email being ignored.

10 ways to improve your email marketing subject line

Here are 10 Best Practices When Writing Email Subject Lines:

  1. Be Specific: When working on your subject line, identify and be very clear about your goal. Being upfront and honest will make it more likely that your email will be opened.
  2. Personalize, Localize and Target: Everyone likes the sound of their own name … using a first and/or last name, geographic or cultural references, details of the recipient’s actions, gender, seasons and/or holidays are all good ways to grab your reader’s attention.
  3. Subject Line Length: the general rule is to keep your subject line to 50 characters or less. In most cases this is best practice unless you have a highly targeted audience that will appreciate the additional information in the subject line.
  4. Numbers & Lists: Incorporating numbers into your subject line attracts attention (Our brains are naturally drawn to digits). List are easier for us to process and create interest, plus promise a quick and easy read.
  5. Preview Texts: Normally located near the subject line, the preview text gives readers a glimpse of what the email is about. Make it count and you will watch your open rate increase!
  6. Urgency: An effective subject line that adds a sense of urgency, such as “today only” or “12 hour giveaway”, will urge them to act now, instead of waiting and possibly forgetting to take advantage of your offer.
  7. Three Words to Avoid: Mailchimp recently came out with a study and identified 3 words that won’t trigger spam filters, but will negatively affect your open rates. They are: Help, Percent Off, and Reminder.
  8. A/B Testing: This is a great way to measure what is working with both your subject line and content. By creating 2 different subject lines and comparing the open rate, you can determine which style is working best for you.
  9. Ask a Question: Draw your reader in by asking an engaging question, such as “Are you making this email marketing mistake?” or “Does your email subject line stink?”
  10. Cut Back on Capitalization: Overuse of capital letters can backfire and reduce your open rate. Capitalize your letters according to grammar rules.

Famous WSI Results is a digital marketing company that helps small to mid-sized businesses in Delaware, Pennsylvania, Maryland and New Jersey grow their online presence through tried and true internet marketing strategies such as, email marketing, adaptive search engine optimization, pay per click, display advertising, mobile marketing and more. If your business could use help with any of its online marketing, get in touch.

MDoyle@FamousWSIResults.com | 302-407-0430| www.FamousWSIResults.com