Category Archives: edge out the competition

Why You Should Make a Virtual Tour for Your Business

Why You Should Make a Virtual Tour for Your Business

Why You Should Make a Virtual Tour for Your Business

If this digital era taught us anything, it’s that first impressions are everything. This is why video content, going live on social media or a virtual tour that resides on your business website is one of the most powerful marketing tools these days.

Over the years, we’ve discussed how important video marketing is and how it can help your brand grow. Today, we want to take it a step further and talk about the benefits of a virtual tour and why you should consider investing in one for your business.

What is a Virtual Tour?

A complete 360° tour consists of several panoramic images which are edited and seamlessly connected into a single piece. While Google Street View can introduce you to the place’s exterior, a 360° virtual tour allows you to get inside.

 

Benefits of Making a Virtual Tour for Your Business

 

  1. Stand Out Among Competition – With the abundance of digital options to market your business these days, being able to stand out is what will get you noticed. Since not all businesses include a virtual tour as means to introduce potential customers to their brand yet, this is your chance to gain a competitive edge in your industry.
  2. First Impressions Matter – By adding a virtual tour on your Google My Business page, website or social media, you give your audience a visual idea of how your business looks and feels like before they even visit the actual location.
  3. Boost Your Local SEO – Optimized visual content ranks really well when it comes to search engine optimization. When you add a virtual tour to your website and local directories, you have a higher chance to stand out and get noticed online!
  4. Save Time and Money – Adding a virtual tour to your online presence is one of the most efficient and engaging ways you can market your business. It’s not only inexpensive but it’s also a great feature that will serve you for years to come!

The best thing about a virtual tour is that nearly any business can benefit from it. Whether you want to educate, engage, bring in more customers or simply build trust, this is a sure way to do so!

 

Famous WSI Results is a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

 

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

 

A COVID-19 Webinar Series You’ll Want to Attend

Here’s a COVID-19 Webinar Series You’ll Want to Attend

A COVID-19 Webinar Series You’ll Want to Attend

We think it’s fair to say that none of us imagined we’d be where we are today. Nor did we foresee the impact COVID-19 would have on businesses all around the world. 

We know your business has been affected in one way or the other, and we’d like to help you navigate through this crisis, so you are positioned to come out on the other side stronger. 

Over the next few weeks, WSI will be running a free webinar series to share digital marketing tips, tricks, and best practices that you can use to overcome the marketing obstacles you are facing today. Based on some of the recent research we’ve seen, companies that embrace digital marketing will be in a much better position to engage and network with their customers through this crisis. 

Here are the details for this special WSI COVID-19 webinar series: 


 

Ahead of the Curve: Digital Marketing Tips, Tricks and Best Practices During COVID-19


 

Occurs every Wednesday from April 1 – May 6 | 11:30 AM – 12 PM EDT


 

Topics being covered: 

  • April 1 – Video Marketing: How Using Video Creates Revenue, Retention, and Relationships for Your Business
  • April 8 – Competitive Research: How to Analyze the Marketing Activities of Your Competitors to Get Ahead
  • April 15 – Database Management: Learning the Basics of Managing Your Customer Database to Grow Your Business
  • April 22 – Persona-Based Marketing: Understanding Your Target Audience in Challenging Times 
  • April 29 – Conversational Marketing: How to Reimagine Your Customer Conversations Using the Latest Technology
  • May 6 – Website Conversions: How to Convert More of Your Website Visitors into Leads


    REGISTER NOW


 

Even if you don’t think you can’t make all of the dates above, we encourage you to register for the series, so you get a copy of the webinar recordings to your inbox to watch later.   

As always, my team is here to support your business in any way that we can.

Stay safe, and remember, we are in this together.

 

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com 

Things You Can Do for Your Business While Working from Home

Things You Can Do for Your Business While Working from Home 

Things You Can Do for Your Business While Working from Home

In just a few short weeks, terms like social distancing and flattening the curve appeared in our daily vocabulary and Covid-19 forced us to adjust to a new normal while working from home. While those surely unprecedented times seem to bring a lot of unknowns for many businesses, there are certain things you can do now to help alleviate the heaviness of the current situation. 

 

If your business is currently feeling the effects of the global pandemic, it’s time to rethink your digital marketing strategy. We believe that trying to save money by cutting back on your digital efforts is only a short-term solution that you will most likely regret in a long run…

 

Since most of us are working from home these days, it’s time to use this opportunity and dive in deeper into the digital world in an effort to improve your business. If you think you’re ready to claim your share of the marketplace and reach new customers, this post is for you! 

 

Things You Can Do for Your Business

While Working from Home 


 

  • Hit Refresh on the Old Content – One way to boost your search engine ranking is by updating old content (blog posts or YouTube videos) with new information, hashtags, optimized photos and relevant backlinks.  
  • Update Your Company’s Website – In order to reach more customers, now is a perfect time to boost your site’s organic reach and focus on SEO. You can start by going over each page and updating your page titles, headers and meta tags. 
  • Leverage a Healthy Mix of Social Media – It’s time to connect with your audience! In times of so much uncertainty, we guarantee your potential clients will appreciate that extra customer service care and attention to details. 
  • Research New Platforms to Reach More People – Whether it’s uploading Insta-stories, going live on Facebook or creating tutorials and informative videos for your audience, use this time to connect with people who are actively seeking new media to stay entertained and informed. 
  • Invest Time in a Competitor Analysis – Pay attention to what your competitors are doing online. If you’re looking to benefit from a comparison analysis of your industry, check out these 5 Steps you should take to make your company more competitive and better focused on success. 
  • Get Client Testimonials – One of the most powerful and cost-effective marketing tools for your business are client testimonials. Why? Because they deliver value from the people that know your services or products best. If you’re wondering how to ask your clients to provide feedback about your work, check out this article. 

 

Related: Ways to Improve Your Digital Marketing Strategy and Reach New Customers 

 

If you have any questions or would like to find out how Famous WSI Results can help your business claim its share of the marketplace, contact us today! 

  

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com 

 

 

featured snippets and Google update 2020

Latest Google Update & What You Have to Know About Featured Snippets

featured snippets and Google update 2020

As you know, regular Google updates are nothing short of unusual to see for a digital marketer. Last year, one of the biggest changes that affected website rankings across the board was definitely the https update and the SSL certificate requirement for all companies who were conducting business online. In 2020, Google is taking a closer look at Featured Snippets. 

What Are Featured Snippets? 

Featured Snippets are designed to provide a searcher with an answer that is relevant, concise and conveniently visible. Essentially, they provide every user with adequate solutions without having to click for specific results. If your website appears on top of Google searches, it’s called a position zero. Being in the center of searches is highly beneficial for getting organic traffic and thanks to featured snippets, in the past websites were able to appear on the first search page more than once. 

This year, Google is trying to declutter page one search results. In other words, URLs elevated to position zero with a featured snippet will no longer appear anywhere else on page one. This clean-up is known as deduplication. 

What does that mean for users? 

Quicker searches affecting in finding clean, relevant information. For marketers, this may not be the best news as it may limit the chances for higher organic traffic, click-through rates and more exposure.  

What can you do to alleviate the effect of these changes?  

Keep creating relevant, unique and interesting content! Focus on providing useful answers for all queries and don’t forget about voice search optimization! 

 

Need help?  

Contact Famous WSI Results today! We help small to mid-sized business owners who are too busy running their businesses to focus on their marketing and advertising efforts. We specialize in Internet, TV, and radio advertising, and are particularly vested in Search Engine Optimization, website design, mobile website design, pay-per-click campaigns, and original content management in order to help our clientele claim their share of the marketplace.    

 

Get in touch: 

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com 

 

5 Digital Marketing Predictions for 2020

5 Digital Marketing Predictions for 2020

5 Digital Marketing Predictions for 2020

One thing about digital marketing is always right – it constantly evolves. And if you’re in the business of advertising or simply running your own business, then you better keep up with those changes.

Not sure what to expect from digital marketing in the new year? Lucky for you, our friends at WSI World put together a list of predictions for 2020 so you can know what to focus on to take your business to the next level!

5 Digital Marketing Predictions for 2020

  1. Zero Click Searches
  2. Alternative Communication Channels as key conversation points
  3. Customer Data Compliance
  4. Influencer Marketing
  5. Alternate Search Engines

 Click here to learn more from WSI World!

 

 

Need help? 

Contact Famous WSI Results today! We help small to mid-sized business owners who are too busy running their businesses to focus on their marketing and advertising efforts. We specialize in Internet, TV, and radio advertising, and are particularly vested in Search Engine Optimization, website design, mobile website design, pay-per-click campaigns, and original content management in order to help our clientele claim their share of the marketplace.   

Get in touch:

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

competitor analysis

Here’s Why Your Business Needs to Invest in Competitor Analysis

competitor analysis

Imagine this. It’s a new year and you are a small business owner. You are committed to taking your business to the next level and trying new marketing tools to achieve your goals. However, you are unsure of how much you should be spending. Should you run the risk of spending too little, causing yourself to be overpowered by your competitors with larger marketing budgets? Or what about the risk of overspending and a possibility of losing your leads to those who are quicker than you? This is where competitor analysis comes to play.

There is no exact science to what your business should be spending on marketing/ advertising, but through a thorough competitor analysis, you’ll have a good starting point.

 

COMPETITOR ANALYSIS

You may be wondering what exactly is a competitor analysis? In short, it is a report that is a compilation of what your competitors are doing online. Such research outlines their strengths and weaknesses, but most importantly, the opportunities and potential your business has to be successful in the digital realm.

If you’re still wondering whether your business needs to invest in a competitive analysis in 2019, here’s another good reason. Unless your competitors employ a dark web wizard who is able to hide all of their online actions (which I guarantee they do not), they are leaving a small digital footprint from which we are able to draw and interpret data from. We are also able to compile estimated search volume and bid prices for specific keywords on major search engines. Not to mention, generate an intelligent estimate as to what your competitors are spending on a monthly basis for certain keywords.

competition Analysis

Are you wondering how this helps you?

Well, with this data we are able to guide your marketing investment decision based upon what available marketing dollars you have. More simply put, we consider your available budget and suggest the route that is most beneficial for your business. This saves your business from failures such as getting caught in the middle of an unwinnable pay-per-click war with a competitor with a substantially larger marketing budget than you.

 

Ready to invest in your future?

Famous WSI Results is proud to offer a competitor analysis from now until 1/31/18 at half the cost! For $495, we will put forth our proven and tested practices towards giving your business the competitive edge it needs to take the next step in 2019.

 

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

client testimonials

8 Ways to Get Client Testimonials

client testimonials

One of the most powerful and cost-effective marketing tools for your business are client testimonials. Why? Because they deliver value from the people that know your services or products best.

If you’re wondering how to ask your clients to provide feedback about your work, we have great ideas that bring quick results. Check them out below!

 

8 Ways to Get Client Testimonials

 

  1. Ask Immediately – Timing is everything! You should reach out right after completing a project for your client. If they’re happy with your service, they will surely want to share feedback with you right away.
  2. Create a review sheet – Create your own document to solicit review on your Google My Business, Facebook and Yelp business listing to encourage your clients to leave reviews. Have the links go directly to your reviews page.
  3. Make it easy – It’s important to provide simple ways for your clients to leave a testimonial. Whether it’s linking a specific page you want your reviews on in the initial email request or bringing a camera to the meeting for a video testimonial, make sure it’s all clear to follow!
  4. Ask the Right Questions – This is especially important if you’re asking your clients to provide a video testimonial. Having a set of questions to answer by your clients will help you get the information you need fast and efficiently. Not to mention, it will be much easier for your clients to provide specific feedback!
  5. Offer Different Ways to Provide Testimonials – If your clients are not comfortable with providing a review in front of a camera, ask them for a written testimonial. Also, determine whether you need more feedback left on your Business Facebook Page, Google Listing or any other local directory. Make sure your clients know how to leave a review on each platform!
  6. Look Out for Testimonials – Sometimes you don’t even have to ask for reviews. If you received a complimentary email from your clients or they left a great comment about your work/ products on social media, ask them if you can share it on your website. Just remember to put all screenshots in a separate folder to keep it organized before sharing.
  7. Create a Testimonials Page – Encourage your clients to provide a video testimonial so you can share it on your website. It will help your business with ranking higher in search, which equals to capturing more leads in the future.
  8. Use an Automated Service – There are certain platforms that will do the work for you. Just set up an account and customize your review request to start gathering those reviews. Customer Lobby is a great place to start.

 

Related article: 10 Steps to a Stellar Online Reputation

 

What’s your most effective way for getting client testimonials?

 

At Famous WSI Results, we look to partner with our customers to help make their advertising dollars go a long way. By implementing a few reputation-protection measures and taking the time to consciously monitor your online reputation, we lessen the chances of having to spend countless dollars cleaning up your reputation.

 

Get in touch:

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

facebook template

Choosing the Right Facebook Template for Your Business

facebook template

 

Managing a Facebook business page can be intimidating, but thankfully there is a certain feature that can guide you through this process. We’re talking about a Facebook Template! Choosing the right one for your business can be detrimental to capturing leads, so make sure you give it some thought before you start setting up your business page. 

If you’re a Facebook Business Page admin or manager, you probably received one of these messages from Facebook recently:

 fb template update

The primary benefit of updating your current template to the one that suits your business the most, is the fact your customer will have a better understanding of what you have to offer as soon as they land on your page. 

If right now you’re not sure what Facebook template is best for your business, here’s a breakdown of each option.

Facebook Templates 

 

  • Standard Template  – Good for all Page types, with buttons and tabs to help showcase what’s important to you. 
  • Services Template – Designed to help people find your services and get in touch. Recommended for most businesses. 
  • Business Template – Designed to help you manage your business, including ways to post jobs and special offers. 
  • Shopping Template – Designed to showcase products and make it easy for people to shop online. 
  • Video Page Template – Designed to showcase video content on your page. 
  • Politicians Template – Designed to help politicians reach their supporters and communicate their message. 
  • Restaurants & Cafes Template – Designed to highlight photos and important info about your menu, hours and location. 
  • Venues Template – Designed so you can highlight useful info like your venue’s hours, location and upcoming events. 
  • Nonprofit Template – Designed to highlight your cause and encourage people to fundraise and donate to your nonprofit. 
  • Movies Template – Designed to highlight show times for your audience. 

 

Want your customers to connect with your business faster and easier? 

If you haven’t updated your Facebook templates before August 23rd, 2018, don’t wait any longer with making any necessary changes. The process is easier than you might think! Once applied, you will not only enhance the user’s experience but also make sure your business mission is loud and clear. 

Need help? Contact our social media experts at Famous WSI Results!

 

At Famous WSI Results, we look to partner with our customers to help make their advertising dollars go a long way. By implementing a few reputation-protection measures and taking the time to consciously monitor your online reputation, we lessen the chances of having to spend countless dollars cleaning up your reputation.

 

Get in touch:

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com