Category Archives: ebook

3 Ways to Qualify Existing Leads with Video Data

3 Ways to Qualify Existing Leads with Video Data

3 Ways to Qualify Existing Leads with Video Data

As marketers, we know video is an important marketing tactic to engage with your visitors and spark purchase intent. If you read our last post on the 3 different stages of the potential client’s journey, then you also know about the pivotal role that video can play in your marketing automation.

Are you looking for ways to secure your leads using existing video data? In today’s post we’re going to share 3 ways how you can use video data to qualify your potential leads.

 

3 Ways to Qualify Existing Leads with Video Data

 

  1. Segment your contacts based on the videos they’ve watched.

See which videos your leads are watching, allowing you to better understand your customer acquisition funnel, work out which videos are helping drive conversions and craft more personalized follow up emails.

  1. Consider video heat maps directly in contact pages.

Find out how much of a specific video your leads are watching and whether certain groups of users are engaging with your content.

  1. Map your video content to the buyer’s journey.

Remember those 3 stages of client’s journey? Always try to organize your videos according to the awareness, consideration and decision stage of your viewer.

 

IN CONCLUSION

Not all video data should be treated the same way. Some videos should be considered more important than others when it comes to lead scoring. Learning how to score and prioritize your leads will ensure better results and your team closing more deals in the future.

 

Want to learn more about how to create leads for your business?

Contact us to Download our 30 Greatest Lead Generation eBook

 

Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

 

Famous WSI Results 302-407-0430 | info@FamousWSIResults.com

 

 

 

5 Tips for Delivering an Exceptional eCommerce Experience - eBook

The Time is Ripe to Start Selling Online Now – Find Out Why

5 Tips for Delivering an Exceptional eCommerce Experience - eBook

While eCommerce retail has been around for the last decade or so, it really is not something businesses can afford to ignore in 2016. Your business should be offering the products or services that customers want online in order to make for a more streamlined experience and to grow sales. So what goes into a successful eCommerce store?

This free, 22-page guide is a great resource for helping businesses deliver an eCommerce experience they can be proud of.

Download this free, 22-page guide full of tips for delivering an exceptional eCommerce experience. You will learn:

  • Why the experience you deliver to your customers is the most important part of your eCommerce shop
  • How important it is to have brand transparency
  • Tips for significantly decreasing your abandoned shopping cart rate
  • Best practices for creating a mobile eCommerce experience
Grab your free copy of our eCommerce how-to-guide below and start crafting a customer experience that wins you new customers and repeat business. Good luck!

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