Category Archives: digital marketing

How To Get Your Videos Ranked on YouTube

How To Successfully Rank Videos on YouTube

How To Successfully Rank Videos on YouTube

Every video content creator or marketer at some point dreams of one thing – to rank videos on YouTube. But did you know 60% of YouTube views come from Google searches? Since Google is the world’s largest search engine plus it owns YouTube, successfully getting your videos ranked on Google will ultimately get it ranked on YouTube as well. 

Ready to learn how to get there? Here are some tips of getting your videos ranked on YouTube. 

 

How To Successfully Rank Videos on YouTube

 

  1. Keyword relevancy – This may sound almost too obvious but your video has to be about what the viewers want to see. Use only one keyword per title – any more may dilute your chances of getting found and ranked by Google.   
  1. Authority –  It means you’re generating enough videos in a certain field for you to become a go to source of knowledge in that matter. How to establish yourself as authority? Try waking up early and making 5+ videos in your related field.  Then release one video each week one the same day and at the same time to generate traffic and followers.   
  1. Engagement – Google wants to see engagement with your video preferably within the first hour of publishing your content. This mean receiving likes, dislikes, comments and shares counts toward your engagement rates.  Don’t worry about a bad comment, they can sometimes increase your engagement more than a good comment! This is due to the amount of additional comments that tend to follow a bad comment, by other viewers either agreeing with them or defending your recently published content. Makes sense? 
  1. Uploading – The way you upload your video to YouTube is also important to your video getting ranked. You want your primary keyword, which is your video’s title, listed at the top of the description. Beneath it, include your website’s full URL, making it as easy as possible for viewers to get to your website. Then create a description, 200-400 words stating what your video is about. Following your description is a great place to add a call to action.  You then want to list your name, your company’s name, website, and social media links.  

 

If you are not investing in video as part of your digital marketing strategy, you are missing a great opportunity to engage your target audience, expand your brand and boost sales. 

If you would like help with ranking your videos on YouTube, get in touch! 

Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

 

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

 

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7 Key Elements for Pay-Per-Click Advertising

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If you’re looking for immediate results, implementing a Pay-Per-Click (PPC) advertising campaign is a great Internet marketing tool for bringing traffic to your website.  It’s also important to realize that these campaigns need to be properly setup and closely monitored to confirm that they are working effectively.  There are 7 Key Elements to keep in mind when setting up and managing your PPC campaign.

 

7 Key Elements for Pay-Per-Click Advertising

  1. Begin with Keyword Research.

     Keyword research forms the foundation of your campaign.  Taking the time to do the proper research for the keywords that are relevant to your campaign will ensure that your campaign is going in the right direction from the start.  You can use tools such as the Keyword Planner tool provided by Google to do research on the keywords you have in mind for you campaign, and to find suggested keywords that you may have not considered.

  2. Well Crafted Ad Copy.

    Your ad copy should be well thought out and relevant to the message of your campaign.  The ad copy should be short, direct, and include a clear call-to-action so that users know exactly what action it is that they will be taking once they click on your ad.  Using ad extensions is another great approach to stand out amongst your competitors.  Ad extensions tend to drive the efficiency of your ad by allowing users to choose from multiple options on how to learn more or contact your business.  Phone calls, site links and structure snippets are just a few of the ad extensions that you can utilize.

  3. Practice A/B Testing.

    By creating multiple ads and testing them against each other, you will be able to analyze and improve your copy to generate better campaign results.  Some copy resonates with your target audience better than others, and A/B testing is a great way to find out which ads could be more beneficial to your campaign.

  4. Bid Management.

    Monitoring your bid activity will help you deliver reliable a Cost-Per-Acquisition (CPA).  CPA is the amount of money it costs for a customer to make the desired conversion that is set for the campaign.  This could be filling out a form, making a purchase or whichever valuable action you have set up your campaign for.

  5. Landing Page Relevancy.

    The landing page for your campaign needs to be relevant to the ad that you are promoting.  Not only does this create a consistent transition for users when moving from your ad to the landing page, it also has a positive impact on your ad’s ranking when it appears in search listings.  Google wants to make sure that its users are getting the best experience possible when entering a query on their search engine, so they give more favorable rankings to those that use landing pages that directly reflect the ad that they are connected to.

  6. Hone Your Call-to-Action.

    Include a visible call-to-action on your landing page.  It needs to be obvious to customers what their next step should be in their path to purchase.  Whether you want users to sign up for a newsletter, fill out a contact form or make a purchase that action needs to be front and center on your landing page along with applicable details to explain why engaging in this conversion will benefit them.

  7. Measure, Tweak, Improve.

    It is imperative that you consistently measure the success of your campaign.  By monitoring your campaign on a regular basis, you can determine which parts of your campaign are working and which parts are not.  Once you identify these success and failures, you can adjust your campaign accordingly to improve your results in the future.

If you are interested in adding a Pay-Per-Click campaign to your Digital Marketing Plan, contact us at Famous WSI Results to learn more.  We can help you build and manage your PPC campaign to ensure that you are getting the best ROI.

 

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

Keys to Video Marketing and Why Your Business Needs It

Keys to Video Marketing and Why Your Business Needs It

Video Marketing should be considered a necessity for any business these days. Did you know that people remember only 20% of what they hear, 30% of what they see, but 70% with text and visuals? According to Google, videos are as effective as TV in bringing results and building awareness around your business. That is why Video Marketing is one of the most important avenues to include in your business strategy.

However, not just any video will do. Your video campaign has to actually be relevant to your field of business. It is important to recognize the difference between a commercial and a video. A commercial is meant to sell a product and this is not what your video should be trying to do. A good video is meant to gain exposure for your business that will then generate traffic for your website. Result? More sales!

 

3 Key Ingredients to a Successful Video Marketing Campaign

 

1. Keyword Congruency – Your video’s content must actually cover what the video’s title promises.

2. Value Driven Content – Your video is about your viewers, not about you!

3. Call to Action.  – This is you telling your viewers to like and subscribe to your page. More importantly, this is telling your viewers to go to your website! Remember, your videos purpose is to generate traffic for your website, so make sure you tell your viewers to come check out your website!

Keys to Video Marketing and Why Your Business Needs It

Remember, when using video marketing, viewers are able to remember nearly 95% of your message! In fact, if your website contains a video, it has a 53% greater chance at appearing on the front page of Google! This is why video marketing is so important. Still need convincing? Well, video marketing can help your business grow 49% faster!

Ready to create a successful Video Marketing Campaign? Contact us today!

 

Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

 

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

 

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3 Digital Marketing Takeaways from the SEMPO Cities Delaware Valley

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At our full-service marketing agency, Famous WSI Results, we care about our community – those who are our clients as well as those that we work aside. Because our firm concentrates on serving small to medium sized businesses with their marketing challenges, we always provide our clients with an up-to-date marketing strategy in an industry that changes on a daily basis. 

Being a part of the SEMPO Cities Delaware Valley Panel last month is one of the ways we learn and grow as a company. Talking to so many inspiring people in the digital marketing industry always leaves us with so many great ideas and new practices to implement into our business strategy. 

Since we like sharing what we know about the Internet and marketing, in today’s post we’re going to share 3 takeaways from the recent panel with SEMPO Cities.  

SPEAKERS: 


Kamran Malik of WSI


Kamran Malik is a Franchise Business Manager and a Digital Marketing Strategist at WSI. Kamran has mentored/advised 364 entrepreneurs across 60 cities, 18 countries and spanning 5 continents around the world.  During his presentation, Kamran spoke about the past, present and future of Digital Marketing.  Kamran touched on every aspect of Digital Marketing throughout his presentation, explaining what purpose each element of a company’s Digital Marketing Strategy serves to make it come together as a success.  Kamran ended his presentation discussing what is to come in the future.  TAKEAWAY: Technology continues to grow everyday around the world and the opportunities to come are infinite. 

 

Beth Heller Google Partner Enablement Managers

Beth Heller is one of Google’s Partner Enablement Managers in NYC.  Before Google, Beth spent 10+ years in marketing – leading communications teams at PR agencies and serving as a media trainer for her clients.  She also spent two years at a live video streaming start up where she ran the influencer marketing department’s operations and sales trainings.  Beth’s presentation started with the word nomophobia – the fear of being without your mobile device.  She focused on the importance of mobile marketing, as well as touching on information about Google AdWords.  TAKEAWAY:“Be There, Be Useful and Be Quick.”  In today’s world, consumers want information to be easily found, relevant and quick to access.  It’s important to ensure that your online campaigns, website and such are all optimized and ready for your potential customers to utilize. 


Michael Fanaro of Aardvark Video Works

Michael Fanaro is the Co-Founder of Aardvark Video Works.  He’s an experience owner with a demonstrated history of working in the broadcast media industry.  Michael is skilled in Search Engine Optimization (SEO), Copy Writing, Video Production and Integrated Marketing. During Michael’s presentation, he focused on the importance of video in a company’s Digital Marketing Strategy.  A video is easier to consume than reading an article or deciphering what a picture means.  One third of all time people spend online is dedicated to watching video.  Michael also spoke about what elements make a good video.  TAKEAWAY: One of the most important elements in a video is making sure that potential customers get what the whole point of the video is about.  Entertainment is great, but if no one remembers what the purpose of the actual video was, you’re missing your opportunity to spread your message.   

 

In addition, one of our very own  employees – Ian Stevenson, explained at the end of Michael’s presentation how to optimize videos for YouTube.  Ian talked about some of the essential ranking factors to think about when putting your video on YouTube, which include keyword relevancy, authority and engagement.   

 

What is your favorite part about Digital Marketing? We’d love to know! 

 

Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

 

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

2017 SEMPO Cities Delaware Valley The Future of Digital Marketing Event

2017 SEMPO Cities Delaware Valley: The Future of Digital Marketing Event

2017 SEMPO Cities Delaware Valley The Future of Digital Marketing Event

Looking to expand your knowledge on the latest SEO practices, Internet marketing and video? Our partner – Advertising Is Simple – is proud to announce that next Wednesday, November 1st, will be hosting an exciting event with SEMPO, bringing you the latest updates on all things digital marketing.

What is SEMPO?

SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it. The purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of search and its role in marketing.

What is SEMPO Cities Initiative?

SEMPO_CitiesSEMPO Cities initiative launched in 2015. Since then, it continues to build awareness and education around search at the local level through learning and networking events.

Below are all the details you need to know about this event:

 

2017 SEMPO Cities Delaware Valley

Wednesday, November 1st, 2017 

 8:30am – 3:30pm 

At the Emerging Enterprise Center

920 Justin Street, Wilmington, Delaware

Sponsored By:

Emerging Enterprise Center

Sherms Catering sponsoring SEMPO CitiesCostco sponsoring SEMPO Cities

CLICK TO REGISTER 

for more information, please email:

cities@sempo.org

 

SPEAKERS: 

Beth Heller – One of Google’s Partner Enablement Managers in NYC. Before Google, Beth spent 10+ years in marketing – leading communications teams at PR agencies and serving as a media trainer for her clients. 

Kamran Malik – a Franchise business manager a Digital Marketing Strategist at WSI. Kamran has mentored/advised 364 entrepreneurs across 60 cities, 18 countries and spanning 5 continents around the world. 

 

Some of the topics being discussed at SEMPO Cities Delaware Valley event are: The Past, Present, and Future of Digital Marketing Google trends, Video and the Internet. We hope to see you there!


Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

 

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

 

Chrome HTTP Security Warning and How To Go About It

Chrome HTTP Security Warning and How To Go About It

If you follow our FWSIR news section vigilantly, you know a few weeks ago we shared an important notice about Google Chrome HTTP security warning changes that you should be taking seriously as a standalone or client IC web manager.

Chrome HTTP Security Warning and How To Go About It

So what does that mean exactly?

Google Chrome is changing the security indicator warnings that will be displayed to the web user if they hit a page Chromes deems as “not secure” under their new guidelines.


 

Moreover, beginning October 2017, Chrome will show the “Not Secure” warning in two additional situations:

1. When users enter data on an HTTP page.

2. On all HTTP pages visited in Incognito mode. Eventually, Google will show warnings on all HTTP pages, even outside of Incognito mode.


 

This is important for not only eCommerce, but any sites that are collecting ANY form of contact information or payment details.

Still considering whether you should purchase a certificate or not?

Chrome is one of the most popular browsers out there. Therefore, we believe its a no-brainer to take action now and avoid losing potential clients, credibility and SEO for your website.


 

In order to purchase a certificate, first please contact your hosting provider. As for the price, it will range depending on the level of security you need (based on what kind of data you collect), and your hosting provider.

To read more about the Chrome HTTP security warning, please read this Chromium article.


 

Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

 

Why You Should Care About the Difference Between HTTP and HTTPS

Why You Should Care About the Difference Between HTTP and HTTPS

If you’re in charge of your own standalone IC Site or client sites that have forms on web pages that are HTTP (not HTTPS), you might have received an email from Google Search Console warning you that starting October 17, 2017, these pages will be marked with a ‘Not Secure’ warning in Chrome.

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Do you manage websites that are HTTP and have pages with forms capturing some sort of customer data (eg. contact us form)?  If yes, this notice is very important for your case and you should definitely care about the difference between http and https. Why?

It might seem so sudden, but the Google’s plan to change labeling HTTP sites as non-secure has been gradually taking place since January 2017, following the change of Chrome 56. In recent statements, Chrome explained this initiative as cracking down on HTTP infractions with credit cards and passwords. Passwords and credit cards are not the only types of data that should be private. Any type of data that users type into websites should not be accessible to others on the network, so starting in version 62 Chrome will show the “Not secure” warning when users type data into HTTP sites. – Chromium Blog


Why You Should Care About the Difference Between HTTP and HTTPS

So what’s the difference between HTTP and HTTPS?

Whenever you’re visiting the HTTP site, you sit at your browser and interact with data. However, how the data travels from Point A to Point B, or even if it travels at all, is none of HTTP’s concern.

It’s similar with HTTPS, BUT when security is a must, HTTPS differentiates one sender and receiver from another. The SSL actually encrypts the coming and going data. This means that SSL uses a mathematical algorithm to hide the true meaning of the data. The hope is that this algorithm is so complex it is either impossible or prohibitively difficult to crack, therefore making data submitted through HTTPS web page (contact details, credit card info) more secure.


 

How to avoid these warning messages?

  1. Host with a dedicated IP address.
  2. Buy a Certificate.
  3. Activate the Certificate.
  4. Install the Certificate.
  5. Update your site to use HTTPS.

 

If you migrate your site from HTTP to HTTPS, Google treats this as a site move with a URL change. This can temporarily affect some of your traffic numbers.

See the site move overview page to learn more. Also, here is more information on Google Search Console recommendations about https.


 

Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

Improve Customer Engagement with Video Marketing in 5 Steps Famous WSI Results

Improve Customer Engagement with Video Marketing in 5 Steps

Improve Customer Engagement with Video Marketing in 5 Steps Famous WSI Results

 

Are you looking for powerful marketing tools to instantly (and successfully) connect with your customers? Online video is now very accessible and hugely popular! It is repeatedly proving itself as an effective way to improve customer engagement, increase brand awareness and attract search engine traffic.

So what are you waiting for? Consider investing in a video campaign to help drive traffic and conversion to your business.

Need more help figuring out how to do it? The following 5 tips will help prepare you for a successful video marketing campaign.

 

Improve Customer Engagement with Video Marketing in 5 Steps

 

If you are not investing in video as part of your digital marketing strategy, you are missing a great opportunity to engage your target audience, expand your brand and boost sales.

If you would like help implementing video marketing for your business, get in touch!

 


 

Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

 

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com