Category Archives: digital advertising

Improve Customer Engagement with Video Marketing in 5 Steps Famous WSI Results

Improve Customer Engagement with Video Marketing in 5 Steps

Improve Customer Engagement with Video Marketing in 5 Steps Famous WSI Results

 

Are you looking for powerful marketing tools to instantly (and successfully) connect with your customers? Online video is now very accessible and hugely popular! It is repeatedly proving itself as an effective way to improve customer engagement, increase brand awareness and attract search engine traffic.

So what are you waiting for? Consider investing in a video campaign to help drive traffic and conversion to your business.

Need more help figuring out how to do it? The following 5 tips will help prepare you for a successful video marketing campaign.

 

Improve Customer Engagement with Video Marketing in 5 Steps

 

If you are not investing in video as part of your digital marketing strategy, you are missing a great opportunity to engage your target audience, expand your brand and boost sales.

If you would like help implementing video marketing for your business, get in touch!

 


 

Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

 

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

 

3 Ways to Qualify Existing Leads with Video Data

3 Ways to Qualify Existing Leads with Video Data

3 Ways to Qualify Existing Leads with Video Data

As marketers, we know video is an important marketing tactic to engage with your visitors and spark purchase intent. If you read our last post on the 3 different stages of the potential client’s journey, then you also know about the pivotal role that video can play in your marketing automation.

Are you looking for ways to secure your leads using existing video data? In today’s post we’re going to share 3 ways how you can use video data to qualify your potential leads.

 

3 Ways to Qualify Existing Leads with Video Data

 

  1. Segment your contacts based on the videos they’ve watched.

See which videos your leads are watching, allowing you to better understand your customer acquisition funnel, work out which videos are helping drive conversions and craft more personalized follow up emails.

  1. Consider video heat maps directly in contact pages.

Find out how much of a specific video your leads are watching and whether certain groups of users are engaging with your content.

  1. Map your video content to the buyer’s journey.

Remember those 3 stages of client’s journey? Always try to organize your videos according to the awareness, consideration and decision stage of your viewer.

 

IN CONCLUSION

Not all video data should be treated the same way. Some videos should be considered more important than others when it comes to lead scoring. Learning how to score and prioritize your leads will ensure better results and your team closing more deals in the future.

 

Want to learn more about how to create leads for your business?

Contact us to Download our 30 Greatest Lead Generation eBook

 

Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

 

Famous WSI Results 302-407-0430 | info@FamousWSIResults.com

 

 

 

Is There a Future for SEO

Is There a Future for SEO?

Is There a Future for SEO

Just as the numerous conspiracy theories have resurfaced this election season, so too has the unfounded rumors that SEO is dead.

Seriously,  these SEO death rumors have been circulating since 1997. I’m happy to say that there are not many marketers buying into this myth.

Go ahead and Google, “Is SEO dead 2016” and you will find a plethora of articles debunking the idea that SEO is dead. In fact, most of them tout that  SEO is an ever evolving and necessary strategy to work in tandem with social media marketing and other digital advertising methods, such as content creation.

While there is a whopping 4% of marketers out there that believe SEO is dead, the numbers are much bigger for its chance of survival. Actually, if ever there were a marketing sign that a SEO mandate is called for, it is now!

What businesses need to realize is that an effective digital marketing strategy is a lot of various tools, of which the main ingredient is SEO, that need to be implemented in a cohesive manner to achieve marketing harmony. A good digital marketing company knows this and will offer Adaptive SEO packages that will perform much better in the whole, than that of hap-hazard strategies implemented in a piece meal fashion.

For the last month or so, we have advocated in starting with the basics. Getting your house in order (your website, your social media properties and directory listings) is a good place to start. But ending there is not going to help you create the #LeadGeneration that will help you to grow your online presence.

Check out this infographic on why we believe Adaptive SEO will play a big part in the digital marketing arena in the near future and for many marketing light years to come!

Is ther a Future fo SEO


If you would like help with your digital marketing campaign, get in touch. We are expert marketing consultants in Delaware.

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com

The Anatomy of a Landing Page that Converts

The Anatomy of a Great Landing Page

We’ve been discussing the benefits of creating a dedicated landing page for digital advertising campaigns for the last few weeks. The main point we have been trying to stress how ineffective it is to send an ad campaign visitor to your website’s home page. It is too distracting and off-message.

A well-designed landing page is much more likely to convert visitors into leads when there is one CTA (call-to-action) and less clutter.

Luckily,  a great landing page isn’t that hard to create. Check out our latest digital marketing video to discover … 

The Anatomy of a Landing Page That Converts:

1. Identify Customer Personas

Pin-pointing who is most likely to buy your product or service and targeting them with landing pages designed specifically to convert those personas can be a game changer for any advertising campaign.

2. Define A Goal

Each landing page should have its own specific goal – which could mean that you’ll need to create multiple landing pages for the same campaign based on the various outcomes you hope for; such as capturing email addresses, actually selling products or service, getting visitors to fill out a survey or even refer your business to a friend. Each of these actions is considered a specific goal which merits a unique landing page.

3. Design For Conversion

Designing a landing page that removes anything that might distract the visitor from your CTA (call-to-action) with the main message as the headline of the page and relevant to the ad or email campaign that sent the visitor to the page. Using a video, or at least a graphic, gives a higher conversion rate. Finally, be sure to keep the contact form short and sweet, gathering the bare minimal information you need.

4. Measure

Some landing pages will perform better than others – depending on how well their conversion design convinces customers. But you won’t know that unless you do some A/B testing. Measuring is an extremely important part of the process. Measure and test multiple landing pages for the same goal against each other – and then use the one that gets the best results!

Get in Touch Now!


If you would like help with your social media marketing campaign, get in touch. We are expert marketing consultants in Delaware.

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com

Level up your landing pages

Level Up Your Landing Pages Using These Strategies

Landing pages have been marginalized by over half of digital advertisers who run display advertising and pay per click campaigns on the fly.  48% of advertisers create a dedicated landing page for each campaign.

Why do you think this is?

That is because landing pages can  have unbelievable conversion rates — turning site visitors into paying customers. However, sending customers who click on ads to a devoted, standalone landing pages is not the mainstream, yet.

Landing pages are becoming more prevalent as advertisers and business are becoming more digital advertising savvy.  No worries. There is still an opportunity for you to gain an edge over your not so savvy competitors.

Effective landing pages can improve your conversion rate without increasing the number of visitors to your site. Now that is savvy!

To give you a better idea of how big of a difference a landing page can make in your digital marketing campaign, we found some stats that will amplify …

Why You Need To Level Up Your Landing Pages:

Landing Page Optimization Stats Infographic

To summarize this infographic, Landing Page Optimization means you need to do all of the following in order to maximize your conversion rates:

  • Have a dedicated landing page catering to a specific goal and audience for each campaign
  • Have a single CTA (call to action)
  • Use video to increase conversions (86%)
  • Run A/B Testing
  • Keep Contact Forms simple

Furthermore, companies that have increased their number of landing pages from 10 to 15 have seen a 55% increase in leads. (Source) This totally makes sense — the more pages, the higher conversion opportunities you will have.

On a final note,  A/B Testing allowed the Obama campaign to raise an additional $60 million in funding — imagine if that was revenue for your business? Not a bad ROI!

Get in Touch Now!


If you would like help with your digital advertising campaign, get in touch. We are expert marketing consultants in Delaware.

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com

Digital Advertising Truth-isms for Your Delaware Business

Digital Advertising Truth-isms for Your Delaware Business

Traditional industries and businesses that have been around for decades have had a tough time embracing digital advertising, as it is easier to stick with what they know. Sure, there is still plenty of traditional forms of advertising that work. Yet, if that is the only form of advertising your business is doing, you are not maximizing your bottom line.

Businesses that integrate digital advertising and social media marketing into the marketing plan are becoming the biggest winners.

Digital advertising – especially native ads and social ads – are not only cost effective forms of advertising – they can generate better leads and out-perform tradition advertising methods.

Is Your Delaware Business Ready to Take a Leap of Faith?

For those willing to keep an open-mind and explore how digital advertising  can help grow your company’s bottom line, we created an infographic to help you decipher

Digital Advertising Truth-isms for Your Delaware Business:

Digital Advertising Truth-isms for Your Delaware Business

Get in Touch Now!


If you would like help with your digital advertising campaign, get in touch. We are expert marketing consultants in Delaware.

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com

Increase Leads and sales

Increase Leads and Sales With Digital Advertising

The sensory overload that is the internet can make it difficult to get the attention of your target audience. While laying the foundation for an internet presence by posting relevant and valuable content, graphics and video to web properties and on social media is an important part of digital marketing; these strategies don’t often generate speedy results.

Creating strategic digital advertising campaigns can help speed up your advertising efforts by creating new leads and sales for your business.

Curious about what digital advertising strategies to use?

Check out our latest video on Lead Generation and Making Your Advertising Dollars Work Harder for Your Delaware Business:

Step 1: Identify the Right Search Criteria

With access to an unprecedented amount of data on consumers and their personas, marketers have gained great insight on how to better target customers.  Details like location, age, interests and Internet activity provide valuable data to help create effective and less intrusive ads.

Step 2: Advertise On the Appropriate Ad Networks

The best platform is different for every industry and business. Advertising on the mediums where you get better engagement makes good business sense. To do this you need to know your audience and find out where they spend their time.

Step 3: Put Campaign Tracking in Place

Campaign tracking allows you to eliminate certain keywords, times or target groups aren’t working before wasting money.

Step 4: Carry Out Split Tests

Split testing similar keywords, images and text is a effective strategy in maximizing the ROI of your digital advertising campaigns.

Step 5: Measure, Improve, Repeat

Try a number of different formats of digital advertising to determine which strategies work best for your business.

If you would like more information on digital advertising or professional help implementing digital ad campaigns…

Get in Touch Now!


If you would like help with your digital advertising campaign, get in touch. We are expert marketing consultants in Delaware.

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com