Category Archives: Customer Satisfaction

legal compliance and user trust

What Does Legal Compliance and User Trust Mean in 2018? 

legal compliance and user trust

So far, 2018 has been a big year for enforcing legal compliance (GDPR) and user trust (HTTPS), which are both critical elements to running your business online these days. The important question to ask now is: When was the last time you updated your website? 

If lately you’ve been noticing less traffic and conversions, it’s time to make changes. Without these important updates to your website’s functionality, you’re doing your own business a disservice. Here’s what you need to take care of immediately. 

 

GDPR (legal compliance) 

The sooner you get your business GDPR compliant the better.  According to this regulation approved by the EU Parliament, any company in the world that stores or processes data of people who live in the European Union needs to be in compliance with GDPR by May 25th 2018. Otherwise, you might face hefty fines – up to $24million (20m Euros) or 4% of annual global turnover, whichever is higher 

Now, how to get your business compliant with GDPR? First, assign someone on your team responsible for reading the provisions of the GDPR to fully understand the requirements and specific circumstances your business might be involved with. Then make sure all your employees are aware of the new laws.   

Bottom line is, you need to immediately update your Privacy Policy and have it visibly displayed and easily accessible on your website. See our example here.  

Next, you need to inform your online visitors of the cookies available on your website and give them a choice to opt in or out. 

It should look similar to this: 

user trust cookies

User Trust and Data Security 

Data security has been the top concern in 2018, and it all comes down to establishing and maintaining user trust. Google Chrome announced a lot of changes to their online functionalities, especially regarding old http websites. The question is: Have you implemented the SSL Certificate on your website yet? 

What is SSL Certificate? 

According to Go Daddy, a certificate serves as an electronic “passport” that establishes an online entity’s credentials when doing business on the Web. When an Internet user attempts to send confidential information to a Web server, the user’s browser accesses the server’s digital certificate and establishes a secure connection. 

4 Benefits of Upgrading Your Site to HTTPS

(what you see when you enter old http websites) 

 

In other words, if being authentic and making your customers feel well taken care of is your top priority, this update is crucial to running your business online. Trust, confidentiality, protection and better search (SEO) are some of the major benefits of upgrading your old http website to https.  

 

Need assistance with implementing all necessary changes to your website? Contact Famous WSI Results today! 

 

At Famous WSI Results, we look to partner with our customers to help make their advertising dollars go a long way. By implementing a few reputation-protection measures and taking the time to consciously monitor your online reputation, we lessen the chances of having to spend countless dollars cleaning up your reputation.

 

Get in touch:

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

 

Here's why Your HTTP Website Losing Traffic

Here’s why Your HTTP Website Is Losing Traffic

Here's why Your HTTP Website Losing Traffic

In the past years, security in the digital space has become a prominent concern among online creators and consumers. More recently, we’ve seen new GDPR compliance requirements as well as many Google Chrome updates issuing security warnings to those who manage http websites collecting some sort of customer data. If you’re one of the web owners  who still haven’t upgraded to HTTPS, you may want to reconsider. Here’s why. 

According to Search Engine Journal, Google Chrome will show a prominent “Not Secure” message in the browser bar starting in October 2018. After October 2018 Chrome and likely all other Chrome based browsers will display enhanced security warnings that may create higher bounce rates for your site and concomitantly lower sales and conversions.

 

Benefits of Purchasing a SSL Certificate

 

These days, there’s nothing more important to your brand than being authentic and making your customers feel well taken care of. That is why security of their private information should be your top priority when managing your online business.  

When the SSL Certificate is implemented on your website, it establishes an online entity’s credentials for doing business on the Web. Such action promotes trust, protection, confidentiality and also, better ranking of your business in Google search. Win win! 

 

Ready to upgrade your HTTP Website?  

 

At Famous WSI Results, we are offering implementation on every page and handling redirects for $249 until July 31, 2018 (regular price: $299).*SSL Certificate fee not included – must be purchased by the client separately. 

Have more questions about the SSL Certificate and upgrading to HTTPS? Do not hesitate to ask! We are here to help you implement any necessary changes to your website. 

 

At Famous WSI Results, we look to partner with our customers to help make their advertising dollars go a long way. By implementing a few reputation-protection measures and taking the time to consciously monitor your online reputation, we lessen the chances of having to spend countless dollars cleaning up your reputation.

 

Get in touch:

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

Managing Your Social Relationships for Better Branding

Get Better Branding By Managing Your Social Relationships Like a Pro

Though many businesses are still in denial or totally in the dark, there is a lot to be said for managing your social relationships and branding your business. It’s not so much about what you are saying, but more about what others are saying about you.

Online reviews go a long way and many sites such as Yelp, Trip Advisor, Expedia and Google+ have made it easy for people to talk up their favorites and talk down their not so favorites.

Consumers have become empowered by the ability to review a business and are a vital ingredient to reputation management. That is why it is important for businesses to monitor online reviews so that they can quickly address any negative ones.

Consciously making customer service a top priority is Marketing 101. ‘The Customer is Always Right’ — Right?

Many of us take online reviews quite seriously when researching a service or product and businesses that take the time to manage their social relationships and reputations will have a much better chance of keeping their branding and marketing strategy on track.

That being said, check out this infographic on how to best develop a good ‘Social Relationship Management Platform’ that will help you to better brand your business.

What Can Social Relationship Management Do For Your Brand?

 

Share with us on facebook how your business handles is Social Relationships and how you were able to turn around a customers negative experience.

Famous WSI Results | 302.407.0430 | MDoyle@FamousWSIResults.com

we love our customers

How Customer Satisfaction is a Small Business Owner’s Secret Weapon

Customer Satisfaction

Customer Satisfaction should be front and center for every business. However, for a small business, it is paramount. Making customer service a top priority can make them more competitive against their larger counterpart. A company’s top asset is its customers. Happy and loyal customers not only support a business by continuing to do business with you, but by also referring you to friends and family.

Customer service and the quality of products or services are the two key factors to influencing repeat purchases according to a recent online survey taken by Manta. This makes it a ‘no brainer’ that the future of any business lies on keeping its’ customers happy.

As a business owner, thinking of ways to rise above the competition should revolve around giving customers something they can’t get elsewhere and promptly following up with them, even if they don’t buy. Often, remarketing to a customer who abandoned their shopping cart can impress them with how much their business means to you.

Asking for customer feedback on a consistent basis will give you the power to improve the customer’s experience. A simple online form or email poll is a great strategy for learning where you need to tweak your sales protocols and practices.

The beauty of a small business is that they have a greater chance of making their customer service more personal and targeted towards their interests and likes. Customers can be very sensitive to whether you are genuine and sincere. Using their names and finding ways to compliment them will help to develop a trusting and loyal following.

Once you have created a loyal customer base, don’t sit back and rest on your laurels. Identifying and anticipating customer needs is a good business strategy. Make an effort to get to know as much as possible about your customers and communicate regularly regarding any upcoming needs or special events. Fine-tune special deals geared towards their purchasing history.

Be sure to assure them that you are aware of and ready to fix any problems that they may encounter. An apology can go a long way when something goes wrong. Make it easy for them to complain and impress them with your willingness to listen and diffuse the situation.

Use social media as a platform to humanize your business and keep your customer aware of any new products, special sales or events. Do your best to engage with them and be prompt in responding to any comments (negative or positive) that they post regarding your business.

Encourage customers to write online reviews on social media and online directories by making an easy to follow instruction pamphlet. The search engines are starting to rank businesses higher that have a larger social footprint. Video testimonials is another valuable asset small businesses can use to illustrate how satisfied their customers are with their service and/or product.

And above all, say THANK YOU … saying thank you after every transaction is one of the easiest ways to build a loyal following. Showing that you appreciate their business makes them feel empowered and more likely to return!

Famous WSI Results is a small digital marketing firm that helps small to mid-sized businesses in Delaware and the surrounding tri-state area grow their business through using traditional time tested and innovative marketing stragegies. If you would like to learn more about what we have to offer, please get in touch.

Famous WSI Results | MDoyle@FamousWSIResults.com| 302.407.0430