Category Archives: Customer Acquisition

Successful Video & Marketing Automation in 5 Steps

Successful Video & Marketing Automation in 5 Steps

At this point, you know why Marketing Automation is so important. You understand why video is a great communication tool. You’ve seen how goals influence marketing automation, and how video can be incorporated into those goals.

Last time, we talked all about why using videos and Marketing Automation is beneficial for your business. Today, we are going to dive in deeper and discuss Successful Video & Marketing Automation in 5 Steps.

 

Successful Video & Marketing Automation in 5 Steps

 

  1. Center it around the Story, Not the Sale. There is a heap of sales clutter on the Internet that is actively annoying and repelling your customers. Don’t let your brand be that guy – instead, your video should be centered on the story and not the sale. Remember, the same rules that apply for written content marketing apply for video marketing – concentrate on the value you’re providing for your customers.
  2. Make it the Best 10 Seconds Ever. 1/5 of your viewers will click away from a video within 10 seconds or less. Short and to the point. Get right to the grit of the tale and manage expectations from the outset (within the first 5 to 10 seconds). Try sparking your audience’s curiosity by asking questions and using teasers to hook their attention right away. Your video should immediately convey its value and answer that “why should I watch it?” question that will be on your audience’s mind.
  3. Lighten Up and Stop Being so Boring! Encourage your video creators to be creative and take risks. Think your B2B audience can’t handle humor? Don’t feel constrained by what’s gone before you in your industry and don’t try to emulate your competitor’s stiff tone and drowsy script. Stand out and take a chance on being funny.
  4. Optimize for Search. The first thing you should do to derive the maximum SEO value from your video (before you upload your video to any sharing sites) is to host it on your own domain. It’s important to enable embedding on your video as this will help you increase the likelihood of receiving inbound marketing links. Ensure that your videos are tagged with relevant keywords and fully explained with fleshed out descriptions and unique titles. Keep this rule in mind: it is had a box, it has a purpose – Google needs you to fill it out to help you rank.
  5. Educate and Prove Yourself. Did you know that 65% of your audience are visual learners? One of the most powerful methods you can use for video marketing is to educate your audience. Teach your customers how to use your product or service and provide useful tips on how to make the most of it. Or, create a webinar to showcase your industry knowledge, position your brand as a thought leader, add value to your consumers’ lives and collect leads in the process.

 

Successful Video & Marketing Automation in 5 Steps marketing-automation-and-video-content-tips marketing-automation-and-video-content-tips-Famous WSI Results Tips-for-Successful-Video-Marketing-Automation-by- Famous WSI Results Delaware


 

Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

 

Famous WSI Results 302-407-0430

info@FamousWSIResults.com

 

 

 

 

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Today’s Digital Marketplace is a battlefield and your business competitors are the enemy. There are some real tangible rewards for winning the web war. A sound strategy and comprehensive competitive analysis can be a gold mine of developing effective ways to do battle with your competition.

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Want Better Customer Engagement? Try Inbound Marketing

Inbound Marketing helps you stand out because you really are helping the customer, rather than trying to sell them a product. By focusing on becoming a trusted source of information for the customer, you ensure you’re the person they’ll come to for help.

Want to know how to create Buyer Personas?

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5 Tips to Improve Your Inbound Marketing:

  1. Create Buyer Personas: Understanding your buyer personas by identifying their business goals, search habits, like, dislikes, competition, industry issues and challenges.
  2. Nurture Leads Using a Sales Funnel: Inform, educate, personalize and add value at every stage of the funnel.
  3. Leverage Quality Content: Use offers such a ebooks, videos and webinars to gain more information about your client. Every bit of information you gather allows you to enhance your buyer persona and better quality your leads.
  4. Converting Landing Pages: Be sure your landing pages follow best practices by keeping your CTA (Call to Action) bold and inviting without too much clutter, make another offer on Thank You pages.
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MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com

customer acquisition

5 Key Components to Improve Customer Acquisition

In today’s increasingly over-crowded online marketplace, the key to building a loyal customer base is to consistently follow an effective digital marketing plan – something most companies still fail to do.
Here are five key components for a digital marketing plan to take your customer acquisition to the next level.

If you would like help to improve your customer acquisition, get in touch.

MDoyle@FamousWSIResults.com | 302-407-0430

www.FamousWSIResults.com