Category Archives: Customer Acquisition

Pinterest for Business Famous WSI Results

6 Tips for Using Pinterest For Business

Pinterest for Business Advertising Is Simple

If you’re an online creator, we hope you already recognize the big potential and opportunities that Pinterest for Business can bring to your brand. Using this platform as part of your social media strategy is a huge advantage! Why? Because besides the obvious – traffic and website clicks, Pinterest is also a great platform to upsell your products!  

Want to know how to get your products or services in front of the right eyes? Keep reading for 6 best practices on using Pinterest for business. 


6 Tips for Using Pinterest For Business 


  1. Set up a Business Account. This is where the magic happens! Once you convert your regular account to a business one, you will get the access to all the analytics you’ll need. 
  1. Include a call to action in your bio. Any time you get the opportunity to share an opt-in or a link to a special deal you’re currently running, take it!  
  1. Use Boards to target your audience. If you didn’t know that before, it’s time to cleanup your boards a bit. Your Pinterest page should resemble exactly what your business can do for the people that end up pinning your content. 
  1. Design shareable pins. It’s always worth taking a bit of time designing pins that are shareable! What does that mean? Good design elements (not too crowded), catchy titles and most importantly – a vertical shape – the longer the better. 
  1. Utilize appropriate keywords and hashtags. You should know that Pinterest is a search engine and should be treated as such. Take time looking up what phrases in your niche people search for to determine which ones will work best for your business. 
  1. Keep an eye on your analytics page. Once again, this is where you’ll find out what your dream audience looks like, what content they pin the most and what areas you should focus on! 

There you go! 6 easy yet oh so rewarding steps for taking your Pinterest for Business to the next level. If you need help managing your business account, don’t hesitate to contact Advertising Is Simple. 


FOLLOW US ON PINTEREST for more digital marketing tips!

Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.


Famous WSI Results | 302-407-0430 |

Successful Video & Marketing Automation in 5 Steps

Successful Video & Marketing Automation in 5 Steps

At this point, you know why Marketing Automation is so important. You understand why video is a great communication tool. You’ve seen how goals influence marketing automation, and how video can be incorporated into those goals.

Last time, we talked all about why using videos and Marketing Automation is beneficial for your business. Today, we are going to dive in deeper and discuss Successful Video & Marketing Automation in 5 Steps.


Successful Video & Marketing Automation in 5 Steps


  1. Center it around the Story, Not the Sale. There is a heap of sales clutter on the Internet that is actively annoying and repelling your customers. Don’t let your brand be that guy – instead, your video should be centered on the story and not the sale. Remember, the same rules that apply for written content marketing apply for video marketing – concentrate on the value you’re providing for your customers.
  2. Make it the Best 10 Seconds Ever. 1/5 of your viewers will click away from a video within 10 seconds or less. Short and to the point. Get right to the grit of the tale and manage expectations from the outset (within the first 5 to 10 seconds). Try sparking your audience’s curiosity by asking questions and using teasers to hook their attention right away. Your video should immediately convey its value and answer that “why should I watch it?” question that will be on your audience’s mind.
  3. Lighten Up and Stop Being so Boring! Encourage your video creators to be creative and take risks. Think your B2B audience can’t handle humor? Don’t feel constrained by what’s gone before you in your industry and don’t try to emulate your competitor’s stiff tone and drowsy script. Stand out and take a chance on being funny.
  4. Optimize for Search. The first thing you should do to derive the maximum SEO value from your video (before you upload your video to any sharing sites) is to host it on your own domain. It’s important to enable embedding on your video as this will help you increase the likelihood of receiving inbound marketing links. Ensure that your videos are tagged with relevant keywords and fully explained with fleshed out descriptions and unique titles. Keep this rule in mind: it is had a box, it has a purpose – Google needs you to fill it out to help you rank.
  5. Educate and Prove Yourself. Did you know that 65% of your audience are visual learners? One of the most powerful methods you can use for video marketing is to educate your audience. Teach your customers how to use your product or service and provide useful tips on how to make the most of it. Or, create a webinar to showcase your industry knowledge, position your brand as a thought leader, add value to your consumers’ lives and collect leads in the process.


Successful Video & Marketing Automation in 5 Steps marketing-automation-and-video-content-tips marketing-automation-and-video-content-tips-Famous WSI Results Tips-for-Successful-Video-Marketing-Automation-by- Famous WSI Results Delaware


Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.


Famous WSI Results 302-407-0430





download our 'Competitor Analysis: Your Road Map to Winning the Web War' Ebook.

Want to Up Your Competitive Game? Get Our Complimentary Ebook

Today’s Digital Marketplace is a battlefield and your business competitors are the enemy. There are some real tangible rewards for winning the web war. A sound strategy and comprehensive competitive analysis can be a gold mine of developing effective ways to do battle with your competition.

It is Critical to regularly check and benchmark your rankings and those of your competitors. Surprisingly, very few businesses use this strategy before they invest their advertising dollars. A wise business marketing plan involves a strategic in-depth analysis, extensive preparation and well-thought-out marketing agenda that will lead to measurable web victories.

All businesses, large or small, compete every day for business opportunities and high qualified leads.  Digital Marketing has revolutionized how companies create brand awareness, online reputation and customer engagement.

If you would like to make this the year you get ahead of your competition, do your homework. Do an in-depth competitor analysis in order to discover what strategies and tactics they are using and how they are working for them. By doing a little behind-the-scene search and discovery, you could find some valuable information that will help you achieve web domination.

Want to Find Out More? Fill Out the Form below and Download our ‘Competitor Analysis: Your Road Map to Winning the Web War’ Ebook.

download our 'Competitor Analysis: Your Road Map to Winning the Web War' Ebook.

download our Competitor Analysis_Your Road Map to Winning the Web War Ebook

Your Name (required)

Your Email (required)

Company Name

What is your biggest advertising challenge?

Would you like to receive our monthly marketing newsletter?

automate your work flow.

Want Better Customer Engagement? Try Inbound Marketing

Inbound Marketing helps you stand out because you really are helping the customer, rather than trying to sell them a product. By focusing on becoming a trusted source of information for the customer, you ensure you’re the person they’ll come to for help.

Want to know how to create Buyer Personas?


5 Tips to Improve Your Inbound Marketing:

  1. Create Buyer Personas: Understanding your buyer personas by identifying their business goals, search habits, like, dislikes, competition, industry issues and challenges.
  2. Nurture Leads Using a Sales Funnel: Inform, educate, personalize and add value at every stage of the funnel.
  3. Leverage Quality Content: Use offers such a ebooks, videos and webinars to gain more information about your client. Every bit of information you gather allows you to enhance your buyer persona and better quality your leads.
  4. Converting Landing Pages: Be sure your landing pages follow best practices by keeping your CTA (Call to Action) bold and inviting without too much clutter, make another offer on Thank You pages.
  5. Multiply Your Efforts Using Work Flows: Automate your processes to keep content flowing to the customer.

automate your work flow. | 302-407-0430 |

customer acquisition

5 Key Components to Improve Customer Acquisition

In today’s increasingly over-crowded online marketplace, the key to building a loyal customer base is to consistently follow an effective digital marketing plan – something most companies still fail to do.
Here are five key components for a digital marketing plan to take your customer acquisition to the next level.

If you would like help to improve your customer acquisition, get in touch. | 302-407-0430