Category Archives: CRM

Marketing Automation

5 Reasons Why Your Business Could Benefit from Marketing Automation

Staying up to date with the ongoing marketing trends these days means constantly researching, learning and trying new techniques and tools. The workload and responsibilities of a modern marketer change just as fast. Think of Facebook or Instagram. The new updates roll in so often that if you logged into your account after 6 months of absence, you probably wouldn’t even recognize the platform anymore.

Same goes for digital marketing. The tools and strategies are evolving every year, and it’s the marketers’ job to know how to manage it all.

For the last few months, we’ve been discussing the benefits of having a Mobile App and why it is crucial for your business to tap into that platform (read Mobile Apps for B2B companies and retail stores). This month, we will be exploring yet another digital strategy that’s absolutely worth considering and implementing. Let’s talk Marketing Automation, shall we?

 

Marketing Automation

 

In simple words, Marketing Automation is a software thanks to which you can automate your marketing actions. Think of email marketing, CRM, social media, phone campaigns, digital advertising and many more other channels combined into one marketing effort.

Since Marketing Automation system is doing great so far (91% of the most successful users agree that it was “very important” to the overall success of their marketing across channels), here are 5 more reasons why your business could benefit from it.

 

5 Reasons Why Your Business Could Benefit from Marketing Automation

  1. Time management. Marketing automation allows marketers to recognize a specific target and then tailor the content in order to reach that customer. Such shift in focus allows users to quickly determine prospects that can be converted.
  2. Improved Communication. With a marketing automation software, you can spot your hot lead right away, which makes it easier for emailing and following up once the potential client or customer is still hooked on your content.
  3. Personalization. Marketers connect with unique customers through tailored content based on their profile data and purchasing behavior. If the lead is getting more personalized content, it is very likely to spend more time on your website.
  4. Organization. Thanks to Marketing Automation, sifting through leads can be done in a more organized, quicker and efficient manner across multiple channels. Same goes for distributing content.
  5. Customer Loyalty & Retention. In 2017, it costs more to seek new customers, as opposed to retaining the loyal ones that you already have. Marketing Automation is said to deliver even better customer experience across all channels.

 

There you have it. Marketing Automation is here to stay, so it’s time to optimize your strategy and watch your results skyrocket! Are you ready?

If you’d like to learn more about this topic, stay tuned for more content as we will be discussing more Marketing Automation in the coming weeks.

 


 

Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

 

Famous WSI Results 302-407-0430

info@FamousWSIResults.com

The Beginner's Guide to CRM

The Beginner’s Guide to Customer Relationship Management

The old-fashioned salesperson needed only a good pair of shoes, his sample case and the gumption to go door-to-door even when the majority of those doors slammed in his face. In fact, his goal was to close the back door to close the sale.

Times they are a-changing –and as they do, technology is helping to automate so many of a business’ day-to-day processes.  A good CRM tool is an invaluable way to get a better picture of your client base so that you can formulate a better plan to break new ground.

The goal of implementing a CRM is to create a system that your sales and marketing teams can use to more efficiently and effectively to interact with prospects or customers.

Salespeople use CRM to find prospective customers, communicate with them, and track their interactions over time.  Having the entire history of a prospect or client in one place increases efficiency and productivity. It also helps to have the information available no matter where one may be – desktop, laptop, mobile. As a result, many sales reps have seen their productivity increase by 15%.

CRM systems also automate your financials and the ability to keep up-to-date visions of your company’s financial standing.  Integration between your marketing and sales platform creates an invaluable process that grows your sales and strengthens customer relationships.

Client relationship management applications can give a small business operational superiority in key areas. This tool enables your company to understand what it takes to build an effective customer outreach policy and boost sales.

Want to learn more about how CRM can make your company marketing efforts more effective?

Check out our ‘Beginner’s Guide to CRM’:

 

The Beginner's Guide to CRM

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