Category Archives: Content Marketing

holiday marketing tips

8 Holiday Marketing Strategies To Try This Season

holiday marketing tips

With Thanksgiving only about a month away, now is the time to get your holiday marketing strategies in place. Don’t know where to start? Think of ways to connect with your customers emotionally and tap into the spirit of giving back. 

If your goal is to increase conversion this busy holiday shopping season, we got you covered. Here are 8 holiday marketing strategies that will maximize your advertising efforts. 

 

8 holiday marketing strategies: 

 

  1.  Offer Special Deals – Reward your best customers for their loyalty throughout the year by giving exclusive discounts or personal gift based on their purchase history. 
  2. Create Holiday Landing Pages – Create holiday landing pages that you can send customers to from your social media and emails campaigns. Be sure to have several different designs and do some split testing to determine the highest converting pages. 
  3. Start a Social Media Campaign – Use holiday specific images, hashtags and special offers to attract customers willing to spend. This is the time when they are starting to search for deals! Encouraging social media interaction will also get people in the holiday spirit of shopping. 
  4. Focus on an Email Campaign – Use email more often to get customers excited about upcoming deals. Make sure to triple your marketing efforts on Black Friday and Cyber Monday. Offer a contest, game or countdown to get more engagement. Don’t forget to add a popup subscribe form to your website and welcome new email subscribers with a discount code as well. 
  5. Focus on High Sales Days – Take advantage of the highest selling days of the season. Offer special promotions for Black Friday, Small Business Saturday and Cyber Monday. 
  6. Give Back to the Community – Show support to the community by sponsoring a food drive or collecting clothing and toys for needy families. Many of your customers are looking for ways to make the season more meaningful by sharing with those less fortunate. 
  7. Send out Holiday Cards – Let your customers know how much you appreciate their business by sending out a holiday card with a personalized special offer just for them. For example, if Customer A repeatedly purchases a certain product or service, provide them with a coupon for that particular item. Continue to send out cards that may invite them to a special event, sale, discounts or free gift promotion. 
  8. Create a Holiday Video – Get your team together for a fun and inviting holiday video. There’s nothing more personal than sending good wishes to your customers and showing your fun personality at the same time!

Read more: 25 Days of Email Marketing Tips for the Holidays 

 

If you’re looking to up your sales this holiday season, contact Famous WSI Results. We help small to mid-sized business owners who are too busy running their businesses to focus on their marketing and advertising efforts. We can help with your digital marketing plan this holiday season, so get in touch.

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

 

How to Run a Successful Facebook Contest

How to Run a Successful Facebook Contest Campaign

How to Run a Successful Facebook Contest

Being the most popular social media platform out there, Facebook is a great marketing tool these days for any business out there who’s looking to either convert or build awareness around the brand.  

If your ultimate goal is to grow your business through new clients and sales, it’s time to consider running a Facebook contest. Here’s everything you need to know about setting up and running one: 

Determine Your Goal 

  • Lead Generation – If your goal is to collect more email addresses for your newsletter or email promotion blast, a Facebook contest is a great tool for that.  
  • Getting new customers – Offer a new discount or promotion to those who sign up for your contest.  
  • Growing your account – Ask your entrants to like your business Facebook page when participating in the giveaway. 
  • Promoting an exclusive offer or a sale – Offer a product or service that’s already on sale as a giveaway prize to get people interested in what your business has to offer.

 

Choose a Giveaway Prize: 

Offer a relevant prize to all your potential customers, in other words – entice them to enter your Facebook contest. The goal is to give away something that people will be willing to take action for. Furthermore, your prize should be relevant to your target audience, so make sure to allocate an appropriate amount towards a prize (product or free service).

 

Select an Entry method: 

Don’t ask for too much from your participants, so they don’t get discouraged or confused. Be clear and direct about how to enter your giveaway. We recommend sharing up to 3 rules of entry: 

    • Like a business’s Facebook page 
    • Comment 
    • Tag a friend 
    • Fill out a form on a landing page – great option for collecting emails 
    • Offer an additional entry for those who share your post on their page

 

Include These Giveaway Post Must Haves: 

  • Design an appealing post – Decide what’s the best way to grab people’s attention keeping your target audience in mind. Next, make sure that you include important information (prize, deadline, your logo, etc.) in the image as well as the giveaway caption. Try to be as specific yet concise as possible. 
  • Include what’s the giveaway prize 
  • Share the rules for entry 
  • Determine who can participate and what are the entry deadlines 
  • Include how and when you’ll select a winner 

 

Important  

Check Facebook Contest Rules to make sure that your promotion doesn’t violate any platform rules, such as ‘Acknowledgement that the promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.’ 

 

Promote Your Facebook Contest: 

  • Pin the Post – Make sure your giveaway post is pinned to the top of your page for the duration of the contest and when you announce the winner. 
  • Facebook Ad and Boosting – Put some money into running an ad or boosting your giveaway post on Facebook to reach more people and to target the right audience. 
  • Social Media – If your business is active on other social media platforms (Twitter, Instagram or Snapchat), let your followers know about your Facebook contest as well. There’s a good chance they will be willing to enter on Facebook if they’re already active users on those platforms. 
  • Blog – Write a blog post detailing the contest and the prize or include a blurb about the opportunity at the end of an article you’re currently promoting. 
  • Custom Giveaway Hashtag – If you’re promoting your Facebook contest on Twitter or Instagram, create a custom hashtag to grab more attention and to monitor the giveaway entries. 
  • Email blast – Send out an email blast to your current subscribers to give them a chance to participate. After all, they are your most loyal followers and they will most likely be more inclined to spread the word about your giveaway. 

 

Once you select a winner, don’t forget to announce it to the public and thank everyone else for participating!  

Last but not least, make sure you measure your results so you can run more successful giveaways in the future. 

 

Need help setting up and running a Facebook Contest? We can help! 

 

 

At Famous WSI Results, we look to partner with our customers to help make their advertising dollars go a long way. By implementing a few reputation-protection measures and taking the time to consciously monitor your online reputation, we lessen the chances of having to spend countless dollars cleaning up your reputation.

 

Get in touch:

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

How to Prepare Your Business for GDPR

How to Prepare Your Business for GDPR

How to Prepare Your Business for GDPR

In case you haven’t heard, May 25th is the official date by which all businesses need to be ready to comply with the General Data Protection Regulation (GDPR). What is GDPR? It’s a regulation approved by the EU Parliament in April 2016, which applies to any company anywhere in the world that stores or processes data of people who live in the European Union. If your business is not in compliance with GDPR by May 25th 2018, you might face hefty fines – up to $24million (20m Euros) or 4% of annual global turnover, whichever is higher. / Read more about it here.

Why GDPR? 

This legislation intends to protect the data privacy for EU citizens and create consistent data privacy laws across Europe. If you’re already following the rules of the Data Protection Act (DPA), then you’re on the right path. In today’s post, we’re going to discuss How to Prepare Your Business for GDPR.

GDPR checklist

GDPR compliance list for businesses

Source: WSI World

Data Retention 

Speaking of data collection, it’s also worth mentioning the Google Analytics Data Retention controls. This feature gives you the ability to set the amount of time before user-level and event-level data stored by Google Analytics is automatically deleted from Analytics’ servers. These settings will not take effect until May 25, 2018, so you still have time to choose how long (from 14 months and up) Analytics retains data before automatically deleting it. 

  

Is your Business GDPR Complaint? 

Bottom line is the sooner you get your business GDPR compliant the better. To get you started, assign someone on your team responsible for reading the provisions of the GDPR to fully understand the requirements and specific circumstances your business might be involved with. Then make sure all your employees are aware of the new laws.  

Privacy Policy update deal

 See an example of  a Privacy Policy here.

 

At Famous WSI Results, we look to partner with our customers to help make their advertising dollars go a long way. By implementing a few reputation-protection measures and taking the time to consciously monitor your online reputation, we lessen the chances of having to spend countless dollars cleaning up your reputation.

 

Get in touch:

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

Facebook API changes

Update on the Recent Facebook API changes

Facebook API changes

Social media never stays the way it is for too long. In fact, as soon as we get used to some apps, features and functionalities, API changes once again. For those of you who don’t know, API is an application program interface, which in other words means a set of routines, protocols, and tools for building software applications.  

Speaking of changes, just this past February we shared an article on the new Facebook algorithm and what we should expect from those updates. Today, we’d like to discuss yet another announcement made by Facebook on April 4, 2018. 

Interested to know what Facebook API changes have been announced recently and how they may affect your social media marketing? Please keep reading! 

 

 Recent Facebook API changes:

 

  1. Enhanced security and safety measures – At the base of the API changes lies the fact Facebook wants to limit third party applications access to your Facebook and Instagram account. To protect your personal information and content usage, a lot of those apps (e.g. Hootsuite, Buffer) need to adjust their functionalities to the new policy. 
  2. Third Party Apps cannot use the Instagram API Platform to crawl or store users’ media without their express consent. In other words, Instagram users own their media and that right needs to be respected. So far, a lot of affiliate platform functionalities that used like-based shopping (e.g. LikeToKnow.It) have been greatly affected by this update.  
  3. Facebook Login – if you don’t log in to your app in 90 days, the app will be blocked and you won’t be able to access your personal data until you re-authorize it. 

 

For more information on API changes, please check out this article on Facebook for Developers and Facebook Business. 

 

FACEBOOK’s COMMITMENT TO YOU: 

“Innovation demands iteration; it requires constant change. And, while change is never easy, we believe the immediate platform updates we are announcing today will build stronger connections for people, developers and businesses in the future, while maintaining their privacy and security on Facebook.” source 

 

Are you a social media marketer? What are your thoughts on these recent Facebook API changes?

Let us know in the comments how these updates affected your work. 

 

At Famous WSI Results, we look to partner with our customers to help make their advertising dollars go a long way. By implementing a few reputation-protection measures and taking the time to consciously monitor your online reputation, we lessen the chances of having to spend countless dollars cleaning up your reputation.

Get in touch:

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

5 Benefits of a Good Website Design

5 Benefits of a Good Website Design

5 Benefits of a Good Website Design

Did you know investing in a good website design early on is one of the smartest things a business can do? Why? Because there’s no better way to quickly inform your customers who you are, what you do and how you do it better than your competition.  

Research shows that a user/ potential customer can form an opinion about your online presence in about .05 seconds once the page loads. That means what they see online can either make or break your business! If a well-designed website is not you first and foremost marketing tool at the moment, we’re here to tell you it’s time to change your approach! Here’s 5 more reasons why a good website design is important for your business growth: 

 

5 Benefits of a Good Website Design

 

  1.  Better Branding. In simple words, your website should act as an extension of your brand. To leave a lasting impression on your visitors, invest in a professional looking website with clear call-to-actions for potential customers. Also, keep in mind that if your web presence doesn’t transfer to a good experience on mobile devices, about 50% of your visitors will most likely think you don’t care about them. 
  2. Higher Google ranking. By creating a responsive and mobile-friendly website, you will have greater success in reaching more potential customers. Implementing SEO and creating quality content tells a search engine like Google that your website is relevant, therefore more people need to see it. Result? Higher rankings!
  3. Data-Driven Results. Use Google Analytics (for free) to learn how your users are interacting with your company’s website and then improve their experience accordingly. Trust us, your website will prove invaluable in providing data about your customers and their buying behaviors! 
  4. 24/7 Accessibility. With the help of a good website design, business owners are able to create a user-friendly and welcoming online environment where visitors can get useful information any time of the day. 
  5. Better Customer Service. One last thing to remember when it comes to a good website design is that it should be all about the user! That means easy navigation, clean layout, visible contact information, up to date links and of course, quality content. Your clientele will NOT be impressed with a dated and poor functioning website! Remember, first impression counts! 

 

As you can see, a good website design has the potential of becoming the most effective marketing and branding material your business can use.  

 

Are you ready to invest in a good website design? 

 

RELATED POST: 7 Steps to Making Your Website a Success

 

At Famous WSI Results, we look to partner with our customers to help make their advertising dollars go a long way. By implementing a few reputation-protection measures and taking the time to consciously monitor your online reputation, we lessen the chances of having to spend countless dollars cleaning up your reputation.

 

Get in touch:

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

Pinterest for Business Famous WSI Results

6 Tips for Using Pinterest For Business

Pinterest for Business Advertising Is Simple

If you’re an online creator, we hope you already recognize the big potential and opportunities that Pinterest for Business can bring to your brand. Using this platform as part of your social media strategy is a huge advantage! Why? Because besides the obvious – traffic and website clicks, Pinterest is also a great platform to upsell your products!  

Want to know how to get your products or services in front of the right eyes? Keep reading for 6 best practices on using Pinterest for business. 

 

6 Tips for Using Pinterest For Business 

 

  1. Set up a Business Account. This is where the magic happens! Once you convert your regular account to a business one, you will get the access to all the analytics you’ll need. 
  1. Include a call to action in your bio. Any time you get the opportunity to share an opt-in or a link to a special deal you’re currently running, take it!  
  1. Use Boards to target your audience. If you didn’t know that before, it’s time to cleanup your boards a bit. Your Pinterest page should resemble exactly what your business can do for the people that end up pinning your content. 
  1. Design shareable pins. It’s always worth taking a bit of time designing pins that are shareable! What does that mean? Good design elements (not too crowded), catchy titles and most importantly – a vertical shape – the longer the better. 
  1. Utilize appropriate keywords and hashtags. You should know that Pinterest is a search engine and should be treated as such. Take time looking up what phrases in your niche people search for to determine which ones will work best for your business. 
  1. Keep an eye on your analytics page. Once again, this is where you’ll find out what your dream audience looks like, what content they pin the most and what areas you should focus on! 

There you go! 6 easy yet oh so rewarding steps for taking your Pinterest for Business to the next level. If you need help managing your business account, don’t hesitate to contact Advertising Is Simple. 

 

FOLLOW US ON PINTEREST for more digital marketing tips!

Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

 

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

10 Marketing Tips for Using Facebook Live

10 Marketing Tips for Using Facebook Live

10 Marketing Tips for Using Facebook Live

In light of all the Facebook algorithm changes that were recently announced, there’s one thing you can do now as a business to better market yourself on this social media platform. Get on Facebook Live. 

While we understand doing Facebook Live videos/ chats may be intimidating at first, we cannot stress enough how important it is to use this feature to your advantage. By doing so, not only will your business get ahead of the others, but you will also be able to connect with your audience/ customers in a way you’ve never done before. 

So where do you start? We’ve compiled the best 10 tips for using Facebook Live, so you can get on it as soon as possible! 

10 Marketing Tips for Using Facebook Live

 

  1. Make people aware of when you’re going live ahead of time.

    Teasers are proved to bring higher engagement, so make sure your audience knows exactly when you’re going to broadcast. Don’t forget to check your Facebook insights to determine what’s the best time to reach your people or better yet, do a poll and ask them directly!

  2. Promote, promote, promote.

    Don’t let people forget about the upcoming live session! Make sure you boost some posts or run a Facebook ad about the event. Don’t want to spend money on promotion? Change the Facebook cover on your business page for the one with all the FB Live details and cross promote on other channels/ website/ newsletter.

  3. Write a compelling description before going live.

    Let people know why you’re going live and what you’ll be covering ahead of time.

  4. Go live with a strong WIFI connection.

    There’s nothing worse than losing touch during a live session or breaking up and not getting your point across. ALWAYS make sure you have a great Internet connection before you’re going live.

  5. Ask your viewers to follow you to receive notifications when you go live. 

    Facebook Live tips

  6. Once you’re live, acknowledge your viewers frequently.

    Say hello to commenters by name and to respond to their comments.

  7. Be authentic.

    Going live is a great opportunity to see the face behind the brand, so make sure you live a great impression! The more comfortable you feel in front of the camera, the better your connection will be. That’s why it’s important to practice your talking points before the live session.

  8. Broadcast for longer periods of time to reach more people.

    The longer you’re live, the more likely people are to discover and share your video with their friends on Facebook. Also, don’t get straight to the point once you’re live because your audience might be tuning in late. The minimum time you should be live is 10 minutes, but you can go up to 4 hours at a time.

  9. Be creative and go live often.

    That’s the best way to keep your audience engaged.

  10. Optimize Your Live Recording.

    You’re worried not enough people tuned in to your live stream? Facebook Live videos are immediately archived, so you’ll most likely get more views later on. To keep the interest, add a comment after the live event thanking everyone for watching. Make sure you encourage further comments and follow -up questions to get more news feed activity and engagement. Ask your audience to share the archived copy of the video that will be in the timeline.  

 

The bottom line is, using Facebook Live should be fun for both you and your audience! It’s really the best way to show your audience behind the scenes and to give them a chance to connect with your business on a more personal level. There’s really nothing better you can do to better market your business in this space! 

Have you ever used Facebook live before? Tell us about your experience! 

 

Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

 

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

 

 

What are Google Brand Accounts and Why Should Have One

What are Google Brand Accounts and Why Should Have One

Google Brand Accounts

 

There’s no denying that Google likes to constantly improve its formula in order to stay relevant and bring its users the best search results possible.  

While that kind of commitment to excellence surely is applaudable, it also means we need to keep abreast of every change Google suggests. That is if we want to get the most out of this platform. 

So, what’s new with Google lately? If you haven’t heard about the new feature called Google Brand Accounts, we’re here to tell you all about it.

What Is a Google Brand Account? 

First of all, a Google Brand Account is NOT to be confused with Google+ pages or Google My Business. 

With this new special kind of account for your business or brand, you can publish posts in Google My Business, which appear immediately under your Google Listing in the right-hand corner.   

what-is-Google-Brand-Account

You can use certain Google services (e.g. Google+, Google My Business, YouTube) with your Brand Account to create an online presence. If you ask us, that’s really an excellent tool for building SEO and promoting brand specials! 

These services can help your business or brand communicate, connect, and share important information with customers and fans.

How Brand Accounts differ from regular Google Accounts?

A Google Brand Account can have multiple owners and people who manage it. You and others can jointly manage a Brand Account through your own Google Accounts. You don’t need a separate username or password for it. 

In addition, to manage who can see and interact with your content, it’s important to make sure you adjust each service’s settings. 

 

Needless to say, if you still haven’t taken advantage of what Google Brand Accounts have to offer, don’t wait any longer! If you need more information regarding the set up and maintenance, please visit this link or call us for help! 

 

Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

 

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com