Category Archives: competitive advantage

2017 SEMPO Cities Delaware Valley The Future of Digital Marketing Event

2017 SEMPO Cities Delaware Valley: The Future of Digital Marketing Event

2017 SEMPO Cities Delaware Valley The Future of Digital Marketing Event

Looking to expand your knowledge on the latest SEO practices, Internet marketing and video? Our partner – Advertising Is Simple – is proud to announce that next Wednesday, November 1st, will be hosting an exciting event with SEMPO, bringing you the latest updates on all things digital marketing.

What is SEMPO?

SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it. The purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of search and its role in marketing.

What is SEMPO Cities Initiative?

SEMPO_CitiesSEMPO Cities initiative launched in 2015. Since then, it continues to build awareness and education around search at the local level through learning and networking events.

Below are all the details you need to know about this event:


2017 SEMPO Cities Delaware Valley

Wednesday, November 1st, 2017 

 8:30am – 3:30pm 

At the Emerging Enterprise Center

920 Justin Street, Wilmington, Delaware

Sponsored By:

Emerging Enterprise Center

Sherms Catering sponsoring SEMPO CitiesCostco sponsoring SEMPO Cities


for more information, please email:



Beth Heller – One of Google’s Partner Enablement Managers in NYC. Before Google, Beth spent 10+ years in marketing – leading communications teams at PR agencies and serving as a media trainer for her clients. 

Kamran Malik – a Franchise business manager a Digital Marketing Strategist at WSI. Kamran has mentored/advised 364 entrepreneurs across 60 cities, 18 countries and spanning 5 continents around the world. 


Some of the topics being discussed at SEMPO Cities Delaware Valley event are: The Past, Present, and Future of Digital Marketing Google trends, Video and the Internet. We hope to see you there!

Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.


Famous WSI Results | 302-407-0430 |


5 Steps to Gaining a Competitive Advantage

Find Out How to Edge Out the Competion

If you’re new to digital marketing, there are a number of steps you can take to determine the right path to a successful digital marketing plan for your business. Research what the competition is doing and how it is working for them.

Do you know who your online competitors are? It’s easy to determine. Search for keywords relative to your industry and identify your top competitors by seeing who shows up in the top ranking organically and on ads at the top and right hand side of the page.

See how your top competitors are using their website and other content on social media channels to reach, engage and convert their customers. Once you figure out what is working for them, come up with a digital marketing plan that will set you apart from the competition by clearly highlighting what it is that you do better than anyone else in the industry.

Once you implement your marketing strategies, be sure to measure and adjust accordingly. What works one month, may be a total flop the next. Don’t be afraid to experiment and do some A/B testing. The more you learn about your target customers and what engages them, the better you’ll be able to serve their interests.

Check out these 5 Steps to Gaining a Competitive Edge:

If your need help with your social media, contact the social media experts of Delaware at | (302) 407-0430 |