Category Archives: Blog

difference between http and https

Why You Should Care About the Difference Between HTTP and HTTPS

If you’re in charge of your own standalone IC Site or client sites that have forms on web pages that are HTTP (not HTTPS), you might have received an email from Google Search Console warning you that starting October 17, 2017, these pages will be marked with a ‘Not Secure’ warning in Chrome.

difference between http and https


Do you manage websites that are HTTP and have pages with forms capturing some sort of customer data (eg. contact us form)?  If yes, this notice is very important for your case and you should definitely care about the difference between http and https. Why?

It might seem so sudden, but the Google’s plan to change labeling HTTP sites as non-secure has been gradually taking place since January 2017, following the change of Chrome 56. In recent statements, Chrome explained this initiative as cracking down on HTTP infractions with credit cards and passwords. Passwords and credit cards are not the only types of data that should be private. Any type of data that users type into websites should not be accessible to others on the network, so starting in version 62 Chrome will show the “Not secure” warning when users type data into HTTP sites. – Chromium Blog


 

So what’s the difference between HTTP and HTTPS?

Whenever you’re visiting the HTTP site, you sit at your browser and interact with data. However, how the data travels from Point A to Point B, or even if it travels at all, is none of HTTP’s concern.

It’s similar with HTTPS, BUT when security is a must, HTTPS differentiates one sender and receiver from another. The SSL actually encrypts the coming and going data. This means that SSL uses a mathematical algorithm to hide the true meaning of the data. The hope is that this algorithm is so complex it is either impossible or prohibitively difficult to crack, therefore making data submitted through HTTPS web page (contact details, credit card info) more secure.


 

How to avoid these warning messages?

  1. Host with a dedicated IP address.
  2. Buy a Certificate.
  3. Activate the Certificate.
  4. Install the Certificate.
  5. Update your site to use HTTPS.

 

If you migrate your site from HTTP to HTTPS, Google treats this as a site move with a URL change. This can temporarily affect some of your traffic numbers.

See the site move overview page to learn more. Also, here is more information on Google Search Console recommendations about https.


 

Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

Improve Customer Engagement with Video Marketing in 5 Steps Famous WSI Results

Improve Customer Engagement with Video Marketing in 5 Steps

Improve Customer Engagement with Video Marketing in 5 Steps Famous WSI Results

 

Are you looking for powerful marketing tools to instantly (and successfully) connect with your customers? Online video is now very accessible and hugely popular! It is repeatedly proving itself as an effective way to improve customer engagement, increase brand awareness and attract search engine traffic.

So what are you waiting for? Consider investing in a video campaign to help drive traffic and conversion to your business.

Need more help figuring out how to do it? The following 5 tips will help prepare you for a successful video marketing campaign.

 

Improve Customer Engagement with Video Marketing in 5 Steps

 

If you are not investing in video as part of your digital marketing strategy, you are missing a great opportunity to engage your target audience, expand your brand and boost sales.

If you would like help implementing video marketing for your business, get in touch!

 


 

Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

 

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

 

Successful Video & Marketing Automation in 5 Steps

Successful Video & Marketing Automation in 5 Steps

At this point, you know why Marketing Automation is so important. You understand why video is a great communication tool. You’ve seen how goals influence marketing automation, and how video can be incorporated into those goals.

Last time, we talked all about why using videos and Marketing Automation is beneficial for your business. Today, we are going to dive in deeper and discuss Successful Video & Marketing Automation in 5 Steps.

 

Successful Video & Marketing Automation in 5 Steps

 

  1. Center it around the Story, Not the Sale. There is a heap of sales clutter on the Internet that is actively annoying and repelling your customers. Don’t let your brand be that guy – instead, your video should be centered on the story and not the sale. Remember, the same rules that apply for written content marketing apply for video marketing – concentrate on the value you’re providing for your customers.
  2. Make it the Best 10 Seconds Ever. 1/5 of your viewers will click away from a video within 10 seconds or less. Short and to the point. Get right to the grit of the tale and manage expectations from the outset (within the first 5 to 10 seconds). Try sparking your audience’s curiosity by asking questions and using teasers to hook their attention right away. Your video should immediately convey its value and answer that “why should I watch it?” question that will be on your audience’s mind.
  3. Lighten Up and Stop Being so Boring! Encourage your video creators to be creative and take risks. Think your B2B audience can’t handle humor? Don’t feel constrained by what’s gone before you in your industry and don’t try to emulate your competitor’s stiff tone and drowsy script. Stand out and take a chance on being funny.
  4. Optimize for Search. The first thing you should do to derive the maximum SEO value from your video (before you upload your video to any sharing sites) is to host it on your own domain. It’s important to enable embedding on your video as this will help you increase the likelihood of receiving inbound marketing links. Ensure that your videos are tagged with relevant keywords and fully explained with fleshed out descriptions and unique titles. Keep this rule in mind: it is had a box, it has a purpose – Google needs you to fill it out to help you rank.
  5. Educate and Prove Yourself. Did you know that 65% of your audience are visual learners? One of the most powerful methods you can use for video marketing is to educate your audience. Teach your customers how to use your product or service and provide useful tips on how to make the most of it. Or, create a webinar to showcase your industry knowledge, position your brand as a thought leader, add value to your consumers’ lives and collect leads in the process.

 

Successful Video & Marketing Automation in 5 Steps marketing-automation-and-video-content-tips marketing-automation-and-video-content-tips-Famous WSI Results Tips-for-Successful-Video-Marketing-Automation-by- Famous WSI Results Delaware


 

Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

 

Famous WSI Results 302-407-0430

info@FamousWSIResults.com

 

 

 

 

How To Use Video Content with Marketing Automation

How to Use Video Content with Marketing Automation

Using Video with Marketing Automation

Marketing automation has been around for years, and video has been around even longer. But using these two tools together is uncharted territory for many businesses. You probably have some questions.

If you’re reading this article, chances are you already know how important video is to your marketing strategy. By combining video and marketing automation, you’ll be able to take your video marketing to the next level by sending the right video, to the right lead, at the right time.

 

What comes first, the video or the automation?

How does each part assist the other? How do I set this up?

Marketing automation (also called lead nurturing) is one of the fastest growing areas of digital marketing. It’s an important channel to optimize to help you grow your business.

We discussed benefits of using a Marketing Automation software for your business in our latest blog post, which you can read here.

 

So how Using Video with Marketing Automation can benefit your business?

 Marketing Automation and Video Content

Video Content and Marketing Automation

 

Why You should use video with Marketing Automation

video content and Marketing Automation tips

Advertising Is Simple in Delaware Marketing Automation

Marketing Automation tips with Advertising Is Simple

 

Stay tuned for part 2 of Using Video with Marketing Automation. Next month, we are going to go more in depth with what are the best practices for successful video marketing and how you can nurture your leads with video content.

 


Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

 

Famous WSI Results 302-407-0430

info@FamousWSIResults.com

5 Reasons Your Delaware Retail Store Needs a Mobile App Now

5 Reasons Your Delaware Retail Store Needs a Mobile App Now

5 Reasons Your Delaware Retail Store Needs a Mobile App Now

Ecommerce has been making strides in the digital marketing industry, and it’s time for traditional retail stores to acknowledge it. Considering the digital era we live in now and how fast it changes, the shopping experience will only continue to evolve for both the shops and the customers. Needless to say, it’s only smart for retail businesses to face this problem sooner rather than later.

Do you want to stay ahead of your competitors? If your current mobile strategy doesn’t include Mobile Apps, it’s time to consider why. In today’s post, we’re sharing 5 Top Reasons Your Delaware Retail business absolutely needs a Mobile App.

 

5 Reasons Your Delaware Retail Store Needs a Mobile App:

  1. Personalized experience  A mobile app will not only enhance your customers’ in store experience, but also cater to the tastes and needs of each one of them. With an app, you can keep the customers informed about the latest inventory based on his/her interests. That’s added value to your relationship with the customer! Not to mention, it’s uber convenient, too.
  2. Increased Customer Engagement – Your relationship with the customers doesn’t have to be limited to the times they visit your store. Thanks to a Mobile App, you can offer special deals to your clientele, give them wishes on their birthday or other special occasions. All this engagement adds up and may result in impulse buys from the customers.
  3. Direct Marketing Channel – Unlike traditional marketing channels, Mobile Apps have a wider reach and can be integrated on multiple marketing sources. They also allow you to run flash sale campaigns that attract lot of sales these days. The biggest advantage? Your marketing campaign would run 24/7, so you can be visible to your costumers at all times!
  4. Personalized Loyalty Programs & Rewards – No better way to reward your users! Consumers are much more inclined to download and use your app if they know they’ll be rewarded. Also, the great thing about apps is the fact they give marketers the power to create a personalized rewards program based on the individual costumer.
  5. It’s fun. – Let your costumers be more interactive with your brand! There’s nothing better for branding than showing off your fun personality and let your customers relate.

 

Can you see how a mobile app for your Delaware retail business could come in handy? Mobile apps mean more awareness and reach for your business and which can result in more loyal customers and increase in sales.

Apps are handy, and the businesses around the world are taking notice of that more and more each day. What about your Delaware business – is it ready to embrace the mobile app revolution?

 

Check out some of the Retail Store Mobile Apps developed by Advertising Is Simple below.

Tri-State Liquors app

DB Tailors Mobile App developed by Advertising Is Simple Delaware

 

Want to win a FREE Mobile App for your Retail Store? They are giving away 1 fully developed app featuring up to 12 functionalities!

Check out this link for more information on how to enter.


 

Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

 

Famous WSI Results 302-407-0430

| info@FamousWSIResults.com

inbound marketing infographic

Inbound Marketing Gives a Higher ROI Than Outbound Marketing

There is a place for both inbound and outbound marketing for any business. Both methods work, but  inbound marketing can be more cost effective, as it has a higher ROI.

This infographic ‘That Extraordinary, ROI-Driving Engine We Call Inbound Marketing’ reveals that the average cost per lead is much lower for inbound marketing versus outbound marketing. In fact, it’s 61% less expensive. That’s nothing to sneeze at!

Inbound Marketing is a natural fit for digital marketing. Think about it. By creating your own little cyber territory and attracting people who are genuinely interested in what you share through a variety of online marketing tools, such as blogs, white-pages, eBooks, newsletters,  and social media posts, you have a better chance of converting them into a customer.

The more users interact with your online branding material, the more of an authority you become. That will translate into higher earnings down the road. Note that those businesses that blog multiple times a week attract 25% more leads than those that blog only once a week.

Check it out and share with us on Facebook how your business is using inbound marketing to get better qualified leads.

The ROI-Driving Engine We Call Inbound Marketing
MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com

Facebook Tips

10 Tips on Creating an Engaging Facebook Page for Your Delaware Business

Whether you’re at the threshold of setting up a Business Facebook page or just looking to make the most of an existing one, there are certain strategies that can help generate more leads and customers.

It’s important to create an engaging Facebook page that will make your business stand out. Posting a balance of content, such as photos, videos, memes, curated content, special deals, upcoming events and more is a great way to build your Facebook audience.

Be sure to post on a consistent basis and at various times of the day. Take note of what types of content get the most engagement and be sure to monitor comments and messages.

Facebook is now hashtag friendly, so  try using some of the more popular hashtags and integrate with your twitter account … #ThrowbackThursday #TGIF #YourCompanyName.

Here are our ’10 Tips on Creating an Engaging Facebook Page for Your Business’.

Please let us know what you think and share on our Facebook Page how you keep your audience engaged.

#FacebookBusiness
10 Tips on Creating an Engaging Facebook Page for Your Delaware Business

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com

Email Marketing Delaware

7 Ways to Get More From your PPC Campaign

Pay-per-click (PPC) advertising is a great way to drive traffic to your website quickly and to hopefully increase sales. Though it sounds simple, if you use the wrong keywords or lack a compelling message you could be wasting your advertising dollars.

The beauty of pay-per-click advertising is the transparency; you can see where every penny is going, as well as how much revenue is coming in as a result of your PPC campaign. You also can readily identify which keywords and ads are producing the best results.

One of the biggest mistakes businesses make is to blindly jump into pay-per-click without initiating a process to analyze the data and tweak the campaign when necessary.

Get Our E-Book: 7 Awesomely Advanced Ways to Get More From Your PPC Campaigns

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