Are you looking for powerful marketing tools to instantly (and successfully) connect with your customers? Online video is now very accessible and hugely popular! It is repeatedly proving itself as an effective way to improve customer engagement, increase brand awareness and attract search engine traffic.
Need more help figuring out how to do it? The following 5 tips will help prepare you for a successful video marketing campaign.
Improve Customer Engagement with Video Marketing in 5 Steps
If you are not investing in video as part of your digital marketing strategy, you are missing a great opportunity to engage your target audience, expand your brand and boost sales.
If you would like help implementing video marketing for your business, get in touch!
Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.
The digital world can be hard for many small and large businesses alike to navigate. The fast paced world of the internet and convoluted list of best digital marketing practices make choosing the right methods downright mind boggling.
While there isn’t a clear cut way to building and maintaining a strong digital presence; there are many different methods that, depending on the industry and customer base, are better suited for some businesses than others.
The good news is that a use of basic components that should be central to every great digital marketing strategy can help you achieve your business goals. In our latest digital marketing video, we want to help you hone in on the 7 key components of the WSI Digital Marketing Mix:
If you don’t know where you are headed, then how are you going to get there? Create a digital marketing blueprint which will vary depending on your goals. This will give you a much better chance of actually accomplishing your goals.
Take a full audit of your digital properties that are already in place and determine what can be salvaged and what needs to be totally scrapped.
Promote your content across the digital marketplace using Adaptive SEO™ . SEO is a constantly evolving, so becoming more adaptable makes sense.
4. Paid Advertising
Getting your marketing messages in front of the right people , in the right places at the right time is the chief goal of paid advertising.
5. Social Media
Many businesses look at social media as something trending that they can ignore. This is a mistake. Social Media allow businesses to openly communicate with potential customers on a medium where they choose to be, why wouldn’t you do it? Social media platforms are like massive, 24-hour conferences with endless networking opportunities!
6. Marketing Automation
One of the best things about digital marketing is the amazing technologies of marketing automation that makes the lives of marketers so much easier. This allows for capturing, nurturing and communicating with potential customers while building brand loyalty.
Believe it or not, email is still an amazing way of communicating and nurturing not only potential customers, but existing ones too. Less is often more when it comes to email — the key is to determine what your audience wants to read and also how often they want to receive it.
Success comes to those businesses that take these seven components and combine them to create a digital marketing blueprint fine-tuned to achieve your loftiest goals.
Routine monitoring, testing and improving of your digital marketing efforts will keep your business on track and drive results for your business.
If you would like help with your digital marketing campaign, get in touch. We are expert marketing consultants in Delaware.
Advertising your business is a big part of growing your business. But if you don’t have all your ducks in a row, you could be wasting your advertising dollars. To be a success, you need a website that works for you and allows your customers to get what they need.
Many companies invest large amounts of money into their websites without a thought to what purpose it might serve and what objectives they need to meet. If you’s like to get your website up to par, check out our video on the 7 Steps to Making Your Website a Success.
I’ve never heard a business owner utter, “Gee, I wish I had less customers.” How about you? Are you looking to remain status quo on the customer front? I didn’t think so.
If you are looking to grow your customer base, there are a number of factors you’ll need to get in place. Make it a point this holiday season to end the year on a positive note and get more business by taking these 4 steps.
Watch Our Latest Video: Adaptable Digital Marketing That Wins New Business
In conclusion, keep in mind that innovative tools such as Hootsuite, HubSpot and gShift can provide the direction you need to adapt and improve your online marketing so you can win new clients, and increase repeat business.
If you would like help to adopt a more adaptable digital marketing plan for your business, get in touch with your local Famous WSI Results, your Digital Marketing Consultant today.
There is much to making your digital marketing a successful endeavor. In fact, all the factors involved can make your head spin. Yes, the digital arena is a tough place, but avoiding the challenge can cause you to fall behind your competition.
Try looking at Digital Marketing in this simplified form as laid out in this infographic ‘The 3 Ps of Tracking Your Digital Ecosystem’. The 3 Ps being Properties, Path and Purpose combined with understanding your customers and making their experience with your brand a positive one.
In the first P, properties, you’ll see that there is some that you have full control over, such as your website and some that you have some control over, such as your social media sites, and some that you have no control over, such as review sites. Control might not be the optimal word, as you can steer reviews and social media in your favor when you monitor and address issues in a timely manner. In fact we just posted a blog about that a few weeks back; How to Turn Negative Social Media Comments into a Positive for Business.
The second P is path – this is important because you need to access exactly how your customers are interacting with your brand and layout a clear path with Call-to-Actions in the proper property locations to make their journey as seamless as possible. Once you get your customer to make the desired actions, such as a purchase, you’ll need to follow through with a hearty thank you or some expression of how much you appreciate their business. This will serve to create better brand loyalty and repeat business.
The final P, purpose is essentially the reason for your existence. If the purpose of your website is to convert visitors into customers, then your analytics should focus on how many leads and sales you’re receiving. By defining your companies main goal and taking effective steps to measure your success, you have a clearer idea of what is and what is not working.
Any successful business owner will tell you that sales don’t just happen, they are earned through developing a sound business plan, great customer service, effective branding and advertising.
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Carrying out this 5 step plan using a combination of web research, a mobile ready blog, email, social media and customized landing pages will make you stand out from the crowd – and ultimately realize an increase in repeat business.
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Though many businesses are still in denial or totally in the dark, there is a lot to be said for managing your social relationships and branding your business. It’s not so much about what you are saying, but more about what others are saying about you.
Online reviews go a long way and many sites such as Yelp, Trip Advisor, Expedia and Google+ have made it easy for people to talk up their favorites and talk down their not so favorites.
Consumers have become empowered by the ability to review a business and are a vital ingredient to reputation management. That is why it is important for businesses to monitor online reviews so that they can quickly address any negative ones.
Consciously making customer service a top priority is Marketing 101. ‘The Customer is Always Right’ — Right?
Many of us take online reviews quite seriously when researching a service or product and businesses that take the time to manage their social relationships and reputations will have a much better chance of keeping their branding and marketing strategy on track.
That being said, check out this infographic on how to best develop a good ‘Social Relationship Management Platform’ that will help you to better brand your business.
Share with us on facebook how your business handles is Social Relationships and how you were able to turn around a customers negative experience.