Category Archives: Better Branding

Why You Should Make a Virtual Tour for Your Business

Why You Should Make a Virtual Tour for Your Business

Why You Should Make a Virtual Tour for Your Business

If this digital era taught us anything, it’s that first impressions are everything. This is why video content, going live on social media or a virtual tour that resides on your business website is one of the most powerful marketing tools these days.

Over the years, we’ve discussed how important video marketing is and how it can help your brand grow. Today, we want to take it a step further and talk about the benefits of a virtual tour and why you should consider investing in one for your business.

What is a Virtual Tour?

A complete 360° tour consists of several panoramic images which are edited and seamlessly connected into a single piece. While Google Street View can introduce you to the place’s exterior, a 360° virtual tour allows you to get inside.

 

Benefits of Making a Virtual Tour for Your Business

 

  1. Stand Out Among Competition – With the abundance of digital options to market your business these days, being able to stand out is what will get you noticed. Since not all businesses include a virtual tour as means to introduce potential customers to their brand yet, this is your chance to gain a competitive edge in your industry.
  2. First Impressions Matter – By adding a virtual tour on your Google My Business page, website or social media, you give your audience a visual idea of how your business looks and feels like before they even visit the actual location.
  3. Boost Your Local SEO – Optimized visual content ranks really well when it comes to search engine optimization. When you add a virtual tour to your website and local directories, you have a higher chance to stand out and get noticed online!
  4. Save Time and Money – Adding a virtual tour to your online presence is one of the most efficient and engaging ways you can market your business. It’s not only inexpensive but it’s also a great feature that will serve you for years to come!

The best thing about a virtual tour is that nearly any business can benefit from it. Whether you want to educate, engage, bring in more customers or simply build trust, this is a sure way to do so!

 

Famous WSI Results is a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

 

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

 

Key Web Design Elements of Website That Converts

Key Web Design Elements of Website That Converts

Key Web Design Elements of Website That Converts

One of the most important elements of a good website design are not only the visual aids but also the user experience they provide. When the architecture of your website (web design) is centered around the buyer’s journey, that’s when you have a chance to convert your website visitors into leads more often. 

Don’t know where to start? Here are some of the critical web design elements that are helpful in optimizing your business online space for conversions.  

 

Key Web Design Elements of a Website That Converts: 

 

  1. Website Speed – A slow loading website is the first thing users will notice when they visit your page. Potential customers may not only become impatient and lose trust in your brand, but you may also get penalized by search engines if your website takes too long to load. To determine the speed of your business website, start by using one of the free tools available online. 
  2. Case Studies, Testimonials, Reviews – Provide potential buyers with proof that you made customers happy with your services or products in the past. Case studies, client testimonials and reviews are powerful content pieces that might just convert your website visitors into leads. 
  3. Video Content – Websites that include video have a bigger chance to have their message get across rather that a static text. With video, you can convey emotion, demonstrate a product and prove your credibility as a brand that’s covering important subjects in your industry. 
  4. Pricing Page – If you’re a service-based business, it’s important to showcase a pricing page on your website that includes all variables, which may affect the price of your services. While you don’t have to publish specific prices, you can still discuss different ranges to provide the potential customer with understanding of whether they can afford to work with you or not. 
  5. Home Page Accessibility – Since not all of users discover websites by landing on the home page first, having this anchor is important in providing potential customers with an opportunity to easily navigate your business web space. You can do it simply by linking your home page to a logo and have it show up in the same place on each web page. 

 

Are you ready to invest in a good website design? 

 

Contact Famous WSI Results today! We help small to mid-sized business owners with all of their digital marketing needs.

Get in touch:

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

 

 

5-LinkedIn-Business-Tips-to-Use-Now

5 LinkedIn Business Tips to Use Now

5-LinkedIn-Business-Tips-to-Use-Now

Over the years, LinkedIn has become a resourceful platform not only for individuals looking for work but also for businesses trying to market their brand. Since this specific medium has always been rooted in networking, its marketing potential turns out to be so valuable these days. 

Is your company actively present on LinkedIn? 

There are many ways you can market your brand online. Here’s how you can use LinkedIn, the largest business networking platform in the world, to increase your share of the marketplace:
 

5 LinkedIn Business Tips to Use Now

 

  1.  Complete and Optimize Your LinkedIn Profile – The first impressions are everything. Not to mention they affect your search ranking score. Do yourself a favor now and make sure your work experience is up to date so others can quickly find out about your company, products or services you have to offer. Don’t forget to add you company profile to the page as well! 
  2. Connect with Others – While you should link up with those you already know, LinkedIn is a networking platform so don’t shy away from accepting invites from new people! The more you expand your network, the more marketing opportunities you get! 
  3. Be Creative – There’s over 500 million active users on LinkedIn. Find a way to stand out! Write a compelling bio, share insightful articles, include videos from your business and don’t forget to include a call to action! 
  4. Pay It Forward – Recommending others can be the greatest thing that ever happened to your business. A good old ‘word of mouth’ is still a powerful way to provide testimonials while marketing your business at the same time! 
  5. Join Targeted Groups – LinkedIn groups are a great way to focus on your niche. Use them to connect with others, spread your message and brand your business! 

  

There you go! Use these 5 tips and take your LinkedIn Business profile to another level! If you need help managing your business account, don’t hesitate to contact Famous WSI Results.     

 

Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

 

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

 

holiday marketing tips

8 Holiday Marketing Strategies To Try This Season

holiday marketing tips

With Thanksgiving only about a month away, now is the time to get your holiday marketing strategies in place. Don’t know where to start? Think of ways to connect with your customers emotionally and tap into the spirit of giving back. 

If your goal is to increase conversion this busy holiday shopping season, we got you covered. Here are 8 holiday marketing strategies that will maximize your advertising efforts. 

 

8 holiday marketing strategies: 

 

  1.  Offer Special Deals – Reward your best customers for their loyalty throughout the year by giving exclusive discounts or personal gift based on their purchase history. 
  2. Create Holiday Landing Pages – Create holiday landing pages that you can send customers to from your social media and emails campaigns. Be sure to have several different designs and do some split testing to determine the highest converting pages. 
  3. Start a Social Media Campaign – Use holiday specific images, hashtags and special offers to attract customers willing to spend. This is the time when they are starting to search for deals! Encouraging social media interaction will also get people in the holiday spirit of shopping. 
  4. Focus on an Email Campaign – Use email more often to get customers excited about upcoming deals. Make sure to triple your marketing efforts on Black Friday and Cyber Monday. Offer a contest, game or countdown to get more engagement. Don’t forget to add a popup subscribe form to your website and welcome new email subscribers with a discount code as well. 
  5. Focus on High Sales Days – Take advantage of the highest selling days of the season. Offer special promotions for Black Friday, Small Business Saturday and Cyber Monday. 
  6. Give Back to the Community – Show support to the community by sponsoring a food drive or collecting clothing and toys for needy families. Many of your customers are looking for ways to make the season more meaningful by sharing with those less fortunate. 
  7. Send out Holiday Cards – Let your customers know how much you appreciate their business by sending out a holiday card with a personalized special offer just for them. For example, if Customer A repeatedly purchases a certain product or service, provide them with a coupon for that particular item. Continue to send out cards that may invite them to a special event, sale, discounts or free gift promotion. 
  8. Create a Holiday Video – Get your team together for a fun and inviting holiday video. There’s nothing more personal than sending good wishes to your customers and showing your fun personality at the same time!

Read more: 25 Days of Email Marketing Tips for the Holidays 

 

If you’re looking to up your sales this holiday season, contact Famous WSI Results. We help small to mid-sized business owners who are too busy running their businesses to focus on their marketing and advertising efforts. We can help with your digital marketing plan this holiday season, so get in touch.

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

 

legal compliance and user trust

What Does Legal Compliance and User Trust Mean in 2018? 

legal compliance and user trust

So far, 2018 has been a big year for enforcing legal compliance (GDPR) and user trust (HTTPS), which are both critical elements to running your business online these days. The important question to ask now is: When was the last time you updated your website? 

If lately you’ve been noticing less traffic and conversions, it’s time to make changes. Without these important updates to your website’s functionality, you’re doing your own business a disservice. Here’s what you need to take care of immediately. 

 

GDPR (legal compliance) 

The sooner you get your business GDPR compliant the better.  According to this regulation approved by the EU Parliament, any company in the world that stores or processes data of people who live in the European Union needs to be in compliance with GDPR by May 25th 2018. Otherwise, you might face hefty fines – up to $24million (20m Euros) or 4% of annual global turnover, whichever is higher 

Now, how to get your business compliant with GDPR? First, assign someone on your team responsible for reading the provisions of the GDPR to fully understand the requirements and specific circumstances your business might be involved with. Then make sure all your employees are aware of the new laws.   

Bottom line is, you need to immediately update your Privacy Policy and have it visibly displayed and easily accessible on your website. See our example here.  

Next, you need to inform your online visitors of the cookies available on your website and give them a choice to opt in or out. 

It should look similar to this: 

user trust cookies

User Trust and Data Security 

Data security has been the top concern in 2018, and it all comes down to establishing and maintaining user trust. Google Chrome announced a lot of changes to their online functionalities, especially regarding old http websites. The question is: Have you implemented the SSL Certificate on your website yet? 

What is SSL Certificate? 

According to Go Daddy, a certificate serves as an electronic “passport” that establishes an online entity’s credentials when doing business on the Web. When an Internet user attempts to send confidential information to a Web server, the user’s browser accesses the server’s digital certificate and establishes a secure connection. 

4 Benefits of Upgrading Your Site to HTTPS

(what you see when you enter old http websites) 

 

In other words, if being authentic and making your customers feel well taken care of is your top priority, this update is crucial to running your business online. Trust, confidentiality, protection and better search (SEO) are some of the major benefits of upgrading your old http website to https.  

 

Need assistance with implementing all necessary changes to your website? Contact Famous WSI Results today! 

 

At Famous WSI Results, we look to partner with our customers to help make their advertising dollars go a long way. By implementing a few reputation-protection measures and taking the time to consciously monitor your online reputation, we lessen the chances of having to spend countless dollars cleaning up your reputation.

 

Get in touch:

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

 

facebook template

Choosing the Right Facebook Template for Your Business

facebook template

 

Managing a Facebook business page can be intimidating, but thankfully there is a certain feature that can guide you through this process. We’re talking about a Facebook Template! Choosing the right one for your business can be detrimental to capturing leads, so make sure you give it some thought before you start setting up your business page. 

If you’re a Facebook Business Page admin or manager, you probably received one of these messages from Facebook recently:

 fb template update

The primary benefit of updating your current template to the one that suits your business the most, is the fact your customer will have a better understanding of what you have to offer as soon as they land on your page. 

If right now you’re not sure what Facebook template is best for your business, here’s a breakdown of each option.

Facebook Templates 

 

  • Standard Template  – Good for all Page types, with buttons and tabs to help showcase what’s important to you. 
  • Services Template – Designed to help people find your services and get in touch. Recommended for most businesses. 
  • Business Template – Designed to help you manage your business, including ways to post jobs and special offers. 
  • Shopping Template – Designed to showcase products and make it easy for people to shop online. 
  • Video Page Template – Designed to showcase video content on your page. 
  • Politicians Template – Designed to help politicians reach their supporters and communicate their message. 
  • Restaurants & Cafes Template – Designed to highlight photos and important info about your menu, hours and location. 
  • Venues Template – Designed so you can highlight useful info like your venue’s hours, location and upcoming events. 
  • Nonprofit Template – Designed to highlight your cause and encourage people to fundraise and donate to your nonprofit. 
  • Movies Template – Designed to highlight show times for your audience. 

 

Want your customers to connect with your business faster and easier? 

If you haven’t updated your Facebook templates before August 23rd, 2018, don’t wait any longer with making any necessary changes. The process is easier than you might think! Once applied, you will not only enhance the user’s experience but also make sure your business mission is loud and clear. 

Need help? Contact our social media experts at Famous WSI Results!

 

At Famous WSI Results, we look to partner with our customers to help make their advertising dollars go a long way. By implementing a few reputation-protection measures and taking the time to consciously monitor your online reputation, we lessen the chances of having to spend countless dollars cleaning up your reputation.

 

Get in touch:

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

6-Teachable-Networking-Tips

6 Teachable Networking Skills to Use at Your Next Business Event

6-Teachable-Networking-Tips

Networking may not be your favorite thing to do, but it sure does prove great results when done right! Such opportunity to make new connections whether just on a personal or business level should be treated as privilege, not a chore.  

If networking makes you feel uncomfortable, here are 6 attainable ways to make your next business event a success. 

 

6 Teachable Networking Skills

 

  1. Don’t just hang out with the people you already know. Yes, making connections with strangers may be out of your comfort zone but nothing good will ever happen for your business if you stay in your own bubble. To ease into networking at the business event, find someone who’s standing alone and make them feel special by starting a conversation. Typically, high-traffic areas such the bar or food table are great for networking.
  2. You’re not there to do business. Networking is a social and business gathering but you’re not there to just sell your products or services. Make sure to establish a relationship first so you can hopefully gain long-term clients in the future.
  3. Focus on 2-3 quality interactions. Listen when you join a conversation, then show you were listening by asking follow up questions. Make it about them, because it shows you care about making a meaningful interaction.
  4. Give more than take. You’re not there to just collect the business cards, so make sure you get to know people and leave a good lasting impression about you and your business. Ask questions and how you can help the people you’re talking to rather than making it all about yourself.
  5. Make notes on business cards. If you’re having trouble remembering people, write down important facts or things they mentioned on the business card they gave you. It will help you remember next time you see each other or when having a phone follow up.
  6. Set up at least one quality follow up meeting. Do it within the first 48 hours of meeting before they completely forget about you. 

 

Whether you follow our networking tips or not, make sure you don’t go to your next business event without a plan. Your goal should be to make meaningful interactions and earn an opportunity to meet again. Will the people you give your business cards to become your potential clients? You won’t know unless you try! 

 

If you’re a business owner in Delaware or Philadelphia area who needs more business coaching and networking tips, join Joe White at the monthly Goldmine Network Lunch in Wilmington, DE. There is no charge to attend and plenty to learn!

 

At Famous WSI Results, we look to partner with our customers to help make their advertising dollars go a long way. By implementing a few reputation-protection measures and taking the time to consciously monitor your online reputation, we lessen the chances of having to spend countless dollars cleaning up your reputation.

 

Get in touch:

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

Facebook API changes

Update on the Recent Facebook API changes

Facebook API changes

Social media never stays the way it is for too long. In fact, as soon as we get used to some apps, features and functionalities, API changes once again. For those of you who don’t know, API is an application program interface, which in other words means a set of routines, protocols, and tools for building software applications.  

Speaking of changes, just this past February we shared an article on the new Facebook algorithm and what we should expect from those updates. Today, we’d like to discuss yet another announcement made by Facebook on April 4, 2018. 

Interested to know what Facebook API changes have been announced recently and how they may affect your social media marketing? Please keep reading! 

 

 Recent Facebook API changes:

 

  1. Enhanced security and safety measures – At the base of the API changes lies the fact Facebook wants to limit third party applications access to your Facebook and Instagram account. To protect your personal information and content usage, a lot of those apps (e.g. Hootsuite, Buffer) need to adjust their functionalities to the new policy. 
  2. Third Party Apps cannot use the Instagram API Platform to crawl or store users’ media without their express consent. In other words, Instagram users own their media and that right needs to be respected. So far, a lot of affiliate platform functionalities that used like-based shopping (e.g. LikeToKnow.It) have been greatly affected by this update.  
  3. Facebook Login – if you don’t log in to your app in 90 days, the app will be blocked and you won’t be able to access your personal data until you re-authorize it. 

 

For more information on API changes, please check out this article on Facebook for Developers and Facebook Business. 

 

FACEBOOK’s COMMITMENT TO YOU: 

“Innovation demands iteration; it requires constant change. And, while change is never easy, we believe the immediate platform updates we are announcing today will build stronger connections for people, developers and businesses in the future, while maintaining their privacy and security on Facebook.” source 

 

Are you a social media marketer? What are your thoughts on these recent Facebook API changes?

Let us know in the comments how these updates affected your work. 

 

At Famous WSI Results, we look to partner with our customers to help make their advertising dollars go a long way. By implementing a few reputation-protection measures and taking the time to consciously monitor your online reputation, we lessen the chances of having to spend countless dollars cleaning up your reputation.

Get in touch:

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com