Google Analytics has always been a powerful tool for businesses. As digital marketing becomes increasingly important, small businesses need to have expert marketing tools that can help them analyze their online presence and optimize their marketing strategies. That’s where Google Analytics 4 (GA4) comes in. GA4 is a tool that can provide small businesses with valuable insights into their …
A Crash Course in Search Engine Optimization
Search engine optimization is a huge and constantly changing area within marketing. The algorithms are always changing and the strategies that worked yesterday may not work the next. That said, SEO is a must-know tool for anyone with a business online, so here is a crash course in search engine optimization.
5 Google Analytics Tools to Include In Your Marketing Strategy
Tracking conversion is one of the most important tasks we have as digital marketers. Thankfully, there are many free services like Google Analytics tools that we can use to quickly and efficiently measure any inbound marketing efforts. Moreover, we can also see if the website that we’re monitoring is actually helping the business or doing the opposite. Are …
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Make 2017 the Year of Profitability by Harnessing the Power of Analytics
Watch this Video to Find Out About 5 Profit Pulling Analytics Reports to Regularly Review: Watch this Video to Find Out About 5 Profit Pulling Analytics Reports to Regularly Review Web analytics tools collect and report data on how people interact with your website. Being able to understand these metrics, will enable you to identify …
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How to Make Your Advertising Dollars Work Harder
Check out our latest video on 5 Ways to Make Your Advertising Dollars Work Harder For Your Delaware Business: Whether you are looking to come up for a certain keyword in a certain location or age group, advertising platforms have become more sophisticated in helping you reach your target market. But many business owners fail …